Wurth Automotive

What Wurth Automotive does

Wurth Automotive GmbH is a privately held, family-owned automotive dealership group headquartered in Germany (registered office at Bunsenstr. 2-4, 51647 Gummersbach) and operating since 1998 under Geschäftsführer Ludwig Wurth. The company runs two primary retail and service locations — Schwerte (Im Ostfeld 1 & 2) and Wuppertal (Deutscher Ring 90, the latter operated through the related entity European Motor Company GmbH). Its core business is the authorized sale of new Jeep and Alfa Romeo vehicles at Schwerte, supplemented by an authorized workshop handling maintenance, bodywork, and parts for Maserati, Maserati Classic, Jaguar, and Land Rover at both sites.

The company's product and service portfolio spans five revenue streams: new vehicle sales (Jeep Compass and other Jeep models; Alfa Romeo Giulia, GT Junior), pre-owned and demonstration vehicle sales, full workshop services (maintenance, accident repair, paint, computer axle measurement, tire and air-conditioning service, vehicle preparation, loan/rental cars), original parts and accessories for Maserati/Jaguar/Land Rover, and financing/leasing arrangements coordinated in-house. It does not develop proprietary technology platforms; its digital presence is limited to a content website with OEM configurator links and social media embeds, and the company self-attests to GDPR compliance.

Go-to-market is traditional B2C direct sales through physical showrooms, in-person consultation, test drives, trade-in intake, and contact-form inquiries. Customer segments are individual consumers seeking Jeep or Alfa Romeo purchase, used car buyers, and owners of Maserati/Jaguar/Land Rover vehicles requiring authorized or independent (non-warranty) service. Geographic focus is regional within North Rhine-Westphalia, with no international footprint or public-disclosed financial data. The leadership team is small (Geschäftsführer Ludwig Wurth, Geschäftsleiter Verkauf Markus Zahlten, Werkstattleiter Marcel Pixberg, plus named sales and service staff), consistent with a sub-scale multi-brand dealership operation rather than a large dealer group.

Name

Wurth Automotive

Legal name

Wurth Automotive GmbH

Website

https://wurth-automotive.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Wurth Automotive GmbH is a privately held, family-owned German multi-brand automotive dealership operating since 1998 from Schwerte and Wuppertal, selling new Jeep and Alfa Romeo vehicles and providing authorized service for Maserati, Jaguar, and Land Rover to consumer and SMB buyers in North Rhine-Westphalia.

Ownership category

akta.pro rank

Headquarters

HQ city

Gummersbach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new automobiles including Jeep and Alfa Romeo brands through dealership showrooms with consultation-based selling
2. Used Vehicle Sales: Sale of pre-owned vehicles including trade-ins and demonstration vehicles
3. Automotive Service and Maintenance: Workshop services including maintenance, repairs, body work, painting, inspection services, and parts replacement
4. Parts and Accessories Sales: Sale of original replacement parts and accessories for Maserati, Jaguar, and Land Rover vehicles
5. Financing and Leasing: Arrangement of individual financing and leasing offers for vehicle purchases

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wurth Automotive GmbH operates a multi-brand automotive dealership from physical showrooms in Schwerte and Wuppertal, Germany. It sells new Jeep and Alfa Romeo vehicles, pre-owned and demonstration vehicles, and provides authorized after-sales services including maintenance, repairs, bodywork, painting, and original parts for Maserati, Jaguar, and Land Rover vehicles. Financing and leasing arrangements are offered alongside vehicle purchases.

