Ad3
AD3 is a French B2B services company managing personal laundry for residents of medical-social establishments including nursing homes, daycare centers, and disability facilities. It operates 178 laundries serving 700+ clients and 50,000+ residents.
- Company typePrivate
- Founded1998
- HeadquartersDardilly, France
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Ad3 does
AD3 is a French private B2B services company headquartered in Dardilly, near Lyon, that manages personal laundry care for residents of medical-social establishments. Founded in 1998, the company serves nursing homes (EHPAD), daycare centers (crèches), and disability facilities across France through a customer base of more than 700 establishments covering over 50,000 residents. The firm employs between 501 and 1,000 people and is structured as a Société par actions simplifiée (SAS) with €152,465.245 of capital.
The company's service portfolio is organized around four operational models: Solution interne (on-site laundry management with AD3-staffed workers), Solution externe (fully outsourced processing through AD3's 18 RABC-certified external laundries), Solution mutualisée (shared multi-establishment laundry inside a client's own facility), and Solution matériel (equipment supply and consultancy). An emergency Dépannage service covers continuity when client facilities are unavailable. Underlying technology includes RFID chips and QR code-based garment identification for traceability, aqua-cleaning wash/dry systems with microbiological and virucidal capabilities, and a client extranet portal (ad3client.fr) that lets establishments track residents' linen remotely. All external laundries and decentralized units operate under the RABC (Risk Analysis and Biocontamination Control) hygiene standard.
AD3 generates revenue through recurring B2B service contracts billed monthly with budgets adapted to each establishment's occupancy rate. Go-to-market is enterprise field sales, with each account managed by a dedicated Chef de secteur who follows the client through the contract lifecycle, supplemented by presence at sector trade shows (Salon AGE3, Salon HANDI 4) and a monthly newsletter. The company holds GDPR/RGPD-compliant data handling practices and earned a 94/100 score on the French Gender Equality Index in 2025. There are no disclosed funding rounds, acquisitions, or parent company relationships, indicating founder-controlled, organically funded operations.
Ad3 firmographics
Firmographics- Name
- Ad3
- Legal name
- Société par actions simplifiée au capital de 152.465,245 EUR
- Website
- https://ad3.fr
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AD3 is a French B2B services company managing personal laundry for residents of medical-social establishments including nursing homes, daycare centers, and disability facilities. It operates 178 laundries serving 700+ clients and 50,000+ residents.
- Ownership category
- akta.pro rank
Ad3 industry classification
Industry- Product category
- Healthcare Laundry Services
- NAICS
- Linen and Uniform Supply (81233), Drycleaning and Laundry Services (except Coin-Operated) (812320)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet) (HSAJACAG)
- akta.pro secondary industry
- Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE)
Keywords
Where Ad3 is headquartered
LocationHeadquarters
- HQ city
- Dardilly
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Ad3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Laundry Management Services: B2B contractual services for personal laundry care of residents in medical-social establishments. Services include garment marking, collection, washing, drying, folding, ironing, sewing repairs, packaging by resident, and delivery. Pricing is likely structure-based on establishment size and occupancy rate. The company offers flexible billing with a monthly budget adapted to occupancy rates.
- Equipment Solutions: Equipment provision, installation, and maintenance services for on-site laundries including negotiated terms with supplier partners, national installer/dealer network, and facility management expertise
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized pricing based on establishment size and service needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ad3 product offering
Product offeringCore offering
AD3 provides personal laundry care services for residents of medical-social establishments in France, including nursing homes (EHPAD), daycares, and disability facilities. Services include garment marking, collection, washing, drying, ironing, sewing repairs, and resident-level packaging, delivered through four service models: on-site management, fully outsourced, shared mutualized, and equipment-only solutions. The company operates a national network of 18 external laundries, 30 shared laundries, and 130 on-site facilities with RABC-certified processes and RFID/QR code traceability.
Product overview
AD3 operates a multi-model personal linen care service portfolio for medical-social establishments (EHPAD, nurseries, disability facilities). The core offering (Prestation) provides a controlled, hygienically certified laundry cycle with marking, washing, drying, folding, ironing, sewing, and resident-level film wrapping, delivering clean laundry within 48 hours. This is delivered through four service configurations: Solution interne (on-site laundry managed by AD3), Solution externe (fully outsourced to AD3's 18 certified RABC laundries), Solution mutualisée (shared multi-establishment laundry in the client's own facility), and Solution matériel (equipment and consultancy-only package). Depannage provides emergency continuity coverage. The portfolio is supported by La traçabilité (RFID/QR code traceability technology), Le suivi (dedicated account management), and a client extranet portal for linen tracking.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 96% customer satisfaction rate
- +4 more outcomes
Companies that use Ad3
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Ad3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ad3 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Equipment SuppliersminorSupplier partners providing laundry equipment with negotiated conditions as part of AD3's solution matériel offering
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Ad3 competitors and assessment
Company assessmentRegional players
- Image'IN (Blanchisserie Industrielle): Image'IN is a French industrial laundry operator serving healthcare and hospitality customers. As a France-based industrial laundry peer, it competes with AD3 in similar customer verticals with overlapping geographic coverage.
- Hôpital de la Blanchisserie de Lyon (BHL): BHL is a French hospital laundry cooperative serving healthcare establishments in the Lyon/Auvergne-Rhône-Alpes region. It is a regional competitor to AD3's external laundry network in the same geographic market.
Direct peers
- Berendsen (Sodexo Benefits & Rewards): Berendsen was a major European workwear and textile services company acquired by Elis in 2017. Through Sodexo's adjacent services, it represents a comparable recurring textile rental business model serving healthcare and commercial customers in Europe.
- CWS International: CWS is a German-listed European provider of workwear, hygiene, and mat services with rental and laundering business models. It is a direct competitor in healthcare and care facility textile services across European markets.
- Alsco (Alsco France): Alsco is a US-founded family-owned industrial laundry and uniform rental company with operations in France. It directly competes with AD3 in uniform and linen rental services for healthcare, hospitality, and industrial customers in the French market.
- Lindstrom Oy: Lindstrom is a Finnish family-owned workwear and textile rental services company operating across Europe and Asia. It directly competes with AD3 in recurring textile rental and laundering for healthcare and service-sector customers with comparable subscription economics.
- Elis SA: Elis is a French-listed multinational industrial laundry and hygiene services company, the largest in Europe. It directly competes with AD3 in healthcare linen rental, flat linen, and workwear, serving hospitals and care homes across France and Europe with a much broader portfolio.
- Clean Linen (Geodis subsidiary): Clean Linen is a French industrial laundry operator serving hospitality, healthcare, and restaurants with linen rental and laundering services. It directly competes with AD3's flat linen and healthcare laundering offerings in France.
Broad incumbents
- Rentokil Initial plc: Rentokil Initial is a UK-listed global hygiene services conglomerate offering workwear and textile services alongside pest control and washroom hygiene. It competes with AD3 in textile services for healthcare and commercial customers, though as part of a much broader portfolio.
Emerging players
- Lav'Pro: Lav'Pro is a French industrial laundry services company with focus on hospitality, healthcare, and corporate clients. It represents an emerging smaller-scale peer competing with AD3 in French healthcare and commercial laundry segments.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ad3 social profiles
Digital presenceAd3 compliance and trust
Trust signalCompliance3 records
Ad3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ad3 leadership team
Management profileNumber of profiles
Profiles3 records
Ad3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ad3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ad3
What does Ad3 do?
AD3 provides personal laundry care services for residents of medical-social establishments in France, including nursing homes (EHPAD), daycares, and disability facilities. Services include garment marking, collection, washing, drying, ironing, sewing repairs, and resident-level packaging, delivered through four service models: on-site management, fully outsourced, shared mutualized, and equipment-only solutions. The company operates a national network of 18 external laundries, 30 shared laundries, and 130 on-site facilities with RABC-certified processes and RFID/QR code traceability.
Is Ad3 a public or private company?
Ad3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ad3 founded?
Ad3 was founded in 1998. It employs 501 to 1,000 people.
Where is Ad3 based?
Ad3 is headquartered in Dardilly, France, in the Europe region.
How does Ad3 make money?
Two revenue lines are on record. Laundry Management Services are the primary driver. The others are equipment Solutions.
Who are Ad3's main competitors?
Regional players on record are Image'IN (Blanchisserie Industrielle) and Hôpital de la Blanchisserie de Lyon (BHL). Direct peers are Berendsen (Sodexo Benefits & Rewards), CWS International, Alsco (Alsco France), Lindstrom Oy, Elis SA and Clean Linen (Geodis subsidiary). Rentokil Initial plc is listed as a broad incumbent. Lav'Pro is listed as an emerging player.
Does Ad3 have an API?
No public API is recorded for Ad3.
What industry is Ad3 in?
Ad3's product category is Healthcare Laundry Services. Its primary akta.pro industry code is HSAJACAG, Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet), with a secondary code of HSAJACAE, Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants). Its NAICS code is 81233 and its SIC code is 7340.