You Belong

What You Belong does

You Belong is a Green Bay, Wisconsin-based 501(c) non-profit organization founded in 2023 by Amy Behrend (Executive Director) and Gregory Behrend (Operations Director) to serve families, individuals with disabilities, and caregivers in the Greater Green Bay area. The organization operates from a purpose-built accessible facility at 2960 Allied Street, Suite 103 & 104, centered on The Adventure Zone — an inclusive indoor play and learning center featuring a wheelchair-accessible treehouse, sensory maze, dino dig area, and sensory hideaway designed from the ground up for accessibility. The organization's mission, anchored in values of love, inclusion, empowering individual potential, relationship, partnership, and accessibility, is delivered through seven interconnected programs.

The organization runs a portfolio of seven core programs: Family Class (8-week play-based learning for children 0-6 with five+ sections per school year and a summer session), Little Learners (sensory and fine motor preschool for ages 2-5), Together Forward (family support for parents of children with special needs), Better Together (inclusive social events for all ages and abilities), Respite Program (monthly 5.5-hour Saturday care for individuals with disabilities), Work from You Belong (Thursday morning supervised childcare for working parents), and Vocational Training with cafe operations for adults with disabilities. Programs are delivered in-person at the Green Bay facility with online registration through the Reclique Core platform. Core staff totals 8-9 individuals including an Executive Director, Operations Director, Assistant Director, Family Support Specialist, Family Class Educator, Vocational Training & Cafe Director, Grant Writer, and Program Assistant, with an 8-member Board of Directors providing governance.

The business model combines earned revenue from program fees, donations and grants, and a multi-tier corporate sponsorship program. Program fees are intentionally low (daily passes at $9/child, monthly memberships at $22-$88, annual memberships at $89-$356, Family Class at $65 per 8-week session) with financial assistance, scholarships, and CLTS waiver acceptance ensuring no family is turned away. Sponsorships span four tiers from $250 (Family Sponsor) to $15,000+ (Corporate Sponsor) annually, anchored by Schneider Foundation, Festival Foods, US Venture, Community First Credit Union, Covantage Cares, WPS Foundation, Nicolet National Bank, and Brown County United Way. The go-to-market is direct-to-consumer through the physical facility, supplemented by community events, block parties, local PR (Fox 11, NBC 26, We Are Green Bay), and organic social media (Facebook, Instagram, YouTube). No proprietary technology, AI capabilities, mobile applications, or external funding rounds are disclosed; the organization is independent with no parent company or institutional investor ownership.

Name

You Belong

Legal name

You Belong

Website

https://youbelongwi.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

You Belong is a Green Bay, Wisconsin non-profit founded in 2023 that operates The Adventure Zone inclusive play center and a portfolio of seven programs serving families, individuals with disabilities, and caregivers through play-based learning, respite, vocational training, and inclusive social events.

Ownership category

akta.pro rank

Product category

Community and Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Amusement Parks and Arcades (7131), Vocational Rehabilitation Services (6243), Child and Youth Services (62411)

SIC

Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO)

Keywords

• Disability support services
• Inclusive community programs
• Early childhood education
• Respite care services
• Family support programs

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Program Fees: Fees collected from family programs including Family Class ($65/child per 8-week session), Work from You Belong childcare sessions ($20-50 per session), Adventure Zone daily passes ($9/child) and memberships, and private party reservations ($300-350).
2. Donations and Grants: Financial contributions from individual donors and institutional grants from foundations such as WPS Foundation.
3. Corporate Sponsorships: Business sponsorships at multiple levels from $250 (Family Sponsor) to $15,000+ (Corporate Sponsor) annually. Sponsors receive recognition and visibility in exchange for financial support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

You Belong is a non-profit operating an inclusive indoor play and learning center (The Adventure Zone) and a portfolio of programs serving families, individuals with disabilities, and caregivers. Core paid offerings include The Adventure Zone daily passes and memberships, Family Class (8-week play-based learning), Little Learners preschool, Respite Program (Saturday 5.5-hour respite events), Work from You Belong (Thursday morning childcare), Better Together social events, Vocational Training for adults with disabilities, and Private Party Reservations.

