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SmartPeople

Full company profile

uuid003ervg

Namestring
SmartPeople
Legal namestring
SmartPeople
Company typeenum
Private
Founded yearint
2008
Short descriptiontext

Smartpeople Human Resources offers recruitment, talent management, and employee development services.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersIstanbul
HQ citystring
Istanbul
Markets served

Serves global market

Keyword5 values
human resources services, talent recruitment, employee development, talent management, HR consulting
Industry3 codes
1Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare)
CodeBPACAFACPrimaryYes
2Human Capital & Workforce Transformation Consulting
CodeBPAHACAEPrimaryNo
3Culture, Engagement & Employee Experience (EX) Consulting
CodeBPAHAGAIPrimaryNo
NAICS code2 codes
  • Employment Placement Agencies561311
  • Human Resources Consulting Services541612
SIC code1 code
  • Services-Employment Agencies7361
Product category
Human Resources Services
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

SmartPeople Human Resources delivers recruitment, talent management, and employee development services to organizations. The company helps clients source, manage, and develop their workforce through dedicated HR solutions tailored to corporate needs.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Recruitment Services
CategoryRecruitment / Talent Acquisition
Description

External recruitment services helping organizations source and hire qualified candidates for open positions. Designed for companies in Turkey that need support identifying and onboarding talent.

2Talent Management Services
CategoryTalent Management
Description

Talent management services supporting organizations in managing, retaining, and developing their workforce. Targeted at companies seeking to optimize their human capital strategies.

3Employee Development Services
CategoryLearning & Development
Description

Employee development services focused on upskilling and professional growth of staff within client organizations. Designed for companies looking to enhance workforce capabilities and retention.

No data
Peers10 records
1Kariyer.net
TypeDirect peer
Description

Turkey's largest online job platform and recruitment services provider. Directly comparable as a Turkish recruitment/talent marketplace serving similar employer and job-seeker segments.

2Eleman.net
TypeDirect peer
Description

Turkish employment platform offering job postings and recruitment services. Comparable to SmartPeople in serving the same Turkish SMB and mid-market employer base for hiring needs.

3Secretcv.com
TypeDirect peer
Description

Turkish online recruitment and CV database platform. Directly competes in the same Istanbul-centric recruitment market with a similar employer-targeting model.

4Hays Turkey
TypeBroad incumbent
Description

Global professional recruitment firm with a Turkish presence. Comparable as a provider of professional/technical direct-hire recruitment services in the same Istanbul market, though at materially larger scale.

5Michael Page Turkey
TypeBroad incumbent
Description

Global recruitment firm with offices in Istanbul. Directly comparable in recruitment and talent management services for professional roles, but operates with significantly greater brand and scale.

6Robert Half Turkey
TypeBroad incumbent
Description

Global staffing and consulting firm operating in Turkey. Comparable in professional/technical direct-hire placement and broader HR consulting, though with broader service lines and international reach.

7Adecco Turkey
TypeBroad incumbent
Description

Global staffing leader with Turkish operations. Overlaps with SmartPeople in recruitment and HR services but offers temporary staffing, RPO, and broader workforce solutions at much larger scale.

8Randstad Turkey
TypeBroad incumbent
Description

Global HR services firm with Turkish presence. Comparable in recruitment and talent management, with additional capabilities in HR consulting and workforce solutions that SmartPeople lacks.

9ManpowerGroup Turkey
TypeBroad incumbent
Description

Global staffing and workforce solutions provider operating in Turkey. Comparable in recruitment and broader HR services, with established enterprise client relationships and tech-enabled offerings.

10Insperata
TypeRegional player
Description

Turkish HR consulting and recruitment boutique. Comparable as a similarly-sized local HR services peer competing for the same Turkish mid-market clients in recruitment and talent management.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SmartPeople

Human Resources Servicessmartpeople.com.tr

Smartpeople Human Resources offers recruitment, talent management, and employee development services.

