The Medical Centre
The Medical Centre provides gastroenterology, obstetrics, laryngology, pediatrics, plastic surgery, and urology services.
- Company typePrivate
- Founded1948
- HeadquartersPeterborough, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Medical Centre does
The Medical Centre is a physician-owned multi-specialty medical clinic headquartered at 707 Charlotte Street in Peterborough, Ontario, founded in 1948 by Drs. Chenoweth, Nott, and Mitchell and incorporated in 1949. It operates under Ontario's Family Health Team model, co-owned and operated by its physician Associates — currently comprising 22 Family Medicine Specialists and 19 Specialist Physicians spanning cardiology, gastroenterology, obstetrics and gynaecology, general surgery, internal medicine, otolaryngology, pediatrics, plastic surgery, and urology, supported by 5 Nurse Practitioners and allied health professionals (registered dietitians, social workers, mental health clinicians, pharmacists). The Centre serves over 26,000 rostered family practice patients in the Peterborough area, plus regional referral patients for specialty services, and operates subsidiary lines including The Medical Centre Pharmacy (with PCCA compounding affiliation), Apex Cardiovascular Services, Apex Diagnostic Services (X-ray, ultrasound, mammography with PACS), and Medical Centre Hearing Services.
The clinic's underlying technology stack includes an Electronic Medical Records system with electronic results reporting across all clinicians, PACS for digital imaging storage and retrieval, a Medeo-based virtual care and secure patient messaging platform, patient portal access for images, and an AI clinical note-taking tool that reduces physician documentation time by approximately 2 hours per day. The Centre maintains a teaching affiliation with Queen's University Family Medicine Residency Program, Ontario Breast Screening Program affiliate status through Cancer Care Ontario, and partnerships with Peterborough Family Health Team, Peterborough Public Health, LifeLabs, and the Alzheimer Society of Peterborough.
The revenue model is anchored by OHIP fee-for-service billing for medically necessary services, supplemented by uninsured service fees set by the Ontario Medical Association (drivers' physicals, insurance physicals, travel medicine, missed appointments, form completions, telephone prescription renewals ranging from $10 to $140 per item), uninsured diagnostic imaging at OMA FFS rates, on-site pharmacy dispensing and compounding, hearing aid sales, and parking fees ($6 flat on-site, $2/hr off-site to a $5 daily max). Patient acquisition is constrained by capacity — family practices are closed to new patients — and growth is driven by physician additions, extended-hours Day/Evening/Weekend Clinics (exclusively for rostered patients), and productivity gains rather than active marketing.
The Medical Centre firmographics
Firmographics- Name
- The Medical Centre
- Legal name
- The Medical Centre
- Website
- https://themedicalcentre.net
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Medical Centre provides gastroenterology, obstetrics, laryngology, pediatrics, plastic surgery, and urology services.
- Ownership category
- akta.pro rank
The Medical Centre industry classification
Industry- Product category
- Multi-specialty Healthcare Clinic
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Retail & Walk-In Primary Care Clinics (HLAFAGAC)
Keywords
Where The Medical Centre is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
The Medical Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- OHIP (Ontario Health Insurance Plan) Billing: Standard Ontario government health insurance billing for medically necessary services provided to patients seen in the office or hospital. This constitutes the primary revenue stream.
- Uninsured Services: Services not covered by OHIP are charged directly to patients. Examples include travel advice and immunizations, telephone prescription renewals, missed appointments, form completions, driver's physicals, cosmetic procedures, etc. Fees set by Ontario Medical Association.
- Parking Fees: On-site parking at $6 flat fee; off-site parking at $2 per hour up to $5 maximum
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Diagnostic Imaging - Uninsured Fees |
| Unit Pricing | Pay-as-you-go | Standard Uninsured Services |
| Unit Pricing | Pay-as-you-go | Patient Parking |
| Unit Pricing | Pay-as-you-go | Cardiology Testing - Uninsured |
| Unit Pricing | Pay-as-you-go | Prescription Renewals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
The Medical Centre product offering
Product offeringCore offering
The Medical Centre is a multi-specialty clinic providing primary and specialty healthcare to over 26,000 rostered patients in the Peterborough area through 22 family physicians, 19 specialist physicians, nurse practitioners, and allied health professionals. Its core service lines include family medicine, on-site diagnostic imaging (X-ray, ultrasound, mammography) with PACS, pharmacy with compounding, hearing services, memory assessment, extended-hours urgent clinics, and referral-based specialty care in cardiology, gastroenterology, obstetrics, plastic surgery, urology, and otolaryngology. Most services are funded through the Ontario Health Insurance Plan (OHIP), with uninsured services and ancillary fees (parking, forms) billed directly to patients.
