El Trece

What El Trece does

El Trece (Canal 13) is one of Argentina's major free-to-air broadcast television networks, operated by Arte Radiotelevisivo Argentino S.A. (Artear), a subsidiary of Grupo Clarín, the country's largest diversified media conglomerate. Founded under its current digital presence in 1996 and broadcasting for decades prior, the channel distributes a general-interest programming mix — flagship nightly news (Telenoche, Mediodía Noticias), prime-time entertainment (Ahora Caigo, La noche de Mirtha, Almorzando con Juana), reality and competition formats (Es mi sueño, Cuestión de peso, La cocina rebelde, Popstars), and morning/lifestyle shows (La mañana con Moria, Otro día perdido) — to mass-market Argentine households via terrestrial over-the-air transmission. Distribution is multi-platform: a linear broadcast signal is complemented by the eltrecetv.com.ar website with live streaming and on-demand episodes, native iOS and Android applications, and active accounts on Instagram, Facebook, X, YouTube, TikTok, and a WhatsApp broadcast channel.

The underlying technology stack is conventional broadcast infrastructure (terrestrial transmission across Argentina) plus a responsive web platform, mobile apps, short-form video distribution (eltrece Shorts), themed verticals (Cucinare for cooking, Tiempo Libre y Estilo for lifestyle), and interactive features such as audience voting on reality formats and open casting calls. The channel also serves as an editorial hub for FIFA World Cup 2026 coverage and live special-event broadcasts (e.g., the inaugural Premios Pinti).

The business model is exclusively advertising-based. El Trece does not charge viewers for access; revenue is generated by selling commercial airtime to advertisers seeking reach into the Argentine household audience, with pricing tied to program ratings and time-slot demand. The channel competes for this advertising pool against Telefe (its primary rival, dominant on Argentina-match sports windows), América TV, and other Argentine broadcast networks. There are no subscription tiers, no disclosed advertiser contracts, and no non-advertising revenue streams referenced in the source data.

Name

El Trece

Legal name

Arte Radiotelevisivo Argentino S.A.

Website

https://eltrecetv.com.ar

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

El Trece is an Argentine free-to-air broadcast television network (Canal 13) operated by Artear, a Grupo Clarín subsidiary, delivering news, entertainment, sports, and reality programming via terrestrial broadcast plus digital, mobile, and social platforms to mass-market Argentine households, monetized through television advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Martínez

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising Revenue: El Trece generates revenue primarily through television advertising. The channel sells commercial airtime to advertisers seeking to reach its broad Argentine viewer base, with pricing influenced by program ratings and time slots. The channel competes with other open TV channels like Telefe, América, and Nueve for advertising revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

El Trece operates a free-to-air Argentine broadcast television channel delivering a 24/7 schedule of news, drama (telenovelas), talk shows, reality/talent competitions, cooking and lifestyle programs, and live event coverage to Argentine mass audiences. Content is monetized through advertising sales across linear TV and the network's companion digital platforms (website, mobile apps, short-form video). The channel is operated by Arte Radiotelevisivo Argentino S.A. (Artear), a subsidiary of Grupo Clarín.

Product overview

El Trece (Canal 13) is a major Argentine broadcast television network operated by Arte Radiotelevisivo Argentino S.A. (Artear), offering a multi-platform portfolio spanning linear broadcast TV, a responsive digital website with live streaming and on-demand content, native iOS and Android mobile applications, and multiple branded program verticals. The core offering is linear television programming across news (Telenoche, Mediodía Noticias), prime-time entertainment (Ahora Caigo, La noche de Mirtha, Almorzando con Juana), reality and competition shows (Es mi sueño, Cuestión de peso, La cocina rebelde), morning/lifestyle programming (La mañana con Moria), and talk shows (Otro día perdido, Puro Show). Digitally, the platform provides full-episode replay, short-form video clips (eltrece Shorts), a dedicated food vertical (Cucinare), a lifestyle section (Tiempo Libre y Estilo), World Cup 2026 editorial coverage, and interactive features including audience voting and open casting calls. The network also broadcasts special events such as the inaugural Premios Pinti and maintains an extensive archive of fiction series (Mujeres Asesinas) and retro content.

Differentiator

Problem solved

Functional benefit

Brands

• Cucinare: Cooking and culinary content section on eltrece website featuring recipes and cooking shows
• eltreceshorts

Products and services

• El Trece Linear Broadcast Channel (Canal 13) Free-to-air Argentine broadcast TV channel delivering a 24/7 schedule of news, drama, talk shows, reality/talent competitions, cooking and lifestyle programming, and live event coverage to mass-market Argentine audiences. Monetized via advertising.
• eltrece Digital Platform (Website) Official El Trece website providing streaming, on-demand video, program information, and news content to Argentine viewers online.
• El Trece Mobile App (iOS / Android) Mobile applications for iOS and Android providing El Trece streaming, on-demand video, and program schedules to Argentine viewers on smartphones and tablets.
• eltrece Shorts Short-form vertical video distribution product delivering El Trece clips and short-form content to digital audiences.
• Telenoche El Trece's flagship nightly news program delivering Argentine news, current affairs, and weather to mass-market viewers.
• Mediodía Noticias Midday news program on El Trece providing Argentine news and current affairs for the daytime audience.
• La noche de Mirtha Prime-time celebrity talk show hosted by Mirtha Legrand, featuring interviews with Argentine celebrities, politicians, and cultural figures.
• Almorzando con Juana Weekday lunch-time talk show hosted by Juana Viale, featuring celebrity interviews, cooking segments, and entertainment news.
• La mañana con Moria Weekday morning entertainment and talk show hosted by Moria Casán, featuring interviews and lifestyle segments for Argentine morning viewers.
• Otro día perdido Talk/variety program on El Trece featuring celebrity interviews and entertainment segments.
• Plan TV Weekend entertainment magazine program on El Trece covering celebrities, entertainment news, and lifestyle topics.
• Puro Show Daily entertainment news and celebrity gossip program on El Trece covering Argentine show business and media personalities.
• Es mi sueño Talent competition show on El Trece where aspiring Argentine performers compete in singing and performing.
• Popstars Music talent competition on El Trece in which contestants compete to form a pop music group.
• Ahora Caigo Prime-time game show on El Trece featuring contestants competing in fast-paced trivia and skill-based challenges.
• The Floor Game show on El Trece featuring head-to-head trivia and quiz competition between contestants.
• Cuestión de peso Reality weight-loss program on El Trece in which participants compete to lose weight under medical and nutritional supervision.
• Mujeres Asesinas Crime drama series broadcast on El Trece featuring episodes centered on female murderers and criminal cases.
• La cocina rebelde Cooking program on El Trece featuring celebrity-driven recipes and culinary challenges.
• Cucinare Food and cooking vertical on El Trece dedicated to recipes, culinary techniques, and food-related lifestyle content.
• Tiempo Libre y Estilo Lifestyle program on El Trece covering leisure, travel, fashion, and personal style topics for Argentine audiences.
• Copa del Mundo 2026 Coverage Live broadcast coverage of the 2026 FIFA World Cup soccer tournament on El Trece for Argentine audiences.
• Premios Pinti 2026 Annual Premios Pinti awards special event broadcast on El Trece recognizing Argentine entertainment, theatre, and cultural figures.

Quantifiable outcome

• Guido Kaczka's talent show 'Es mi sueño' achieved 7 rating points peak during World Cup 2026 period

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FIFA (for World Cup 2026 Content)coreOthers · 1 July 2026El Trece covers FIFA World Cup 2026 matches including Argentina's games, providing news coverage, highlights, and World Cup-related programming. The channel competes with Telefe for sports viewership during major tournaments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/eltreceoficial
• YouTubeyoutube.com/c/eltrece
• Facebookfacebook.com/eltrecetv
• Instagraminstagram.com/eltrecetv
• TikToktiktok.com/@eltrecetv
• LinkedInlinkedin.com/company/el-trece-internacional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Trece