Fami
Fami (Nội thất Fami) is a Vietnamese office furniture manufacturer founded in 2004, producing desks, chairs, cabinets, partitions, and school/industrial furniture at a 77,770 m² Hung Yen factory and selling through 60+ domestic dealers and exports to South Korea and the USA.
- Company typePrivate
- Founded2004
- HeadquartersHanoi, Vietnam
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fami does
Fami (Công ty TNHH FAMI, brand: Nội thất Fami) is a Vietnamese office furniture manufacturer and brand founded in 2004 and headquartered in Hanoi. The company designs and produces a full office furniture portfolio including work desks, executive desks, meeting tables, office chairs (swivel, executive, staff, kneeling, waiting), storage cabinets, office partitions, reception desks, auditorium chairs, training tables, school furniture, and industrial products. Manufacturing is centralized at a 77,770 m² facility in Van Giang, Hung Yen, with a stated capacity of 20,000 products per month using modern imported machinery and surface coatings (Korean Melamine/MFC and HP Laminate) selected for scratch, water, and fire resistance under Vietnamese climate conditions.
The business model is one-time sale of physical furniture, priced per unit, with revenue split across three channels: (i) direct project sales to large enterprises such as banks (Techcombank, BIDV, ACB, GP Bank), manufacturers (Brother Vietnam, Vinataba), government and oil-and-gas buyers (Hanoi Department of Education, Vietnam Oil and Gas Group), and educational institutions; (ii) a domestic authorized dealer network of 60+ first-tier agents covering Vietnamese provinces and cities; and (iii) export distribution into South Korea and the United States. Customer acquisition runs through showrooms in Hanoi and Ho Chi Minh City, the company website (noithatfami.com.vn), product catalogues, and content marketing, with free design consultation and 3D visualization offered to projects above 6,000,000 VND. The Eco sub-brand extends the line into budget engineered-wood furniture, broadening the addressable market into SMB and home office segments.
Fami is a 100% Vietnamese privately-held limited company with no disclosed parent, subsidiaries, institutional investors, or public listing. The company protects its offerings through the FAMI trademark (registered 2004) and multiple industrial design patents (2007) at the Vietnam Intellectual Property Office, and has accumulated domestic industry recognition including gold medals at Vietnam Expo and Vietbuild and a Ministry of Construction leading-brand award in 2007.
Fami firmographics
Firmographics- Name
- Fami
- Legal name
- Cong Ty TNHH FAMI
- Website
- https://noithatfami.com.vn
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Fami (Nội thất Fami) is a Vietnamese office furniture manufacturer founded in 2004, producing desks, chairs, cabinets, partitions, and school/industrial furniture at a 77,770 m² Hung Yen factory and selling through 60+ domestic dealers and exports to South Korea and the USA.
- Ownership category
- akta.pro rank
Fami industry classification
Industry- Product category
- Office Furniture Manufacturing
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Wood Office Furniture Manufacturing (337211), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Institutional Furniture Manufacturing (337127)
- SIC
- Office Furniture (2520), Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industries
- Office Furniture & Workspace Accessories Retail (CRALABAE), Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)
Keywords
Where Fami is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Fami business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Furniture Product Sales: One-time sales of office furniture products including desks, chairs, cabinets, meeting tables, office partitions, and school furniture. Revenue generated through direct sales, dealer network, and export markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Executive/Director Furniture |
| Unit Pricing | Pay-as-you-go | Standard Office Furniture |
| Unit Pricing | Multi-year contract | Project Customers |
| Unit Pricing | Pay-as-you-go | Online/Direct Customers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fami product offering
Product offeringCore offering
Fami designs, manufactures, and distributes a comprehensive range of office furniture products including work desks, office chairs, storage cabinets, executive desks, meeting tables, office partitions, school furniture, and industrial furniture. The company serves corporate, banking, government, educational, and individual customers through direct sales, an authorized dealer network of 60+ agents, and export channels to South Korea and the USA. All products feature Korean-imported Melamine and Laminate HP surface coatings designed for Vietnamese climate conditions.
