MediaTrack

What MediaTrack does

MediaTrack is an Australian privately held software company headquartered in Geelong, Victoria, that provides a cloud-based SaaS platform for print and magazine publishers. The product is purpose-built for the advertising operations of newspapers and magazines, combining client CRM, advert booking, sales prospecting, electronic ad proofing, page flatplanning, invoicing, and real-time publishing reports into a single integrated system accessible via any modern web browser.

The platform is organized into four modules that share a common client database: the Sales Module (booking management and real-time space availability on tablets), the Production Module (automatic conversion of approved bookings into graphical flatplans with permanent date- and time-stamped approval records), the Publishing Module (sales force management, pipeline tracking, pricing, pagination, and performance reporting), and the Accounts Module (invoicing, payment tracking, credit control, and integration with third-party accounting packages). The core architectural differentiator is the elimination of paper contracts, with client bookings accepted online and automatically propagated through to production layouts and invoicing.

MediaTrack operates a sales-led go-to-market model targeting primarily print and magazine publishers in the APAC region, with customer acquisition driven by live demonstrations, free trials, and direct contact via website forms. Software is rented on a month-to-month subscription basis after initial configuration and setup, with pricing not publicly disclosed. The company has 11-50 employees, no disclosed external funding, no parent company, and no disclosed institutional investors, consistent with a founder- or privately-owned small business.

Name

MediaTrack

Legal name

Mediatrack

Website

https://mediatrack.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaTrack is a privately held Australian SaaS company that provides a cloud-based publishing platform for print and magazine publishers, covering advert booking, CRM, proofing, flatplanning, invoicing, and reporting on a month-to-month subscription.

Ownership category

akta.pro rank

Product category

Publishing Software

NAICS

Software Publishers (513210)

akta.pro industry

PRIMARYMPAHALAG

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Rights, Metadata & Content Supply Chain (Avails, Scheduling, DRM/Watermarking)

Keywords

• Advertising management software
• Publishing CRM software
• Advert booking software
• Magazine publishing platform
• Newspaper publishing software

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based software rented month-to-month after initial configuration and setup. Uses a subscription model where customers pay recurring fees to access the platform via web browsers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MediaTrack provides a cloud-based publishing management software platform for print and magazine publishers. The platform delivers end-to-end capabilities including client CRM, digital advert bookings, sales prospecting, electronic ad proofing with client approvals, graphical page flatplans, invoice generation with accounting integration, and real-time publishing and sales reports. It is rented month-to-month after initial configuration and accessed via standard web browsers.

Product overview

MediaTrack is a single, unified cloud-based publishing software platform that provides end-to-end advertising management for print and magazine publishers. The platform integrates four core modules: the Sales Module for client booking management and pipeline tracking, the Production Module for advert proofing and layout integration, the Publishing Module for sales force management and reporting, and the Accounts Module for invoicing and accounting integration. All modules share a common client database and operate through web browsers, providing publishers with a centralized system for managing the entire advertising lifecycle from prospect to published invoice.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediatrack Publishing Platform A cloud-based advertising tracking and management software solution designed specifically for print and magazine publishers, providing integrated CRM, sales booking, advert proofing, page flatplan, and invoice management capabilities in a single unified platform.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Quark: Established publishing and content automation software vendor serving document and publishing workflows; broader in scope than MediaTrack but addresses overlapping production and layout workflows.
• Salesforce: Dominant horizontal CRM platform that publishers could use as an alternative to MediaTrack's built-in CRM and sales prospecting modules, particularly for the sales pipeline side of publishing operations.
• Adobe: Incumbent in creative and publishing tools (InDesign, Adobe Experience Manager) widely used by publishers for production and content workflows; broader portfolio but overlapping in magazine/newspaper production pipelines.

Direct peers

• ppi Media: Provides advertising and order management software for newspaper and magazine publishers, with a similar vertical focus on print publishing ad booking, production planning, and publishing workflows.
• vjoon: Provider of the K4 Publishing System, a cross-media publishing workflow platform for magazine and newspaper publishers that integrates editorial, production, and output management.
• CCI (Cooperative Computing Inc): Long-standing provider of ad management and order entry software for newspapers and media companies, with overlapping advertiser and production workflow capabilities.
• WoodWing: Delivers multi-channel publishing software used by magazine and newspaper publishers to manage content creation, production, and distribution — comparable vertical and workflow scope.
• Naviga: Supplies software solutions for media companies spanning content, advertising, and audience monetization — directly relevant to MediaTrack's advert booking and publisher management functionality.
• Arc XP: Provides an enterprise publishing and monetization platform used by news publishers, with comparable modules for content workflow, advertising, and audience management.
• Atex: Offers publishing and media software for newspaper and magazine publishers, including ad booking, editorial, and production modules — directly overlapping MediaTrack's vertical publishing workflow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaTrack