Ningbo Peacebird Fashion

What Ningbo Peacebird Fashion does

Ningbo Peacebird Fashion is a publicly listed Chinese apparel and fashion retailer headquartered in Ningbo, China, founded in 1995 by Zhang Jiangping and traded on the Shanghai Stock Exchange under ticker sse:603877. The company operates under the PEACEBIRD brand and offers apparel and fashion products to mass-market consumers in China, supported by a workforce of more than 10,000 employees.

Financial data indicates a multi-year contraction from a 2021 peak, with reported revenue falling roughly 47% by 2025, EBITDA declining from approximately 143 (2021) to 38.9 (2025), and net income compressing from approximately 106 to 24.9 over the same period. The trajectory points to material pressure on top-line and profitability, consistent with a Chinese consumer-apparel market that has weakened and competition that has intensified. (Note: source figures appear inconsistently formatted across currency and scale, so these dynamics are treated directionally rather than as precise values.)

The business model is built on branded apparel retail under the PEACEBIRD trade name, monetized through direct-to-consumer stores and wholesale channels typical of large Chinese fashion houses. No specific pricing tiers, technology platforms, distribution channel breakdown, marketing channels, partnerships, M&A history, leadership hires beyond the founder, or AI/technology capabilities are documented in the available input data, limiting the granularity of the business model description.

Name

Ningbo Peacebird Fashion

Website

https://peacebird.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ningbo Peacebird Fashion is a publicly listed Chinese apparel retailer operating under the PEACEBIRD brand, selling fashion products to mass-market consumers in China with a workforce of more than 10,000 employees.

Ownership category

akta.pro rank

Product category

Apparel Retail

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industry

Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear) (IMAOAIAB)

Keywords

• Fashion apparel
• Women's clothing
• Casual wear
• Fashion retail
• Brand apparel

Headquarters

HQ city

Ningbo Shi

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Ningbo Peacebird Fashion designs, produces and retails fashion apparel under the PEACEBIRD brand. The company operates as a vertically integrated fashion house, selling its own branded clothing and fashion products to consumers through both physical retail locations and its e-commerce platform at peacebird.com. Founded in 1995 and headquartered in Ningbo, China, it has grown into one of the country's largest domestic apparel brands.

Differentiator

Problem solved

Functional benefit

Products and services

• PEACEBIRD Apparel PEACEBIRD is a fashion brand under Ningbo Peacebird Fashion, offering apparel and fashion products to individual consumers through brand stores and the company's e-commerce platform.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• La Chapelle: La Chapelle is a Chinese women's fashion brand with broad retail presence. Comparable in vertical specialty retail model and Chinese mall-channel distribution.
• Semir Garments: Semir is a major Chinese casualwear and children's apparel brand with a similar value-positioning and broad retail footprint. It is a direct comparable in scale, channel mix, and target demographic to Peacebird.
• Urban Revivo (UR): UR is a Chinese fast-fashion brand competing in the same mid-market fashion segment with similar store experience and pace-of-fashion strategy. Directly comparable in positioning and target customer.
• JNBY Group: JNBY is a Chinese designer-led fashion brand with multi-brand retail platform. Comparable in Chinese apparel brand-building approach and retail operating model.
• Bosideng International: Bosideng is a major Chinese apparel brand with significant retail operations and brand portfolio. Similar in scale, market geography, and brand-led Chinese apparel strategy.
• Hailan House (HLA): HLA is a leading Chinese men's casualwear brand operating through a large retail network. Comparable to Peacebird in scale, business model, and domestic Chinese mall-based distribution.

Broad incumbents

• Inditex (Zara): Zara owner Inditex is a global fast-fashion leader operating in China. Comparable business model, fashion-cycle cadence, and vertical integration discipline.
• Fast Retailing (UNIQLO): UNIQLO is a global fast-fashion incumbent with massive Chinese operations. Directly comparable in casualwear category and supply chain efficiency, though vastly larger scale.
• H&M: H&M is a global fast-fashion incumbent with significant Chinese store presence. Comparable in value-positioning and trend-driven product cycle.
• Anta Sports: Anta is a leading Chinese sportswear and lifestyle apparel group. Comparable in Chinese consumer branding, retail scale, and multi-brand portfolio strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/peacebird

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ningbo Peacebird Fashion