Harlo Capital
- Company typePrivate
- Founded2021
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Harlo Capital firmographics
Firmographics- Name
- Harlo Capital
- Legal name
- Harlo Capital
- Website
- https://harlocapital.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Harlo Capital industry classification
Industry- Product category
- Private Equity Real Estate
- NAICS
- Portfolio Management and Investment Advice (523940), Real Estate Property Managers (53131), Other Financial Investment Activities (5239)
- SIC
- Investors, Nec (6799), Real Estate Investment Trusts (6798), Investment Advice (6282)
- akta.pro primary industry
- Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)
- akta.pro secondary industries
- Commercial Real Estate Asset Management (BPAJAMAB), Residential Real Estate Asset Management (BPAJAMAA), Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit) (FSAAABAI)
Keywords
Where Harlo Capital is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Harlo Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Private Equity Investment Management: Harlo Capital generates returns through co-investing equity with investors in real estate development projects across Canada. Returns are realized through project completions, land sales to developers, and ongoing asset management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Harlo Capital product offering
Product offeringCore offering
Harlo Capital is a Toronto-based private equity firm that identifies, develops, and invests in Canadian real estate projects by co-investing its own equity alongside outside investors. The firm works with carefully-selected development partners on co-developed projects — including condominiums, purpose-built rentals, master-planned communities, and industrial properties — delivering above-market returns through project completions, land sales, and ongoing asset management.
Product overview
Harlo Capital operates as a multi-platform private equity and real estate investment firm with several integrated business units. The core offering is Harlo Capital's real estate private equity business identifying and investing in real estate developments across Canada. This is complemented by Harlo DCRET (Harlo Diversified Canadian Real Estate Trust), an open-ended investment trust eligible for registered accounts (TFSA, RESP, RRSP) targeting retail and accredited investors. Harlo Equity Partners manages venture capital funds including Special Opportunities Fund IV. Harlo Entertainment operates a portfolio of restaurants including Linny's Steakhouse, MIMI Chinese, and Sunny's Chinese. Harlo Financial provides additional financial services. The various divisions share investor relations infrastructure and co-investment opportunities, with the investor login portal at investors.harlocapital.com serving multiple Harlo entities.
Differentiator
Problem solved
Functional benefit
Products and services
- Harlo Capital Private Equity Co-Investment Program Core private equity offering identifying and investing in Canadian real estate developments. Provides high net worth investors, family offices and institutional partners access to co-developed projects including condos, rentals, master-planned communities, and industrial properties, with Harlo co-investing its own equity.
- Harlo Diversified Canadian Real Estate Trust (Harlo DCRET) Open-ended real estate investment trust providing investors access to high-quality real estate investments across Canada, eligible for registered accounts (TFSA, RESP, RRSP). Targets 5% annual yield and 12-15% IRR.
- Harlo Equity Partners Venture Capital Funds Venture capital arm investing in early-stage start-ups and special opportunities funds, including Special Opportunities Fund IV. Portfolio includes SportsIQ (exited to DraftKings at 3.65x return), Fulcra, and BEEUP.
- Harlo Entertainment Hospitality Portfolio Entertainment and hospitality division operating a portfolio of restaurants including Linny's Steakhouse, MIMI Chinese, Sunny's Chinese, and The Playbook Commons.
- Harlo Financial Services Financial services division of the Harlo Group providing complementary financial products and services alongside the firm's real estate and private equity businesses.
Quantifiable outcome
- 31.22% IRR and 2.91x Equity Multiple achieved on DTK Condos (January 2023)
- +2 more outcomes
Companies that use Harlo Capital
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Harlo Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Harlo Capital partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Republic DevelopmentscoreRepublic Developments is the co-development partner on Scarborough Junction master plan project, which will include 7,655 new homes, over 200,000 sq.ft of retail, 200+ affordable housing units, approximately 5 acres of new parkland, and a new GO station.
- Belco Private Capital Inc.coreBelco Private Capital Inc. is retained as the registered exempt market dealer for Harlo Capital. They facilitate investment distribution and all KYC, suitability, and relationship disclosure is conducted by their registered dealing representatives.
- IN8 DevelopmentsmajorIN8 Developments was the partner on DTK Condos project in Kitchener, a 494-unit, 350,000 sf condominium completed in January 2023.
- Gairloch DevelopmentsmajorPartner on 29-39 Pleasant Blvd project in Toronto, which was successfully rezoned and sold to a prominent residential developer in May 2022.
- Kingsett CapitalmajorPartner on 29-39 Pleasant Blvd project in Toronto.
- Syncro Capital Inc.majorDevelopment partner on The Stainsbury passive house project in Vancouver, a 5-storey, 80-unit purpose-built rental project completed in Q2 2024.
