Baker & Farrow

What Baker & Farrow does

Baker & Farrow is a privately held B2B industrial and engineering products distributor headquartered in Sandgate, in the Newcastle region of New South Wales, Australia. Founded in 1982 and operating with 11-50 employees, the company supplies more than 14,000 SKUs across 15 to 19 product categories spanning safety and personal protection, hand and power tools, abrasives, drilling and threading tools, adhesives and sealants, cleaning and janitorial supplies, lubrication, tapes and packaging, material handling, paints and marking, electrical, welding and soldering, hose and fittings, building and construction hardware, fasteners, machinery and equipment, kitchen and office supplies, and automotive supplies.

The core technology is a B2B distribution platform combining a WordPress-based e-commerce storefront at bakfar.com.au (with account login, wishlist, product comparison, and trade catalogue features hosted on Issuu) and traditional direct sales channels. Baker & Farrow generates revenue through one-time product sales of physical industrial supplies, supplemented by trade account pricing that is quote-based and billed on a pay-as-you-go basis. The go-to-market motion is sales-led, blending an internal sales team handling enquiries and trade account management with on-road field representatives providing on-site consultations and technical assistance to industrial and engineering buyers across Australia.

The customer base is a horizontal B2B segment consisting of industrial facilities, workshops, and engineering companies requiring tools, PPE, and maintenance supplies, with supplier brand partnerships (including 3M, Makita, TORK, PRO Safety Gear, ROCOL, Flexovit, and CRC) underpinning catalogue depth. Technical support is jointly delivered by Baker & Farrow's customer service team and supplier partner representatives.

Name

Baker & Farrow

Legal name

Baker & Farrow

Website

https://bakfar.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Baker & Farrow is a Newcastle, Australia-based B2B distributor of industrial and engineering supplies, offering 14,000+ SKUs across 15+ categories to trade customers via e-commerce, internal sales, and on-road field representatives.

Ownership category

akta.pro rank

Product category

Industrial Supplies Distribution

NAICS

Other Professional Equipment and Supplies Merchant Wholesalers (423490)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN)

Keywords

• Industrial supplies distribution
• Personal protective equipment
• Hand and power tools
• Industrial safety equipment
• Engineering consumables

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of industrial and engineering tools, safety equipment, and related supplies to trade customers. Products sold include hand tools, power tools, safety gear, abrasives, and other industrial supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Baker & Farrow distributes industrial and engineering supplies — including personal protective equipment, hand and power tools, abrasives, drilling and threading tools, adhesives and sealants, cleaning and janitorial products, lubrication, tapes and packaging, material handling, paints and marking, electrical, welding and soldering, hose and fittings, fasteners, and machinery and equipment — through a B2B e-commerce storefront backed by an internal sales team and on-road field representatives. The company serves industrial facilities, workshops, and engineering businesses across Australia with quote-based trade account pricing and technical assistance.

