Turkuvaz Reklam

What Turkuvaz Reklam does

Turkuvaz Reklam is the advertising sales and marketing division of Turkuvaz Medya Grubu (Turkuvaz Haberleşme ve Yayıncılık A.Ş.), one of Turkey's largest privately held media conglomerates. The company packages and monetizes advertising inventory across the group's portfolio of five national and regional newspapers (Sabah, Takvim, Fotomaç, Yeni Asır, Daily Sabah), ten-plus consumer magazines (Vogue Türkiye, GQ Türkiye, Harper's Bazaar, Cosmopolitan, Esquire Türkiye, Sofra, Şamdan Plus, Otohaber, Para, Lacivert, Home Art), and approximately thirty supplements and regional editions. Its underlying technology stack is built around traditional print-production infrastructure: an automated insert system that places pre-printed brochures inside Sabah during printing for neighborhood-to-national distribution, plus FTP-based ad submission workflows with CMYK color and PDF standards rather than digital ad-tech platforms.

The business model is entirely sales-led and rate-card-based. Revenue is generated through display advertising, classifieds (Sarı Sayfalar), social announcements (obituaries, weddings, births), automated inserts, and advertorials, priced per column centimeter, per word, or per insert with a 15% agency commission and 60-day payment terms. The company serves three primary segments: mass-market consumer brands (FMCG, retail, automotive, finance) drawn by Sabah's 1M+ daily reach and 49% ABC1 demographic profile; classifieds and small-business advertisers reached through Sabah's regional editions; and international brands targeting English-speaking or Turkish-diaspora audiences via Daily Sabah and Sabah Avrupa (printed in Frankfurt, distributed across 20 European cities). Distribution is handled through a central Istanbul sales department, five regional offices (Ankara, İzmir, Antalya, Adana, Frankfurt), and a network of authorized advertising agencies. The company is privately held and does not disclose revenue.

Name

Turkuvaz Reklam

Legal name

Turkuvaz Haberleşme ve Yayıncılık A.Ş.

Website

https://turkuvazreklam.com.tr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Turkuvaz Reklam is the advertising sales arm of Turkuvaz Medya Grubu, selling print and digital ad inventory across Sabah, Takvim, Fotomaç, Yeni Asır, Daily Sabah, and a portfolio of ten-plus magazines to mass-market consumer brands, classified advertisers, and international clients across Turkey and Europe.

Ownership category

akta.pro rank

Product category

Print Media Advertising

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAAAD

Digital Performance Marketing (SEM, Paid Social, Programmatic)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Print media advertising
• Newspaper advertising sales
• Magazine advertising
• Classified advertising services
• Brochure insert distribution

Headquarters

HQ city

Besiktas

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Print Advertising (Newspapers): Sale of advertising space in Sabah, Daily Sabah, Takvim, Fotomaç, and Yeni Asır newspapers across multiple regional editions. Revenue is generated through classified ads, display ads, advertorials, and special supplements. Pricing is based on column centimeters, page position, and color vs. black-and-white.
2. Magazine Advertising: Sale of advertising space in Turkuvaz magazine portfolio including Vogue Türkiye, GQ Türkiye, Harper's Bazaar, Cosmopolitan, Esquire Türkiye, Home Art, Şamdan Plus, Sofra, Otohaber, Para, Lacivert, and others. Revenue generated through display ads, advertorials, and special editorial features.
3. Insert/Insertion Advertising: Brochure and promotional material insertion into newspapers using the automated insert system. Advertisers pay based on distribution scope (neighborhood, city, or national) and number of inserts. Particularly effective on high-sales weekends.
4. Classified Advertising (Sarı Sayfalar): Word-based classified ads published in Sabah Sarı Sayfalar under categories including Emlak (real estate), Eleman (jobs), Vasıta (vehicles), and Çeşitli (miscellaneous). Minimum 3 words required. Also includes fixed-size box ads and picture-based serial classifieds.
5. Social Announcements (Sosyal İlanlar): Paid announcements including obituaries (vefat), memorial notices (anma/mevlid), congratulations (teşekkür), and birth announcements published across Sabah newspaper editions in Istanbul, Ankara, Ege, Adana, and Antalya regions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Turkuvaz Reklam is the dedicated advertising sales division of Turkuvaz Medya Grubu, selling advertising space across the group's portfolio of national and regional newspapers (Sabah, Daily Sabah, Takvim, Fotomaç, Yeni Asır), magazines (Vogue Türkiye, GQ Türkiye, Harper's Bazaar, Cosmopolitan, Esquire Türkiye, Sofra, Otohaber, Para, and others), and advertising services such as classifieds (Sarı Sayfalar), social announcements, and automated brochure inserts distributed through Sabah's print run.

