What Scheid Vineyards does

Scheid Vineyards California Inc. (OTCMKTS: SVIN) is a family-owned and family-controlled California winery founded in 1972 by Al Scheid, operating commercially as Scheid Family Wines. The company owns and operates 12 estate vineyards spanning approximately 70 miles and four climate zones (Region I–IV) of the Salinas Valley in the Monterey AVA, totaling 4,000 acres of vines and 39 grape varietals, producing 500,000+ cases annually at a wind-powered estate winery in Greenfield, California.

The product portfolio centers on the Scheid Vineyards brand across Estate, Reserve, and Library tiers, augmented by a multi-label house of brands (District 7, Metz Road, Stokes' Ghost, VDR, Ryder Estate, Ranch 32, Sunny with a Chance of Flowers, Grandeur, Fog and Light) and a sparkling wine (Isabelle). Revenue is generated through five channels: direct-to-consumer e-commerce (WineDirect/Shopify), a three-tier subscription wine club with quarterly shipments, two physical tasting rooms (Greenfield winery and Carmel-by-the-Sea), a corporate gifting program with pre-configured packages ($85–$285), and wholesale bulk grape sales to other wineries (the top 2% of grapes are retained for own-label wines). The company distributes to every US state and 13 countries, subject to state-level direct-shipping regulations.

Scheid is differentiated by sustainability credentials (first Global G.A.P. certified vineyards in the USA, 2015; CCSW, BRCGS Grade A, SIP Certified, California Green Medal 2019) and operational assets such as a 394-foot wind turbine supplying 100% of winery power. Leadership is the multi-generational "Gang of Four": Founder/Chairman Al Scheid, President & CEO Scott Scheid, COO Kurt Gollnick, and EVP Heidi Scheid, with VP of Winemaking Dave Nagengast and Winemaker Marta Kraftzeck. The company is publicly listed on OTCMKTS under SVIN and has executed lender forbearance agreements extending through July 2025 with an additional $5M working capital draw in November 2024 amid industry-wide bulk wine price compression and destocking.

Name

Scheid Vineyards

Legal name

Scheid Vineyards California Inc.

Website

https://scheidvineyards.com

Company type

Public

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Scheid Vineyards is a family-owned California winery producing estate-grown wines from 4,000 acres across 12 vineyards in Monterey County, selling direct-to-consumer via a three-tier wine club, two tasting rooms, e-commerce, and corporate gifting, plus wholesale grape sales.

Ownership category

akta.pro rank

Product category

Estate Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate wine production
• Wine club subscriptions
• Vineyard management
• Tasting room experiences
• Corporate wine gifting

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Wine Sales: Online wine sales through e-commerce website with shipping to consumers across the US, complying with direct-shipping laws.
2. Wine Club Subscriptions: Three-tier subscription wine club (Estate, Reserve, Library) with automatic renewal shipments 4 times per year, fully customizable selections, no membership fee to join.
3. Corporate Gifting: Pre-packaged gift sets and custom corporate gifting programs for business clients, including Monterey Classics ($85), A Taste of SLH ($140), Celebration Package ($150), and Claret Trio ($285).
4. Tasting Room Sales: Direct sales at two tasting room locations (Carmel-by-the-Sea and Greenfield winery) plus event tickets for experiences like trivia nights ($25/person) and special tastings.
5. Bulk Grape Sales: The top 2% of grapes are used for Scheid Vineyards wines; most grapes are sold to other wineries, from small ultra-premium producers to larger well-known brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Scheid Vineyards is a family-controlled California winery that produces estate-grown wines from 12 vineyards across four climate zones spanning 70 miles of the Salinas Valley in Monterey County. The company cultivates 39 varietals on 4,000 acres and produces 500,000+ cases annually at a wind-powered state-of-the-art winery. It sells wines primarily direct-to-consumer through an e-commerce website, two company-owned tasting rooms (Greenfield winery and Carmel-by-the-Sea), and a three-tier subscription wine club (Vin's Wine Club with Estate, Reserve, and Library tiers), supplemented by a corporate gifting program and wholesale grape supply to other wineries.

Product overview

Scheid Vineyards is a family-owned California winery operating as Scheid Family Wines, producing estate-grown wines from 12 vineyards across four climate zones spanning 70 miles of the Salinas Valley in Monterey County. The company grows 39 wine varietals and produces over 500,000 cases annually at its wind-powered state-of-the-art winery. The product portfolio centers on the Scheid Vineyards brand with three wine club tiers (Estate, Reserve, Library), direct-to-consumer tasting experiences at two locations (Greenfield and Carmel-by-the-Sea), and B2B corporate gifting services. Additional brand portfolio includes District 7, Metz Road, Stokes' Ghost, VDR, Ranch 32, Ryder Estate, and Sunny with a Chance of Flowers.

Differentiator

Problem solved

Functional benefit

Brands

• District 7: Part of the Scheid Family Wines portfolio managed by Dave Nagengast as VP of Winemaking
• Metz Road
• Stokes' Ghost
• VDR
• Ryder Estate
• Ranch 32

