Simple Leaf CBD
Simple Leaf CBD is a privately-held US hemp wellness brand founded in 2019 that formulates, manufactures, and sells CBD, CBG, CBN, and Delta-9 THC gummies, capsules, oils, and topicals to health-conscious consumers through its own e-commerce site and 150+ retail partners.
- Company typePrivate
- Founded2019
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simple Leaf CBD does
Simple Leaf generates revenue through a hybrid DTC and wholesale model. The primary channel is its owned e-commerce storefront at simpleleaf.com, which offers both one-time purchases and a Subscribe and Save subscription program (20% recurring discount, monthly/bi-monthly/quarterly cadences), with free shipping, a 44-day satisfaction guarantee, and a $1-per-sale charitable donation. Wholesale distribution through independent retailers, wellness stores, and dispensaries has scaled to 150+ retail locations nationwide. Pricing is unit-based at approximately $35–$45 per SKU, with subscription customers paying the lower end of that range. The customer base is fragmented across five use-case segments — calm/relaxation, sleep, focus/energy, pain/relief, and daily balance — with health-conscious wellness consumers as the primary persona. No external venture or private equity funding is disclosed; the company has grown organically since 2019 under CEO Brandon Rowe.
Simple Leaf CBD firmographics
Firmographics- Name
- Simple Leaf CBD
- Legal name
- Simple Leaf
- Website
- https://simpleleaf.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simple Leaf CBD is a privately-held US hemp wellness brand founded in 2019 that formulates, manufactures, and sells CBD, CBG, CBN, and Delta-9 THC gummies, capsules, oils, and topicals to health-conscious consumers through its own e-commerce site and 150+ retail partners.
- Ownership category
- akta.pro rank
Simple Leaf CBD industry classification
Industry- Product category
- Hemp Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where Simple Leaf CBD is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simple Leaf CBD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Direct-to-Consumer E-Commerce: Primary revenue stream through the company's owned e-commerce storefront (simpleleaf.com). Customers purchase individual products or subscribe for recurring deliveries with a 20% discount. Products include gummies, capsules, oils, and topicals across multiple cannabinoid categories.
- Subscription Commerce: Recurring revenue through the Subscribe and Save program offering 20% off with flexible delivery frequencies. Subscribers can choose monthly, bi-monthly, or quarterly delivery options across the full product catalog.
- Wholesale / B2B Distribution: Wholesale channel for retailers stocking Simple Leaf products, including a Gummy Starter Bundle (Wholesale Only) for retail partners. The company has expanded to 150+ retail locations nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard One-Time Purchase |
| Subscription | Monthly | Subscribe and Save (20% Off) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Simple Leaf CBD product offering
Product offeringCore offering
Simple Leaf CBD manufactures and sells hemp-derived CBD, CBG, CBN, and Delta-9 THC products spanning microdose and full-spectrum gummies, cannabinoid capsules combined with nootropics and adaptogens, broad-spectrum oil tinctures, and a CBD+CBG roll-on topical. The company sells directly through its own e-commerce storefront with a Subscribe and Save program and distributes wholesale to 150+ retail locations nationwide.
Product overview
Simple Leaf CBD offers a comprehensive portfolio of hemp-derived wellness products organized into four core categories: Gummies (Delta-9 THC gummies, microdose gummies, CBD gummies, CBG gummies), Capsules (Full Spectrum CBD softgels, CBG softgels, targeted wellness capsules for sleep, pain relief, focus, and mood), Oil Tinctures (Broad Spectrum CBD, CBD+CBG, CBG, CBN+CBD oils), and Topicals (CBD+CBG roll-on). The company emphasizes clean ingredients, third-party lab testing, USA-grown organic hemp, and formulation variety combining THC, CBD, CBG, and CBN cannabinoids with complementary botanical ingredients for targeted wellness outcomes including calm, focus, sleep, and relief.
Differentiator
Problem solved
Functional benefit
Products and services
- Delta-9 THC Gummies Full-spectrum hemp-derived Delta-9 THC gummies available in Sativa (Strawberry Lemonade), Hybrid (Mixed Berry), and Indica (Blue Raspberry, Caramel Apple) varieties, each combining THC with CBD and CBG blends and strain-specific terpenes. Sold as individually purchasable SKUs for adult consumers seeking labeled effect profiles.
- THC + CBN + CBD Sleep Gummies (Blueberry Dreams) Indica-style nighttime gummies combining 10mg Delta-9 THC with CBD and CBN in a Blueberry Dreams flavor, marketed for sleep onset and restful sleep support.
- THC + CBD + CBG Relief Gummies (Blood Orange) Multi-cannabinoid relief gummies combining THC, CBD, CBG, and Turmeric in Blood Orange flavor, sold for targeted wellness and occasional-discomfort support.
- CBD Gummies Full Spectrum (ZenBerry) Full-spectrum CBD gummies containing natural hemp compounds including trace THC, marketed for daily balance and general wellness support in ZenBerry flavor.
