Capital Crew Rowing Club

What Capital Crew Rowing Club does

Capital Crew Rowing Club is a nonprofit competitive youth rowing program headquartered in Gold River, California, on an 8-acre site at Lake Natoma within the Folsom Lake State Recreation Area. Founded in 1989 as a partnership between the Sacramento State Aquatic Center, the Lake Natoma Rowing Association, and former Sacramento State rowing athletes, it is the oldest established youth rowing program in the Sacramento area. The program serves Sacramento area high school student athletes aged 14-18 with structured rowing training from mid-September to mid-May, competing against 32 other junior rowing programs on the West Coast and attracting an average of over 150 participants annually. Beyond the core youth rowing offering, the program operates ancillary sub-brands including the Capital Crew Apprentice Program (middle school ages 12-13), Capital Masters (adult rowers), and supports the Sac State Men's Rowing Club and NCAA Division I Sac State Women's Crew, which has won six conference championships since gaining intercollegiate status in 1995.

Revenue is generated through seasonal rowing program fees (two payments per year, with a $100 trial fee for new athletes), USRowing memberships ($65/year required), equipment rentals (kayaks, canoes, stand-up paddle boards at $10-$20/hour), youth boating camps for ages 7-17, birthday party packages ($360-$480), corporate team-building programs ($35-$55/participant), facility reservations, and membership tiers. Capital Crew operates as a division of Associated Students Inc. at California State University, Sacramento, under a four-party cooperative governing structure that includes the University Union, the California Division of Boating and Waterways, and the California Department of Parks and Recreation. The program has produced an Olympian (coxswain Mary Whipple, Silver 2004, Gold 2008 and 2012) and supports college recruitment pipelines for its graduating seniors, several of whom have received rowing scholarships.

Name

Capital Crew Rowing Club

Legal name

Capital Crew Youth Rowing

Website

https://sacstateaquaticcenter.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Capital Crew is a nonprofit competitive youth rowing program founded in 1989 at Lake Natoma in Gold River, California, serving Sacramento area high school student athletes with structured training, competition against 32 West Coast junior programs, and pathways to collegiate and Olympic-level rowing.

Ownership category

akta.pro rank

Product category

Youth Rowing and Athletic Training Programs

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industries

Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG), Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF)

Keywords

• Youth rowing programs
• Competitive rowing training
• Aquatic center services
• Youth athletic training
• Rowing instruction

Headquarters

HQ city

Gold River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Rowing Program Fees: Capital Crew generates revenue through seasonal fees charged to youth rowers for participation in the competitive rowing program. The program operates on a two-payment per year schedule (Fall and Spring semesters). Trial period fees of $100 are charged for new athletes.
2. Equipment Rentals: The aquatic center generates rental revenue from kayaks, canoes, stand-up paddle boards, and sailing equipment. Rental rates are tiered by user category (General Public, Sac State Alumni, Affiliate, Sac State Student).
3. Youth Camps: Revenue from summer boating camps and spring break camps for youth ages 7-17, covering activities including sailing, windsurfing, kayaking, canoeing, stand up paddling, wakeboarding, water skiing, jet skiing, and rowing.
4. Facility Reservations: Beach reservations and meeting room rentals for events, birthday parties, and corporate team building activities.
5. Birthday Party Packages: Three types of birthday party packages (Beach Bonanza, Paddlers Paradise, Extreme Challenge) ranging from $360 to $480 per party.
6. Corporate Team Building: Water Enrichment Training (W.E.T.) team building programs priced per participant based on duration ($35-55 per participant).
7. Memberships: Various membership tiers including General Membership, Rowing Membership, Sailing Membership, and Green & Gold Membership, providing discounted rates on classes and equipment rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Capital Crew Rowing Club is the youth rowing program of the Sacramento State Aquatic Center, offering competitive rowing training to Sacramento area high school student athletes since 1989. The program operates from mid-September to mid-May, training athletes who compete against 32 other junior rowing programs on the West Coast. It runs alongside complementary aquatic programs including rowing classes, youth boating camps, equipment rentals, team building, and facility reservations at the Lake Natoma facility in Gold River, California.

Product overview

Capital Crew Rowing Club is the Sacramento State Aquatic Center's youth rowing program operating at Lake Natoma in Gold River, California. The organization offers a multi-tiered portfolio of rowing programs including Capital Crew Youth Rowing for high school students, the Capital Crew Apprentice Program for middle schoolers, Capital Masters for adult rowers, and varsity programs for Sacramento State students (Men's Rowing Club and Women's Crew). Beyond rowing, the aquatic center provides complementary water sports programs including sailing, kayaking, canoeing, stand up paddling, windsurfing, water skiing, and wakeboarding through instructional classes, equipment rentals, youth camps, and team building activities. The programs serve the Sacramento metropolitan area and host major rowing competitions including WIRA Championships and USRowing Youth National Championships.

