What Vitarich does

Vitarich Corporation is a Philippine-listed (PSE: VITA) vertically integrated poultry company that operates across three segments — Feeds, Farms, and Foods — producing specialized animal feed formulations for broilers, hogs, layers, ducks, quails, and game fowls; day-old chicks and pullets including premium layer genetics through its exclusive NOVOGEN partnership (launched March 2025); and processed chicken products under the consumer-facing Cook's brand, including the Flavor Origins line of Mediterranean, South African, and French Roast flavor variants. Operating since 1962, the company runs feed mills in Pavia, Iloilo and Panacan, Davao (both ISO 22000:2018 certified), dressing plants in Marilao, Bulacan and Tugbok, Davao (via wholly-owned subsidiary Barbatos Ventures Corporation, acquired in December 2021 for ₱1.00), and a network of nine regional offices spanning Luzon, Visayas, and Mindanao, with capital investments including a 6,000 sqm Davao warehouse that expanded Mindanao storage capacity 47% to 11,900 MT. Customer channels span direct enterprise sales to 107 hotels/restaurants/institutional (HRI) accounts including major fast food chains, modern trade supermarkets (SM Group, Puregold, AllDay) carrying Cook's in 340+ outlets, distributor and megadealer networks reaching 45K+ farming partners, traditional wet markets, and direct-to-consumer e-commerce on Lazada, Shopee, TikTok Shop, GrabMart, Pick.A.Roo and others.

Revenue mechanics reflect a commodity-tinged but increasingly branded mix: 2024 consolidated revenue of ₱12.539 billion broke down into Foods (₱7.438B, 59.3% of revenue, +7.1% YoY), Feeds (₱4.507B, 35.9%, -12.1% YoY on African Swine Fever-driven hog feed weakness), and Farms (₱594.2M, 4.7%, +40.0% YoY). The company earned ₱216.6M net income in 2024 (16x the prior year, an all-time high), expanded gross margin from 7.2% to 12.0%, and disclosed 95% of its procurement budget going to domestic suppliers, channeling ₱12.447B of value to stakeholders. Vitarich is governed by CEO Rocco Sarmiento and Chairman Jose Vicente C. Bengzon III, with notable ESG positioning (HACCP, Halal, ISO 22000, Golden Arrow corporate governance award, and DENR-recognized Adopt-an-Estero program).

Name

Vitarich

Legal name

Vitarich Corporation

Website

https://vitarich.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Vitarich Corporation is a Philippine-listed, vertically integrated poultry company producing animal feeds, day-old chicks and layer genetics (NOVOgen), and branded chicken products (Cook's) for HRI customers, modern trade retailers, farmers, and consumers across Luzon, Visayas, and Mindanao.

Ownership category

akta.pro rank

Product category

Poultry and Animal Nutrition

NAICS

Poultry Processing (311615), Other Animal Food Manufacturing (311119), Poultry and Egg Production (1123)

SIC

Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Broiler (Meat Chicken) Feed (AFADACAA), Ground & Formed Poultry Products (Ground, Sausages, Formed Portions) (AFANACAE), Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders) (AFAEADAC), Breeder Feed (Broiler Breeders & Layer Breeders) (AFADACAD)

Keywords

• Poultry feed manufacturing
• Animal nutrition products
• Day-old chicks production
• Processed chicken products
• Layer genetics distribution

Headquarters

HQ city

Marilao

HQ country

Philippines

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Foods Segment: Sale of chicken products including fresh whole chicken, freshly frozen, and flavored ready-to-cook products under the Cook's brand. Products sold to HRI customers (hotels, restaurants, institutional), supermarkets, and wet markets. Generated ₱7.438 billion in 2024 (59.3% of total revenues), growing 7.1% year-on-year with volume growth of 4.3% and pricing of 2.3%.
2. Feeds Segment: Production and sale of animal feeds for broilers, hogs, layers, and specialty poultry. Distributed through distributors, dealers, and direct farm customers. Generated ₱4.507 billion in 2024 (35.9% of total revenues), down 12.1% due to African Swine Fever impact on hog feed demand.
3. Farms Segment: Production and sale of day-old chicks and pullets for poultry production. Also includes fair value adjustments on biological assets. Generated ₱594.2 million in 2024 (4.7% of total revenues), up 40.0% year-on-year.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Vitarich Corporation is a vertically integrated Philippine poultry company operating three segments: Feeds (specialized feed formulations for broilers, hogs, layers, ducks, quails, and game fowls), Farms (day-old chicks, pullets, and NOVOgen WHITE layer genetics), and Foods (Cook's branded fresh, frozen, and flavor-variant ready-to-cook chicken products). The company supplies animal feeds, poultry genetics, and processed chicken products to commercial farmers, HRI customers, distributors, and retail consumers across the Philippines.

