Kroeze Hoveniers
Kroeze Hoveniers is a Dutch full-service landscaping firm based in Beesd, Netherlands, designing, building, and maintaining gardens and outdoor spaces for residential, business, and institutional clients across the Netherlands with fully in-house capabilities.
- Company typePrivate
- Founded1984
- HeadquartersBeesd, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Kroeze Hoveniers does
Kroeze Hoveniers is a Dutch full-service landscaping company (hoveniersbedrijf) headquartered in Beesd, Netherlands, founded in 1984 and operating for over 40 years. The firm designs, builds, and maintains gardens and outdoor spaces for three customer segments: private residential clients (particulier), businesses (zakelijk), and institutions such as schools and healthcare facilities (instellingen). Service coverage spans the entire Netherlands, with quote-based pricing and free on-site consultations as the primary sales mechanism. Core offerings include garden design with in-house 2D plans, planting plans, and 3D visualizations; construction of villas, urban, forest, wellness, and edible gardens; and year-round maintenance under annual contracts or on-call arrangements.
The company's technical base is craft and horticulture-led rather than software-led. All disciplines are executed in-house, including earthwork, carpentry, masonry, electrical, irrigation, and drainage, allowing combined delivery of gray and green infrastructure as a single contractor. Specialty capabilities include green and green-blue roof installations with substrate and drainage layers for urban water management, Rigofill crate systems for rainwater buffering and infiltration (developed with DDC-Heinenoord), and the DOB-method non-chemical thermal weed control using LPG-powered burner quads, adopted in 2016 ahead of the Dutch professional glyphosate ban. The firm holds Groenkeur certification and VHG trade association membership and provides a Groengarantie plant-establishment warranty on projects.
The business model is primarily project-based professional services revenue from design-and-build engagements, supplemented by recurring subscription revenue from annual maintenance contracts and on-call maintenance work. Premium positioning is reflected in dedicated offerings such as 'Aanleg exclusieve tuinen' and recurring participation in the EXCELLENT Woonbeurs exhibitions at Rotterdam Ahoy, where the company collaborates with named architects and interior designers. Ownership is private and family-held (André Kroeze identified as owner), with no external investors, funding rounds, M&A activity, or public-market presence in evidence.
Kroeze Hoveniers firmographics
Firmographics- Name
- Kroeze Hoveniers
- Legal name
- Kroeze Hoveniers
- Website
- https://kroezehoveniers.nl
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kroeze Hoveniers is a Dutch full-service landscaping firm based in Beesd, Netherlands, designing, building, and maintaining gardens and outdoor spaces for residential, business, and institutional clients across the Netherlands with fully in-house capabilities.
- Ownership category
- akta.pro rank
Kroeze Hoveniers industry classification
Industry- Product category
- Landscaping Services
- NAICS
- Landscaping Services (561730), Landscape Architectural Services (541320)
- akta.pro primary industry
- Residential Landscape Design (HSAIABAA)
- akta.pro secondary industries
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)
Keywords
Where Kroeze Hoveniers is headquartered
LocationHeadquarters
- HQ city
- Beesd
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Kroeze Hoveniers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Garden Design and Construction: Project-based revenue from designing and constructing gardens for residential (particulier), business (zakelijk), and institutional (instellingen) clients. Includes site preparation, technical elements (electricity, irrigation, drainage), and planting.
- Garden Maintenance Contracts: Year-round maintenance services offered through annual maintenance contracts or on-call basis. Services include tree care, insect control, lawn maintenance, disease and weed control, and fertilization of plant borders.
- Terrain and Site Development: Large-scale terrain development combining horticultural expertise with infrastructure knowledge. Includes recreational spaces and landscaping for commercial properties.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kroeze Hoveniers product offering
Product offeringCore offering
Kroeze Hoveniers is a full-service Dutch landscaping company (hoveniersbedrijf) that designs, constructs, and maintains gardens and outdoor spaces for residential, business, and institutional clients. All disciplines are managed in-house, including earthwork, carpentry, masonry, electrical, irrigation, drainage, and planting, with specialty offerings in green roofs, sustainable weed control, water management, and tree care.
Product overview
Kroeze Hoveniers is a full-service landscaping company (hoveniersbedrijf) offering garden design, construction, and maintenance services. The core offerings include Tuinontwerp en tuinaanleg (garden design and construction) and Tuinonderhoud (garden maintenance), complemented by specialty services such as Boomverzorging (tree care), Groene daken (green roofs/daktuinen), and Terreinonderhoud (terrain maintenance). They provide services across three segments: Particulier (residential), Zakelijk (commercial/business), and Instellingen (institutions). The company operates with all disciplines in-house, including earthwork, carpentry, masonry, electrical, and irrigation, backed by a Groenkeur certification and Groengarantie (green warranty). Premium offerings include Aanleg exclusieve tuinen (exclusive garden design) for luxury properties. They specialize in sustainable and environmentally friendly solutions, including non-chemical weed control (DOB-method), green roofs, and water management systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Tuinontwerp en tuinaanleg
- Tuinonderhoud
- Terreinonderhoud
- Terreinaanleg
- Boomverzorging
- Aanleg exclusieve tuinen
- Groene daken (Daktuinen)
- Groen-blauwdak
- Aanleg duurzame tuin
- Kunstgras aanleggen
- Tuinkamer / Overkapping aan huis
- Oplossing wateroverlast
- Duurzaam OnkruidBeheer (DOB-methode)
- Gazon aanleg
- Eetbare tuin
Quantifiable outcome
- Green Guarantee provided on all projects, ensuring plants are replaced if they do not establish properly.
