What P. Meidell does

P. Meidell AS is a privately held Norwegian industrial machinery and equipment distributor headquartered in Kalbakken, Oslo, with branch and service-partner coverage in Bergen, Stavanger and Ålesund. Operating under the "Meidell" brand and an "M Group" umbrella that includes sister company Wictus AS, the company supplies metalworking machinery, plate-processing equipment, cutting systems, and hand tools to Norwegian industrial buyers across six verticals: steel wholesalers and steel builders, mechanical workshops, schools and education, machining and production, plate and pipe processing, and sheet metal and ventilation.

The core offering is resale of third-party capital equipment from leading international manufacturers — including DURMA (plate shears, press brakes, rollers, plasma/laser cutting tables), SCHECHTL (bending and shearing machines), EMCO and QUASER (CNC machine tools), OMAX (waterjet), ACCURL and Eagle (fiber lasers), BOMAR (band saws), GEKA (profile iron shears), and STRANDS — complemented by an extensive hand-tool range from STUBAI, MASC, MALCO, PICARD, WUKO, RAU and BIEGETEC, plus consumables such as STRUB cutting fluids and WIKUS saw blades. Meidell does not manufacture equipment; its value lies in distribution, application guidance, and aftermarket support. Recurring service and maintenance agreements — executed in partnership with sister company Wictus — sit alongside transactional machine sales and spare-parts distribution.

The business model combines one-time equipment sales, transactional spare-parts revenue, and subscription-style service contracts, with pricing individually negotiated via phone, email and a (temporarily disabled) online store. Go-to-market is sales-led direct engagement through a field organization and a content-driven website (meidell.no), with no public revenue, no disclosed external investors, and no visible M&A activity. The company was established to serve Norwegian industrial customers and has operated under the P. Meidell AS legal entity (Norwegian organization number 814 236 692) for decades, with firmographic data indicating founding in 1891.

Name

P. Meidell

Legal name

P. Meidell AS

Website

https://meidell.no

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

P. Meidell AS is a privately held Norwegian distributor of industrial metalworking machinery, plate-processing equipment, cutting systems, and hand tools, serving steel builders, workshops, schools, and fabrication companies across Norway via direct field sales and service partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Machine and Equipment Sales: Meidell generates primary revenue through the sale of industrial machines and equipment including metalworking machinery, plate processing equipment, saws, cutting machines, and hand tools from international manufacturers such as DURMA, SCHECHTL, EMCO, and QUASER.
2. Spare Parts Sales: The company sells replacement parts and accessories for all supplied machinery, with orders processed via email to [email protected].
3. Service and Maintenance Agreements: Meidell offers comprehensive service packages including planned maintenance, emergency repairs, machine calibration, overhauls, upgrades, and status checks. They provide ongoing service agreements to ensure optimal operating economics and machine lifespan.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

P. Meidell AS is a Norwegian industrial machinery and equipment distributor that supplies metalworking machines, plate-processing equipment, cutting systems, CNC machine tools, and professional hand tools to industrial customers across Norway. The company sells capital equipment from leading international manufacturers (such as DURMA, SCHECHTL, EMCO, QUASER, OMAX, Eagle, ACCURL) and complements it with spare parts, consumables, planned maintenance, calibration, overhauls, and ongoing service agreements delivered through branches in Oslo, Bergen, Stavanger, and Ålesund together with sister company Wictus.

Product overview

P. Meidell is an industrial machinery and equipment supplier operating across Norway, offering a comprehensive portfolio of metalworking machines and hand tools. The product range spans chip-removing CNC machines (EMCO, QUASER), plate processing equipment including laser, plasma, and waterjet cutting systems (DURMA, OMAX, Eagle, ACCURL), plate bending and rolling machines (SCHECHTL, DURMA), profile iron shears and universal machines (GEKA), hand tools for sheet metal workers (STUBAI, MASC, MALCO, PICARD, WUKO, RAU, BIEGETEC), cutting consumables (STRUB lubricants, WIKUS saw blades), and storage/handling systems. Meidell serves industries including steel distribution, mechanical workshops, schools, machining/production, plate and pipe processing, and sheet metal/ventilation sectors, with service partnerships providing coverage across Oslo, Bergen, Stavanger, and Ålesund.