Product overview

Baker & Farrow is a B2B industrial and engineering products supplier based in Newcastle, NSW, Australia. The company operates an e-commerce platform offering an extensive portfolio of 19+ product categories spanning over 17,000+ products. The product offering is organized as a broad industrial supplies catalog covering Safety & Personal Protection (PPE), Hand Tools, Power Tools, Abrasives, Drilling & Threading Tools, Adhesives & Sealants, Cleaning & Janitorial, Lubrication, Tapes & Packaging, Material Handling, Paints & Marking, Electrical, Welding & Soldering, Hose & Fittings, Building & Construction Hardware, Fasteners, Machinery & Equipment, Kitchen & Office Supplies, and Automotive Supplies. The business serves a broad range of industries through both internal sales and on-road sales representatives, with technical assistance provided by the customer service team and supplier partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety & Personal Protection Range of personal protective equipment and workplace safety supplies including hand, eye, ear, head and face, leg and foot, skin, and respiratory protection, protective clothing and workwear, fall and fire protection, first aid and emergency response, lockouts and tagouts, safety signs, and spill control products for industrial and engineering workplaces.
• Hand Tools Selection of hand tools including spanners, sockets, pliers, screwdrivers, saws and blades, clamps and vices, cutting and fastening tools, measuring and levelling tools, tool kits, and tool storage for industrial and workshop use.
• Power Tools Cordless, corded, and pneumatic power tools (drills, grinders, saws, nailers) plus power tool accessories such as batteries and chargers for trade and industrial users.
• Abrasives Cut-off and grinding wheels, coated and non-woven abrasive products, carbide burrs and mounted points, wire wheels and brushes, buffing and polishing supplies, and sharpening tools.
• Drilling & Threading Tools Drilling tools such as annular cutters, jobber drills, and masonry bits, together with threading tools including dies, taps, and tool bits.
• Adhesives & Sealants Adhesives, sealants, epoxies, fillers, gasket and thread-locker sealants, pipe cements, hot-melt and instant adhesives, and application tools such as caulking guns.
• Cleaning & Janitorial Cleaning and janitorial supplies including cloths, wipers, towels, paper, hand cleaners, brooms, brushes, cleaning chemicals, mops, buckets, squeegees, pads, pest controls, garbage bins, and dispensers.
• Lubrication Multipurpose lubricants, anti-seize compounds, corrosion inhibitors, cutting fluids, greases, grease guns, lubricant pumps, measuring jugs, engine/gear/hydraulic oils, and thread testers.
• Tapes & Packaging Adhesive tapes (duct, gaffer, masking, etc.), tape dispensers, and packaging and shipping materials including bubble wrap, cardboard sheets, poly bags, stretch wraps, and labels.
• Material Handling Lifting and rigging equipment (chain blocks, shackles, slings), pallets, castors, fluid storage, hoists and trolleys, ladders and platforms, and storage bins, cabinets, and containers.
• Paints & Marking Chalks, crayons, coatings, industrial ink, paint brushes, paint markers, paints, spray paints, stencils, primers, and paint accessories for industrial marking and finishing.
• Electrical Batteries and accessories, cable and wire, lighting such as torches and work lights, and test and measuring equipment including multimeters.
• Welding & Soldering Welding equipment (MIG/TIG welders, machines, helmets, wires, electrodes), soldering equipment (irons, stations, flux), and welding accessories.
• Hose & Fittings Airline fittings and accessories (couplings, adaptors, hose reels) and hose fittings and accessories (ball valves, hose clamps, nozzles).
• Building & Construction Hardware Building and construction hardware including anti-slip coating, brick lines, builders film, epoxy binders, fence posts, flagging tapes, hinges, industrial water, shims, tarps, tie wires, and ventilation equipment.
• Fasteners Fasteners including anchor systems, assortment kits, keys, pins and dowels, nails, nuts and rivets, O-rings and washers, rods and studs, screws, bolts and anchors, and springs.
• Machinery & Equipment Heavy machinery and workshop equipment including air coolers, band saws, bench drills, bench grinders, bottle jacks, generators, magnetic drills, pressure washers, threading machines, trolley jacks, vacuum cleaners, and workshop power kits.
• Kitchen & Office Supplies Kitchen items such as drinking water, hot chocolates, milk, coffee, tea, and water coolers, plus office supplies including papers and pens.
• Automotive Supplies Automotive supplies including automotive tools and accessories, automotive electrical (battery chargers, fuses, lamps), exterior products, hose and tubing, tyre and wheel service equipment, and vibration control/mount and levelling products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• 3McoreChannel Partner/ Reseller/ DistributorMajor brand partner whose products are featured and sold through Baker & Farrow's industrial supply catalogue.
• TORKcoreChannel Partner/ Reseller/ DistributorBrand partner for hygiene and cleaning products sold through the Baker & Farrow catalogue.
• PRO Safety GearcoreChannel Partner/ Reseller/ DistributorSafety equipment brand partner whose products are distributed through Baker & Farrow's industrial supply network.
• MakitacoreChannel Partner/ Reseller/ DistributorPower tools brand partner distributed through Baker & Farrow's trade supply channel.
• ROCOLminorChannel Partner/ Reseller/ DistributorLubrication products brand partner available through Baker & Farrow's product catalogue.
• FlexovitminorChannel Partner/ Reseller/ DistributorAbrasives brand partner for grinding and finishing products sold through Baker & Farrow.
• CRCminorChannel Partner/ Reseller/ DistributorIndustrial cleaning and maintenance products brand partner available through Baker & Farrow's supply network.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Blackwoods: Australia's largest industrial supplies distributor (part of Wesfarmers Industrial & Safety), offering PPE, tools, maintenance, and engineering supplies to trade and industrial customers nationwide - the closest direct competitor to Baker & Farrow's broad-line industrial supply offering.
• Total Tools: Australian power tool and industrial supplies retailer/wholesaler serving trade customers with a similar catalog of hand tools, power tools, and consumables - operating in the same B2B trade segment with overlapping SKUs and brand partnerships.
• Sydney Tools: Australian power tools and industrial supplies retailer serving trade customers across NSW with a comparable offering of tools, PPE, and workshop equipment - directly competing in the same Sydney/Newcastle industrial trade segment.
• Cromwell Tools: Australian industrial tools and MRO supplies distributor with a comparable product range spanning cutting tools, hand tools, PPE, and workshop equipment - competing for the same trade and industrial buyer base as Baker & Farrow.
• RS Components Australia: International MRO and industrial supplies distributor with an established Australian e-commerce presence, offering tools, PPE, maintenance supplies, and electrical components to trade and industrial customers - directly comparable catalog and B2B e-commerce model.

Broad incumbents

• Bunnings Trade: The trade segment of Australia's largest home improvement retailer (Wesfarmers), offering industrial-grade tools, fasteners, and supplies to trade customers - a vastly larger incumbent whose product set heavily overlaps Baker & Farrow's catalog.

Emerging players

• Kennards Hire: Australian equipment hire specialist serving industrial and construction customers with an overlapping buyer base. While its model is rental rather than outright sale, its industrial customer relationships and on-the-ground field presence put it in adjacent competition for tooling and equipment spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Baker-and-Farrow-Industrial-Supplies-100063747905187
• LinkedInlinkedin.com/company/baker-and-farrow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker & Farrow