The Installers

What The Installers does

The Installers (legally Innovate Installers Services Private Limited) is a Hyderabad-headquartered, India-focused professional installation services company founded in 2014. It delivers on-site installation of interior and exterior products — covering 13 service categories including carpet, vinyl, wooden, laminate, sports, deck, and herringbone flooring; wallpaper; exterior cladding; artificial grass; acoustic panels; modular furniture; and pergolas — for residential homeowners, commercial clients, and interior designers across nine Indian cities (Hyderabad, Bangalore, Chennai, Delhi NCR, Kolkata, Pune, Ahmedabad, Nagpur, Mumbai). The company employs 250+ trained installation professionals and claims 5,000+ completed projects, with documented expertise in adapting installation techniques (surface preparation, adhesive selection, curing) to Indian climate conditions such as monsoon humidity and summer heat.

The business model is professional services with quote-based pricing and no publicly disclosed fee schedule; revenue is generated entirely through installation fees for completed projects. Go-to-market is direct-to-consumer and direct-to-B2B, acquired through the company website (with city-specific landing pages), native Android and iOS mobile applications, phone/email contact, free consultations, and a dedicated dealer/manager portal network supporting retail and brand partnerships. Marketing is content-led via an educational blog and customer testimonials from named accounts such as Décor World and brand managers in the wallcovering industry. The company is privately held, bootstrapped, and founder-owned, with no disclosed external funding, M&A activity, or parent/subsidiary structure.

Name

The Installers

Legal name

Innovate Installers Services Private Limited

Website

https://theinstallers.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

The Installers is a Hyderabad-headquartered, India-focused professional installation services company that delivers on-site installation of flooring, wallpaper, cladding, modular furniture, and related interior/exterior products. It serves residential homeowners, commercial clients, and interior designers across nine Indian cities using a workforce of 250+ trained professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Installation Services: Professional installation services for residential and commercial interior products including flooring (wooden, vinyl, carpet, sports, deck, herringbone), wallpaper, exterior cladding, artificial grass, acoustic panels, pergola, and modular furniture. Revenue generated through service fees for professional installation work.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Installers delivers on-site professional installation services for interior and exterior products across residential and commercial spaces in India. Core offerings include flooring installation (wooden, vinyl, carpet, laminate, sports, deck, herringbone), wallpaper installation, exterior cladding, artificial grass, acoustic panels, pergola structures, and modular furniture assembly. Services are dispatched through a trained workforce of 250+ professionals operating across nine Indian cities with 24/7 availability and free quote-based consultations.

Product overview

The Installers is a comprehensive installation services company operating across India, offering professional installation for a wide range of interior and exterior products. The company's portfolio centers on 13 core installation services including various flooring types (carpet, vinyl, wooden, laminate, sports, deck, and herringbone), wall treatments (wallpaper, acoustic panels, exterior cladding), outdoor solutions (artificial grass, pergola), and furniture installation. The services are delivered through a network of 250+ trained professionals across 10+ Indian cities including Hyderabad, Bangalore, Chennai, Delhi, Kolkata, Pune, Ahmedabad, Nagpur, and Mumbai. The company supplements its service offerings with a mobile application available on Google Play and Apple App Store for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden Flooring Installation

Quantifiable outcome

• 5000+ projects completed successfully
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HouseJoy: HouseJoy is an Indian home services platform providing installation, maintenance, and renovation services across multiple cities. It competes directly with The Installers in interior product installation categories (flooring, painting, carpentry) and shares the same B2C and B2B customer profile in Indian metros.
• Urban Company (formerly UrbanClap): Urban Company is India's largest home services marketplace offering professional installation and interior services including flooring, wallpaper, modular furniture, and renovation. It is the most direct comparable to The Installers in terms of service breadth, multi-city Indian coverage, and target customer base, though it operates as a marketplace rather than a directly-employed installer model.

Broad incumbents

• TaskRabbit: TaskRabbit is a US/UK-based home services marketplace connecting customers with freelance installers and handymen across categories including furniture assembly and home improvement. While operating in different geographies, its model of aggregating on-demand installation labor is highly comparable to The Installers' direct-service approach.
• Thumbtack: Thumbtack is a US home services marketplace that matches customers with local professionals across installation, flooring, and home improvement categories. Its marketplace model for home installation services and SMB-targeted customer base mirror The Installers' core go-to-market in terms of customer use cases.
• ANGI (Handy): ANGI, which acquired Handy, is a US-based home services marketplace and provider covering installation, handyman, and home improvement categories. It is comparable to The Installers in service categories and direct-service model, though it operates at significantly larger scale and in a different geography.

Emerging players

• Livspace: Livspace is an Indian interior design and home renovation marketplace that bundles design with execution, including installation of flooring, modular kitchens, and furniture. It overlaps with The Installers in installation services for interior products but is differentiated by its design-led, end-to-end positioning.
• HomeLane: HomeLane is an Indian home interior solutions company offering modular furniture and interiors with in-house installation teams. It is comparable to The Installers for modular furniture and interior installation but competes primarily on full interior packages rather than standalone installation services.
• NoBroker Hoodies: NoBroker's services arm (Hoodies) provides home services including painting, cleaning, and interior work in Indian metros. It competes with The Installers for home improvement wallet share and shares the multi-city Indian footprint, though its installation offering is narrower.

Others

• Pepperfry: Pepperfry is an Indian online furniture retailer that offers in-house assembly and installation services for modular and ready-to-assemble furniture. It is an adjacent peer to The Installers' modular furniture installation offering and represents both a partner and potential competitor for furniture installation scope.
• Asian Paints (Home Solutions / Beautiful Homes): Asian Paints is India's largest paint manufacturer with adjacent services including wall finishes, waterproofing, and increasingly end-to-end interior solutions. While not a direct installation services competitor, it is comparable in that it bundles product with installation, representing a potential partner or competitor for wallcovering and interior installation scope.

Market position

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/The_Installers
• Facebookfacebook.com/theinstallers.in
• LinkedInlinkedin.com/company/theinstallersin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Installers