Companies that use Kroeze Hoveniers
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Kroeze Hoveniers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kroeze Hoveniers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Erik van Gelder (Garden Architect)coreGarden architect collaborating with Kroeze Hoveniers on the EXCELLENT Woonbeurs projects. Erik van Gelder designs the outdoor spaces that Kroeze Hoveniers realizes, including 'The Lobby' (2025), 'The CUBE' (2024), and 'The LODGE' (2023) exhibition gardens.
- Hans Kuijten (Interior Designer)coreInterior designer collaborating with Kroeze Hoveniers and Erik van Gelder for the EXCELLENT Woonbeurs at Rotterdam Ahoy. Hans Kuijten brings warm interior style while Kroeze Hoveniers delivers the outdoor spaces, creating harmonious indoor-outdoor living presentations.
- DDC-HeinenoordcoreKroeze Hoveniers partnered with DDC-Heinenoord to develop water management solutions for projects in Blaricum. Together they implemented a cleanable and inspectable Rigofill crate system for rainwater buffering in driveways, addressing flooding issues caused by heavy rainfall.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Kroeze Hoveniers competitors and assessment
Company assessmentBroad incumbents
- Koninklijke Ginkel Groep: Dutch green services provider offering landscape construction, grounds maintenance, and tree care for institutional and commercial clients — comparable service portfolio with broader institutional focus.
- Krinkels: Major Dutch contractor specializing in landscaping, civil greening, and grounds maintenance for public and commercial clients — comparable in terrain development and maintenance capabilities but operating at much larger scale.
- Donkergroen: One of the largest Dutch full-service landscaping and grounds maintenance companies, offering design, construction, and maintenance across residential, business, and institutional segments — directly comparable scale and scope to Kroeze Hoveniers but significantly larger.
- Idverde Nederland: European leader in green services operating across the Netherlands, offering landscaping and grounds maintenance to municipalities and businesses — broader geographic and segment reach than Kroeze Hoveniers.
- BTL Groep: Large Dutch green services group offering landscape construction, maintenance, and green infrastructure including green roofs and water management — overlaps with Kroeze Hoveniers on specialty green-blue and green roof services but at much larger scale.
Direct peers
- De Enk Groen & Golf: Dutch green services company providing landscape design, construction, and grounds maintenance for public, commercial, and private clients — comparable service offering with institutional emphasis.
- AH Vrij Groenwerken: Mid-sized Dutch landscaping firm offering garden design, construction, and maintenance to residential and commercial customers — comparable mid-sized operator profile and service mix.
- Copijn Boerenburcht: Dutch landscape architecture and construction firm offering garden and landscape design, build, and maintenance for premium residential and institutional clients — directly comparable in service mix and high-end positioning.
- Van Helden Groep: Dutch full-service hovenier offering garden design, construction, and maintenance for residential and business clients across the Netherlands — direct peer in service offering and customer segments.
- Jos Scholman Hoveniers: Dutch hovenier offering garden design, construction, and maintenance services to residential and business clients — comparable mid-sized operator profile focused on high-quality bespoke garden projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kroeze Hoveniers social profiles
Digital presenceKroeze Hoveniers compliance and trust
Trust signalCompliance2 records
Kroeze Hoveniers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kroeze Hoveniers leadership team
Management profileNumber of profiles
Profiles1 record
Kroeze Hoveniers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kroeze Hoveniers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kroeze Hoveniers
What does Kroeze Hoveniers do?
Kroeze Hoveniers is a full-service Dutch landscaping company (hoveniersbedrijf) that designs, constructs, and maintains gardens and outdoor spaces for residential, business, and institutional clients. All disciplines are managed in-house, including earthwork, carpentry, masonry, electrical, irrigation, drainage, and planting, with specialty offerings in green roofs, sustainable weed control, water management, and tree care.
Is Kroeze Hoveniers a public or private company?
Kroeze Hoveniers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kroeze Hoveniers founded?
Kroeze Hoveniers was founded in 1984. It employs 11 to 50 people.
Where is Kroeze Hoveniers based?
Kroeze Hoveniers is headquartered in Beesd, Netherlands, in the Europe region.
How does Kroeze Hoveniers make money?
Three revenue lines are on record. Garden Design and Construction is the primary driver. The others are garden Maintenance Contracts and terrain and Site Development.
Who are Kroeze Hoveniers's main competitors?
Broad incumbents on record are Koninklijke Ginkel Groep, Krinkels, Donkergroen, Idverde Nederland and BTL Groep. Direct peers are De Enk Groen & Golf, AH Vrij Groenwerken, Copijn Boerenburcht, Van Helden Groep and Jos Scholman Hoveniers.
Does Kroeze Hoveniers have an API?
No public API is recorded for Kroeze Hoveniers.
What industry is Kroeze Hoveniers in?
Kroeze Hoveniers's product category is Landscaping Services. Its primary akta.pro industry code is HSAIABAA, Residential Landscape Design, with a secondary code of IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control). Its NAICS code is 561730.