Product overview

You Belong is a non-profit organization operating a unified program portfolio focused on inclusive services for families, individuals with disabilities, and caregivers. The core offerings include The Adventure Zone (an accessible indoor play and learning center) and seven interconnected programs: Family Class and Little Learners (early childhood education), Together Forward (special needs family support), Better Together (inclusive social events), Respite Program (disability care on Saturdays), and Work from You Belong (supervised childcare during work hours). Programs are designed to serve the whole person in mind, body, and soul, with Family Class and Little Learners forming the foundational early childhood offerings, while The Adventure Zone serves as the community hub that hosts many of these programs.

Differentiator

Problem solved

Functional benefit

Brands

• The Adventure Zone: An inclusive indoor play and learning center within You Belong, designed for children of all abilities. Features include wheelchair accessible treehouse, sensory maze, dino dig area, and sensory hideaway. Open for daily passes and memberships.

Products and services

• The Adventure Zone An inclusive indoor play and learning center featuring a wheelchair-accessible tree house, sensory maze, dino dig, and sensory hideaway, designed for children of all abilities ages 0-10. Open for daily passes and memberships with capacity up to 45 people.
• Family Class An 8-week play-based learning program for expectant families and parents with children ages 0-6, offering interactive activities, crafts, circle time with songs and stories in an inclusive environment. CLTS waiver and financial assistance available.
• Little Learners A sensory and fine motor preschool program for children of all abilities ages 2-5, featuring structured play-based learning centered around weekly thematic topics supporting early literacy, cognitive development, and social-emotional learning.
• Together Forward A Family Support Program for parents whose children have been identified as having special needs, providing resources and support to help families thrive.
• Better Together Social events for people of all ages and abilities to connect and have fun, including meals for participants.
• Respite Program A 5.5-hour Saturday respite event for families who have a family member living with a disability, providing high-quality experiences with engaging activities, projects, and meals for participants.
• Work from You Belong Childcare service on Thursday mornings (8am-11am) where parents can work while children ages 1-10 are supervised by the Child Watch Team with activities and free access to the Adventure Zone.
• Mom to Mom Support Peer Group Support peer group for mothers, currently paused, with participants encouraged to join Family Class instead.
• Private Party Reservations Private event bookings for birthdays, family gatherings, field trips, and special events at the facility, accommodating up to 45 people including The Adventure Zone, sensory room, classroom, and multi-purpose room.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Key MinistryminorStrategic or Co-development PartnerNational organization supporting churches in becoming more inclusive for people with disabilities. You Belong shares their accessibility resource guide on their website, indicating thought leadership collaboration.
• YMCA Adaptive ServicescoreStrategic or Co-development PartnerBoard member Rachael Trimble-VandenHogen serves as YMCA Adaptive Services and Support Director, indicating organizational partnership and referral relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Morgan's Wonderland: Ultra-accessible theme park and recreation facility in San Antonio designed for individuals with disabilities and their families. Highly comparable as a purpose-built inclusive play and recreation destination.
• GiGi's Playhouse: National network of free Down syndrome achievement centers offering educational, therapeutic, and career-development programs. Closest model match to You Belong's hub-and-spoke inclusive programming for individuals with disabilities and their families.
• Friendship Circle: Non-profit network providing recreational, social, and educational programs for individuals with special needs and their families. Comparable mission-driven community programming model across multiple chapters.

Others

• Special Olympics: Global organization providing sports training and competition for individuals with intellectual disabilities. Adjacent rather than directly competitive; relevant for understanding the broader disability-inclusion ecosystem.
• Variety - the Children's Charity:

Broad incumbents

• Easterseals: National non-profit providing disability and community-based services including early childhood, adult day services, and recreation. Overlaps with You Belong's family-and-disability programming but at significantly larger scale and broader scope.
• The Arc: National organization on intellectual and developmental disabilities offering advocacy, family support, and community-based programs. Comparable scope of services for individuals with IDD and their caregivers.
• YMCA (Adaptive Services): National YMCA system operates adaptive/inclusive programming for individuals with disabilities across hundreds of branches. Directly relevant given You Belong's board overlap with YMCA Adaptive Services leadership.

Emerging players

• KultureCity: Non-profit focused on sensory accessibility and inclusion across venues, events, and communities. Relevant as an emerging player building content/training programs in accessibility that parallel You Belong's resource publishing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@youbelong2359
• Facebookfacebook.com/YouBelongWI
• Instagraminstagram.com/youbelong_wi
• LinkedInlinkedin.com/company/you-belong-wi

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You Belong