Apti

What Apti does

Apti (formerly Digitec Interactive, rebranded in 2024) is an Orlando-headquartered instructional design and eLearning company founded in 1988 and acquired by Primed Technologies in 2022. It operates as a full-remote learning design studio delivering three integrated offerings: Experience Design (custom eLearning development including serious games, microlearning, interactive storytelling, immersive simulations, and extended-reality solutions), Knowledge Direct 7 (an award-winning, association-optimized learning management system with SCORM/xAPI conformance and Section 508 / WCAG 2.0 accessibility), and Creative Consulting (strategy, roadmapping, and implementation support). The firm's learning design is grounded in a proprietary blend of neuroscience, motivational psychology, positive leadership, self-determination theory, emotional intelligence, human-centered design, and appreciative inquiry, operationalized through the AIM (Appreciate, Innovate, Motivate) methodology.

Apti sells primarily through consultative enterprise field sales and self-serve LMS channels, targeting four horizontal segments: professional associations (the primary segment, focused on non-dues revenue and credentialing), corporations across hospitality, technology and life sciences, educational institutions (including NYU and community college systems), and government entities. Named clients include Amazon, AWS, FINRA, Walt Disney World, Genentech, Sally Beauty, the American Pharmacists Association, the National Association for Healthcare Quality, Hilton, Honeywell, Cisco, KFC, Symantec, and Bojangles. Revenue is generated from project-based eLearning development fees combined with recurring Knowledge Direct LMS licensing/hosting and strategic consulting engagements; pricing is opaque and quote-based. The company has accumulated multiple Brandon Hall Group HCM Excellence Awards, Talented Learning Best Learning System recognition, and a 2025 Chief Learning Officer Learning in Practice Award, and operates with a small 11-50 person team.

Name

Apti

Legal name

Apti

Website

https://hiapti.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Apti (formerly Digitec Interactive) is an Orlando-based instructional design firm creating custom experiential eLearning solutions and its proprietary Knowledge Direct LMS for enterprises, professional associations, educational institutions, and government clients.

Ownership category

akta.pro rank

Product category

Corporate eLearning and Instructional Design Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)

Keywords

• Custom eLearning development
• Learning management systems
• Corporate training services
• Experiential learning design
• Instructional design consulting

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Experience Design Services: Custom eLearning development including serious games, experiential eLearning, moment-of-need microlearning, interactive storytelling, immersive scenarios & simulations, and extended reality (XR) solutions.
2. Knowledge Direct LMS: Learning management system licensing and hosting. Supports course authoring, hosting, tracking, management, and monetization for organizations and professional associations.
3. Creative Consulting: Strategic consulting services including solution ideation, technology enablement, implementation support, strategic roadmapping, content analysis & review, and assessment & evaluation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Apti (formerly Digitec Interactive) is an instructional design and eLearning company that creates emotionally-engaging, experiential corporate training solutions. Its offering combines three service lines: Experience Design (custom eLearning, serious games, simulations, microlearning, and XR), Knowledge Direct (an award-winning, association-optimized LMS), and Creative Consulting (strategy, content analysis, and implementation support) — all built around the proprietary AIM methodology.

Product overview

Apti is an instructional design company that creates emotionally-engaging, experiential learning solutions. The company operates as a unified offering combining three service lines: Experience Design (custom eLearning and training development), Knowledge Direct (an award-winning LMS), and Creative Consulting. Knowledge Direct 7 is their flagship learning management system optimized for professional associations and organizations seeking to boost non-dues revenue through online educational offerings. The portfolio includes specialized learning modalities such as Serious Games, Experiential eLearning, Moment-of-need Microlearning, Interactive Storytelling, Immersive Scenarios & Simulations, and Extended Reality (XR), all built around their Appreciative Iteration Model (AIM) methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Knowledge Direct: Award-winning, association-optimized learning management system (LMS) that allows organizations to create, deliver, and monetize eLearning offerings.
• Knowledge Direct 7

Products and services

• Knowledge Direct (KD7) Award-winning, association-optimized learning management system that allows organizations to create, deliver, host, track, manage, and monetize eLearning offerings. Mobile-first, SCORM-conformant, xAPI compatible, Section 508 and WCAG 2.0 compliant with social-learning features.
• Experience Design Custom eLearning design and development services covering soft skills, leadership development, sales training, HR and onboarding, and new process implementation, delivered through serious games, simulations, microlearning, interactive storytelling, and extended reality (XR).
• Creative Consulting Strategic consulting engagements covering solution ideation, technology enablement, implementation support, strategic roadmapping, content analysis and review, and assessment and evaluation for L&D and association teams.

Quantifiable outcome

• $1.7M increase in Nails revenue within 6 months for Sally Beauty from Next Top Coat gamified training game
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Obsidian Learning: Obsidian Learning is a custom eLearning consultancy and content development shop serving global brands; comparable to Apti in custom course development and enterprise L&D consulting offerings.
• SweetRush: SweetRush is a custom eLearning and gamification agency serving Fortune 500 and global enterprises—the closest direct comparable to Apti in bespoke learning design, serious games, and immersive solutions for corporate L&D.
• Allen Interactions: Allen Interactions is a custom eLearning studio specializing in immersive, scenario-based learning and creativity-driven design, closely mirroring Apti's experiential/emotionally-engaged methodology.
• Designing Digitally: Designing Digitally is a custom eLearning and gamification development agency serving corporations, associations, and government—directly comparable in service mix and customer types to Apti.
• Thought Industries: Thought Industries is a learning platform purpose-built for external/association training and customer education—the most direct LMS competitor to Apti's Knowledge Direct, especially in the association and credentialing segments.
• Filter (FILTER Digital Learning): Filter is a custom learning solutions studio with strengths in behavior-change design and immersive content for enterprise clients—directly comparable to Apti's experiential design approach.

Broad incumbents

• Absorb Software: Absorb is a widely adopted cloud LMS for mid-market and enterprise customers; an incumbent competitor to Knowledge Direct for association and corporate learning deployments.
• Articulate: Articulate is the dominant eLearning authoring tool (Storyline, Rise) for the broader corporate training ecosystem—an incumbent enabling in-house teams that can substitute for Apti's custom services.
• D2L (Brightspace): D2L's Brightspace is a full-scale LMS platform serving education, association, and enterprise markets; competes with Knowledge Direct as a broader incumbent in learning management.

Emerging players

• Breakaway Games: Breakaway Games specializes in game-based learning and serious games for enterprise training—directly overlapping Apti's serious-games capability in a narrower, modality-specific niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apti