Wist
WIST LTD. is a New Zealand-based technology company delivering AI, Blockchain, Automation, and IoT consulting, Frogblue cable-free automation hardware, and decentralized GenAI/Blockchain application development exclusively to Australian and New Zealand businesses.
- Company typePrivate
- Founded2020
- HeadquartersLincoln, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wist does
WIST LTD. is a privately-held New Zealand technology company founded in 2020, headquartered in Lincoln, that delivers software and hardware solutions to Australian and New Zealand businesses across three interconnected product lines: Intelligence (consulting, advisory, training, and change-management packages for AI, Blockchain, Automation, and IoT adoption), Automation (professional-grade cable-free smart-home and business automation systems distributed exclusively through a partnership with FrogblueAG), and Data Systems (custom development of decentralized GenAI and Blockchain applications including web, mobile, and tablet apps with on-premise, cloud, or SaaS deployment). The company's underlying technology stack combines AI, Blockchain, Automation, IoT, and edge computing built on open-source and non-proprietary software principles, with proprietary elements centered on decentralized/distributed system architectures, Frogblue's virtual cabling approach, and multi-path end-to-end secure communication protocols. Privacy, data sovereignty, and security are positioned as foundational design principles rather than optional features.
WIST operates a consultative, solution-selling go-to-market motion targeting ANZ enterprises and mid-market firms, supplemented by direct sales, implementation support, reseller licensing, and architect/designer engagement for the Frogblue product line. Revenue is generated through professional services (advisory, training, change management, custom development, integration) and hardware resale plus installation services; pricing is quote-based and not publicly disclosed, with structured multi-year partnership packages offered for Generative AI adoption. The company is led by founder and CTO Julien Lenser-Hobbs, operates with 1–10 employees, has no disclosed funding, investors, or parent entity, and does not provide revenue, customer logos, certifications, or patent disclosures in the available material.
Wist firmographics
Firmographics- Name
- Wist
- Legal name
- WIST LTD.
- Website
- https://wist.tech
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WIST LTD. is a New Zealand-based technology company delivering AI, Blockchain, Automation, and IoT consulting, Frogblue cable-free automation hardware, and decentralized GenAI/Blockchain application development exclusively to Australian and New Zealand businesses.
- Ownership category
- akta.pro rank
Wist industry classification
Industry- Product category
- IT Consulting and Emerging Technology Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG)
- akta.pro secondary industries
- Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ), Smart Networking & Connectivity (Mesh Wi‑Fi, Routers, Bridges) Retail (CRACAGAH)
Keywords
Where Wist is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Wist business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Consulting and Advisory Services: Experience-based consulting, advice, and services including AI analysis, research, training, and change management packages for businesses seeking to adopt emerging technologies.
- Automation Products and Solutions: Sales and distribution of Frogblue cable-free automation products including sensors, actuators, control systems, and related hardware for business and home automation.
- Implementation and Support Services: Installation, implementation, training for installers, and ongoing support services for automation and technology solutions.
- Custom Development and Integration: Custom web apps, mobile apps, interfaces, plugins, API, database, and reporting solutions development for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Partnership packages for Generative AI adoption |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Wist product offering
Product offeringCore offering
WIST provides three integrated technology offerings to Australian and New Zealand businesses: (1) Intelligence — consulting, training, and advisory packages for AI, Blockchain, Automation, and IoT adoption; (2) Automation — sale, installation, and support of Frogblue cable-free smart-home and business automation products; and (3) Data Systems — custom GenAI and Blockchain application development including web apps, mobile/tablet apps, interfaces, APIs, and reporting solutions deployable on-premise, cloud, or SaaS.
Product overview
WIST (Wisdom in Technology) operates as a unified solutions provider offering three interconnected service/product lines: Intelligence (AI, Blockchain, Automation, and IoT consulting and advisory services), Automation (Frogblue-powered cable-free smart-home and business automation systems with wireless sensors and actuators), and Data Systems (decentralized GenAI and Blockchain application development including web apps, mobile apps, and custom interfaces). These offerings work together to provide end-to-end technology transformation for Australian and New Zealand businesses, from strategic advisory through implementation of automation systems and custom software solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Intelligence Consulting, advisory, and training service covering AI, Blockchain, Automation, and IoT. Includes tools, training, and advice packages to help Australian and New Zealand businesses evaluate and harness opportunities in fast-paced technology fields, with partnership packages specifically for Generative AI adoption including analysis, research, wrap-around training, and change management.
- Automation Professional-grade cable-free smart-home and business automation systems powered by Frogblue. Includes wireless sensors, actuators, and control systems for lighting, fans, blinds, windows, doors, heating, intercoms, and light switches, with multi-path end-to-end secure technology and time, weather, user, and zone-controlled functions. Distributed and installed by WIST across Australia and New Zealand.
- Data Systems Custom decentralised Generative AI and Blockchain application development service for IP, security, privacy, and trust use cases. Delivers web apps, mobile and tablet apps, interfaces, plug-ins, APIs, database, and reporting solutions, deployable as mobile-ready, on-premise, cloud, or SaaS solutions for enterprise clients.
Companies that use Wist
Customer profileSegments3 records
Ideal customer profiles2 records
Wist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Wist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FrogblueAGcoreFrogblueAG has partnered with WIST as part of their expansion beyond Europe. WIST is the exclusive partner for the Australian and New Zealand markets, offering product demonstrations, training for installers, reseller licensing, direct sales, implementation and support for Frogblue's cable-free automation products. WIST is also well-suited to integrate Frogblue into complex operational environments due to their software and hardware development experience, IoT and edge technology expertise.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Wist competitors and assessment
Company assessmentDirect peers
- Control4: Smart-home automation platform sold through certified dealers and installers, similar in go-to-market to WIST's reseller and installer-training motion for Frogblue. Overlaps in residential and light-commercial automation use cases.
- Loxone: Manufacturer of professional-grade smart-home and building automation systems with a partner/installer channel model, closely analogous to WIST's Frogblue-based automation business. Both target integrators and end customers seeking wired-or-wireless control of lighting, blinds, HVAC, and security.
- Aqara: Consumer and prosumer smart-home IoT brand with broad sensor, actuator, and hub portfolio plus an installer-friendly ecosystem. Overlaps with WIST/Frogblue in cable-free smart-home control across lighting, sensors, and energy.
Others
- ABB: Industrial and building automation incumbent offering control products and integrated systems across commercial real estate, comparable to WIST's business-automation use cases. Significant overlap on smart-building IoT deployments.
Broad incumbents
- Schneider Electric: Global incumbent in building automation and energy management (EcoStruxure). Competes with WIST for enterprise automation opportunities in ANZ, particularly around energy savings and facilities intelligence.
- Legrand: Global electrical and digital building infrastructure provider with a growing smart-home and connected-building portfolio (including Eliot program). Competes for the architect/designer-led specifications that WIST targets through its no-cost schematic offering.
- Crestron Electronics: Established US-based provider of integrated smart-home and smart-building automation with deep installer and integrator channel. Comparable to WIST in that it serves both residential and enterprise customers needing centralized control of building systems, but at vastly greater scale and product breadth.
Emerging players
- Latch: Smart-building access and automation provider serving multifamily and commercial real estate. Overlaps with WIST's smart-building and PropTech IoT angle, especially around access control and building intelligence.
- Hubitat: Independent smart-home hub vendor focused on local, privacy-respecting automation. Shares WIST's privacy/data-sovereignty stance and DIY-to-prosumer installer channel, though US-centric.
Regional players
- Vector (NZ): New Zealand energy and metering company with smart-home and IoT offerings in the same ANZ market as WIST. Comparable as a regionally focused player bundling connected-home/automation products with energy management, though with very different scale and ownership structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Wist social profiles
Digital presenceWist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wist leadership team
Management profileNumber of profiles
Profiles1 record
Wist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wist
What does Wist do?
WIST provides three integrated technology offerings to Australian and New Zealand businesses: (1) Intelligence — consulting, training, and advisory packages for AI, Blockchain, Automation, and IoT adoption; (2) Automation — sale, installation, and support of Frogblue cable-free smart-home and business automation products; and (3) Data Systems — custom GenAI and Blockchain application development including web apps, mobile/tablet apps, interfaces, APIs, and reporting solutions deployable on-premise, cloud, or SaaS.
Is Wist a public or private company?
Wist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wist founded?
Wist was founded in 2020. It employs 1 to 10 people.
Where is Wist based?
Wist is headquartered in Lincoln, New Zealand, in the Oceania region.
How does Wist make money?
Four revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are automation Products and Solutions, implementation and Support Services and custom Development and Integration.
Who are Wist's main competitors?
Direct peers on record are Control4, Loxone and Aqara. ABB is listed as an others. Broad incumbents are Schneider Electric, Legrand and Crestron Electronics. Emerging players are Latch and Hubitat. Vector (NZ) is listed as a regional player.
Does Wist have an API?
No public API is recorded for Wist.
What industry is Wist in?
Wist's product category is IT Consulting and Emerging Technology Services. Its primary akta.pro industry code is HSAPAQAG, Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges), with a secondary code of HSAPAPAJ, Asset Tracking, RTLS & Equipment Monitoring (Facilities). Its NAICS code is 518 and its SIC code is 7373.