BEBASIC.CH

What BEBASIC.CH does

JEANS.CH AG, operating under the BEBASIC.CH corporate entity, is a Swiss direct-to-consumer apparel retailer founded in 2009 and headquartered in Fällanden, Switzerland. The company's core proposition is a jeans-first e-commerce catalog spanning men's and women's denim with an unusually granular fit taxonomy (Straight, Slim, Relaxed, Tapered, Skinny, Bootcut & Flare, Boyfriend, Mom Fit, Barrel, Culottes, Overall, plus Plus Size, Petite L26-L29, and Tall/Extra-Long L35+ variants), extended to adjacent casual apparel categories including pants, shirts, sweaters, polos, T-shirts, jackets, shorts, dresses, skirts, belts, underwear, socks, and accessories. Assortment draws on 60+ brands (Levi's, G-Star, Pepe Jeans, Tommy Hilfiger, Hugo Boss, Fred Perry) priced individually in Swiss Francs, typically under CHF 200 per item, with sale penetration up to 50-62% off and free shipping above CHF 60.

The technology layer is a conventional multilingual e-commerce storefront (German, French, English) supported by product-fit configurators (Fit Finder, Choose Your Fit, Modell Finder, Size Guide, Fit & Style Guide), standard Swiss payment rails (invoice, PostFinance, TWINT, PayPal, credit cards, Diners Club, Points Pay), and shipping via Swiss Post with click-and-collect. There is no public API, no mobile app, and no AI/ML features disclosed. The firm operates a hybrid channel: its primary revenue engine is the jeans.ch website, complemented by a single appointment-based physical STORE Fällanden at Bruggacherstrasse 8, where co-owners Eva and Guido Weltert deliver personal fitting advice. The business is privately held, has raised no outside capital, is Carbon Neutral certified, and is a member of HANDELSVERBAND.swiss. All revenue is transactional retail with no subscription or membership component.

Name

BEBASIC.CH

Legal name

JEANS.CH AG

Website

https://bebasic.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

JEANS.CH AG (BEBASIC.CH) is a privately held Swiss direct-to-consumer online retailer, founded 2009, specializing in jeans and casual apparel for men and women, with a single appointment-based showroom in Fällanden and a 60+ brand catalog priced in Swiss Francs.

Ownership category

akta.pro rank

Product category

Online Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Denim & Casualwear Specialty Retail (CRAAABAN)

akta.pro secondary industries

Men’s Apparel Retail (CRAAABAC), Luxury Denim & Premium Casualwear (CRAAAFAK)

Keywords

• Online apparel retail
• Jeans ecommerce
• Denim clothing
• Casual fashion
• Swiss retailer

Headquarters

HQ city

Fällanden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: Direct retail sales of jeans and apparel through online store and physical showroom. Revenue generated from individual product transactions with no subscription component. Customers purchase individual items at listed prices with free shipping threshold of CHF 60.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BEBASIC.CH (operating as JEANS.CH AG) runs a Swiss e-commerce platform selling jeans and casual apparel for men and women, sourced from more than 60 brands. It pairs the online storefront with a physical appointment-based showroom in Fällanden, complemented by online fit-finding tools, gift cards, and a click-and-collect fulfilment option.