Differentiator

Problem solved

Functional benefit

Brands

• Capital Masters: Adult rowing program offering competitive and recreational rowing for adults of various fitness levels with coached sessions and equipment access.
• Capital Crew Apprentice Program (CCAP)
• Sac State Rowing Club
• Sac State Women's Crew
• Capital Outriggers

Products and services

• Capital Crew Youth Rowing Competitive rowing program for high school student athletes in the Sacramento area, training from mid-September to mid-May and competing against 32 other junior rowing programs on the West Coast. Provides structured coaching, equipment access, and competitive racing opportunities with pathway to collegiate rowing.
• Capital Masters

Quantifiable outcome

• Capital Crew has trained an Olympian, Mary Whipple, coxswain for the Women's 8+ that took Silver in 2004 and Gold in 2008 & 2012 Summer Olympics
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Northern California Outrigger Canoe Association (NCOCA)minorStrategic or Co-development Partner · 1 January 2016Capital Outrigger program, established in 2016 as a program of the Sacramento State Aquatic Center, has evolved as an active club member of NCOCA.
• Lake Natoma Rowing Association (LNRA)minorStrategic or Co-development Partner · 1 January 1989Collaborative partner in the establishment of Capital Crew. Originally provided equipment and shared water time with the youth rowing program.
• USRowingminorOthers · 1 January 1988National governing body for rowing. All Capital Crew rowers must become members ($65/year) to compete in sanctioned events. Program competes in USRowing Youth Invitational and National Championships.
• Associated Students Inc. (ASI) of Sacramento StatecoreStrategic or Co-development Partner · 1 January 1981Primary operational partner that administers the Sacramento State Aquatic Center as a program. ASI provides organizational oversight, administrative support, and institutional infrastructure for all aquatic center programs including Capital Crew.
• California State University, SacramentocoreStrategic or Co-development Partner · 1 January 1981University partner that established the aquatic center to augment academic curriculum. Provides university kinesiology classes and student access to facilities.
• California Division of Boating and WaterwayscoreStrategic or Co-development Partner · 1 January 1981State agency that funds boating facilities, boating safety education, and supports boating law enforcement. Provides a portion of equipment to enhance boating safety education in California. Designates the center as a Boating Instructional Safety Center.
• California Department of Parks and RecreationcoreStrategic or Co-development Partner · 1 January 1981State parks department that provides the 8-acre facility site at Lake Natoma within Folsom Lake State Recreation Area.
• University Union of Sacramento StateminorStrategic or Co-development Partner · 1 January 1981Cooperative partner in the aquatic center operation providing additional institutional support.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Oakland Strokes: Oakland-based competitive youth rowing club serving high school athletes across Northern California. Directly comparable to Capital Crew as a West Coast junior rowing program feeding athletes into collegiate rowing.
• Lake Union Crew: Seattle-based competitive rowing club with strong junior and Masters programs. Directly comparable as a regional junior rowing program on the West Coast that competes in similar championships.
• Pocock Rowing Center: Seattle-based community rowing center offering junior, Masters, and learn-to-row programs. Comparable community-based rowing model with strong youth development focus and collegiate pipeline.
• Community Rowing Inc. Boston-based nonprofit rowing organization with extensive youth and adult learn-to-row programming. Comparable nonprofit structure and multi-tier programming model serving recreational and competitive rowers.
• Riverside Boat Club: Cambridge, MA community rowing club with competitive youth and Masters programs and a comparable multi-tier programming structure feeding athletes into collegiate rowing.
• Newport Aquatic Center: Orange County aquatic center offering rowing, paddling, sailing, and youth water sports instruction. Comparable multi-discipline aquatic facility model with competitive youth rowing and a similar rental/camp/event revenue mix.
• San Diego Rowing Club: Historic Southern California rowing club with competitive junior, collegiate, and Masters programs. Comparable in scope and serves as another peer in the West Coast junior rowing competitive landscape.
• Marin Rowing Association: Long-established Northern California junior and adult rowing club. Directly comparable in mission, age-tier structure (youth and Masters), and competitive participation in West Coast junior rowing championships.
• Potomac Boat Club: Historic Washington D.C.-area rowing club with elite junior, Masters, and adult learn-to-row programming. Comparable in scale, programming breadth, and competitive pedigree.
• Whitemarsh Boat Club: Pennsylvania-based rowing club offering youth competitive rowing and adult/Masters programs. Comparable multi-tier programming structure and emphasis on collegiate athlete development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SacStateAC
• Facebookfacebook.com/SacStateAquaticCenter
• LinkedInlinkedin.com/company/sacramento-state-aquatic-center
• Instagraminstagram.com/sacstateaquaticcenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Crew Rowing Club