V1BE
V1BE is a direct-to-consumer boutique fitness studio in Manchester City Centre offering 18+ class formats, personal coaching, HYROX preparation, and a Holistic Review assessment for high-impact athletes and fitness enthusiasts on a capped, 30-day rolling membership.
- Company typePrivate
- Founded2017
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What V1BE does
V1BE, operated by Gym AMC Ltd, is a direct-to-consumer boutique fitness studio located at 75 Mosley Street in Manchester City Centre. The studio combines elite athletic conditioning with an immersive sensory environment featuring custom lighting architecture, curated acoustic systems, and premium changing facilities. Its service portfolio centers on three membership tiers — a £14 single-session Day Pass, a £49/month unlimited Membership on a 30-day rolling contract, and £27 Class Packs of three credits valid for 30 days — supplemented by 18 distinct class sub-brands spanning HYROX race preparation, boxing, barre, Pilates, calisthenics, running, and circuit training, plus the signature Holistic Review assessment covering posture, spinal alignment, and movement efficiency.
The business model is consumer subscription-led with ancillary transaction and retail revenue. Recurring monthly memberships at £49 form the revenue backbone, with day passes and class packs serving trial and occasional-use customers, and a Pro Shop generating secondary hardware sales. Membership is strictly capped to protect the studio experience, and the company states a waiting list exists due to demand. The go-to-market is purely direct: customers transact via the ClubRight booking platform and are billed through GoCardless direct debit. There is no mobile app, no third-party distribution, and no disclosed AI or proprietary technology layer beyond this operational stack. The company is privately held with no external investors disclosed and is planning multi-site expansion under the V1BE Reloaded initiative.
V1BE firmographics
Firmographics- Name
- V1BE
- Legal name
- Gym AMC Ltd
- Website
- https://v1be.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- V1BE is a direct-to-consumer boutique fitness studio in Manchester City Centre offering 18+ class formats, personal coaching, HYROX preparation, and a Holistic Review assessment for high-impact athletes and fitness enthusiasts on a capped, 30-day rolling membership.
- Ownership category
- akta.pro rank
V1BE industry classification
Industry- Product category
- Boutique Fitness Studio
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Sports-Specific Group Conditioning (HSADABAK), Small-Group Personal Training (Semi-Private) (HSADAAAN), Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where V1BE is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
V1BE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Monthly membership at £49 providing unlimited gym access and unlimited studio classes with a 30-day rolling contract
- Day Passes: Single session access at £14 for travelling professionals or trial customers
- Class Packs: Block of 3 class credits for £27, valid for 30 days, for customers who prefer pay-as-you-go
- Pro Shop: Retail sales of fitness equipment including weights, hand grips, shaker bottles, skip ropes, and boxing gloves
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Day Pass - single session access |
| Subscription | Monthly | Full Membership - unlimited training tier |
| Transaction based/ take rate | Pay-as-you-go | Class Packs - block of 3 credits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
V1BE product offering
Product offeringCore offering
V1BE is a boutique fitness studio in Manchester City Centre delivering premium group fitness classes, personal coaching, and a structured member journey through its signature Holistic Review. The studio offers memberships, class packs, and day passes, supplemented by a Pro Shop selling curated fitness equipment. Programming spans barre, strength, HYROX, pilates, and conditioning disciplines designed for fitness enthusiasts and competitive athletes.
Product overview
V1BE is a boutique fitness studio and gym located in Manchester City Centre, offering a high-performance training environment with elite athletic conditioning and immersive sensory design. The product portfolio consists of three core membership tiers (Day Pass at £14, Membership at £49/month, and Class Packs at £27 for 3 credits), supplemented by 18 distinct fitness class sub-brands (including BARRE FLOW, STR1KE, IGN1TE, HYROX-PERFORMANCE, ENG1NE, and BOOT1E) and personal coaching services. The Holistic Review assessment provides personalized data-driven programming. Additional offerings include an e-commerce shop for fitness equipment and a 360-degree virtual tour experience. The studio features premium amenities including luxury changing suites, immersive lighting architecture, and custom-curated acoustic soundscapes.