- Trillium ProjectsminorPartner on The Stainsbury project in Vancouver.
- Overactive MediaminorJeffrey Kimel serves as Director at Overactive Media.
- PolicyMeminorJeffrey Kimel serves as Director at PolicyMe.
- Shake Shack CanadaminorJeffrey Kimel serves as Director at Shake Shack Canada.
- Osmington Inc.majorPartner with Osmington Inc. to bring Shake Shack to Canada, securing first three locations including flagship at Yonge and Dundas.
- Big Hug HospitalitymajorHarlo Entertainment partnered with Big Hug Hospitality to open Linny's restaurant in September 2024.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Harlo Capital competitors and assessment
Company assessmentDirect peers
- Kingsett Capital: Canadian private equity real estate firm investing alongside institutional and high-net-worth investors in office, industrial, retail and residential assets. Already a Harlo co-development partner on Pleasant Blvd, making it a directly comparable domestic RE PE peer.
- Tricon Capital Group: Toronto-based real estate investment firm focused on residential development and single-family rental housing in North America. Comparable as a Canadian-headquartered RE sponsor raising capital from institutional and retail investors for development projects.
- Trez Capital: Vancouver-based private equity real estate investment firm providing equity and mortgage financings to developers across Canada and the US. Directly comparable to Harlo in raising capital from HNW/institutional investors to deploy into Canadian real estate development.
- Republic Developments: Canadian residential developer and Harlo's co-development partner on Scarborough Junction. Comparable as a GTA-focused development partner with similar condominium, rental and master-planned community projects.
- Crown Realty Partners: Toronto-based private equity real estate investment firm focused on acquiring and developing commercial real estate across Canada for institutional and private investors. Closely aligned with Harlo's GTA-focused commercial RE investment and asset management model.
- Dream Unlimited: Canadian real estate company with development, asset management and RE PE operations including the Dream Impact Trust. Comparable as a Toronto-based diversified RE operator with development, fund management and listed-REIT activities that overlap Harlo Capital and DCRET.
- Starlight Investments: Toronto-based private real estate investment company owning and managing a multi-billion-dollar portfolio of residential and commercial properties across Canada. Closely comparable to Harlo in business model (RE investment management for institutional/HNW capital) and Canadian geographic focus.
- Firm Capital Corporation: Toronto-based private equity and specialty finance firm with real estate lending and investment activities through Firm Capital Mortgage Investment Corporation. Comparable as a small-cap Canadian RE PE/lender serving both retail and institutional capital pools.
Broad incumbents
- Brookfield Property Partners: One of the world's largest real estate operators and investors with significant Canadian exposure. A broad incumbent peer offering real estate investment, development and asset management at scale, against which Harlo's specialized GTA mid-market focus competes.
- Morguard Corporation: Canadian real estate company owning, managing and developing a diversified portfolio of office, retail, industrial, multi-suite residential and hotel properties. A larger, established peer in the same Canadian RE asset management and investment space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Harlo Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harlo Capital leadership team
Management profileNumber of profiles
Profiles11 records
Harlo Capital subsidiaries and ownership
Company hierarchySubsidiaries4 records
Harlo Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harlo Capital M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harlo Capital
What does Harlo Capital do?
Harlo Capital is a Toronto-based private equity firm that identifies, develops, and invests in Canadian real estate projects by co-investing its own equity alongside outside investors. The firm works with carefully-selected development partners on co-developed projects — including condominiums, purpose-built rentals, master-planned communities, and industrial properties — delivering above-market returns through project completions, land sales, and ongoing asset management.
Is Harlo Capital a public or private company?
Harlo Capital is a private company. It is classified as management employee owned and is currently operating.
When was Harlo Capital founded?
Harlo Capital was founded in 2021. It employs 11 to 50 people.
Where is Harlo Capital based?
Harlo Capital is headquartered in Toronto, Canada, in the North America region.
How does Harlo Capital make money?
One revenue line is on record: private Equity Investment Management.
Who are Harlo Capital's main competitors?
Direct peers on record are Kingsett Capital, Tricon Capital Group, Trez Capital, Republic Developments, Crown Realty Partners, Dream Unlimited, Starlight Investments and Firm Capital Corporation. Broad incumbents are Brookfield Property Partners and Morguard Corporation.
Does Harlo Capital have an API?
No public API is recorded for Harlo Capital.
What industry is Harlo Capital in?
Harlo Capital's product category is Private Equity Real Estate. Its primary akta.pro industry code is BPAJAMAJ, Real Estate Portfolio & Fund Management (Institutional/REIT/PE), with a secondary code of BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 523940 and its SIC code is 6799.