Product overview

Vitarich operates as an agribusiness company with three integrated divisions: Feeds, Foods, and Farms. The Feeds division produces specialized formulations for various livestock including broilers, hogs, layers, ducks, quails, and game fowls. The Foods division centers on the Cook's branded product line, offering fresh and frozen whole chicken products with flavor variants under the Flavor Origins sub-line. The Farms division supplies high-quality day-old chicks and pullets, leveraging NOVOgen layer genetics for layer operations. The three divisions work together to provide an integrated poultry production solution from farm inputs to consumer products.

Differentiator

Problem solved

Functional benefit

Brands

• Cook's: Consumer-facing brand for fresh and ready-to-cook chicken products including Fresh Whole Chicken, Freshly Frozen, and Flavor Origins (Mediterranean Roast, South African Roast, French Roast). Sold in modern trade channels and e-commerce platforms.
• Cook's Premium Chicken
• Cook's Freshly Frozen
• Vitarich Poultry Advantage
• NOVOgen WHITE

Products and services

• Feeds Specialized feed formulations for broilers, hogs, layers, ducks, quails, and game fowls, including health and nutritional supplements, designed to support optimal growth, health, and farm profitability. Distributed through dealers, distributors, and direct farm customers across Luzon, Visayas, and Mindanao. Generated ₱4.507 billion in 2024 (35.9% of total revenues).
• Cook's Chicken Products Consumer-facing branded chicken product line under the Foods division, offering fresh whole chicken, freshly frozen, and value-added products for retail and foodservice customers. Sold through modern trade (SM, Puregold, AllDay), e-commerce platforms, and HRI accounts. Cook's products reached over 2,000 stores by 2024.
• Farm (Day-Old Chicks and Pullets) High-quality day-old chicks and pullets produced through vertically integrated breeding and hatchery operations, supplied to commercial poultry farmers across the Philippines. Includes NOVOgen WHITE layer genetics. Generated ₱594.2 million in 2024 (4.7% of total revenues), up 40.0% year-on-year.
• Cook's Flavor Origins Flavor-variant line of Cook's branded ready-to-cook chicken products featuring Mediterranean, South African, and French Roast flavor profiles designed for retail consumers seeking variety and culinary differentiation.
• NOVOgen WHITE Layer Genetics High-performance white egg layer breed from French breeder NOVOGEN, distributed exclusively in the Philippines through Vitarich. NOVOgen WHITE hens can lay up to 470 eggs per cycle over 100+ weeks, featuring superior feed efficiency, strong eggshell strength, and adaptability to tropical climates. Supported with expert technical and marketing guidance.
• Vitarich Poultry Advantage Comprehensive poultry management program including specialized feed solutions, technical support, and guidance designed to address the needs of backyard and general poultry farmers. Provides a complete package of inputs and advisory services.