Product overview
The Medical Centre is a multi-specialty clinic offering a unified portfolio of healthcare services centered around its Family Health Team model. The core offering includes Family Medicine primary care supported by Nurse Practitioners and Allied Health Professionals, complemented by on-site Diagnostic Services (X-ray, ultrasound, mammography with PACS technology), Pharmacy Services (including compounding), Hearing Services, and Memory Assessment Programs. Extended access is provided through Day/Evening & Weekend Clinics and specialist referral services spanning Cardiology, Gastroenterology, Obstetrics & Gynaecology, Plastic Surgery, and other specialties. The Family Health Team Programs connect patients to Dietitians, Mental Health Services, Diabetes Program, and INR Clinic through partnership with Peterborough Family Health Team. Additional services include Parking and information on OHIP-covered versus uninsured services.
Differentiator
Problem solved
Functional benefit
Brands
- Apex Cardiovascular Services: Cardiology services provider offering diagnostic imaging and cardiac care, established by Dr. A. Mahim in 2008.
- Apex Diagnostic Services
- The Medical Centre Pharmacy
- Medical Centre Hearing Services
Products and services
- Family Medicine Primary care services provided by family physicians and nurse practitioners, including comprehensive health assessments, chronic disease management, preventive care, and treatment of acute illnesses for rostered patients in Peterborough.
- Specialist Physician Services Referral-based specialty services covering Cardiology, Gastroenterology, General Surgery, Internal Medicine, Obstetrics & Gynaecology, Oto-Rhino-Laryngology, Pediatrics, Plastic Surgery, and Urology, accessed via physician referral for patients across the region.
- Diagnostic Services On-site diagnostic imaging including X-ray, ultrasound, and mammography services using PACS (Picture Archiving and Communications System) for digital image storage and retrieval, with patient portal access. Includes the Ontario Breast Screening Program (OBSP) affiliate site.
- Pharmacy Services
Quantifiable outcome
- Serving over 26,000 rostered family practice patients
- +1 more outcomes
Companies that use The Medical Centre
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
The Medical Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
The Medical Centre partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Cancer Care OntariocoreAffiliated with Cancer Care Ontario for Ontario Breast Screening Program. The Medical Centre Diagnostic Services is approved by Cancer Care Ontario as an affiliate site of the OBSP, meeting standards of the Canadian Association of Radiologists Mammography Accreditation Program.
- Peterborough Family Health TeamcoreCollaborative partnership with Peterborough Family Health Team for allied health services including mental health clinicians, nurse practitioners, registered dietitians, social workers, and pharmacists. Joint programs and workshops offered through FHT.
- Peterborough Public HealthcoreAffiliated with Peterborough Public Health for public health initiatives, immunization programs, and community health resources. Works with public health unit on childhood immunization tracking and health education.
- Greater Peterborough Health Services FoundationsupportingAffiliated with the Greater Peterborough Health Services Foundation for healthcare funding and community health initiatives.
- LifelabscoreAffiliated with Lifelabs, Canada's largest private provider of laboratory services. Medical Centre is affiliated with Lifelabs for on-site specimen collection services for Medical Centre patients.
- Ontario Ministry of HealthcoreOperates under the Ministry of Health and Long-Term Care as a Family Health Team. Governed by provincial healthcare policies and funded through OHIP billing.
- LifeLabscoreOn-site laboratory services provided through affiliation with LifeLabs. Specimen collection services available for Medical Centre patients during lab hours.
- Professional Compounding Centres of America (PCCA)supportingThe on-site Medical Centre Pharmacy is a member of PCCA, providing specialized prescription compounding services. Also member of Association of Compounding Pharmacists of Canada (ACPC).
- Alzheimer Society of PeterboroughcoreCollaborates with Alzheimer Society of Peterborough for the Memory Assessment Program. Multi-disciplinary, inter-agency program designed to assist Family Physicians and Nurse Practitioners in timely assessment and diagnosis of memory concerns.
- VAX2GOsupportingPharmacy partners with VAX2GO for Travel Vaccine Clinics. Nurse with over 20 years travel clinic experience provides complete individual evaluations for travel vaccines and medications.
- Partners in Pregnancy ClinicsupportingDr. Mabel Mak and Dr. Michelle Vilcini practice part-time at Partners in Pregnancy Clinic in downtown Peterborough for multidisciplinary maternity care. Dr. Chloé Corbeil also provides care at this clinic.
- Queen's UniversitycoreTeaching site for Queen's University Family Medicine Residency Program (Peterborough-Kawartha Site). Multiple physicians are faculty members and preceptors for medical residents and students.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Medical Centre competitors and assessment
Company assessmentDirect peers
- Appletree Medical Group: Large Ontario-based multi-specialty medical clinic operator offering family medicine, walk-in, specialist, and diagnostic services. Comparable in being a multi-physician Ontario practice delivering primary and specialty care under one roof, though more walk-in oriented than the Medical Centre's rostered model.
