Sport24
Sport24 is a privately held Russian sports media company operating a content-led digital portal and mobile apps delivering news, live coverage, analytics, and interactive branded projects to Russian-speaking sports audiences, monetized primarily through bookmaker and display advertising.
- Company typePrivate
- Founded2015
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sport24 does
Sport24 (ООО «Спорт24») is a privately held Russian digital sports media company founded in 2015 and headquartered in Moscow. It operates the sport24.ru portal and native mobile applications distributed via Google Play, Huawei AppGallery, and RuStore, providing 24/7 sports news, live updates, analytics, interviews, photos, video, and statistics across football, hockey, figure skating, biathlon, tennis, MMA, boxing, and other sports verticals for Russian-speaking audiences.
The core product is a content-led digital media property supported by an in-house recommendation engine that combines content-based filtering (gradient boosting) with collaborative filtering over behavioral signals to personalize content. Beyond editorial coverage, Sport24 operates the Vitrina special projects portal — an advertiser-facing production arm that has delivered approximately 52 interactive branded experiences (games, quizzes, fantasy sports, themed landing pages) for sports-event-driven campaigns, with disclosed average performance of 15 million ad impressions, 6 million reach, 80,000 unique users per project, and 15% integration CTR over 45-day campaign periods.
Monetization is concentrated in advertising, with a strategic emphasis on bookmaker and betting-company sponsorships (Winline, Liga Stavok, FONBET and others), an integrated bookmaker ratings section, and downloadable media kits. The company holds Roskomnadzor media registration (Эл № ФС77-72812) and is included in the Unified Register of Russian Software (#24856). It is editorially led by Editor-in-Chief S.G. Avakyan and uses Yandex.Metrika, Rambler/Top-100, Mediascope, and LiveInternet for audience analytics. No external funding rounds, acquisitions, or ownership changes are disclosed.
Sport24 firmographics
Firmographics- Name
- Sport24
- Legal name
- Obshchestvo s ogranichennoy otvetstvennostyu «Sport24» (ООО «Спорт24»)
- Website
- https://sport24.ru
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sport24 is a privately held Russian sports media company operating a content-led digital portal and mobile apps delivering news, live coverage, analytics, and interactive branded projects to Russian-speaking sports audiences, monetized primarily through bookmaker and display advertising.
- Ownership category
- akta.pro rank
Sport24 industry classification
Industry- Product category
- Sports Media
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
- akta.pro secondary industries
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)
Keywords
Where Sport24 is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Sport24 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: The platform generates revenue through advertising, including bookmaker/betting company advertisements prominently featured on the site. The site explicitly markets itself to betting companies and includes a bookmaker rating section.
- Content Partnership/Media Kit: The platform offers media kits and advertising packages for brands, with explicit mention of downloadable media kit and advertising contact information.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sport24 product offering
Product offeringCore offering
Sport24 is a Russian-language online sports media platform that publishes sports news, live match coverage, analytics, player interviews, photo and video content, and statistics across football, hockey, figure skating, tennis, boxing, MMA, and other sports. The platform is accessible free of charge via its website (sport24.ru) and native mobile applications distributed on Google Play, Huawei AppGallery, and RuStore, and it supplements core editorial coverage with a portfolio of interactive special projects (games, quizzes, fantasy sports, and themed landing pages) housed under its Vitrina showcase portal.
Product overview
Sport24 is a Russian sports media company operating a unified digital platform consisting of a sports news portal, mobile applications, and an extensive portfolio of approximately 28 interactive special projects (games, quizzes, and landing pages). The core product is the Sport24 website and mobile apps delivering sports journalism, live coverage, and analytics across football, hockey, figure skating, and other sports. The special projects segment includes branded interactive experiences such as the 2D platformer 'Футболарио', hockey simulator 'Плей-офф', tennis game 'В поисках Большого шлема', football quizzes like '1x100' and 'Кто хочет стать футболионером?', and themed landing pages for major tournaments. The company also operates a recommendation system for content personalization and utilizes web analytics tools for audience measurement.
Differentiator
Problem solved
Functional benefit
Brands
- Витрина спецпроектов Sport24: A showcase platform for Sport24's interactive special projects including games, quizzes, landing pages, and multimedia sports content.
Products and services
- Sport24 Website (sport24.ru) Russian-language responsive web portal providing sports news, live broadcasts, analytics, interviews, photos, videos, and statistics across football, hockey, figure skating, tennis, boxing, MMA, and other sports, with a dedicated bookmaker ratings and reviews section. Free to access and monetized via advertising.
- Sport24 Mobile Application (iOS/Android/Huawei)
Companies that use Sport24
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Sport24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature1 record
Sport24 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bookmaker Companies (Advertising Partners)coreBetting and bookmaker companies advertise on the platform. The site features a bookmaker ratings section and promotes betting company services to its audience.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sport24 competitors and assessment
Company assessmentDirect peers
- Goal.com: Global football-focused digital media network with local editions, news, live scores, and statistics. Comparable as a sport-specific digital news destination with multi-language distribution and an advertising-led model, though focused exclusively on football.
- Championat.com: Major Russian sports news portal operated by Championat media group, providing news, analytics, statistics, and live coverage across multiple sports. Closely comparable in content scope, Russian-language audience, and advertising-driven monetization.
- Sports.ru: One of the largest Russian-language sports media portals covering football, hockey, MMA, and other sports with user-generated content, blogs, and forums. Directly comparable as a digital sports news destination serving the same Russian-speaking audience with an advertising-led model.
Broad incumbents
- Bleacher Report: Large global digital sports media property covering multiple sports with original content, video, and social-first distribution. Comparable in multi-sport coverage breadth and content-led digital model, though at significantly larger global scale.
- Sport-Express (sport-express.ru): One of Russia's oldest and most established sports newspapers and digital sports portals, covering Russian and international sports with deep editorial archives. Comparable in audience and content scope but with longer history and broader print legacy.
- Match TV (matchtv.ru): Digital property of Russia's federal sports broadcaster, offering news, live streams, and video highlights of major Russian and international sporting events. Overlaps Sport24 in news, video, and live content but is backed by a national broadcaster with rights deals.
- Eurosport.ru: Russian edition of the pan-European sports broadcaster Discovery/Eurosport, providing news, live scores, and video for tennis, cycling, football, and other sports. Comparable as a digital sports content portal serving Russian-speaking audiences, though backed by global rights.
Others
- Sportradar: Global sports data and technology provider supplying statistics, odds feeds, and content solutions to media companies and sportsbooks. Already a Sport24 data partner (per disclosed integrations), making it both a supplier and an adjacent benchmark for sports data-driven digital media.
Regional players
- Football24.ua: Ukrainian sports media portal covering football and other sports with news, statistics, and live updates. Comparable as a Russian-language-adjacent digital sports media outlet in the post-Soviet sports media landscape, though focused on the Ukrainian market.
- Sports.kz: Leading Kazakh sports news portal covering football, hockey, boxing, and Olympic sports in Russian and Kazakh languages. Comparable in content type and post-Soviet sports audience, but serving a different primary geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sport24 social profiles
Digital presenceSport24 compliance and trust
Trust signalCompliance2 records
Sport24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport24 leadership team
Management profileNumber of profiles
Profiles1 record
Sport24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport24
What does Sport24 do?
Sport24 is a Russian-language online sports media platform that publishes sports news, live match coverage, analytics, player interviews, photo and video content, and statistics across football, hockey, figure skating, tennis, boxing, MMA, and other sports. The platform is accessible free of charge via its website (sport24.ru) and native mobile applications distributed on Google Play, Huawei AppGallery, and RuStore, and it supplements core editorial coverage with a portfolio of interactive special projects (games, quizzes, fantasy sports, and themed landing pages) housed under its Vitrina showcase portal.
Is Sport24 a public or private company?
Sport24 is a private company. It is classified as unknown and is currently operating.
When was Sport24 founded?
Sport24 was founded in 2015. It employs 51 to 100 people.
Where is Sport24 based?
Sport24 is headquartered in Moscow, Russia, in the Europe region.
How does Sport24 make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are content Partnership/Media Kit.
Who are Sport24's main competitors?
Direct peers on record are Goal.com, Championat.com and Sports.ru. Broad incumbents are Bleacher Report, Sport-Express (sport-express.ru), Match TV (matchtv.ru) and Eurosport.ru. Sportradar is listed as an others. Regional players are Football24.ua and Sports.kz.
Does Sport24 have an API?
No public API is recorded for Sport24.
What industry is Sport24 in?
Sport24's product category is Sports Media. Its primary akta.pro industry code is MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web), with a secondary code of MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds). Its NAICS code is 711219 and its SIC code is 7900.