Kerala Press Academy

What Kerala Press Academy does

Kerala Media Academy (KMA) is an autonomous educational institution headquartered in Kochi, Kerala, India, established jointly by the Government of Kerala, the Kerala Union of Working Journalists, and the News Paper Society of India. It operates under the Department of Cultural Affairs, Government of Kerala, and is governed by an Executive Board and General Council chaired by R.S. Babu. The institution delivers media and journalism education through six structured programs: three one-year Post Graduate Diplomas (Journalism & Communication, Television Journalism, Public Relations & Advertising), one Diploma in New Media & Digital Journalism (Evening Batch), one Diploma in Movie Camera Production, one Diploma in Audio Production, plus Certificate Courses in Video Editing and Photojournalism. Beyond pedagogy, KMA runs an integrated media ecosystem comprising Media Magazine (mediamagazine.online), Docufiction content projects, Radio Kerala, Media Club, News Pages, and Madhyama Jalakam, functioning as both a training ground and a content production platform.

The underlying technology stack is conventional: a WordPress-based website (kma.ac.in) with Malayalam/English localization, supplemented by social media channels on Facebook, Instagram, and YouTube for outreach, and WhatsApp for inquiries. No proprietary AI/ML models, APIs, SDKs, or patents are disclosed. The technology function is primarily marketing/delivery infrastructure rather than a defensible product layer.

The business model is a non-commercial public-sector educational model. Revenue is not publicly disclosed and course fees are unpublished — prospective students must contact the academy directly. The institution is primarily funded through state government grants and capital allocations, exemplified by a Rs. 31.56 crore (~USD 3.78 million) KIIFB-funded new headquarters building under construction at Kakkanad, Kochi. Customer acquisition is driven by direct admissions through the official website with periodic application windows and entrance-based selection, plus social media outreach. The customer base is fragmented across individual students seeking media careers in print, broadcast, digital, and film production roles across South India, with no enterprise or commercial customers identified.

Name

Kerala Press Academy

Legal name

Kerala Media Academy

Website

https://keralamediaacademy.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Kerala Media Academy is a government-owned autonomous institution in Kochi offering diploma and certificate courses in journalism, television, PR, photojournalism, and digital media to aspiring media professionals across Kerala.

Ownership category

akta.pro rank

Product category

Media Education

NAICS

Motion Picture and Video Industries (5121), Broadcasting and Content Providers (516)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Communications, Media Studies & Journalism (EDAGABAK)

akta.pro secondary industries

Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH), State/Regional Public Broadcasting Networks & Consortia (MPABADAC)

Keywords

• Journalism education
• Media training programs
• Postgraduate diploma courses
• Media academy courses
• Communication studies

Headquarters

HQ city

Cochin

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

Kerala Media Academy (KMA) is an autonomous government-backed educational institution offering media and journalism training programs. It delivers six distinct courses: three one-year Post Graduate Diploma programs (Journalism & Communication, Television Journalism, Public Relations & Advertising), a Diploma in Photojournalism, a Diploma in New Media & Digital Journalism (Evening Batch), a Diploma in Movie Camera Production, a Diploma in Audio Production, and a Certificate Course in Video Editing. The academy also supports ancillary media initiatives such as Media Magazine, Docufiction projects, Radio Kerala, Media Club, News Pages, and Madhyama Jalakam.

Product overview

Kerala Media Academy (KMA) is a self-governing institution established to protect and encourage professionalism and excellence in the media field. It operates as a joint initiative between the Kerala Government, Kerala Union of Working Journalists, and the News Paper Society of India. The academy offers six distinct programs: three one-year Post Graduate Diploma courses (Journalism & Communication, Television Journalism, and Public Relations & Advertising), two certificate/diploma courses (Video Editing and Photojournalism), one Diploma in New Media & Digital Journalism (Evening Batch), one Diploma in Movie Camera Production, and one Diploma in Audio Production. Additionally, KMA supports various media initiatives including Media Magazine, Docufiction projects, Radio Kerala, Media Club, News Pages, and Madhyama Jalakam. The academy is headquartered in Kakkanad, Kochi.

Differentiator

Problem solved

Functional benefit

Brands

• Institute of Communications: Academic institute under Kerala Media Academy offering communication studies

Products and services

• Post Graduate Diploma in Journalism & Communication One-year postgraduate diploma program designed to prepare students for careers in print journalism, covering foundational and professional journalism skills.
• Postgraduate Diploma in Television Journalism One-year postgraduate diploma program focused on television journalism, equipping students for careers in broadcast news and TV media.
• Postgraduate Diploma in Public Relations and Advertising Postgraduate diploma covering advertising, corporate communications, public relations, and event management for aspiring PR and advertising professionals.
• Certificate Course in Video Editing Certificate program in video editing designed to address the growing demand for digital video content production skills.
• Diploma in Photojournalism Diploma program covering all aspects of photojournalism, providing expertise in photography for media professionals.
• Diploma in New Media and Digital Journalism (Evening Batch) Evening batch diploma program designed to build a career in digital media and online journalism.
• Diploma in Movie Camera Production Diploma program providing comprehensive knowledge on camera operations and visual storytelling techniques for aspiring filmmakers.
• Diploma in Audio Production Diploma program covering voice modulation, radio script writing, radio jockeying, promo production, music management, advertising creation, and voice-over work.
• Institute of Communications Academic institute under Kerala Media Academy offering communication studies and serving as a sub-brand of the academy.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Kerala GovernmentcoreStrategic or Co-development PartnerThe Kerala Government is a founding co-sponsor of the Kerala Media Academy, providing institutional support and funding. The state cabinet has approved construction of a new headquarters building worth 31 crore rupees funded through KIIFB.
• Kerala Union of Working Journalists (KUWJ)coreStrategic or Co-development PartnerThe Kerala Union of Working Journalists is a founding co-sponsor of the Kerala Media Academy, contributing industry expertise and professional guidance to the academy's curriculum and programs.
• News Paper Society of India (NSSI)coreStrategic or Co-development PartnerThe News Paper Society of India is a founding co-sponsor of the Kerala Media Academy, providing industry partnership and employment linkage for graduates.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xavier's Institute of Communications (XIC): Mumbai-based media school offering diploma and certificate courses in journalism, advertising, PR, and film/TV. Comparable to KMA in its multi-format media curriculum and diploma/certificate structure.
• Manipal Institute of Communication (MAHE): Manipal-based media school offering undergraduate and postgraduate programs in journalism, advertising, and corporate communication. Comparable to KMA in multi-format media curriculum and regional Indian student base.
• Asian College of Journalism (ACJ): Chennai-based postgraduate journalism school offering diploma programs in journalism, TV news, and new media. Directly comparable to KMA's postgraduate diploma model and target audience of aspiring media professionals in India.
• Indian Institute of Journalism and New Media (IIJNM): Bangalore-based institute offering postgraduate diplomas in journalism, broadcast, and digital media. Closely comparable to KMA's portfolio of one-year PG diplomas covering print, broadcast, and digital specializations.
• Symbiosis Institute of Media and Communication (SIMC): Pune-based institute offering undergraduate and postgraduate programs in journalism, PR, and advertising. Comparable to KMA in delivering industry-aligned media education with PR and advertising as core offerings.

Emerging players

• Times School of Media (Times Group): Private media school offering postgraduate diplomas in journalism and digital media, backed by a major Indian newspaper group. Comparable to KMA in curriculum focus and industry-aligned training, with stronger private-sector positioning.

Regional players

• Madurai Kamaraj University - Department of Journalism and Communication: Tamil Nadu-based university offering journalism and mass communication programs. Comparable to KMA in serving South Indian regional media students and providing public-sector media education.
• Manorama School of Communication (MASCOM): Kerala-based media school affiliated with the Malayala Manorama group, offering journalism and communication programs. Most direct Kerala-region competitor to KMA, serving the same local applicant pool.

Broad incumbents

• Delhi University - Department of Journalism and Mass Communication: Premier central university offering full degree programs in journalism and mass communication. Comparable to KMA in producing entry-level media talent but as a much larger, national-scale public institution.
• Jamia Millia Islamia - AJK Mass Communication Research Centre: Delhi-based university postgraduate program in mass communication, one of India's most established media education centers. Comparable to KMA's PG diploma track but with broader national reach and longer heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@keralamediaacademy-org
• Facebookfacebook.com/keralamediaacademy.org
• Instagraminstagram.com/kerala_media_academy
• Xx.com/kma_tweet
• LinkedInlinkedin.com/company/kerala-media-academy---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerala Press Academy