What FluidX Ltd. does

FluidX Ltd. is a UK-based (Nether Alderley) provider of biological sample storage tubes and complementary bench-top instruments, founded in 1999 and operating today as a wholly-owned retained brand within Azenta Life Sciences (NASDAQ: AZTA, formerly Brooks Life Sciences). Under Azenta, FluidX sits inside an integrated sample management ecosystem that spans automated cold storage from ambient to -190°C, consumables (tubes, microplates, seals), the Mirage Connect camera-based rack reader with Cryoprotection, IntelliXcap automated capping/decapping, and the Limfinity cloud-based LIMS — all designed to cover the full sample lifecycle from collection through long-term storage to retrieval.

The business monetizes through multiple revenue streams: capital equipment sales (automated storage systems, cryogenic freezers, readers), recurring consumables revenue (tubes and labware), subscription and service revenue (Limfinity LIMS licensing, storage support plans, GMP-qualification IQ/OQ/PQ services), managed services (sample and biorepository storage including GMP materials), and professional services (GENEWIZ multiomics, lab moving, biological material relocation). Pricing is quote-based and not publicly disclosed; enterprise contracts tend to be multi-year, with freemium evaluation (free sample tube packs) and trade-up programs (Ziath reader trade-up to Mirage Connect) used as product-led entry points.

The customer base is overwhelmingly enterprise: pharmaceutical and biotech firms requiring GMP-compliant storage, biobanks and academic medical centers, cell and gene therapy manufacturers with cryogenic workflows, and clinical trial sponsors and CROs. Go-to-market blends direct enterprise field sales, inside sales through multiple customer portals, a global distributor network with a dedicated Distributor Content Hub, and product-led growth motions. The company serves customers globally across North America (US headquarters), the UK, and EMEA (Germany manufacturing via Barkey).

Name

FluidX Ltd.

Legal name

Azenta US Inc.

Website

https://fluidx.eu

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

FluidX Ltd. supplies biological sample storage tubes and bench-top instruments to pharmaceutical, biotech, biobanking, and cell & gene therapy customers, operating as a retained brand within Azenta Life Sciences (NASDAQ: AZTA) and integrating with Azenta's automated storage systems, tracking readers, and Limfinity LIMS software.

Ownership category

akta.pro rank

Product category

Laboratory Consumables and Instruments

NAICS

Analytical Laboratory Instrument Manufacturing (334516)

SIC

Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sample Preparation, Storage & Cryogenics (Freezers, Cryovials, Cryostats) (HLAGAIAJ)

akta.pro secondary industry

Liquid Handling & Laboratory Automation (Pipettes, Robots, Workstations) (HLAGAIAD)

Keywords

• Sample storage tubes
• Laboratory consumables
• Sample tracking instruments
• Cryogenic sample tubes
• Biological sample management

Headquarters

HQ city

Nether Alderley

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automated Storage Systems & Equipment Sales: Sale of automated sample storage systems, cryogenic freezers, sample tube readers, and related instruments. Capital equipment sales model with potential service contracts.
2. Consumables: Recurring revenue from sample tubes, microplates, seals, and labware. Consumables purchased regularly by existing system users.
3. Sample Storage Services & Biorepository: Fee-for-service biological sample storage including GMP materials, clinical trial samples, and biobanking services. Recurring storage fees with flexible terms.
4. GENEWIZ Multiomics & Synthesis: Sequencing, gene synthesis, Sanger sequencing, PCR services, oligo synthesis, and plasmid preparation services. Project-based and recurring service revenue.
5. Sample Management LIMS Software: Limfinity LIMS platforms for biobanking, cell line management, and inventory control. Software licensing and subscription services.
6. Material & Lab Moving Services: Laboratory moving services, biological material relocation, and chemical mover services for customers transitioning facilities.
7. Field Service & Support: Storage support plans, instrument support plans, and GMP environment qualification (IQ/OQ/PQ) services.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

FluidX Ltd. designs, manufactures, and supplies biological sample storage tubes and complementary bench-top instruments used by life sciences customers for sample collection, preservation, capping/decapping, and tracking across ambient to cryogenic temperatures. As a wholly-owned subsidiary of Azenta Life Sciences, FluidX provides the consumable and instrument foundation of Azenta's integrated sample management ecosystem, which also spans automated storage systems, Limfinity LIMS software, and global biorepository services.

