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The POE Group

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Namestring
The POE Group
Legal namestring
The POE Group, a brand of RedRock Compensation Consulting, Inc.
Websiteurl
poegroup.com
Company typeenum
Private
Founded yearint
1997
Descriptiontext

The POE Group is an independent compensation consulting firm founded in 1997 that advises corporate clients on executive pay, employee compensation, sales force compensation, pay equity, and performance feedback systems. The firm serves a horizontal client base ranging from Fortune 1000 enterprises to small businesses across industries including mining, real estate, healthcare, homebuilding, retail, agriculture, technology, and associations. Named clients include Meritage Homes, Coeur Mining, MarineMax, Tejon Ranch Company, Itafos, Paradigm Corporation, Synergy Equipment, Med-Lab, Western States Petroleum Association, and EarthBalance. Service delivery is conducted through direct, project-based consulting engagements led by Owner and President Scott Ross, CPA, CEP, together with Managing Consultant Joe Kager and Consultant Dan Steele.

The firm operates a B2B professional services business model with fees structured on a project basis and rates quoted according to scope; pricing is not publicly disclosed. There is no proprietary technology platform or product; the offering is human advisory work, augmented by thought-leadership content marketing on the company website, LinkedIn presence, and a free 30-minute consultation offered as the entry-point conversion mechanism. The firm is described by itself as a 'nationally recognized provider of compensation advisory services' that has been in operation for more than 25 years.

As of April 1, 2026, The POE Group announced the sale of its compensation practice to RedRock Compensation Consulting, a full-service compensation advisory firm co-founded in 2025 by Scott Ross and Kellie Fielding. The POE Group continues to operate as a brand of RedRock Compensation Consulting, Inc., with the headcount band disclosed as 1-10 employees and headquarters in Lake Lure, United States. The RedRock platform expands the addressable client set to include start-ups, pre-IPO entities, and non-profit organizations in addition to the private and publicly traded companies historically served by The POE Group.

Short descriptiontext

The POE Group is an independent compensation consulting firm founded in 1997 that advises US corporate clients ranging from small businesses to Fortune 1000 enterprises on executive, employee, and sales force compensation, pay equity, and feedback systems. It now operates as a brand of RedRock Compensation Consulting, Inc. following its 2026 sale.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLithia, United States
HQ citystring
Lithia
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
executive compensation consulting, pay equity audits, sales force compensation, employee compensation consulting, compensation strategy advisory
Industry2 codes
1Compensation, Benefits & Rewards Consulting
CodeBPAHAGAFPrimaryYes
2Compensation, Benefits & Total Rewards Advisory
CodeBPACAJAGPrimaryNo
NAICS code2 codes
  • Management, Scientific, and Technical Consulting Services5416
  • Other Management Consulting Services541618
SIC code1 code
  • Services-Management Consulting Services8742
Product category
Compensation Consulting Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Compensation Consulting Services
TypeProfessional Services
Description

Professional consulting fees generated through advisory engagements with corporate clients on executive compensation, employee compensation, sales force compensation, pay equity audits, and feedback systems. Revenue is project-based and relationship-driven, serving clients ranging from small businesses to Fortune 1000 companies.

poegroup.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The POE Group is an independent compensation consulting firm that provides advisory services across executive compensation, employee compensation, and sales force compensation, along with pay equity audits and performance feedback systems design. Engagements are project-based and serve clients ranging from small businesses to Fortune 1000 companies across the United States. The firm now operates as a brand of RedRock Compensation Consulting, Inc.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The POE Group is an independent compensation consulting firm that offers a portfolio of advisory services rather than a software product or platform. The core offerings include Executive Compensation Consulting, Employee Compensation Consulting, Sales Force Compensation Consulting, Pay Equity Audits, and Feedback Systems. The firm operates as a brand of RedRock Compensation Consulting, Inc., a full-service compensation advisory firm that was co-founded in 2025 and serves a wide range of client organizations from startups to Fortune 1000 companies.

Product and service1 record
1Executive Compensation Consulting
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1RedRock Compensation Consulting
Strategic tierCoreTypeOthersAnnounced on2026-04-01
Description

The POE Group announced the sale of its compensation practice to RedRock Compensation Consulting on April 1, 2026. The POE Group operates as a brand of RedRock Compensation Consulting, Inc. RedRock is a full-service compensation advisory firm serving start-ups, pre-IPO entities, non-profit organizations, and both private and publicly traded companies. The firm was co-founded in 2025 by Scott Ross, CPA, CEP (Owner and President of The POE Group), and Kellie Fielding.

poegroup.com
Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Global HR and compensation consulting powerhouse offering executive and employee rewards advisory alongside broader workforce consulting; competes with POE on enterprise compensation mandates.

TypeDirect peer
Description

Boutique compensation consulting firm focused on executive pay, incentive design, and board advisory; comparable size and target market to POE.

TypeDirect peer
Description

Independent executive compensation and governance advisory firm serving compensation committees; directly comparable boutique peer to POE in client type and service specialization.

4Radford (Aon)
TypeBroad incumbent
Description

Compensation and rewards benchmarking practice within Aon serving global enterprises; broader incumbent offering overlapping employee/sales force compensation surveys and consulting versus POE's boutique model.

TypeDirect peer
Description

Independent compensation and governance advisory firm serving compensation committees and management teams; competes head-to-head with POE for executive compensation and incentive plan design engagements.

6FW Cook
TypeDirect peer
Description

Independent executive compensation consultancy focused on compensation committee advisory for large public companies; near-perfect functional overlap with POE's executive compensation practice.

TypeBroad incumbent
Description

Global organizational consulting firm with a dedicated rewards and benefits advisory practice serving large enterprises; competes with POE for board advisory on executive pay.

TypeDirect peer
Description

Independent executive compensation consulting firm serving boards and compensation committees; directly comparable to POE in service mix, target buyer (Fortune 1000 and mid-cap boards), and pure-play positioning.

TypeDirect peer
Description

Boutique executive compensation and governance advisory firm serving large public and pre-IPO companies; closely aligned with POE in client base (compensation committees) and service scope (executive pay, incentive design, pay-for-performance).

TypeBroad incumbent
Description

Large-scale HR and rewards consulting practice offering executive compensation, benefits, and broad workforce advisory; significant overlap with POE on board-level pay design.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The POE Group

Compensation Consulting Servicespoegroup.com

The POE Group is an independent compensation consulting firm founded in 1997 that advises US corporate clients ranging from small businesses to Fortune 1000 enterprises on executive, employee, and sales force compensation, pay equity, and feedback systems. It now operates as a brand of RedRock Compensation Consulting, Inc. following its 2026 sale.

What The POE Group does

The POE Group is an independent compensation consulting firm founded in 1997 that advises corporate clients on executive pay, employee compensation, sales force compensation, pay equity, and performance feedback systems. The firm serves a horizontal client base ranging from Fortune 1000 enterprises to small businesses across industries including mining, real estate, healthcare, homebuilding, retail, agriculture, technology, and associations. Named clients include Meritage Homes, Coeur Mining, MarineMax, Tejon Ranch Company, Itafos, Paradigm Corporation, Synergy Equipment, Med-Lab, Western States Petroleum Association, and EarthBalance. Service delivery is conducted through direct, project-based consulting engagements led by Owner and President Scott Ross, CPA, CEP, together with Managing Consultant Joe Kager and Consultant Dan Steele.

The firm operates a B2B professional services business model with fees structured on a project basis and rates quoted according to scope; pricing is not publicly disclosed. There is no proprietary technology platform or product; the offering is human advisory work, augmented by thought-leadership content marketing on the company website, LinkedIn presence, and a free 30-minute consultation offered as the entry-point conversion mechanism. The firm is described by itself as a 'nationally recognized provider of compensation advisory services' that has been in operation for more than 25 years.

As of April 1, 2026, The POE Group announced the sale of its compensation practice to RedRock Compensation Consulting, a full-service compensation advisory firm co-founded in 2025 by Scott Ross and Kellie Fielding. The POE Group continues to operate as a brand of RedRock Compensation Consulting, Inc., with the headcount band disclosed as 1-10 employees and headquarters in Lake Lure, United States. The RedRock platform expands the addressable client set to include start-ups, pre-IPO entities, and non-profit organizations in addition to the private and publicly traded companies historically served by The POE Group.

The POE Group firmographics

Firmographics
Name
The POE Group
Legal name
The POE Group, a brand of RedRock Compensation Consulting, Inc.
Website
https://poegroup.com
Company type
Private
Founded year
1997
Operating status
Operating
Headcount range
1–10 employees
Short description
The POE Group is an independent compensation consulting firm founded in 1997 that advises US corporate clients ranging from small businesses to Fortune 1000 enterprises on executive, employee, and sales force compensation, pay equity, and feedback systems. It now operates as a brand of RedRock Compensation Consulting, Inc. following its 2026 sale.
Ownership category
akta.pro rank

The POE Group industry classification

Industry
Product category
Compensation Consulting Services
NAICS
Management, Scientific, and Technical Consulting Services (5416), Other Management Consulting Services (541618)
SIC
Services-Management Consulting Services (8742)
akta.pro primary industry
Compensation, Benefits & Rewards Consulting (BPAHAGAF)
akta.pro secondary industry
Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

  • Executive compensation consulting
  • Pay equity audits
  • Sales force compensation
  • Employee compensation consulting
  • Compensation strategy advisory

Where The POE Group is headquartered

Location

Headquarters

HQ city
Lithia
HQ country
United States
HQ region
North America

Offices1 record

Markets served

The POE Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Compensation Consulting Services: Professional consulting fees generated through advisory engagements with corporate clients on executive compensation, employee compensation, sales force compensation, pay equity audits, and feedback systems. Revenue is project-based and relationship-driven, serving clients ranging from small businesses to Fortune 1000 companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

The POE Group product offering

Product offering

Core offering

The POE Group is an independent compensation consulting firm that provides advisory services across executive compensation, employee compensation, and sales force compensation, along with pay equity audits and performance feedback systems design. Engagements are project-based and serve clients ranging from small businesses to Fortune 1000 companies across the United States. The firm now operates as a brand of RedRock Compensation Consulting, Inc.

Product overview

The POE Group is an independent compensation consulting firm that offers a portfolio of advisory services rather than a software product or platform. The core offerings include Executive Compensation Consulting, Employee Compensation Consulting, Sales Force Compensation Consulting, Pay Equity Audits, and Feedback Systems. The firm operates as a brand of RedRock Compensation Consulting, Inc., a full-service compensation advisory firm that was co-founded in 2025 and serves a wide range of client organizations from startups to Fortune 1000 companies.

Differentiator

Problem solved

Functional benefit

Products and services

  • Executive Compensation Consulting

Companies that use The POE Group

Customer profile

Named customers10 records

Segments6 records

Ideal customer profiles3 records

The POE Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The POE Group partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • RedRock Compensation ConsultingcoreOthers · 1 April 2026The POE Group announced the sale of its compensation practice to RedRock Compensation Consulting on April 1, 2026. The POE Group operates as a brand of RedRock Compensation Consulting, Inc. RedRock is a full-service compensation advisory firm serving start-ups, pre-IPO entities, non-profit organizations, and both private and publicly traded companies. The firm was co-founded in 2025 by Scott Ross, CPA, CEP (Owner and President of The POE Group), and Kellie Fielding.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

The POE Group competitors and assessment

Company assessment

Broad incumbents

  • Mercer: Global HR and compensation consulting powerhouse offering executive and employee rewards advisory alongside broader workforce consulting; competes with POE on enterprise compensation mandates.
  • Radford (Aon): Compensation and rewards benchmarking practice within Aon serving global enterprises; broader incumbent offering overlapping employee/sales force compensation surveys and consulting versus POE's boutique model.
  • Korn Ferry: Global organizational consulting firm with a dedicated rewards and benefits advisory practice serving large enterprises; competes with POE for board advisory on executive pay.
  • Willis Towers Watson: Large-scale HR and rewards consulting practice offering executive compensation, benefits, and broad workforce advisory; significant overlap with POE on board-level pay design.

Direct peers

  • Semler Brossy: Boutique compensation consulting firm focused on executive pay, incentive design, and board advisory; comparable size and target market to POE.
  • Compensation Advisory Partners: Independent executive compensation and governance advisory firm serving compensation committees; directly comparable boutique peer to POE in client type and service specialization.
  • Pay Governance: Independent compensation and governance advisory firm serving compensation committees and management teams; competes head-to-head with POE for executive compensation and incentive plan design engagements.
  • FW Cook: Independent executive compensation consultancy focused on compensation committee advisory for large public companies; near-perfect functional overlap with POE's executive compensation practice.
  • Pearl Meyer: Independent executive compensation consulting firm serving boards and compensation committees; directly comparable to POE in service mix, target buyer (Fortune 1000 and mid-cap boards), and pure-play positioning.
  • Meridian Compensation Partners: Boutique executive compensation and governance advisory firm serving large public and pre-IPO companies; closely aligned with POE in client base (compensation committees) and service scope (executive pay, incentive design, pay-for-performance).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

The POE Group social profiles

Digital presence

The POE Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The POE Group leadership team

Management profile

Number of profiles

Profiles3 records

The POE Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The POE Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The POE Group

What does The POE Group do?

The POE Group is an independent compensation consulting firm that provides advisory services across executive compensation, employee compensation, and sales force compensation, along with pay equity audits and performance feedback systems design. Engagements are project-based and serve clients ranging from small businesses to Fortune 1000 companies across the United States. The firm now operates as a brand of RedRock Compensation Consulting, Inc.

Is The POE Group a public or private company?

The POE Group is a private company. It is classified as corporate owned and is currently operating.

When was The POE Group founded?

The POE Group was founded in 1997. It employs 1 to 10 people.

Where is The POE Group based?

The POE Group is headquartered in Lithia, United States, in the North America region.

How does The POE Group make money?

One revenue line is on record: compensation Consulting Services.

Who are The POE Group's main competitors?

Broad incumbents on record are Mercer, Radford (Aon), Korn Ferry and Willis Towers Watson. Direct peers are Semler Brossy, Compensation Advisory Partners, Pay Governance, FW Cook, Pearl Meyer and Meridian Compensation Partners.

Does The POE Group have an API?

No public API is recorded for The POE Group.

What industry is The POE Group in?

The POE Group's product category is Compensation Consulting Services. Its primary akta.pro industry code is BPAHAGAF, Compensation, Benefits & Rewards Consulting, with a secondary code of BPACAJAG, Compensation, Benefits & Total Rewards Advisory. Its NAICS code is 5416 and its SIC code is 8742.

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