Name

Founder Securities

Legal name

方正证券股份有限公司

Website

https://foundersc.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Full-Service Securities Brokerage

NAICS

Investment Banking and Securities Intermediation (523150), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Securities brokerage services
• Wealth management
• Investment banking
• Asset management
• Margined securities financing

Headquarters

HQ city

Changsha

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 证券经纪业务: 为个人和机构投资者提供证券买卖交易服务，收取佣金收入
2. 期货经纪业务: 通过33家期货分支机构提供期货经纪服务
3. 投资银行业务: 提供股票承销保荐、财务顾问等服务，包括IPO、再融资、并购重组等
4. 资产管理业务: 管理集合资产管理计划、定向资产管理计划、专项计划等产品
5. 研究咨询业务: 提供证券研究报告、投资咨询等服务
6. 融资融券业务: 向投资者出借资金或证券，收取利息收入
7. 代销金融产品: 代销各类公募基金、私募基金等金融产品
8. 另类投资业务: 通过另类投资子公司从事金融产品投资

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Founder Securities is a comprehensive Chinese securities firm providing brokerage (stock, fund, futures, bond trading on Shanghai, Shenzhen, and Beijing exchanges), investment banking (IPO sponsorship, refinancing, M&A, NEEQ), asset management, margin financing and securities lending, fund distribution, ETF market making, and a swap facility. It also runs proprietary retail wealth management brand lines (Quan You Li, Quan Ying Li, Quan Liang Hua) and delivers institutional research and consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• 小方: Mobile app for securities trading and investment services
• 泉友利
• 泉盈利
• 泉量化
• 致臻

Products and services

• Securities Brokerage (证券经纪业务) Brokerage of stocks, funds, bonds, and futures on the Shanghai, Shenzhen, and Beijing stock exchanges. Sold to retail and institutional investors through branches, online trading, and the Xiao Fang mobile app.
• Futures Brokerage (期货经纪) Futures brokerage and related services delivered through 33 futures branch offices in China for clients trading commodity and financial futures.
• Investment Banking (投资银行业务) Full-scope capital markets advisory for corporate issuers: IPO sponsorship, refinancing, mergers and acquisitions, restructuring, and NEEQ listing. Sold to Chinese corporates, listed companies, and government-related issuers.
• Asset Management (资产管理业务) Management of client and proprietary investment portfolios under the firm's asset management license. Sold to institutional and high-net-worth clients.
• Margin Financing and Securities Lending (融资融券业务) Margin financing, securities lending, and stock options services offered to qualified retail and institutional clients to support leveraged trading.
• Quan You Li (泉友利) High-end Net Wealth Management High-end net wealth management product under Founder Securities' wealth management segment, targeted at high-net-worth individual clients.
• Quan Ying Li (泉盈利) Public Fund Investment Advisory Public fund investment advisory service under Founder Securities' wealth management segment, providing fund selection and asset allocation advice to retail clients.
• Quan Liang Hua (泉量化) Quantitative Strategy Quantitative strategy product under Founder Securities' wealth management segment, offering systematic and algorithm-driven investment strategies to clients.
• Institutional Services and Research Consulting (机构服务与研究咨询) Dedicated institutional services and sell-side research and consulting aimed at mutual funds, QFIIs, insurance companies, private funds, and other institutional clients in China.
• Fund Distribution and Securities Investment Advisory (代销金融产品 / 证券投资咨询) Distribution of third-party financial products and licensed securities investment advisory services offered to clients through the firm's branches and online channels.
• ETF Market Making (ETF做市业务) ETF market making service operated under the innovation business segment, providing liquidity to ETF products on Chinese exchanges.
• Swap Facility Business (互换便利业务) Swap facility service operated under the innovation business segment for institutional clients as part of the firm's market-making and liquidity businesses.

Quantifiable outcome

• 连续7年获上交所基金做市商AA级评价
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• 方正承销保荐coreOthers方正证券投行子公司，从事投资银行业务，包括股票承销保荐、财务顾问等
• 方正中期期货coreOthers方正证券控股期货公司，提供期货经纪服务
• 方正和生投资coreOthers方正证券私募基金子公司，从事股权投资业务
• 方正富邦基金coreOthers方正证券控股的公募基金管理公司
• 方正香港金控coreOthers方正证券香港子公司，提供境外金融服务

Scale indicators13 records

Recent moves4 records

Direct peers

• Guotai Junan Securities: Top-tier comprehensive Chinese securities firm with strong research, brokerage, and asset management franchises — directly comparable across the same business lines as Founder Securities.
• China Galaxy Securities: State-backed comprehensive securities firm with a large branch network and similar retail/institutional mix — directly comparable in distribution scale and business scope to Founder.
• Huatai Securities: One of China's largest comprehensive securities firms with strong retail brokerage, asset management, and proprietary trading — directly comparable in business mix and digital brokerage leadership to Founder Securities.
• GF Securities: Comprehensive Chinese securities firm with strong IB and asset management operations — closely comparable to Founder across full-service securities activities.
• Industrial Securities: Mid-tier comprehensive Chinese securities firm with similar retail brokerage, IB, and asset management focus — directly comparable in scale and product set to Founder Securities.
• China Merchants Securities: Comprehensive securities firm affiliated with the China Merchants Group conglomerate — operates the same full suite of brokerage, IB, and asset management services as Founder.
• Shenwan Hongyuan Securities: Comprehensive securities firm formed by merger of Shenyin & Wanguo and Hongyuan — competes with Founder across retail brokerage, investment banking, and research.

Others

• Ping An Bank: Retail-focused commercial bank within Ping An Group — adjacent to Founder via shared controlling shareholder; relevant as an ecosystem participant for cross-sell synergy analysis.

Broad incumbents

• CITIC Securities: China's largest securities firm by total assets, dominating investment banking, institutional brokerage, and asset management — operates broadly in the same space but at meaningfully larger scale than Founder.

Emerging players

• E Fund Management: One of China's largest mutual fund managers — comparable to Founder's asset management subsidiary 方正富邦基金 as a peer in the asset management segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/founder-securities-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Founder Securities