Differentiator

Problem solved

Functional benefit

Products and services

• EMCO CNC machine tools EMCO CNC-controlled machine tools (lathes, milling machines, drill machines) for precision metalworking, sold to Norwegian manufacturing and machining facilities.
• QUASER CNC machine tools QUASER CNC-controlled machine tools for precision metalworking, sold to Norwegian manufacturing and machining facilities as part of Meidell's chip-removing machines program.
• DURMA PL-C plasma cutting machine Compact modular plasma cutting machine with high positioning speed and automatic height control for cutting mild steel, stainless steel, and aluminum, sold to Norwegian plate processors and steel fabricators.
• DURMA HD-FN fiber laser cutters Fiber laser cutting machines for plate processing, available in various power ratings with up to 40 mm cutting capacity, sold to Norwegian plate-processing customers.
• SCHECHTL plate shears (MS, VS, SBT series) Manual and hydraulic plate shears including MS motorised, VS hydraulic guillotine, and SBT swing-beam series sold to Norwegian steel wholesalers and builders for plate cutting applications.
• SCHECHTL plate bending machines (MAE, MAX CNC, MAB CNC) Motorized and CNC-controlled plate bending machines with S-Touch 2nd-generation control system sold for precision plate-bending operations.
• DURMA plate rolls (HRB-3, HRB-4, MRB-E, MRB-S) Hydraulic and motorized plate rolls in 3-roll and 4-roll configurations for rolling plates of various thicknesses and widths.
• DURMA profile rolls (PBM, PBH) Motorized and hydraulic profile rolls for shaping metal profiles with adjustable top roll and digital readout options.
• STUBAI hand tools Professional hand tools for sheet metal workers including folding pliers, edge formers, hammers, nippers, and forming tools manufactured in Tyrol, Austria.
• MASC hand tools Hand tools for sheet metal workers and roofers including grip pliers, snipe-nose pliers, and seamers from German manufacturer MASC.
• MALCO hand tools Hand tools for sheet metal and HVAC industry including crimping pliers, nippers, hole cutters, and notchers from U.S. manufacturer MALCO.
• PICARD hammers Quality hammers including claw hammers, mallets, and recoil-free hammers from German manufacturer PICARD (established 1857).
• WUKO roof tools Swiss-manufacturer roof seaming and folding machines (Falselukker, Falsemaskin, Disc-O-Bender, Uni-Bender series) for roofing and sheet-metal applications.
• GEKA profile iron shears (Hydracrop, Bendicrop) Hydraulic universal shears and profile cutting machines with multiple workstations for cutting steel profiles and plates.
• OMAX waterjet cutters (OptiMAX, Maxiem) Advanced waterjet cutting machines with IntelliTRAX drive system and IntelliMAX software, achieving cutting tolerances up to +/-0.076 mm.
• Eagle iNspire fiber lasers High-performance fiber laser cutting machines with cutting speeds up to 150 m/min and positioning speeds up to 350 m/min.
• ACCURL laser cutters (MasterLine, SMART-Cube) Fiber laser cutting machines in compact SMART-Cube and MasterLine configurations with power options up to 60 kW.
• BOMAR Compact band saws Automatic vertical band saws combining high precision with minimal footprint, suited for series production.
• AVM corner cutters (SAF, SAV, DVA series) Hydraulic corner cutters with fixed and variable blade angles, including combination corner-cutter and punching machines.
• STRUB cutting fluids and lubricants Swiss-manufacturer cutting fluids for metalworking, supplied with safety data sheets to Norwegian machining and production customers.
• REMMERT storage and handling systems Storage and handling systems for industrial materials and workpieces supplied to Norwegian fabrication and production customers.
• WIKUS Paramaster band saw blades Bimetal and carbide band saw blades with documented cutting data for steel, stainless steel, and non-ferrous metals.
• RAU sheet metal tools Professional sheet metal tools including edge closers, folding tools, and seam rollers for roofing applications.
• BIEGETEC folding and seaming tools Battery-powered angle and double-seam closers including Accu Seamer for efficient roof-panel installation.
• Carrymate plate carrier Ergonomic plate transport grips capable of lifting up to 100 kg per grip, designed for safe handling of thin plates.
• Planned maintenance and machine service agreements Recurring scheduled maintenance, machine calibration, overhauls, and status checks delivered as long-term service contracts across Norway in cooperation with sister company Wictus AS.
• Spare parts supply Replacement parts and accessories for all supplied machinery, with orders processed via email to [email protected].
• Emergency repair, machine relocation, and upgrade services On-call repair, machine moving, and upgrade services delivered through branch offices and service partners nationwide.