SmartPeople firmographics

Firmographics
Name
SmartPeople
Legal name
SmartPeople
Website
https://www.smartpeople.com.tr
Company type
Private
Founded year
2008
Headcount range
11–50 employees
Short description
Smartpeople Human Resources offers recruitment, talent management, and employee development services.
Ownership category
akta.pro rank

SmartPeople industry classification

Industry
Product category
Human Resources Services
NAICS
Employment Placement Agencies (561311), Human Resources Consulting Services (541612)
SIC
Services-Employment Agencies (7361)
akta.pro primary industry
Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)
akta.pro secondary industries
Human Capital & Workforce Transformation Consulting (BPAHACAE), Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)

Keywords

  • Human resources services
  • Talent recruitment
  • Employee development
  • Talent management
  • HR consulting

Where SmartPeople is headquartered

Location

Headquarters

HQ city
Istanbul

Markets served

SmartPeople business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

SmartPeople product offering

Product offering

Core offering

SmartPeople Human Resources delivers recruitment, talent management, and employee development services to organizations. The company helps clients source, manage, and develop their workforce through dedicated HR solutions tailored to corporate needs.

Differentiator

Problem solved

Functional benefit

Products and services

  • Recruitment Services External recruitment services helping organizations source and hire qualified candidates for open positions. Designed for companies in Turkey that need support identifying and onboarding talent.
  • Talent Management Services Talent management services supporting organizations in managing, retaining, and developing their workforce. Targeted at companies seeking to optimize their human capital strategies.
  • Employee Development Services Employee development services focused on upskilling and professional growth of staff within client organizations. Designed for companies looking to enhance workforce capabilities and retention.

Companies that use SmartPeople

Customer profile

Ideal customer profiles1 record

SmartPeople technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

SmartPeople competitors and assessment

Company assessment

Direct peers

  • Kariyer.net: Turkey's largest online job platform and recruitment services provider. Directly comparable as a Turkish recruitment/talent marketplace serving similar employer and job-seeker segments.
  • Eleman.net: Turkish employment platform offering job postings and recruitment services. Comparable to SmartPeople in serving the same Turkish SMB and mid-market employer base for hiring needs.
  • Secretcv.com: Turkish online recruitment and CV database platform. Directly competes in the same Istanbul-centric recruitment market with a similar employer-targeting model.

Broad incumbents

  • Hays Turkey: Global professional recruitment firm with a Turkish presence. Comparable as a provider of professional/technical direct-hire recruitment services in the same Istanbul market, though at materially larger scale.
  • Michael Page Turkey: Global recruitment firm with offices in Istanbul. Directly comparable in recruitment and talent management services for professional roles, but operates with significantly greater brand and scale.
  • Robert Half Turkey: Global staffing and consulting firm operating in Turkey. Comparable in professional/technical direct-hire placement and broader HR consulting, though with broader service lines and international reach.
  • Adecco Turkey: Global staffing leader with Turkish operations. Overlaps with SmartPeople in recruitment and HR services but offers temporary staffing, RPO, and broader workforce solutions at much larger scale.
  • Randstad Turkey: Global HR services firm with Turkish presence. Comparable in recruitment and talent management, with additional capabilities in HR consulting and workforce solutions that SmartPeople lacks.
  • ManpowerGroup Turkey: Global staffing and workforce solutions provider operating in Turkey. Comparable in recruitment and broader HR services, with established enterprise client relationships and tech-enabled offerings.

Regional players

  • Insperata: Turkish HR consulting and recruitment boutique. Comparable as a similarly-sized local HR services peer competing for the same Turkish mid-market clients in recruitment and talent management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

SmartPeople social profiles

Digital presence

SmartPeople financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SmartPeople leadership team

Management profile

Number of profiles

Profiles1 record

SmartPeople funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SmartPeople M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartPeople

What does SmartPeople do?

SmartPeople Human Resources delivers recruitment, talent management, and employee development services to organizations. The company helps clients source, manage, and develop their workforce through dedicated HR solutions tailored to corporate needs.

Is SmartPeople a public or private company?

SmartPeople is a private company. It is classified as founder individual operated bootstrapped.

When was SmartPeople founded?

SmartPeople was founded in 2008. It employs 11 to 50 people.

Where is SmartPeople based?

SmartPeople is headquartered in Istanbul.

Who are SmartPeople's main competitors?

Direct peers on record are Kariyer.net, Eleman.net and Secretcv.com. Broad incumbents are Hays Turkey, Michael Page Turkey, Robert Half Turkey, Adecco Turkey, Randstad Turkey and ManpowerGroup Turkey. Insperata is listed as a regional player.

Does SmartPeople have an API?

No public API is recorded for SmartPeople.

What industry is SmartPeople in?

SmartPeople's product category is Human Resources Services. Its primary akta.pro industry code is BPACAFAC, Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare), with a secondary code of BPAHACAE, Human Capital & Workforce Transformation Consulting. Its NAICS code is 561311 and its SIC code is 7361.

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