Quantifiable outcome

• 2024 revenues of ₱12.539 billion, highest annual profit of ₱216.6 million
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• NOVOGENcoreStrategic or Co-development Partner · 19 March 2025Partnership with NOVOGEN, a French leader in layer genetics, for exclusive distribution of NOVOgen WHITE breed in the Philippines. Launched March 2025 at Clark Marriott Hotel with ~250 participants. Combines NOVOGEN's expertise in genetics with Vitarich's strength in animal nutrition to enable higher egg production, improved feed conversion, and enhanced egg quality. NOVOgen WHITE hens can lay efficiently for 100+ weeks with up to 470 eggs per cycle, featuring superior feed efficiency, strong eggshell strength, and adaptability to tropical climates.
• Bulacan State University (BulSU) - Meneses CampussupportingStrategic or Co-development Partner · 12 June 2024Partnership for Sagip Kalikasan environmental initiative. BulSU assists with bamboo planting along Sapang Alat Creek, environmental education programs, and baseline soil and water quality research to support long-term monitoring. Also involved in Adopt-an-Estero/Waterbody Program recognition. The partnership supports rehabilitation of riverbank biodiversity and ecological health.
• Municipality of Marilao and Surrounding BarangayssupportingStrategic or Co-development Partner · 12 June 2024Multi-stakeholder partnership for Sapang Alat Creek (Patubig Creek) rehabilitation through Sagip Kalikasan Project. Local government units and barangays collaborate on bamboo planting activities, regular creek clean-ups, dredging efforts, and community education programs.
• Corenergy (Vivant Corporation subsidiary)supportingOthers · 27 January 2022One-year energy supply agreement for up to 0.75 megawatts of electricity 24/7 to cover Marilao, Bulacan office and dressing plant operations. Enables estimated savings of P3.2 million to P3.9 million in 2022. Corenergy also provides daily/hourly power consumption monitoring, load profile analysis, power usage consultancy, training, quality measurement, and thermal scan test.
• Barbatos Ventures CorporationcoreOEM/ Whitelabel/ Licensing Partner · 16 December 2021Acquisition of Barbatos Ventures Corporation (BVC) from Luzon Agriventure Inc for P1.00 (based on net asset value). BVC provides dressing, packing, cutting, and storage of dressed chicken. Operating as wholly-owned subsidiary from January 2022. BVC has 373 employees and contractors, holds HACCP and Halal certifications, with facilities in Marilao, Bulacan and Tugbok, Davao. Expected to bring revenues of ~P375 million by 2025 and cost synergies of P91 million. Capital expenditures of P150 million planned for Marilao facility expansion.
• Department of AgriculturesupportingStrategic or Co-development PartnerGovernment partnership for agricultural development and food security initiatives. Vitarich is a member of the United Broiler Raisers Association and collaborates with DA on various programs.
• Union Bank of the PhilippinessupportingChannel Partner/ Reseller/ DistributorPartnership through Union Bank's Supply Chain Community program. Vitarich recognized for highest MSME buyer penetration rate and second-highest MSME onboarding among partners. The partnership helps MSMEs (including poultry farmers) gain access to funding and banking services.

Scale indicators19 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• JBS USA: Global animal protein producer with poultry (Pilgrim's Pride) and prepared foods operations. Comparable as a broad incumbent in poultry processing and value-added chicken products, though operating at global scale.
• Tyson Foods: Global poultry and prepared foods producer with vertically integrated operations from feed to branded chicken products. Comparable to Vitarich's integrated model at vastly larger scale, particularly for the Cook's branded value-added chicken opportunity.
• Cargill Philippines: Subsidiary of global agribusiness giant with animal nutrition and feed manufacturing operations in the Philippines. Directly comparable to Vitarich's Feeds segment serving poultry and livestock farmers.
• San Miguel Pure Foods Company: Diversified Philippine food conglomerate with significant poultry, feeds, and processed meat operations under Magnolia and Purefoods brands. Larger and more diversified than Vitarich but overlaps directly in poultry processing, feeds, and branded chicken.
• Charoen Pokphand Foods (CPF): Thai-based global poultry and animal feed integrator with operations across Asia including the Philippines. Comparable to Vitarich across feeds, broiler farming, and processed chicken categories, though at much larger scale.

Direct peers

• Foster Foods Inc. Philippine poultry company focused on dressed chicken and value-added chicken products. Comparable to Vitarich's Cook's branded foods segment serving retail and foodservice customers in the same domestic market.
• Aboitiz Foods (Pilmico): Philippine animal nutrition and feeds business producing feeds for swine, poultry, and aquaculture, with downstream meat processing operations. Closely comparable to Vitarich's feeds and farm segments in the Philippine market.
• General Milling Corporation: Philippine animal feed manufacturer producing feeds for poultry, swine, and aquaculture. Directly comparable to Vitarich's Feeds segment operating in the same Philippine market with similar customer base of poultry and livestock farmers.
• Bounty Fresh Food Inc. Philippine vertically integrated poultry company producing chicken, eggs, and processed meat products for retail and foodservice. Directly comparable to Vitarich's feeds-farms-foods integration model in the same Philippine market.

Regional players

• Philippine Foremost Milling Corporation: Philippine feed milling and animal nutrition company producing poultry and livestock feeds. Comparable to Vitarich's feeds business with similar product portfolio, though with a more feed-focused rather than fully integrated model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VitarichCorp
• YouTubeyoutube.com/channel/UCCFZ5xGtmnvABcdIHK8Uo4w
• Facebookfacebook.com/vitarichcorporation
• LinkedInlinkedin.com/company/vitarich-corporation
• Instagraminstagram.com/vitarichfeeds

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitarich