What Dully does

Dully Industria de Equipamentos de Segurança Ltda. is a privately held Brazilian manufacturer of personal fall protection and confined space access equipment, headquartered in São Paulo. Founded in 2000, the company operates from an integrated footprint in São Paulo that includes a headquarters/administration site, a sewing/covering factory, a distribution center, a dedicated maintenance facility branded Dullyfix, and a production planning/engineering unit. Dully self-identifies as one of the largest Brazilian manufacturers of equipment for work at height and confined space, with product lines spanning retractable and fixed fall arresters, safety harnesses (paraquedista, abdominal, confined space), lanyards with energy absorbers, tripods, quadripods, winches, self-locking rescue pulleys, adjustable and fixed trolleys, anchoring straps, carabiners, roof walkways, descent chairs, ship's ladder kits, and personal protective accessories such as gloves and ear plugs. Most products conform to Brazilian technical standards including ABNT NBR 16325 and align with NR 15 regulatory requirements for work at height and confined space.

The company's commercial model combines three revenue streams: one-time equipment sales through its own e-commerce storefront (dully.com.br/loja) and catalog, usage-based equipment rental for projects at height, on roofs, and in confined spaces, and professional services through Dullyfix for corrective and preventive maintenance. Go-to-market is direct-to-consumer with a 'Contact a specialist' funnel and WhatsApp Business as a primary lead channel, supplemented by a 'Somente para Revenda' (reseller-only) SKU set that pushes selected products through B2B2C resellers into enterprise accounts. Pricing is quote-based and not publicly disclosed. Beyond core hardware, Dully supplies databooks, action plans, projects, and installation kits, positioning it as a solutions provider for lifeline projects in addition to a component vendor.

Dully's end customers span construction, industrial maintenance, infrastructure, utilities, telecommunications, arboriculture, and roofing contractors — a fragmented base of SMB and individual buyers purchasing through the webstore alongside enterprise and channel-buyer accounts. Geographic reach is domestic Brazil with national delivery from its São Paulo distribution center; there is no disclosed international footprint, no external investors, no subsidiaries, and no M&A activity in the input.

Name

Dully

Legal name

DULLY INDUSTRIA DE EQUIPAMENTOS DE SEGURANÇA LTDA

Website

https://dully.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Dully is a Brazilian manufacturer and lessor of safety equipment for work at height and confined space, serving construction, industrial maintenance, infrastructure, utilities, and arboriculture customers across Brazil from its integrated São Paulo production, distribution, and maintenance footprint.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Direct sales of work at height and confined space safety equipment through e-commerce website and catalog. Products include fall arresters, safety harnesses, lanyards, tripods, winches, trolleys, anchorage systems, and accessories.
2. Equipment Rental: Equipment rental services for work at height, confined space, and roof applications. Provides temporary access to equipment for projects without capital purchase.
3. Maintenance and Repair Services: Specialized department providing corrective and preventive maintenance for equipment repairs, offering ongoing support to existing customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dully manufactures, sells, and rents fall protection and confined space safety equipment for workers operating at height and in limited-access environments in Brazil. The product range spans retractable and fixed fall arresters, safety harnesses, lanyards, tripods, quadripods, winches, trolleys, pulleys, anchoring straps, carabiners, roof walkways, descent chairs, ship's ladder kits, and ancillary accessories, complemented by equipment rental and a specialized corrective/preventive maintenance department.

Product overview

Dully is one of the largest manufacturers of equipment for work at height and confined space in Brazil. The company offers a comprehensive product portfolio organized into core product categories including: Trava Quedas (fall arresters in retractable cable and strap versions, 3m-20m lengths, aluminum/plastic casings, some in stainless steel); Cintos de Segurança (safety harnesses including paraquedista/fall arrest, abdominal/positioning, and confined space models); Espaço Confinado (confined space equipment including tripés, quadripés, guinchos/winches in simplified and standard versions, and resgatadores/rescue devices); Talabartes (lanyards with various configurations including simple, double, Y-shape, elastic, rope, and models with energy absorbers); Troles (trolleys for horizontal movement including adjustable beam models and fixed cable/rope models); Polias (pulleys in simple, double, and triple configurations); and a full range of accessories including Fita para Ancoragem (anchoring straps in multiple configurations), Mosquetões (carabiners), Passarelas (roof walkways), Kit Escada Marinheiro (ship's ladder kits), Cadeira de Descida (descent chairs), Luvas (gloves), and Anel de Fita de Ancoragem (anchoring tape rings). The product line emphasizes safety, comfort, and quality for professionals working at height and in confined spaces, with products conforming to Brazilian standards such as ABNT NBR 16325.