Differentiator
Problem solved
Functional benefit
Products and services
- Day Pass A single-day access pass allowing an individual consumer to attend classes at the V1BE studio in Manchester City Centre.
- Membership An ongoing studio membership granting members access to the V1BE class schedule, the Holistic Review member journey assessment, and associated member benefits.
- Class Packs Pre-purchased bundles of classes that individual consumers can redeem at the V1BE studio.
- Personal Coaching One-to-one personal training delivered by V1BE's coaches to individual members seeking customized instruction.
- Pro Shop Online retail store selling curated fitness equipment and accessories to V1BE members and the broader fitness community.
- BARRE FLOW A signature barre class combining barre technique with mobility flow, offered to individual members of the V1BE studio.
- STR1KE A signature strength and strike-inspired conditioning class delivered at the V1BE studio.
- IGN1TE A high-intensity conditioning class held in the V1BE hot studio, designed to elevate heart rate and burn.
- HYROX - Performance A performance-level HYROX training class using HYROX-standard functional fitness equipment, aimed at competitive athletes.
- HYROX - Foundation A foundational HYROX training class introducing functional fitness structure and technique to newer athletes.
- Strong Barre A strength-focused barre class format combining barre foundations with resistance training.
- Mat Based Pilates A mat-based pilates class focused on core strength, alignment, and controlled movement.
- DYNAM1C PILATES A dynamic, equipment-driven pilates class offering a more athletic and challenging take on traditional pilates.
- Barre Pilates Fusion A hybrid class combining barre and pilates disciplines into a single signature session.
- Core Sculpt A targeted core conditioning class focusing on abdominal and trunk strength.
- RUNN1NG CLUB A community running class held outside the studio, designed to build endurance and group camaraderie.
- L1FT A signature strength training class focused on lifts and progressive overload.
- ENG1NE A conditioning class designed to build the aerobic engine for endurance and performance.
- Calisthenics Foundations A foundational bodyweight training class introducing calisthenics skills and progressions.
- ADRENAL1NE A high-intensity, adrenaline-driven conditioning class designed to push cardio and resilience.
- BARRE A core barre class focused on technique, posture, and form.
- BOOT1E A booty and lower-body focused conditioning class targeting glutes, hamstrings, and power.
- C1RCUITS A circuit-style conditioning class rotating through multiple fitness stations.
- The Holistic Review A signature member journey assessment completed with a V1BE coach to baseline movement, strength, and goals, used to personalize each member's class selection and progression.
Companies that use V1BE
Customer profileSegments2 records
Ideal customer profiles2 records
V1BE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
V1BE partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
V1BE competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
V1BE social profiles
Digital presenceV1BE financial estimates
Financial estimateRevenue estimate
Valuation estimate
V1BE leadership team
Management profileNumber of profiles
V1BE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V1BE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V1BE
What does V1BE do?
V1BE is a boutique fitness studio in Manchester City Centre delivering premium group fitness classes, personal coaching, and a structured member journey through its signature Holistic Review. The studio offers memberships, class packs, and day passes, supplemented by a Pro Shop selling curated fitness equipment. Programming spans barre, strength, HYROX, pilates, and conditioning disciplines designed for fitness enthusiasts and competitive athletes.
Is V1BE a public or private company?
V1BE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was V1BE founded?
V1BE was founded in 2017. It employs 11 to 50 people.
Where is V1BE based?
V1BE is headquartered in Manchester, United Kingdom, in the Europe region.
How does V1BE make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are day Passes, class Packs and pro Shop.
Does V1BE have an API?
No public API is recorded for V1BE.
What industry is V1BE in?
V1BE's product category is Boutique Fitness Studio. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADABAK, Sports-Specific Group Conditioning. Its NAICS code is 71394 and its SIC code is 7997.