Product overview

JEANS.CH is a Swiss e-commerce platform specializing in denim and casual clothing. The core product offering centers on jeans for both men and women, available in multiple fits (Straight, Slim, Relaxed, Tapered, Skinny, Bootcut, Boyfriend, Mom, etc.). Beyond jeans, the portfolio includes a comprehensive range of apparel including pants, shirts, sweaters, t-shirts, polos, jackets, shorts, dresses, skirts, belts, underwear, socks, and accessories. The company operates a hybrid retail model combining its e-commerce platform with a physical STORE Fällanden location. Additional services include Gift Cards, Perfect Fit sizing tools (Choose Your Fit, Fit Finder, Modell Finder, Size Guide), Eco sustainable collection, and New-In seasonal arrivals. The platform features products across multiple price points from brands including Levi's, G-Star, Pepe Jeans, Tommy Hilfiger, Hugo Boss, and over 60 other brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Jeans Core denim category for men, offered across multiple fits (Straight Fit, Slim Fit, Relaxed Fit, Tapered Fit, Bootcut & Flare, Skinny Fit, Overall), plus extended sizes including Plus Size and Tall/Extra Long (L35+) for male consumers in Switzerland.
• Women's Jeans Core denim category for women, offered across an extensive range of fits (Straight Fit, Slim Fit, Skinny Fit, Bootcut & Flare, Relaxed Fit, 7/8 & Cropped, Boyfriend, Tapered Fit, Mom Fit, Barrel Fit & O-Shape, Culottes, Overall), with Petite (L26–L29) and Plus Size variants for female consumers in Switzerland.
• Men's Pants Non-denim trouser assortment for men, including chinos and related styles, sold alongside the jeans range for male Swiss consumers.
• Women's Pants Non-denim trouser assortment for women, including chinos and related styles, sold alongside the jeans range for female Swiss consumers.
• Men's Shirts Shirt assortment for men, offered as part of the broader casual apparel catalog alongside jeans and pants.
• Women's Shirts & Blouses Shirt and blouse assortment for women, offered as part of the broader casual apparel catalog alongside jeans and pants.
• Men's Sweaters & Pullovers Knitwear assortment for men, including sweaters, pullovers, and cardigans, sold as part of the seasonal casual apparel offering.
• Men's T-Shirts Casual t-shirt assortment for men, including multipack options, sold as part of the core casual apparel catalog.
• Polo Shirts Polo shirt assortment for men and women, sold as part of the casual and smart-casual apparel catalog.
• Men's Jackets & Coats Outerwear assortment for men, including jackets and coats, sold as part of the seasonal apparel catalog.
• Women's Dresses Dress assortment for women, sold as part of the casual and going-out apparel catalog.
• Women's Skirts Skirt assortment for women, sold as part of the casual apparel catalog.
• Shorts & Swimming Shorts Shorts and swimming shorts for men and women, sold as part of the warm-weather apparel catalog.
• Belts Belt assortment for men and women, including Swiss Made Belts, sold as an apparel accessory category.
• Underwear & Socks Underwear and sock assortment for men, sold as part of the everyday apparel catalog.
• Eco Collection Curated assortment of sustainably produced jeans and clothing for men and women, aligned with the company's carbon-neutral positioning.
• STORE Fällanden (appointment-based personal shopping) Physical retail showroom at Bruggacherstrasse 8, 8117 Fällanden, offering by-appointment personal fitting advice and shopping using the full online assortment, open Mon–Thu 09:00–18:30, Fri 09:00–19:00, Sat 09:00–17:40.
• Gift Cards Digital gift cards (including a standard gift card and a dedicated employee gift card) usable across the jeans.ch assortment, available in variable amounts.

Quantifiable outcome

• 14-day right of return for customer satisfaction
• +1 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HANDELSVERBAND.swissminorOthersMember of HANDELSVERBAND.swiss, the Swiss retail association, demonstrating commitment to Swiss retail standards and practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Closed: European denim and casualwear brand with its own DTC e-commerce operation. Directly comparable on the denim-specialist positioning and curated multi-fit jeans assortment that JEANS.CH also emphasizes.
• Zalando: Europe's largest multi-brand online apparel platform, with a dedicated Swiss storefront (zalando.ch). Overlaps directly with JEANS.CH on multi-brand jeans and casualwear, large brand portfolio, and free-shipping thresholds, but operates at vastly larger scale.
• Nudie Jeans: Swedish eco-friendly denim specialist selling direct-to-consumer online with a strong sustainability narrative. Closely comparable to JEANS.CH's Eco Collection and carbon-neutral positioning, and its fit-driven jeans assortment.
• Bonprix: European online fashion retailer with a Swiss storefront selling multi-brand family apparel including jeans and casualwear. Comparable online-only model with similar product breadth and discount-driven promotions.
• About You: European online fashion retailer with a Swiss presence (aboutyou.ch) carrying a multi-brand assortment including denim and casualwear. Closely comparable DTC e-commerce model and curated brand mix targeting style-conscious consumers.

Emerging players

• Front Row Shop: European multi-brand online fashion concept store curating denim and contemporary apparel from independent and premium labels. Directly comparable curation-led, brand-mix DTC model to JEANS.CH, though smaller in scale.
• Micolet: European online outlet platform for branded apparel including jeans and casualwear at discounted prices. Partial overlap with JEANS.CH's Sale collection and promotional pricing strategy, with a similar multi-brand online DTC approach.

Broad incumbents

• ASOS: Global online fashion destination carrying a vast multi-brand assortment including denim. Overlaps with JEANS.CH on online multi-brand apparel DTC, but ASOS operates at much greater scale and geographic breadth.

Regional players

• Brack.ch: Major Swiss online retailer with an apparel category alongside general merchandise. Comparable as a domestically focused, multi-category Swiss e-commerce operator with multilingual storefront, though not a denim specialist.
• Galaxus: Switzerland's largest domestic online general retailer, carrying apparel alongside electronics and household goods. Comparable as a Switzerland-focused online retailer with German/French/English support, though broader than JEANS.CH's denim/casualwear specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jeans.ch.faellanden/reviews

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEBASIC.CH