Purposeful
- Company typePrivate
- Founded-
- HeadquartersNew City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Purposeful firmographics
Firmographics- Name
- Purposeful
- Legal name
- Deanna Mulligan
- Website
- https://deannamulligan.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Purposeful industry classification
Industry- Product category
- Executive Advisory Services
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Governance & Board Effectiveness Advisory (BPAHAFAC)
- akta.pro secondary industry
- Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)
Keywords
Where Purposeful is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Markets served
Purposeful business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Purposeful product offering
Product offeringCore offering
Purposeful is an advisory firm serving CEOs and C-level executives with services centered on corporate governance, career development, and reskilling. The firm's public-facing site is currently in a "Launching Soon" pre-launch state, indicating the formal advisory offering has not yet been publicly detailed or rolled out.
Differentiator
Problem solved
Functional benefit
Companies that use Purposeful
Customer profileIdeal customer profiles1 record
Purposeful technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Purposeful partnerships and signals
Strategic signalRecent moves1 record
Purposeful competitors and assessment
Company assessmentDirect peers
- Center for Creative Leadership (CCL): Nonprofit leadership research and executive education provider focused on leadership development for senior executives — comparable on the reskilling and career-development side of Purposeful's offering.
- Development Dimensions International (DDI): Specialist leadership development and reskilling firm that sells directly to C-level and HR executives — the most directly comparable peer on Purposeful's career-development and reskilling pillar.
- RHR International: Boutique leadership and executive development firm specializing in CEO succession, top-team effectiveness, and senior leadership advisory — closely mirrors Purposeful's boutique, senior-executive focus.
Broad incumbents
- Egon Zehnder: Private executive search and leadership advisory firm focused on board effectiveness, CEO succession, and senior leadership assessment — closely comparable to Purposeful's governance and career advisory positioning.
- Bain & Company: Global management consultancy with an executive advisory and leadership practice that overlaps Purposeful's CEO-facing governance and career advisory scope.
- McKinsey & Company: Global management consultancy with leadership, governance, and organizational practices serving C-level executives — a broader incumbent competing for the same client wallet on governance and reskilling topics.
- Korn Ferry: Large executive search, leadership development, and organizational consulting firm with adjacent practice areas in career development and reskilling — relevant as a broader incumbent competing for the same C-level buyer.
- Russell Reynolds Associates: Global executive search and leadership advisory firm with practices spanning board, CEO succession, and leadership development — comparable target market and service mix to Purposeful.
- Heidrick & Struggles: Established executive search and leadership advisory firm serving CEOs and boards on succession, governance, and leadership development — comparable offering and target buyer to Purposeful.
- Spencer Stuart: Global executive search and board advisory firm with deep governance, CEO succession, and C-level advisory practices — directly comparable to Purposeful's governance and career-development positioning, but at vastly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key highlights4 records
Customer concentration
Purposeful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purposeful leadership team
Management profileNumber of profiles
Profiles1 record
Purposeful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purposeful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purposeful
What does Purposeful do?
Purposeful is an advisory firm serving CEOs and C-level executives with services centered on corporate governance, career development, and reskilling. The firm's public-facing site is currently in a "Launching Soon" pre-launch state, indicating the formal advisory offering has not yet been publicly detailed or rolled out.
When was Purposeful founded?
Purposeful was founded in -1. It employs 1 to 10 people.
Where is Purposeful based?
Purposeful is headquartered in New City, United States, in the North America region.
Who are Purposeful's main competitors?
Direct peers on record are Center for Creative Leadership (CCL), Development Dimensions International (DDI) and RHR International. Broad incumbents are Egon Zehnder, Bain & Company, McKinsey & Company, Korn Ferry, Russell Reynolds Associates, Heidrick & Struggles and Spencer Stuart.
Does Purposeful have an API?
No public API is recorded for Purposeful.
What industry is Purposeful in?
Purposeful's product category is Executive Advisory Services. Its primary akta.pro industry code is BPAHAFAC, Governance & Board Effectiveness Advisory, with a secondary code of EDANADAB, Study Skills & Executive Function Coaching (Planning, Organization, Time Management). Its SIC code is 8742.