Product overview
Fami is a Vietnamese office furniture brand (Nội thất Fami) offering a comprehensive portfolio of office furniture products. The product line includes Bàn Làm Việc Fami (work desks) in various styles such as rectangular CD series, L-shaped CP series, steel-leg desks, wooden desks, and Eco series; Ghế Văn Phòng Fami (office chairs) including swivel, executive, staff, kneeling, and waiting room chairs; Tủ Văn Phòng Fami (office cabinets/storage) in wooden, steel, and various configurations; Bàn Giám Đốc Fami (executive desks) for leadership offices; Bàn Họp Fami (meeting tables) in VIP, CM, CO, and round configurations; Vách Ngăn Văn Phòng Fami (office partitions) in fabric, vinyl, and veneer materials; along with auditorium chairs, training tables, school furniture, reception desks, and industrial products. All products feature Laminate HP and Melamine surfaces from Korea with scratch, water, and fire resistance properties, designed for Vietnamese climate conditions.
Differentiator
Problem solved
Functional benefit
Brands
- Eco: Eco product line featuring budget-friendly office furniture including desks and filing cabinets made from engineered wood with Melamine finish.
Products and services
- Bàn Làm Việc Fami (Fami Work Desk)
Quantifiable outcome
- Products designed to withstand Vietnamese humidity and climate conditions
- +1 more outcomes
Companies that use Fami
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Fami technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fami partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorized Dealers (60+ agents)coreNetwork of over 60 first-tier authorized dealers across Vietnamese provinces and cities. Dealers provide local sales, delivery, installation, and after-sales support services to customers in their regions.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Fami competitors and assessment
Company assessmentDirect peers
- Herman Miller (MillerKnoll): Premium office furniture manufacturer (now part of MillerKnoll) producing workstations, seating, and casegoods for enterprise clients; directly comparable product mix and target customers to Fami's executive and corporate office line.
- Haworth: Family-owned office furniture manufacturer with full range of workstations, seating, partitions, and storage for corporate and institutional customers — closely comparable in product breadth and family-owned/private character to Fami.
- Okamura: Leading Japanese office furniture manufacturer producing desks, chairs, storage, and partition systems; highly comparable product line and Asian enterprise/government customer base, and a likely export competitor for Fami in Southeast Asia.
- Steelcase: Global office furniture manufacturer offering desks, seating, storage, and partition systems for corporate workplaces — directly comparable product portfolio and end-customer base to Fami, though at a vastly larger scale and with international brand reach.
- Itoki: Japanese office furniture maker offering desks, chairs, storage, and workspace solutions with similar enterprise and public-sector focus; comparable mid-tier Asian manufacturer profile to Fami.
- An Cuong: Vietnamese wood-based panel and finished furniture manufacturer supplying interior and office products with similar Vietnamese market reach and engineered-wood + laminate finishing approach used by Fami.
- Uchida Yoko: Japanese office furniture manufacturer specializing in desks, partitions, and storage systems for corporate and government customers; closely comparable Asian mid-tier office furniture peer with similar institutional focus.
Broad incumbents
- Kimball International: US-based commercial furniture manufacturer producing office casegoods, seating, and tables; comparable product categories serving enterprise customers, with broader portfolio including hospitality.
- KOKUYO: Major Japanese office furniture and stationery group whose office furniture division produces desks, seating, and storage for corporate customers; broader portfolio than Fami but overlapping in core office furniture categories.
- HNI Corporation: US office furniture and hearth products conglomerate (owner of The HON Company and Allsteel); directly comparable office furniture product lines targeting corporate and institutional customers at larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fami social profiles
Digital presenceFami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fami leadership team
Management profileNumber of profiles
Fami funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fami
What does Fami do?
Fami designs, manufactures, and distributes a comprehensive range of office furniture products including work desks, office chairs, storage cabinets, executive desks, meeting tables, office partitions, school furniture, and industrial furniture. The company serves corporate, banking, government, educational, and individual customers through direct sales, an authorized dealer network of 60+ agents, and export channels to South Korea and the USA. All products feature Korean-imported Melamine and Laminate HP surface coatings designed for Vietnamese climate conditions.
Is Fami a public or private company?
Fami is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fami founded?
Fami was founded in 2004.
Where is Fami based?
Fami is headquartered in Hanoi, Vietnam, in the Asia region.
How does Fami make money?
One revenue line is on record: furniture Product Sales.
Who are Fami's main competitors?
Direct peers on record are Herman Miller (MillerKnoll), Haworth, Okamura, Steelcase, Itoki, An Cuong and Uchida Yoko. Broad incumbents are Kimball International, KOKUYO and HNI Corporation.
Does Fami have an API?
No public API is recorded for Fami.
What industry is Fami in?
Fami's product category is Office Furniture Manufacturing. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of CRALABAE, Office Furniture & Workspace Accessories Retail. Its NAICS code is 3372 and its SIC code is 2520.