- Jack Nathan Health: Canadian multi-specialty clinic operator embedded primarily in Walmart locations, offering family medicine, walk-in, and specialist services. Directly comparable in being a multi-site Canadian physician-services business, though more retail-anchored.
- MCI The Doctor's Office (WELL Health): Canadian multi-specialty physician clinic chain (now part of WELL Health) offering family practice, walk-in, and specialist services across multiple provinces. Comparable multi-specialty clinic model serving rostered and walk-in patients in Ontario.
- Primacy Medical Clinics: Operates a large network of family practice and walk-in medical clinics across Canada, often co-located with pharmacies. Directly comparable multi-physician primary-care delivery model with similar mix of insured and uninsured revenue.
- Copeman Healthcare Centres: Canadian private multi-specialty preventive and primary-care provider offering family medicine, specialist consultations, and diagnostics under a membership/concierge model. Comparable in delivering integrated multi-specialty physician services with on-site diagnostics.
- Medcan Clinics: Canadian private multi-specialty health care provider offering family medicine, specialist services, diagnostics, and wellness programs in a single flagship facility. Directly comparable integrated multi-specialty clinic experience and revenue mix.
Broad incumbents
- WELL Health Technologies: Largest Canadian operator of outpatient medical clinics (including MCI and other networks) plus digital health assets. Broader incumbent in the same Ontario primary and specialty care market, operating at much larger scale and with a tech-enabled overlay.
- Cleveland Clinic Canada: International healthcare system operating a Canadian clinic offering multi-specialty physician services and diagnostics. Comparable multi-specialty outpatient delivery model, but backed by a global health-system brand.
Regional players
- Peterborough Family Health Team: Local FHT organization that partners with The Medical Centre to deliver allied health programs (dietitians, mental health, INR clinic, diabetes program). Operates in the same Peterborough geography with an overlapping but non-competing mandate, making it a regional ecosystem peer.
Others
- Loblaw Companies (Shoppers Drug Mart health clinics): Through Shoppers Drug Mart and Loblaw retail health initiatives, operates pharmacy-anchored primary care and clinic services in Canada. Adjacent ecosystem player with overlapping pharmacy plus walk-in/primary-care offerings and potential patient overlap in Ontario.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Medical Centre social profiles
Digital presenceThe Medical Centre compliance and trust
Trust signalCompliance1 record
The Medical Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Medical Centre leadership team
Management profileNumber of profiles
Profiles2 records
The Medical Centre subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Medical Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Medical Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Medical Centre
What does The Medical Centre do?
The Medical Centre is a multi-specialty clinic providing primary and specialty healthcare to over 26,000 rostered patients in the Peterborough area through 22 family physicians, 19 specialist physicians, nurse practitioners, and allied health professionals. Its core service lines include family medicine, on-site diagnostic imaging (X-ray, ultrasound, mammography) with PACS, pharmacy with compounding, hearing services, memory assessment, extended-hours urgent clinics, and referral-based specialty care in cardiology, gastroenterology, obstetrics, plastic surgery, urology, and otolaryngology. Most services are funded through the Ontario Health Insurance Plan (OHIP), with uninsured services and ancillary fees (parking, forms) billed directly to patients.
Is The Medical Centre a public or private company?
The Medical Centre is a private company. It is classified as management employee owned and is currently operating.
When was The Medical Centre founded?
The Medical Centre was founded in 1948. It employs 11 to 50 people.
Where is The Medical Centre based?
The Medical Centre is headquartered in Peterborough, Canada, in the North America region.
How does The Medical Centre make money?
Three revenue lines are on record. OHIP (Ontario Health Insurance Plan) Billing is the primary driver. The others are uninsured Services and parking Fees.
Who are The Medical Centre's main competitors?
Direct peers on record are Appletree Medical Group, Jack Nathan Health, MCI The Doctor's Office (WELL Health), Primacy Medical Clinics, Copeman Healthcare Centres and Medcan Clinics. Broad incumbents are WELL Health Technologies and Cleveland Clinic Canada. Peterborough Family Health Team is listed as a regional player. Loblaw Companies (Shoppers Drug Mart health clinics) is listed as an others.
Does The Medical Centre have an API?
No public API is recorded for The Medical Centre.
What industry is The Medical Centre in?
The Medical Centre's product category is Multi-specialty Healthcare Clinic. Its primary akta.pro industry code is HLAFAGAC, Retail & Walk-In Primary Care Clinics. Its NAICS code is 621111 and its SIC code is 8011.