Wildwoods

What Wildwoods does

Wildwoods Mfg. Co. is a privately held, custom furniture manufacturer based in Hayward, Wisconsin, operating from a single manufacturing facility at 16790 US Hwy 63. The company produces handcrafted rustic furniture, including beds, tables, chairs, bookcases, cabinets, flooring, paneling, and millwork, emphasizing traditional woodworking methods combined with modern tools and a proprietary 9-step finishing process. Its primary product differentiator is a patent-pending tabletop branding process that prints images, logos, or photographs into wood surfaces while preserving visible grain, creating durable branded surfaces for commercial and residential applications.

The company serves three primary customer segments: restaurants and commercial hospitality buyers seeking branded custom furniture; residential customers pursuing rustic, lodge, and cabin lifestyle aesthetics; and wholesale/trade accounts including interior designers, architects, and furniture retailers. Revenue is generated through one-time custom furniture orders priced individually based on specifications, with optional wholesale arrangements. The go-to-market is sales-led and event-driven, with the company exhibiting at the NRA Show in Chicago and Minneapolis Mart to generate leads and showcase capabilities. Distribution channels include direct sales from the Hayward facility, trade show sales, and wholesale accounts.

Wildwoods operates without disclosed institutional investors, venture capital, or parent company affiliations. The website's contact email suggests Ryan Hexum may be a key owner or operator. The company's strategic footprint is concentrated in Northern Wisconsin, with commercial reach extending through trade show presence to national restaurant and hospitality buyers.

Name

Wildwoods

Legal name

Wildwoods Mfg. Co

Website

https://wildwoodsmfg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildwoods is a privately held custom furniture manufacturer in Hayward, Wisconsin, producing handcrafted rustic furniture, commercial dining pieces, and branded wood surfaces for restaurants, hospitality businesses, residential customers, and wholesale trade accounts.

Ownership category

akta.pro rank

Product category

Custom Wood Furniture Manufacturing

NAICS

Wood Product Manufacturing (321), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Wood Household Furniture, (No Upholstered) (2511), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

Keywords

• Custom furniture manufacturing
• Rustic wood furniture
• Commercial dining tables
• Reclaimed barnwood products
• Custom cabinetry millwork

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Furniture Manufacturing: Wildwoods manufactures high-quality custom rustic furniture including tables, chairs, beds, bookcases, cabinets, and millwork. Products are made to order with full custom capabilities, targeting restaurants, commercial establishments, and individuals seeking rustic/lodge style furniture. Revenue is generated through one-time custom furniture orders with pricing based on complexity, materials, and customization requirements.
2. Custom Branding Services: The company offers proprietary tabletop branding services where businesses can have logos, images, or photographs printed into wood surfaces. This adds a premium customization layer to furniture purchases, creating an additional revenue stream from branding services on tables, barstools, and other wooden surfaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Wildwoods is a full-service custom wood furniture manufacturer producing handcrafted rustic tables, chairs, beds, bookcases, cabinetry, reclaimed barnwood products, flooring, paneling, and commercial millwork for restaurants, hospitality businesses, and residential customers. The company operates from a manufacturing facility in Hayward, Wisconsin, and offers a proprietary patent-pending tabletop branding process that imprints logos or images into wood surfaces.

Product overview

Wildwoods is a full-service custom furniture manufacturing facility located in Northern Wisconsin, specializing in handcrafted wood furniture with a focus on rustic elegance, lodge living, and cabin lifestyle aesthetics. Their product portfolio includes Rustic Furniture (beds, tables, chairs, bookcases), Reclaimed/Barnwood Products, Restaurant Dining/Commercial Furniture, Cabinetry, Flooring, Paneling, and other millwork. The company distinguishes itself through their Patent Pending Branding Process, which allows images, photographs, or logos to be printed into wood surfaces while maintaining visible wood grain. All products feature traditional woodworking craftsmanship combined with modern finishing techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Rustic Furniture Handcrafted custom rustic furniture including beds, tables, chairs, bookcases, and cabinets made using traditional woodworking methods with distinctive natural character. Targeted at residential customers seeking lodge, cabin, and urban rustic style pieces.
• Reclaimed / Barnwood Products Furniture and millwork crafted from reclaimed barnwood materials, emphasizing sustainability and rustic aesthetics for residential and commercial projects.
• Restaurant Dining / Commercial Furniture Commercial-grade custom dining tables designed for restaurants and hospitality venues, featuring durable construction and optional custom branding (logos, images) on tabletop surfaces.
• Cabinetry Custom-built cabinetry offering full custom capabilities for residential and commercial applications.
• Granary Collection A curated line of rustic furniture pieces featured in Wildwoods' catalog, offered as part of their residential and commercial custom furniture offering.
• Flooring and Paneling Millwork products including hardwood flooring and paneling, part of Wildwoods' full-service custom manufacturing capabilities for residential and commercial projects.
• Patent Pending Branding Process A proprietary custom branding service that encapsulates images, photographs, or logos into wood surfaces of furniture such as tabletops and barstools while preserving visible wood grain, creating durable branded surfaces washable with soap and water.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Harden Furniture: Custom solid-wood furniture manufacturer in upstate New York producing heirloom-quality case goods and tables. Comparable as a US-based custom hardwood furniture maker leveraging regional timber resources and traditional finishing for premium customers.
• Grand Rapids Chair Company: Custom commercial/hospitality furniture manufacturer producing tables, chairs, and booth seating for restaurants and foodservice. Directly comparable to Wildwoods' commercial dining line and ability to brand/finish tabletops for restaurant chains.
• Cisco Home: Custom upholstered and wood furniture manufacturer emphasizing sustainable, handcrafted production in California with a wholesale-to-designer channel. Comparable as a custom furniture maker targeting both residential and hospitality (designer/specifier) buyers.
• BenchMade Modern: Made-to-order solid wood furniture company offering customizable tables, beds, and case goods built in the US. Comparable as a custom wood furniture manufacturer selling direct and via trade channels with quote-based pricing and a focus on craftsmanship.
• Gat Creek: Solid-wood custom furniture manufacturer based in West Virginia, using regional Appalachian hardwoods and traditional craftsmanship. Highly comparable as a small-scale, custom solid-wood furniture maker serving residential and small commercial customers with made-to-order production.
• EAT (Eating Architecture): Custom solid-wood restaurant table manufacturer producing made-to-order dining tables for chefs and restaurants with branded/engraved tops. Closest direct competitor to Wildwoods' branded tabletop offering in the hospitality niche.

Broad incumbents

• Room & Board: National US retailer/manufacturer offering modern custom and made-to-order furniture, including solid-wood tables and case goods. Comparable as a larger custom-wood-furniture competitor with broader product range and significantly greater geographic reach.
• Vaughan-Bassett Furniture: Large Virginia-based residential wood furniture manufacturer using regional hardwoods in a scaled production model. Comparable as a hardwood-driven wood furniture maker; contrasts Wildwoods by operating at higher volume with less customization.
• Restoration Hardware (RH): Luxury home furnishings brand with a significant custom wood furniture and hospitality/contract program (RH Contract). Comparable as a high-end custom furniture seller competing for the same affluent residential and hospitality client budgets.
• Shelby Williams (CF Group): Hospitality industry veteran manufacturer of contract seating and tables for hotels, restaurants, and foodservice. Comparable as a competitor in the same commercial dining furniture segment but at much larger scale with national distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildwoodsmfgco
• LinkedInlinkedin.com/company/wildwoods-manufacturing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildwoods