Haus & Grund Deutschland

What Haus & Grund Deutschland does

Haus & Grund Deutschland — formally Zentralverband der Deutschen Haus-, Wohnungs- und Grundeigentümer e.V. — is Germany's largest and oldest association of private property owners, tracing its origins to 1893 and currently representing approximately 957,000 members. It is organized as a federated nonprofit registered association (eingetragener Verein) headquartered in Berlin, with a national Zentralverband coordinating 21 regional Landesverbände and approximately 840 local Ortsvereine that deliver face-to-face legal, tax, and property management services to individual owners across Germany. The core product is a subscription-style membership that bundles free legal advice, downloadable Infoblätter (information sheets), Musterverträge (sample contracts), a newsletter, and policy advocacy across federal, state, and municipal levels. Distribution is community-led: members are acquired primarily through the local association network, word-of-mouth referrals via the "Mitglieder werben Mitglieder" program, and the Vereinsfinder tool on hausundgrund.de, supported by a toll-free service center and digital channels (podcasts, YouTube, press releases). The association's revenue model rests on recurring membership dues set at the local association level (not publicly disclosed centrally), supplemented by partner commissions from Exclusive and Premium insurance partners — GEV (property insurance, 10% member discount), GET Service (insurance brokerage), and ROLAND Rechtsschutz (legal protection) — and modest income from the Haus & Grund Verlag publishing arm and research publications such as the annual Vermieterbefragung landlord survey (analyzed with Humboldt-Universität zu Berlin) and the Müllgebührenranking (produced with IW Köln). The underlying technology stack is conventional and non-proprietary: a Drupal-based website, Matomo analytics configured cookie-less, and Brevo (formerly Sendinblue) for email distribution; the organization does not develop proprietary technology products. Leadership consists of President Dr. Kai H. Warnecke (re-elected May 2026), a Präsidium, Vorstand, and Zentralausschuss, with no external investors or parent entity.

Name

Haus & Grund Deutschland

Legal name

Haus & Grund Deutschland - Zentralverband der Deutschen Haus-, Wohnungs- und Grundeigentümer e.V.

Website

https://hausundgrund.de

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

Haus & Grund Deutschland is Germany's largest private property owner association, representing 957,000 members through 840 local and 21 regional associations. It provides subscription-based legal advice, tax guidance, sample contracts, and policy advocacy on rental law, energy regulation, and property taxation.

Ownership category

akta.pro rank

Product category

Property Owner Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Homeowners Association (HOA) Management (BPAJAHAB)

Keywords

• Property owner advocacy
• Landlord legal advice
• Membership association services
• Rental contract templates
• Housing policy research

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership dues: Haus & Grund generates revenue primarily through membership fees paid by private property owners who join the association. Members pay dues to their local Haus & Grund association. The organization provides legal advice, tax information, sample contracts, and policy advocacy as member benefits. Additional minor revenue streams include publications and the Haus & Grund Verlag (shop).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Haus & Grund Deutschland operates as a federated membership association providing private German property owners with legal consultation, tax guidance, sample rental contracts, downloadable information sheets, policy advocacy, and discounted insurance products through partner companies. The organization represents 957,000 members across Germany via 840 local associations and 21 regional associations, generating revenue through membership dues set locally by each Verein.

Product overview

Haus & Grund Deutschland is a membership-based property owners' association organized as a central federation with approximately 840 local associations across 21 state-level associations, representing 957,000 members nationwide. The organization operates as a single integrated service rather than a platform-plus-modules architecture. Its core offerings center on membership services providing legal consultation and advice on property matters, downloadable information sheets (Infoblätter), sample contract templates (Musterverträge), and a newsletter service. Research products include the annual Vermieterbefragung landlord survey and the Müllgebührenranking municipal waste fee ranking published in partnership with the Institut der deutschen Wirtschaft Köln. Additionally, the organization offers insurance partnerships through GEV (property insurance), ROLAND Rechtsschutz (legal protection), and GET Service (insurance brokerage), providing members with discounted rates and exclusive coverage options. The association also coordinates the WohnKlima-Panel for housing policy research.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitgliederservice und Rechtsberatung (Membership Service and Legal Consultation) Core member benefit providing free legal consultation on property law, landlord-tenant law, tax matters, building energy law, and ownership rights, delivered through 840 local associations, a toll-free national service center, and the website.
• Infoblätter (Information Sheets) Downloadable information sheets covering private property topics including legal, tax, energy, and real estate matters, available to members and the public via the website.
• Musterverträge (Sample Contracts) Template rental contracts and legal document samples available to members for property rental and management purposes, covering tenancy agreements, modernization notices, and other landlord documentation.
• Newsletter-Dienst (Newsletter Service) Subscription email newsletter providing regular updates on property-related legal changes, policy developments, and Haus & Grund activities, delivered through Brevo (formerly Sendinblue).

Quantifiable outcome

• 94% of residential buildings in Germany are owned by private individuals (private property owners represented by Haus & Grund)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gebäudeforum klimaneutral (Deutsche Energie-Agentur / dena)coreStrategic or Co-development PartnerHaus & Grund entered into a network partnership with the Gebäudeforum klimaneutral, a platform initiated by the Deutsche Energie-Agentur (dena). The partnership connects Haus & Grund members with quality-assured specialist information on climate-neutral building and renovation. The platform provides knowledge on building energy law (GEG), individual renovation roadmaps, heating system optimization, and innovations such as mushroom-based construction. Haus & Grund contributes expertise from the perspective of private property owners to the platform's partner network.
• GEV - Grundeigentümer-VersicherungcoreChannel Partner/ Reseller/ DistributorGEV is the Premium Partner (Premium-Partner) of Haus & Grund for property insurance. As a benefit of membership, Haus & Grund members receive a 10% discount across all insurance lines. A dedicated hotline ((040) 3766 3367) connects members directly to GEV customer advisors. GEV specializes in coverage for property owners and landlords.
• GET Service GmbHcoreChannel Partner/ Reseller/ DistributorGET Service is the insurance broker for property owners and Premium Partner of Haus & Grund. Members benefit from free advice, 10% discount on building insurance (Gebäudeversicherung), and special conditions on landlord legal protection and liability coverage. Direct line: 040 3039080.
• ROLAND RechtsschutzcoreChannel Partner/ Reseller/ DistributorROLAND Rechtsschutz is the Exclusive Partner (Exklusiv-Partner) of Haus & Grund for legal protection insurance. Through the long-standing partnership, members gain access to powerful legal protection components for landlord and property owner interests with manageable cost risk. The partnership enables members to assert their legal rights without significant financial exposure.
• Humboldt-Universität zu BerlinminorStrategic or Co-development PartnerHumboldt-Universität zu Berlin provides scientific analysis and evaluation of the annual Vermieterbefragung (landlord survey) conducted by Haus & Grund. The university processes and analyzes the survey data collected from approximately 24,000 private landlords, lending academic credibility to the association's research publications.
• Institut der deutschen Wirtschaft KölnminorStrategic or Co-development PartnerThe Institut der deutschen Wirtschaft Köln (IW Köln) creates the annual Müllgebührenranking (waste fee ranking) on behalf of Haus & Grund Deutschland. The ranking compares waste fees across Germany's 100 largest cities, providing research-based policy advocacy material.
• KfW (Kreditanstalt für Wiederaufbau)minorOthersKfW administers the federal subsidy programs for heating system replacement (Heizungsförderung) and building energy efficiency under the Bundesförderung für effiziente Gebäude (BEG). Haus & Grund provides detailed information about KfW programs to its members as part of its energy and climate policy guidance.
• BAFA (Bundesamt für Wirtschaft und Ausfuhrkontrolle)minorOthersBAFA administers federal subsidies for energy efficiency building measures ( Einzelmaßnahmen) under the BEG program. Haus & Grund informs members about BAFA application procedures, eligibility requirements, and funding amounts for building envelope and heating system improvements.
• GdW Bundesverband deutscher Wohnungs- und ImmobilienunternehmenminorStrategic or Co-development PartnerHaus & Grund collaborated with GdW and BFW on a joint position paper regarding the Telekommunikationsgesetz (TKG) reference draft, specifically concerning fiber optic expansion regulations. The joint statement argued against the proposed full-buildout rights (Vollausbaurecht) and new access rights that would affect property owners.
• BFW Bundesverband Freier Immobilien- und WohnungsunternehmenminorStrategic or Co-development PartnerHaus & Grund and BFW issued a joint statement with GdW opposing the proposed Vollausbaurecht for fiber optic expansion in the TKG reference draft. Both associations represent property owners and housing companies and share concerns about property rights and regulatory overreach.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IVD Immobilienverband Deutschland: German professional association for real estate agents, brokers, and property managers. Comparable federated association model focused on the German real estate services industry, serving a complementary constituency in the property ecosystem.
• GdW Bundesverband deutscher Wohnungs- und Immobilienunternehmen: Largest German housing industry association representing municipal and cooperative housing companies. Collaborates with Haus & Grund on joint regulatory positions and shares the broader housing-policy advocacy function, though serving institutional rather than private owners.
• BFW Bundesverband Freier Immobilien- und Wohnungsunternehmen: Federal association of private real estate and housing companies, already collaborating with Haus & Grund on joint TKG position papers. Represents the commercial counterpart in the property ecosystem and shares overlapping advocacy interests in property rights.
• Verband Wohneigentum e.V. Germany's other major residential property owner association, representing owner-occupiers (Eigenheimbesitzer) with similar member services, local chapter structure, and policy advocacy mission. Directly competes with Haus & Grund for German residential property owner mind share.

Others

• Bund der Steuerzahler Deutschland (BdSt): German taxpayers' association co-filing the Verfassungsbeschwerde against the property tax model with Haus & Grund. Functionally an alliance partner sharing tax-policy advocacy interests with overlapping member profiles among property owners.
• Verbraucherzentrale Bundesverband (vzbv): German federal association of consumer centers providing consumer protection advocacy and advisory services. Operates as an enabling/complementary player in consumer-facing advocacy that intersects with property owner rights on issues like property tax and energy costs.

Broad incumbents

• ZIA Zentraler Immobilien Ausschuss: Umbrella organization representing the entire German real estate industry across all asset classes. Comparable policy advocacy role and member-service structure but at a broader industry level rather than Haus & Grund's private-owner specialization.
• Deutscher Mieterbund (DMB): Germany's largest tenant advocacy association with comparable federated structure and policy advocacy role on the opposing side of rental law debates. Comparable organizational model but represents tenants rather than owners, making it a structural counterpart in housing policy.

Emerging players

• BVI Bundesfachverband der Immobilienverwalter: German federal association for professional property managers (Hausverwalter). Adjacent to Haus & Grund's constituency since many private landlords use professional managers, and shares overlapping policy interests in property regulation and WEG reform.

Regional players

• Haus & Grund Österreich (ARGE Eigenheimsiedler): Austrian counterpart under the ARGE Eigenheimsiedler und -grundbesitzer brand, providing the same property owner advocacy and legal services in Austria. Direct organizational model parallel and historically linked to Haus & Grund Deutschland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Customer concentration

• YouTubeyoutube.com/@HausGrund
• Xx.com/hausundgrund_de
• Facebookfacebook.com/hausundgrund.deutschland
• LinkedInlinkedin.com/company/haus-grund-deutschland-e-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus & Grund Deutschland