- UNWIND Microdose THC + CBN Gummies (Black Cherry) Low-dose microdose gummies containing 2mg Delta-9 THC and 20mg CBN per serving in Black Cherry flavor, marketed for peaceful evenings and nighttime relaxation. Vegan and third-party lab tested.
- CALM Microdose THC + CBD Gummies (Mixed Berry) Balanced microdose gummies with 2mg Delta-9 THC and 20mg CBD per serving in Mixed Berry flavor, designed for everyday relaxation and calm without overwhelming intensity.
- UPLIFT Microdose THC + CBG Gummies (Green Apple) Daytime microdose gummies combining 2mg Delta-9 THC with 20mg CBG per serving in Green Apple flavor, positioned for clear-headed elevation, focus, and creativity.
- CBG Gummies (Watermelon, Mango) THC-free CBG gummies combining CBD and CBG in Watermelon and Mango flavors, sold for focus and clarity without THC.
- Full Spectrum CBD Softgels 1500mg Full-spectrum CBD softgels containing CBD plus minor cannabinoids and terpenes, available in 30- or 60-count bottles and marketed for daily balance and general wellness support.
- CBG Softgels 30mg THC-free CBG softgels providing 30mg of pure CBG derived from premium organic hemp, lab-tested for potency and purity, positioned as a daily-use focus/clarity supplement.
- CBD + CBN Sleep Support Capsule THC-free sleep support capsules combining 20mg CBD and 15mg CBN with soothing botanicals, marketed as a natural alternative for sleep onset and restful sleep support.
- CBD + CBG Capsule Pain Relief 1500mg THC-free pain relief capsules combining CBD and CBG with natural herbs, marketed for targeted relief from occasional discomfort and inflammation support.
- CBD Capsule Focus + Energy 1200mg Nootropic supplement combining 20mg CBD with Artichoke Extract, Forskolin, and 5-HTP, marketed for clean mental energy, focus, and cognitive performance without jitters.
- CBD Capsule Mood Boost 1200mg Stress relief supplement combining 20mg CBD with Rhodiola Rosea, Chamomile, Bacopa Monnieri, CDP-Choline, Vitamin B12, and Sulbutiamine, marketed for mood support and everyday stress management.
- Broad Spectrum CBD Oil 1500mg THC-free broad-spectrum CBD oil tincture with terpenes, marketed for daily balance with clean ingredients and lab verification.
- CBD + CBG Oil 2400mg Broad-spectrum oil combining CBD and CBG with terpenes, marketed for enhanced clarity and general wellness support.
- CBG Oil 1500mg Pure CBG oil tincture providing 1500mg CBG, derived from organic USA-grown hemp and marketed for clarity and focus.
- CBN + CBD Oil 1800mg Sleep-focused oil tincture combining CBN and CBD with terpenes, marketed for nighttime relaxation and restful sleep support.
- CBD+CBG Rapid Relief Roll-on Topical 3000mg Topical roll-on product combining 3000mg CBD and CBG, marketed for fast-absorbing, targeted physical relief; THC-free.
- CBD Wholesale / Gummy Starter Bundle B2B wholesale program including a Gummy Starter Bundle, targeting independent wellness retailers, CBD shops, and dispensaries seeking premium lab-tested hemp SKUs from Simple Leaf.
- Subscribe and Save Program Recurring subscription commerce program offering 20% off all products with flexible monthly, bi-monthly, or quarterly delivery options, plus $1 per sale donated to children's charities.
Quantifiable outcome
- 20,000+ verified customer reviews with a 4.9/5 average rating
- +2 more outcomes
Companies that use Simple Leaf CBD
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Simple Leaf CBD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Simple Leaf CBD partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Simple Leaf CBD competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Simple Leaf CBD social profiles
Digital presenceSimple Leaf CBD compliance and trust
Trust signalCompliance3 records
Simple Leaf CBD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Leaf CBD leadership team
Management profileNumber of profiles
Profiles1 record
Simple Leaf CBD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Leaf CBD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Leaf CBD
What does Simple Leaf CBD do?
Simple Leaf CBD manufactures and sells hemp-derived CBD, CBG, CBN, and Delta-9 THC products spanning microdose and full-spectrum gummies, cannabinoid capsules combined with nootropics and adaptogens, broad-spectrum oil tinctures, and a CBD+CBG roll-on topical. The company sells directly through its own e-commerce storefront with a Subscribe and Save program and distributes wholesale to 150+ retail locations nationwide.
Is Simple Leaf CBD a public or private company?
Simple Leaf CBD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Leaf CBD founded?
Simple Leaf CBD was founded in 2019. It employs 1 to 10 people.
Where is Simple Leaf CBD based?
Simple Leaf CBD is headquartered in Milwaukee, United States, in the North America region.
How does Simple Leaf CBD make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are subscription Commerce and wholesale / B2B Distribution.
Does Simple Leaf CBD have an API?
No public API is recorded for Simple Leaf CBD.
What industry is Simple Leaf CBD in?
Simple Leaf CBD's product category is Hemp Wellness Products. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 456191 and its SIC code is 5912.