Differentiator

Problem solved

Functional benefit

Products and services

• Trava Quedas (Fall Arresters) Retractable and fixed fall-arrest devices for protection against falls during vertical or horizontal movement operations. Sold to workers and companies performing elevated tasks in Brazil.
• Cintos de Segurança (Safety Harnesses) Safety harnesses for work at height including fall-arrest (paraquedista), positioning (abdominal), and confined-space models with multiple anchorage points. Sold to workers and contractors performing elevated work.
• Espaço Confinado (Confined Space Equipment Systems) Complete line of equipment for confined-space entry and rescue, including tripods, quadripods, winches, rescue devices, and monopods for vertical entry/exit operations. Sold to industrial operators working in tanks, silos, sewers, and underground installations.
• Talabartes (Lanyards) Safety lanyards for connection and positioning in simple, double, Y-shape, elastic, and rope versions with energy absorbers. Sold to workers using fall-arrest harnesses for elevation tasks.
• Troles (Trolleys) Adjustable and fixed trolleys for horizontal movement during height work on I-beams, W-beams, steel cable, or rope. Sold to workers needing horizontal mobility on overhead structures.
• Equipment Rental (Locação de Equipamentos) Rental service providing temporary access to work-at-height, confined-space, and roof equipment for projects without capital purchase. Available through Dully's rental department.
• Maintenance and Repair Services (Dullyfix) Corrective and preventive maintenance and repair services for fall-protection and confined-space equipment, offered through the dedicated Dullyfix department.
• Guincho Simplificado Para Tripé Quadrado Simplified winch for square tripod used in confined-space entry, available in 10M, 15M, 20M, and 30M cable length versions. Sold to confined-space operators requiring compliant entry/exit lifting.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Irudek: Spanish manufacturer specializing in fall protection and work-at-height equipment including harnesses, lanyards, anchors, and rescue devices. Comparable to Dully as a regional specialist manufacturer with a comprehensive fall protection catalog serving industrial customers.
• Petzl: French-founded global leader in climbing, work-at-height, and confined space equipment including fall arresters, harnesses, lanyards, and rescue devices. Directly comparable to Dully across virtually every core product category, though operating globally versus Dully's Brazil focus.
• Guardian Fall Protection: US-based manufacturer of fall protection equipment including anchors, harnesses, lanyards, SRLs, and horizontal lifeline systems. Closely comparable to Dully as a focused fall protection specialist rather than a broad safety conglomerate.
• Singing Rock: Czech manufacturer specializing in climbing, work-at-height, and rescue equipment including harnesses, lanyards, helmets, and connecting devices. Closely comparable to Dully in product mix and target use cases, with similar niche-specialist positioning versus global conglomerates.
• Tractel: French-headquartered global specialist in lifting, load-securing, and fall protection equipment, including tirfor winches, davits, tripods, and harnesses for work-at-height and confined space. Directly comparable to Dully's confined space and lifting/rigging product lines.
• Camp Safety: Italian manufacturer of fall protection, confined space, and rescue equipment including tripods, winches, harnesses, and retractable fall arresters. Directly overlaps Dully's confined space and fall protection product lines with comparable mid-sized European specialist positioning.
• Karam: Indian manufacturer of fall protection, height safety, and confined space equipment with a comprehensive product portfolio including harnesses, lanyards, retractable blocks, and tripods. Comparable to Dully in product breadth within fall protection and as a specialist manufacturer serving industrial markets.

Broad incumbents

• Honeywell (Miller Fall Protection): Honeywell's Miller brand is a long-established global leader in fall protection equipment including harnesses, lanyards, SRLs, and anchorage systems. Competes head-to-head with Dully on industrial fall protection but as part of a diversified industrial conglomerate with global distribution.
• MSA Safety: US-listed global safety equipment manufacturer offering fall protection (Latchways), respiratory protection, gas detection, and head protection. Overlaps with Dully in fall protection but operates as a broad safety incumbent with far larger scale and product breadth.
• 3M (Capital Safety / DBI-SALA / Protecta): 3M acquired Capital Safety (parent of DBI-SALA, Protecta, and Sala brands), making it one of the largest global fall protection equipment manufacturers. Directly competitive with Dully's fall arrester, harness, and lifeline portfolio but as part of a vastly larger diversified industrial conglomerate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Dullyequip
• Facebookfacebook.com/dullyequip
• LinkedInlinkedin.com/company/dullyequip
• Instagraminstagram.com/dullyequip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dully