Super Frango

Name

Super Frango

Legal name

São Salvador Alimentos S/A

Website

https://superfrango.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Poultry Processing

NAICS

Poultry Processing (311615), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)

akta.pro secondary industries

Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD), Giblets & Poultry Specialty Parts Processing (Gizzards, Livers, Necks, Frames) (AFANAJAG), Grower Feed (Poultry Grow-out) (AFADACAI)

Keywords

• Poultry processing
• Chicken protein products
• Breaded chicken products
• Chicken sausages
• Vertically integrated poultry

Headquarters

HQ city

Itaberaí

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Chicken Protein Product Sales: SuperFrango generates revenue through the sale of chicken protein products including fresh chicken cuts, seasoned cuts, sausages (linguiças), cooked embutidos, and breaded/empanado products. Revenue comes from both domestic retail distribution and international export markets.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Super Frango produces and sells branded chicken protein products for Brazilian consumers and international markets under five main categories: fresh and frozen chicken cuts (Aves), seasoned/ready-to-cook cuts (Temperados), chicken sausages (Linguiças), cooked embutidos (Mortadela, smoked chicken breast), and breaded chicken products (Empanados), including Brazil's first zero-oil baked breaded line. The company is fully vertically integrated, controlling feed production, breeding, hatching, rearing, slaughter, and processing across two plants in Goiás with combined capacity of 520,000 birds/day. Distribution is centered on supermarket chains domestically with export to 80+ countries under SIF, EU, China, Halal, HACCP, ISO 9001, and BPF certifications.

Product overview

Super Frango is a Brazilian chicken protein company operated by São Salvador Alimentos (SSA), offering a diversified portfolio organized into five main product categories: Aves (fresh and frozen poultry cuts), Temperados (seasoned chicken products), Linguiças (chicken sausages in various flavors), Embutidos Cozidos (cooked sausage products), and Empanados (breaded products, including Brazil's first baked zero-oil breaded chicken). The company operates vertically integrated manufacturing infrastructure including feed factories, hatcheries, breeding units, and two processing plants in Goiás with capacity to slaughter approximately 520,000 birds daily, distributing to over 30,000 customers with exports to more than 150 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Carlito: SuperFrango mascot character created during the 2008 'Frango é Super Frango' campaign
• Ave Natalina
• BOUA

Products and services

• Aves (Poultry Cuts) Traditional and special fresh/frozen chicken cuts (wings, thighs, drumsticks, breast, liver, heart, gizzard, etc.) for Brazilian household consumers and export markets, sold via Brazilian retail supermarkets and international distributors.
• Temperados (Seasoned Products) Pre-seasoned, ready-to-cook chicken cuts including COXINHAS DAS ASAS, Filé de Coxas Tempero para Churrasco, Filé de Peito, Filezinho (sassami), Frango a Passarinho, Frango Especial Temperado, and Meio da Asa Tempero para Churrasco; targeted at consumers seeking convenience.
• Linguiças (Chicken Sausages) Chicken sausages in multiple flavor variants including Linguiça de Frango Apimentada, Churrasco, com Bacon, com Pequi, com Queijo Coalho, Fina, and Defumada; positioned by the company as the leading sausage brand in Centro-Oeste Brazil for over 10 years.
• Embutidos Cozidos (Cooked Sausages) Cooked chicken products including Mortadela de Frango and Peito de Frango Defumado Fatiado (sliced smoked chicken breast) for retail consumers, including direct online sales via Mercado Sabor.
• Empanados (Breaded Products) Breaded chicken products including Aperitivo Crocante, Chicken com Queijo, Chicken Tradicional, Filé de Coxas e Sobrecoxas Empanados, Filezinho Empanado, Steak de Frango, and Tirinhas de Frango; includes Brazil's first zero-oil baked breaded chicken produced using industrial air-fryer technology.

Quantifiable outcome

• Zero-oil baked breaded products - first in Brazil market
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Integrated Poultry Producers (208 producers)coreChannel Partner/ Reseller/ Distributor · 1 January 2021SSA operates an integration model with 208 independent poultry producers who own and operate 803 aviaries following SSA's technical specifications. Partners are located within an average 38km radius of processing facilities, enabling efficient logistics and supply chain coordination. Producers are compensated based on productivity levels and zootechnical performance indices of their flocks.
• Brasília Incubation PartnersupportingStrategic or Co-development Partner · 1 January 2021SSA has a partnership with an incubation facility in Brasília that provides additional capacity of 7.9 million eggs per month. The partner operates modern equipment with integrated biosecurity systems. An SSA staff member works on-site at the partner location to ensure replication of SSA's good practices, with periodic training and checklists.

Scale indicators9 records

Recent moves9 records

Expansion highlights2 records

Broad incumbents

• Tyson Foods: U.S. poultry giant with vertically integrated operations and a broad portfolio of fresh, frozen, and value-added chicken products including breaded and deli items. Relevant international comparable for SuperFrango's processed/value-added ambitions.
• Pilgrim's Pride: Global poultry processor with operations in the U.S., Europe, and Mexico producing fresh, prepared, and value-added chicken. Comparable in export orientation and value-added product strategy.
• Marfrig Global Foods: Brazilian protein powerhouse with growing poultry exposure alongside beef operations. Compares through its presence in Brazilian poultry processing, retail branding, and export channels.
• Perdue Farms: U.S. poultry company with vertically integrated operations and a focus on branded fresh and prepared chicken products including antibiotic-free lines. Comparable in brand-driven, value-added positioning.
• Maple Leaf Foods: Canadian vertically integrated protein producer with poultry operations including prepared chicken products. Comparable through its emphasis on branded, higher-value processed poultry.

Others

• Cobb-Vantress: Leading broiler genetics supplier to global poultry integrators including many Brazilian producers. Relevant as an upstream enabler of SuperFrango's broiler production economics.
• Cargill Animal Nutrition: Global animal feed manufacturer and supplier. Comparable as a feed ecosystem participant; relevant to SuperFrango's vertically integrated feed strategy and the competitive landscape for feed inputs.

Direct peers

• Aurora Alimentos: Brazilian poultry cooperative with vertically integrated operations covering feed, hatchery, processing, and branded retail products (including sausages and breaded items). Comparable scale, governance structure, and product breadth to SuperFrango.
• BRF S.A. Brazil's largest poultry processor and one of the world's biggest exporters of chicken and processed poultry products. Directly comparable as a vertically integrated Brazilian poultry producer with global export reach across retail and foodservice.
• JBS S.A. (Seara): Through its Seara brand, JBS is a leading Brazilian processed poultry producer with branded retail products, export operations, and foodservice distribution. Highly comparable in product mix (cuts, breaded, sausages) and go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/superfrango
• Instagraminstagram.com/superfrango
• Facebookfacebook.com/superfrangobr
• LinkedInlinkedin.com/company/superfrango

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Frango