Quantifiable outcome

• Delivered over 300 DURMA plate machines to satisfied customers in Norway over 20 years of partnership

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Wictus AScoreStrategic or Co-development PartnerWictus is Meidell's sister company specializing in machine tools. They collaborate on service offerings, with Meidell referring service agreement inquiries to Wictus. Contact for service agreement quotes: [email protected].
• DURMA (Durmazlar)coreTechnology or IntegrationTurkish manufacturer and leading producer of plate processing machines. Meidell has partnered with DURMA for many years, delivering over 300 plate machines to Norwegian customers. DURMA produces plate shears, press brakes, plate rollers, profile rollers, plasma and laser cutting tables, and automation solutions.
• SCHECHTLcoreTechnology or IntegrationGerman manufacturer from Bavaria known for over a century of quality and innovation in sheet metal processing machines. Products include manual and motorized bending and folding machines, and plate shears for efficient industrial production.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bystronic AG: Swiss global manufacturer of sheet metal processing equipment including laser cutting, bending, and automation systems. Comparable to Meidell as Bystronic's portfolio overlaps with Meidell's distributed laser/waterjet/plate processing equipment, and its growing direct sales presence represents the OEM-disintermediation threat.
• TRUMPF: Global German manufacturer of machine tools, laser cutting systems, and sheet metal processing equipment. Comparable to Meidell as TRUMPF's product portfolio (lasers, bending machines) overlaps significantly with Meidell's distributed offerings; TRUMPF also operates its own direct sales/service network that competes with distributor models.
• AMADA: Japanese global machine tool manufacturer producing laser cutters, press brakes, shears, and punch presses. Comparable to Meidell as AMADA's products compete directly with items Meidell distributes from DURMA and SCHECHTL; AMADA also operates direct sales channels in Europe competing with distributor-led models.
• Salvagnini: Italian global manufacturer of sheet metal processing machinery including panel benders, laser cutters, punch-laser combinations, and FMS lines. Comparable to Meidell as Salvagnini's range overlaps with Meidell's plate/sheet metal processing distribution business, representing both product and channel competition.
• DMG MORI: Global Japanese-German machine tool manufacturer offering CNC milling, turning, and additive manufacturing systems. Comparable to Meidell as DMG MORI's CNC machines overlap with the EMCO/QUASER products Meidell distributes, and DMG MORI's extensive direct sales/service network competes with traditional distributors.

Direct peers

• HACO Group: Belgian metalworking machinery group offering machine tools, sheet metal processing equipment, and fabrication machinery. Comparable to Meidell as a multi-brand industrial distributor serving European manufacturers with a similar role in regional markets adjacent to Scandinavia.
• KNUTH Werkzeugmaschinen: German machine tool distributor supplying milling, turning, drilling, and grinding machines alongside sawing, sheet metal working, and welding equipment. Closely parallels Meidell's metalworking machinery portfolio and workshop/education customer base across the DACH region.
• Stürmer Maschinen Group: German industrial machinery distributor offering metalworking machines, machine tools, and workshop equipment from multiple brands under one roof. Directly comparable to Meidell as both are regional multi-brand distributors of premium international machinery with similar product breadth and SME/industrial customer segments.
• SFM Group: German machine tool manufacturer and distributor providing custom-engineered machining centers and turnkey production solutions. Comparable to Meidell as a specialist industrial machinery provider focused on metalworking customers with similar service-oriented business model.
• Hommel Hercules (Hommel Gruppe): German industrial machinery and tool distributor supplying machine tools, sheet metal equipment, and workshop supplies with deep OEM partnerships. Comparable to Meidell as a multi-brand industrial equipment distributor serving similar metalworking customers with similar product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meidellmetall
• LinkedInlinkedin.com/company/p-meidell-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P. Meidell