Products and services

• Scheid Vineyards Estate Wines The primary wine brand of Scheid Family Wines; estate-grown wines from 12 vineyards across four climate zones in Monterey County including Chardonnay, Pinot Noir, Cabernet Sauvignon and other varietals from 39 varietals total. Sold direct-to-consumer through tasting rooms, wine club and online store, and wholesale to other wineries.
• Vin's Wine Club Auto-renewing wine subscription membership offering four annual wine releases (March, May, September, November) with tiered options (Estate, Reserve, Library), complimentary tastings, and no membership fee. Includes customizable selections and member-only benefits.
• Vin's Estate Wine Club Tier Entry-level wine club tier offering mixed, red, or white wine options with 3, 6, or 12 bottle shipments four times yearly. Members receive 20% discount on estate and reserve wines. Pricing ranges $70-90 (3 bottles), $140-180 (6 bottles), $275-355 (12 bottles).
• Vin's Reserve Wine Club Tier Premium wine club tier featuring single vineyard, small-lot wines including Pinot Noir, Cabernet Sauvignon, Merlot, Petite Sirah and unique blends. Shipments include magnums and special bottlings. Pricing: 3 bottles $180, 6 bottles $360, 12 bottles $720.
• Vin's Library Wine Club Tier Exclusive wine club tier offering access to rare, aged Library wines cellared over 20 years to demonstrate age-worthiness. Currently on a wait list; $200 for 3 bottles.
• Winery Tasting Room (Greenfield) On-site wine tasting experience at the Greenfield winery location, featuring outdoor patios, lawn games, chef's garden and demonstration vineyard. Open daily 11am-6pm. Customers can taste a range of estate wines including varietals like Chardonnay and Pinot Noir.
• Carmel-by-the-Sea Tasting Room Urban tasting room located one block from Ocean Avenue in historic Carmel-by-the-Sea offering estate wine tastings with extended hours on weekends. Hours: Sun-Thu 12pm-7pm, Fri-Sat 12pm-8pm.
• Corporate Gifting Program B2B wine gifting service offering pre-configured gift packages (Monterey Classics $85, A Taste of SLH $140, Celebration Package $150, Claret Trio $285) and custom large-volume orders with personalized service, multiple recipient shipping, and a wind-powered wine branding narrative.
• Estate Wines Portfolio Entry-level wines from estate-grown grapes, representing the top 2% of the company's grape production. Includes varietals like Chardonnay and Pinot Noir from Region I and II vineyards.
• Reserve Wines Portfolio Premium wines crafted from select estate vineyards, showcasing single-vineyard characteristics and small-lot production techniques.
• Library Wines Portfolio Aged wines from the company's library collection, cellared for 20+ years to demonstrate age-worthiness. Available exclusively to Library Wine Club members.
• Large Format Wines Magnum and large-format bottles for sharing and celebration, available through The Magnum Shop on the Scheid Vineyards website.
• Isabelle Sparkling Wine Sparkling wine crafted from Chardonnay and Pinot Noir grapes from Isabelle's Vineyard, a 2.5-acre site named after founder Al Scheid's mother. Vineyard acquisition completed in 2013.
• Private Events and Event Hosting Event hosting services at winery and Carmel tasting room venues for private occasions including corporate events, weddings, and celebrations. Includes regular tasting room events such as Trivia Nights, Vinyl & Vino music events, wine club pickup parties, paint and sip events, and seasonal celebrations.
• Scheid Family Wines Brand Portfolio Broader Scheid Family Wines brand portfolio including District 7, Metz Road, Stokes' Ghost, VDR, Ranch 32, Ryder Estate, Sunny with a Chance of Flowers, Grandeur, and Fog and Light, managed under the Scheid Family Wines umbrella alongside the core Scheid Vineyards label.

Quantifiable outcome

• Wind turbine generates 100% of winery power plus electricity for 125 additional homes
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WineDirectcoreTechnology or IntegrationWineDirect provides the e-commerce platform powering Scheid Vineyards' online store, including order processing and shipment fulfillment from their facilities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hahn Family Wines: Estate Monterey AVA winery with multi-vineyard holdings, DTC tasting room, and wine club. Direct geographic peer inside the same Salinas Valley/Monterey County AVA as Scheid.
• Talbott Vineyards: Monterey County and Santa Lucia Highlands estate producer with single-vineyard Chardonnay and Pinot Noir programs. Comparable vineyard terroir focus and varietal mix to Scheid's premium Estate and Reserve lines.
• J. Lohr Vineyards & Wines: Family-owned, multi-generation California winery of comparable scale with estate vineyards, a strong DTC and wine-club business, and multi-brand portfolio across CA regions. Closest direct comparable to Scheid's family-led, estate-grown, multi-brand model.
• Wente Family Estates: Fifth-generation family winery with estate vineyards, tasting room experiences, and a wine club — operating with a similar estate-to-DTC vertical model as Scheid, anchored in a single California region.

Broad incumbents

• E. & J. Gallo Winery: Largest US wine producer, family-owned, with extensive multi-brand portfolio spanning value to premium tiers. Sets the scale benchmark for what Scheid's brand portfolio could grow into.
• Constellation Brands: Large publicly traded alcoholic-beverage company with a multi-brand wine portfolio, including premium and luxury California labels. Comparable public-market lens for valuation and capital structure questions facing Scheid.
• Duckhorn Portfolio: Publicly traded multi-brand premium wine company (NYSE: NAPA) with DTC focus and a portfolio of California estates. Public-market benchmark for Scheid's brand-portfolio + DTC strategy at greater scale.
• Trinchero Family Estates: Large family-owned California wine company with multi-brand portfolio, grape sourcing, and bulk production. Useful comparable for Scheid's wholesale grape and multi-brand growth levers.
• The Wine Group: One of the largest family-owned wine producers in the US, with broad multi-brand portfolio and large-scale bulk and branded wine operations. Benchmark for Scheid's bulk grape sales and private-label/wholesale model.

Emerging players

• St. Francis Winery & Vineyards: Sonoma estate winery with DTC tasting room and wine club at a comparable scale to Scheid. Useful comp for tasting-room economics and club conversion benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scheidvineyards
• Instagraminstagram.com/scheid_vineyards
• Xx.com/ScheidVineyards

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scheid Vineyards