Product overview

Wurth Automotive GmbH is a multi-brand automotive dealership operating since 1998 from its main location in Schwerte, Germany, with additional sites in Gummersbach and Wuppertal. The company operates as a unified platform combining new vehicle sales, after-sales workshop services, and used vehicle sales. In the new vehicle segment, the company is an authorized dealer for Jeep (Jeep Compass and family models) and Alfa Romeo (Giulia, GT Junior), each with dedicated branded product pages and individual configuration support. After-sales services are organized around an authorized workshop handling maintenance, bodywork, and parts for Maserati, Maserati Classic, Jaguar, and Land Rover. The used vehicle program (Gebrauchtwagen und Vorführwagen) rounds out the portfolio as a complementary channel. All segments are supported by financing and leasing advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeep new vehicles Authorized Jeep dealership offering new Jeep models including the Compass compact SUV, with sales, configuration advice, financing, leasing, and after-sales service for individual retail buyers.
• Alfa Romeo new vehicles Authorized Alfa Romeo dealership offering models including the Giulia sport sedan and GT Junior, with sales, individual configuration, test drives, financing, leasing, and after-sales service for individual retail buyers.
• Pre-owned and demonstration vehicles Pre-owned and demonstration vehicle sales program offering a selection of immediately available, well-maintained used cars; accepts trade-ins and offers individual financing.
• Workshop services (maintenance, inspection, accident repair, tire and AC service, vehicle preparation, loan/rental car provision) Full-service automotive workshop providing maintenance, inspection, accident repair, computer axle measurement, tire service, air conditioning service, vehicle preparation, and loan/rental car provision for Maserati, Jaguar, and Land Rover vehicles.
• Bodywork repair (Karosserieinstandsetzung) Bodywork repair services including accident repair, windshield and glass replacement, painting, and smart repair for paint and dent removal.
• Original parts and accessories Original spare parts and accessories for Maserati, Maserati Classic, Jaguar, and Land Rover vehicles.
• Maserati and Maserati Classic service Specialized service and repair for Maserati vehicles and classic Maserati models, including original spare parts supply, operated via the Wuppertal location under related entity European Motor Company GmbH.
• Jaguar and Land Rover service Service and repair for Jaguar and Land Rover vehicles (excluding warranty work), including original spare parts supply.
• Financing and leasing arrangement Arrangement of individualized financing and leasing offers for vehicle purchases, including trade-in evaluation, provided alongside new and pre-owned vehicle sales.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• European Motor Company GmbHminorOthersRelated business entity operating from Wuppertal location (Deutscher Ring 90, 42327 Wuppertal) specializing in Maserati sales and service. Operates as associated company under common ownership (Ludwig Wurth as Geschäftsführer for both entities).

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• LUEG GmbH: Family-owned multi-brand automotive dealer group in the Ruhr/Western Germany selling premium and volume brands with integrated service and body-shop operations. Directly comparable location strategy and full-service offering.
• Inchcape plc: Global automotive distributor and retailer representing premium and volume brands across multiple continents. While primarily a distribution/incumbent player rather than single-country dealer, it competes for premium-brand retail and service in Germany.
• Gottfried Schultz GmbH & Co. KG: One of Germany's largest privately held multi-brand automotive dealer groups, headquartered in the same Ruhr region. Operates new/used vehicle sales, authorized service and parts for premium and volume brands across multiple NRW locations — directly overlapping Wurth's service mix but at substantially greater scale.
• Hedin Mobility Group AB: European mobility and automotive retail group operating multi-brand dealerships and distribution across multiple EU countries, including a premium-brand portfolio similar to Wurth's. Comparable business model at substantially larger scale.
• AVAG Holding GmbH & Co. KG: Large German multi-brand automotive retail and service group with deep roots in Bavaria and southern Germany. Comparable multi-brand authorized dealership + service business model, with broader geographic spread.

Direct peers

• Moll Gruppe: Multi-brand German automobile dealer (Volkswagen Group franchises dominant, plus premium brands) with full sales-service-parts operations. Comparable mid-sized regional dealer model and revenue mix.
• Aschoff Gruppe: Northern/Western German multi-brand dealer group with authorized new vehicle sales, workshop, and parts for premium brands. Operates a similar full-service dealership footprint under family/investor ownership.
• European Motor Company GmbH: Related entity under common ownership (Ludwig Wurth as Geschäftsführer of both), operating the Wuppertal Maserati sales/service site. Operates as a sister company with the same brand portfolio and customer model as Wurth Automotive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/194637910601918
• LinkedInlinkedin.com/company/wurth-automotive-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wurth Automotive