Differentiator

Problem solved

Functional benefit

Brands

• GENEWIZ: Multiomics and synthesis solutions including next generation sequencing, gene synthesis, Sanger sequencing, oligo synthesis, and plasmid preparation services.
• UK Biocentre
• Barkey
• Limfinity
• BioArc Ultra
• Mirage Connect

Products and services

• Sample Storage Tubes Biological sample storage tubes manufactured by FluidX for life sciences customers. Available in multiple formats for laboratory and biobanking use, designed to support sample integrity across ambient to cryogenic temperatures. Customers can request free evaluation sample packs via Azenta's Sample Tube Pack Request program.
• Sample Tube Tracking Instruments Bench-top instruments used for reading and tracking FluidX sample tubes. Includes camera-based rack readers such as Mirage Connect with Cryoprotection, designed to enable smart sample tracking for pharma, biotech, and biobanking customers.
• Automated Tube Capping and Decapping Systems (IntelliXcap) Automated tube capping and decapping systems designed to streamline sample handling workflows for users of FluidX sample tubes. Reduces manual handling errors in high-volume laboratory and biobanking environments.

Quantifiable outcome

• Reduced time, space, and energy costs in biobank operations (per BioArc Ultra Savings Calculator)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• BarkeycoreTechnology or IntegrationBarkey is one of Azenta's brands (listed under 'Our Brands' on the Azenta website), specializing in controlled rate thawing technology for cell and gene therapy applications. Barkey products (Barkey Controlled Rate Thawing) are integrated into Azenta's product portfolio and featured prominently in their Cell & Gene Therapy solutions. The partnership enables Azenta to offer complete cryogenic workflow solutions from storage through thawing.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Greiner Bio-One: Large European lab consumables manufacturer producing sample tubes, microplates, and cryogenic storage consumables. Competes with FluidX across broad consumable categories and benefits from established European distribution — directly comparable given FluidX's UK base.
• Thermo Fisher Scientific: Largest life sciences tools and consumables vendor globally, offering cryogenic storage, sample tubes, lab automation, and LIMS solutions. Competes with FluidX/Azenta across nearly the full sample management stack from a broader portfolio.
• Sartorius: Bioprocessing and lab products vendor with presence in cell and gene therapy manufacturing, sample management, and storage. Overlaps with FluidX in cell therapy cryogenic workflows and competes for the same advanced therapy customers.
• Eppendorf: Major lab consumables and instrumentation vendor with deep presence in tubes, plates, and cryogenic storage accessories. Overlaps directly with FluidX's sample tube product line and competes for similar biobank and pharma customers.

Direct peers

• Brooks Life Sciences (now part of Azenta): Predecessor brand of Azenta in automated sample storage and consumables. Now part of the same corporate group as FluidX, but historically a direct competitor in tubes, readers, and storage systems.
• TTP Labtech: Specialist in sample management, including low-volume storage and compound management workflows for pharma/biotech. Comparable niche focus on automated sample handling with overlapping customer base in drug discovery and biobanking.
• Ziath: Manufacturer of sample tube readers (now part of the Azenta portfolio historically). Competes with FluidX's bench-top readers in the same category of 2D-barcode tube decoding; effectively a sister brand under Azenta.
• Micronic: Manufacturer of sample storage tubes and readers for biobanking and life sciences research. Directly competes with FluidX in the cryovial and tube reader categories with comparable specifications and customer segments.
• LabVantage Solutions: Laboratory informatics provider competing directly with Azenta's Limfinity LIMS in biobanking and sample management. Comparable software-platform layer that anchors consumables and instrument sales.
• Hamilton Storage: Provides automated sample storage systems (e.g., Hamilton Verso, BiOS) for biobanking and compound management. Closely comparable to Azenta's BioArc Ultra automated storage offering that FluidX tubes feed into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AzentaSciences
• YouTubeyoutube.com/c/AzentaLifeSciences
• Facebookfacebook.com/AzentaLifeSciences
• LinkedInlinkedin.com/company/azenta-life-sciences

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FluidX Ltd.