Aures Technologies

Name

Aures Technologies

Legal name

AURES Technologies SA

Website

https://aures.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Point-of-Sale Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

akta.pro secondary industries

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

Keywords

• POS hardware manufacturing
• Self-service kiosks
• Retail point-of-sale
• Kiosk hardware solutions
• POS peripherals

Headquarters

HQ city

Lisses

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of POS terminals, interactive kiosks, panel PCs, receipt printers, customer displays, and peripherals. Hardware is sold through direct sales force and channel partners to enterprise and mid-market customers in retail, hospitality, transport, and industrial sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aures Technologies (now operating as ADVANTECH-AURES) is an IT designer, manufacturer, and developer of interactive POS and kiosk hardware. The company sells a complete portfolio including POS terminals, mobile POS, interactive kiosks, touch panel PCs, receipt printers, customer-facing displays, and POS peripherals (cash drawers, barcode and card readers), complemented by OEM hardware integration services. Customers are retailers, hospitality operators, transport hubs, leisure venues, and industrial OEMs across more than 60 countries.

Product overview

ADVANTECH-AURES (formerly AURES Technologies Group) is an IT Designer, Manufacturer and Developer of POS & KIOSK Hardware Solutions. The company develops and manufactures complete ranges of interactive POS and KIOSK hardware including POS Equipment, Mobility Solutions, KIOSK Solutions (with products like KIOSK KRYSTAL and YUNO II), Touch Panel PCs, POS Receipt Printers, Displays, Peripherals (cash drawers, barcode readers, card readers), and OEM Integration services. The product portfolio serves retail, food service, hospitality, transport, leisure, services, and industry sectors. Following its acquisition by Advantech in October 2024, the company now operates globally under the ADVANTECH-AURES brand.

Differentiator

Problem solved

Functional benefit

Brands

• YUNO II: POS terminal product line
• KIOSK KRYSTAL
• AURES OEM

Products and services

• POS Equipment Point of Sale hardware solutions including terminals and POS systems for retail, food service, and hospitality sectors.
• Mobility Solutions Mobile POS hardware solutions for retail and hospitality operations requiring wireless or portable point-of-sale capabilities.
• KIOSK Solutions Interactive kiosk hardware solutions including self-service terminals for retail, transport, leisure, and services sectors.
• KIOSK KRYSTAL Ultra light and compact kiosk product designed for space-constrained deployments.
• YUNO II POS terminal product featuring advanced touch interface technology and modern design aesthetics.
• Touch Panel PC Panel PC solutions with integrated touchscreens for point-of-service applications.
• POS Receipt Printers Receipt printing solutions for point-of-sale environments.
• Point of Service Touchscreens/Displays Customer-facing displays and touchscreens for enhanced point-of-service interactions.
• POS Peripherals Accessories including cash drawers, barcode readers, and card readers for complete POS system integration.
• OEM Integration Custom OEM integration services through the dedicated AURES OEM division providing white-label and custom hardware deployments for industry-specific applications.

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Panasonic Connect (POS): Panasonic Connect offers ruggedized POS terminals, mobile computing, and Toughbook hardware to retail, hospitality, and logistics. Relevant peer where Aures' industrial/OEM division and transport vertical customers overlap with Panasonic's enterprise hardware footprint.
• Toshiba Global Commerce Solutions: Toshiba Global Commerce is a large incumbent in retail POS hardware and software for grocery, specialty, and hospitality. Competitor in enterprise-scale retail deployments where Aures would otherwise be considered for mid-market rollouts.
• NCR Voyix: NCR Voyix is a major incumbent in retail POS hardware (NCR Counterpoint, NCR R10) and self-checkout. Operates broadly across POS hardware categories overlapping with Aures' offerings and has the scale to win enterprise deals Aures cannot compete for solo.
• Diebold Nixdorf: Diebold Nixdorf is a global incumbent in retail and banking hardware/POS systems with a much larger scale. Competes with Aures in the enterprise retail POS segment, particularly for large multi-national chain deployments across Western Europe.

Direct peers

• Posiflex Technology: Posiflex is a Taiwanese manufacturer of POS terminals, kiosks, and panel PCs with global distribution — directly competing with ADVANTECH-AURES in retail and hospitality POS hardware. Both companies offer full-portfolio POS solutions with similar form factors, peripherals, and channel-led go-to-market models.
• Star Micronics: Star Micronics is a Japanese manufacturer of POS receipt printers and peripherals with a strong European presence. Directly competes with Aures' POS Receipt Printers category and shares many of the same retail and hospitality channel partners in EMEA.
• PAX Global Technology: PAX is a Hong Kong-listed manufacturer of electronic payment terminals and POS hardware serving retailers and payment acquirers globally. A primary direct competitor to Aures' payment-adjacent hardware, particularly in the European and emerging-market channels.
• Elo Touch Solutions: Elo is a US-based manufacturer of touchscreen monitors, POS terminals, and interactive kiosks serving retail, hospitality, and self-service markets. Overlaps with Aures' panel PC, touchscreen display, and KIOSK KRYSTAL categories with similar customer profiles in fashion retail and QSR.
• Verifone: Verifone (now under Brookfield) is a global payment terminal manufacturer whose countertop and integrated POS hardware competes in the same multi-lane retailer and payment-integrated retail environments where Aures operates across EMEA.

Emerging players

• Zettle (Block, Inc.): Zettle (PayPal-owned, then Block) offers mobile and countertop POS hardware-as-part-of-platform bundled with payment and SaaS software, transforming the competitive set Aures faces in SMB and mid-market retail/hospitality — particularly in Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aures-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aures Technologies