Purba Bangla Brokers

What Purba Bangla Brokers does

Purba Bangla Brokers Ltd. is a privately held tea brokerage firm incorporated in Bangladesh and headquartered in Chattagogram. Established in 1969, the company operates as one of only three credible tea brokers in the country, facilitating transactions between tea producers and estate owners (sell-side) and tea buyers and traders (buy-side) through the Chattogram tea auction center. The firm earns transaction-based commission revenue on each auction it intermediates, with no publicly disclosed fee schedule. Beyond core brokerage, it publishes a layered suite of market intelligence products: per-sale market reports, auction averages, All Bangladesh average reports, monthly Corp Statistics bulletins, and annual Sale Programmes for each auction season.

The company's go-to-market is relationship-led and operates entirely within Bangladesh's formal tea auction infrastructure, coordinated alongside the Bangladesh Tea Board (regulator), the Bangladesh Tea Research Institute (BTRI), the Tea Traders Association of Bangladesh (TTAB), and the Bangladesh Tea Association. Distribution is primarily physical via the Chattogram auction venue, supplemented by a WordPress-based website that publishes downloadable reports and auction schedules and by social media channels (Facebook, LinkedIn, Twitter, Instagram). The firm employs between 11 and 50 people and has maintained continuous operations for over 50 years, though it relocated offices in March 2019. Select customers are not publicly disclosed and there is no evidence of named enterprise contracts.

Revenue mechanics rely on commission income from auction facilitation; pricing is negotiated bilaterally with industry counterparties rather than published. The technology stack is minimal - a WordPress content site with no API, no proprietary software, and no AI/ML capability. Distribution is single-country and single-venue (Chattogram), with no digital self-serve product, no international footprint, and no recurring subscription offerings. Strategic positioning leans on brand recognition, multi-decade industry relationships, and an accumulated archive of auction reports and statistics as its principal sources of differentiation.

Name

Purba Bangla Brokers

Legal name

Purba Bangla Brokers Ltd.

Website

https://purbabanglabrokers.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Purba Bangla Brokers Ltd. is one of Bangladesh's top three tea brokerage firms, facilitating transactions between tea producers and buyers through the Chattogram tea auction. Founded in 1969, the firm also publishes market reports, auction averages, and annual sale programmes for Bangladesh's tea industry.

Ownership category

akta.pro rank

Product category

Tea Brokerage Services

NAICS

Wholesale Trade Agents and Brokers (425120), Wholesale Trade Agents and Brokers (42512)

SIC

Commodity Contracts Brokers & Dealers (6221), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

Keywords

• Tea brokerage services
• Tea auction facilitation
• Tea market reports
• Auction statistics
• Commodity brokerage

Headquarters

HQ city

Chittagong

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Tea Brokerage Services: Facilitation of tea auctions as a broker connecting tea producers with tea buyers. The company earns commissions from facilitating transactions at the Chattogram tea auction. Additional revenue streams include publishing market reports, auction averages, and all Bangladesh tea statistics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Purba Bangla Brokers Ltd. acts as an intermediary broker facilitating tea auctions at the Chattogram (Chittagong) tea auction center, connecting Bangladeshi tea producers and estate owners with wholesale tea buyers and traders. It also publishes market reports, auction averages, all-Bangladesh tea statistics, monthly tea statistical bulletins, and annual auction sale programmes for each season.

Product overview

Purba Bangla Brokers Ltd. operates as a tea brokerage firm in Bangladesh, offering a comprehensive suite of services centered around tea auction facilitation. The core offering is tea auction brokerage services conducted at the Chattogram (Chittagong) auction center, supported by multiple reporting and analytical modules including Market Reports, Auction Average Reports, All Bangladesh Average Reports, and Corp Statistics (Monthly Tea Statistical Bulletins). The company also publishes annual Sale Programmes outlining the auction schedule for each season. These products work together to provide tea producers and buyers with pricing data, market intelligence, and auction coordination services.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Bangladesh Tea BoardcoreOthersRegulatory body overseeing Bangladesh's tea industry. Purba Bangla Brokers works under the framework established by the Bangladesh Tea Board for conducting tea auctions and adheres to industry regulations.
• Bangladesh Tea Research Institute (BTRI)coreOthersResearch institution for tea cultivation and processing in Bangladesh. The company collaborates with BTRI for tea tasting sessions and industry training programs.
• Tea Traders Association of Bangladesh (TTAB)minorOthersIndustry association representing tea traders in Bangladesh. Purba Bangla Brokers participates in industry activities coordinated through TTAB.
• Bangladesh Tea AssociationminorOthersIndustry association representing tea producers and related businesses in Bangladesh.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• National Brokers Ltd. (Bangladesh): Bangladesh-based tea and commodity brokerage firm operating at the Chattogram auction. Directly competes with Purba Bangla for the same producer and buyer relationships.
• B & A Ltd. India-based tea and other commodity brokerage firm operating across auction markets. Directly comparable business model of brokering tea transactions between producers and buyers.
• J. Thomas & Co. Pvt. Ltd. One of India's largest and oldest tea auction brokers, operating across multiple Indian auction centers including Kolkata. Directly comparable to Purba Bangla as a long-established tea auction brokerage serving producers and buyers in a similar model.
• Tea Brokers Ltd. (Bangladesh): Another top tea brokerage firm in Bangladesh operating at the Chattogram auction center. Directly competes with Purba Bangla in the same domestic auction market with the same buyer and seller segments.

Regional players

• Africa Tea Brokers Ltd. Mombasa-based tea auction broker facilitating sales between producers and buyers across East Africa. Same auction-brokerage model as Purba Bangla but in a different regional tea market.
• Finlay Tea Brokers (Kenya): Tea auction broker operating at the Mombasa tea auction in East Africa. Comparable business model (auction brokerage, market reporting) but serves a different geography from Purba Bangla.

Broad incumbents

• Tata Consumer Products Ltd. Major branded tea company (Tata Tea) that participates in tea auctions as a buyer. Indirectly comparable as a counterparty in tea auction transactions Purba Bangla facilitates.
• Parry Agro Industries Ltd. Vertically integrated Indian tea producer and auction participant with broader plantation operations. Overlaps with Purba Bangla as a seller/buyer in tea auctions but operates across the full tea value chain.
• McLeod Russel India Ltd. One of the world's largest tea plantation companies, actively participating in Indian tea auctions. Comparable as a participant in tea auction markets but operates on the buy/sell side rather than as a broker.

Others

• Bangladesh Tea Board: Government regulatory body that oversees Bangladesh's tea industry including auction framework. Comparable as an ecosystem participant that sets the rules within which Purba Bangla operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tea_broker
• Facebookfacebook.com/PurbaBanglaBrokers
• LinkedInlinkedin.com/company/purbabanglabrokers
• Instagraminstagram.com/tea_brokers/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purba Bangla Brokers