Product overview

Turkuvaz Reklam is the advertising arm of Turkuvaz Media Group, offering a comprehensive portfolio of newspapers, magazines, and advertising services. The core products include 5 major newspapers: Sabah (flagship daily newspaper since 1985), Takvim (daily with sports/magazin focus), Fotomaç (sports newspaper), Yeni Asır (Aegean regional newspaper since 1895), and Daily Sabah (English-language daily since 2014). The magazine portfolio includes 9 publications: Sofra (gastronomy), Şamdan Plus (elite lifestyle), Otohaber (automotive), Para (economics), Lacivert (culture/lifestyle), Home Art (decoration), Cosmopolitan Bride (wedding), Esquire Big Watch Book (annual watch magazine), and China Today (bimonthly Chinese economics). Advertising services comprise Sarı Sayfalar (classified ads), Sosyal İlanlar (social announcements), and Otomatik Insert (brochure insertion). Sabah newspaper is supported by numerous regional and thematic supplements including Sabah Avrupa (European edition), regional editions for Ankara, Akdeniz, Güney, Egeli, and daily supplements like Günaydın, weekend editions (Pazar/Cumartesi/Tatil Sabah), and monthly/annual supplements covering books, automobiles, education, SMEs, and seasonal events like Ramadan, weddings, and holidays.

Differentiator

Problem solved

Functional benefit

Products and services

• Sabah Newspaper Advertising Sale of display, classified, advertorial, and special-supplement advertising space in Sabah, Turkey's leading national newspaper reaching over 1 million readers daily (13% of newspaper readers), with 49% ABC1 socioeconomic profile and 60% in the 18-44 age group.
• Fotomaç Newspaper Advertising Sale of advertising space in Fotomaç, Turkey's best-selling sports newspaper covering football, basketball, motor sports, Formula-1, and WRC, with full-color display, advertorials, and the Tempocu horse-racing supplement (since 1998).
• Yeni Asır Newspaper Advertising Sale of advertising space in Yeni Asır, Turkey's oldest living Turkish newspaper (founded 1895), published from İzmir and reaching 8 provinces and 140 districts across the Aegean region daily.
• Daily Sabah Newspaper Advertising Sale of advertising space in Daily Sabah, Turkey's English-language daily newspaper (launched 24 February 2014, 16 pages weekday / 20 pages weekend), targeting international businesspeople, investors, expatriates, and English-speaking audiences in Turkey.
• Takvim Newspaper Advertising Sale of advertising space in Takvim, a daily Turkish-language newspaper covering politics, sports, magazin, and health, published at approximately 24 pages with supplements including Saklambaç, Bulmaca, İddaa, and At Yarışı.
• Turkuvaz Magazine Portfolio Advertising Sale of advertising space across the Turkuvaz Dergi Grubu magazine portfolio, including Vogue Türkiye, GQ Türkiye, Harper's Bazaar, Cosmopolitan, Esquire Türkiye, Sofra (gastronomy), Otohaber (automotive), Para (economics), Şamdan Plus (elite lifestyle), Home Art (decoration), Lacivert (culture), Cosmopolitan Bride (wedding), Esquire Big Watch Book, and China Today Türkiye.
• Sarı Sayfalar Classified Advertising Classified advertising service published in Sabah Sarı Sayfalar covering real estate (sales/rentals), employment, vehicles, and miscellaneous categories, with word-based pricing (minimum 3 words), fixed-size box ads, picture-based serial classifieds, and regional pricing for Istanbul, Ankara, İzmir, Antalya, and Adana editions.
• Sosyal İlanlar (Social Announcements) Social announcement advertising service covering death notices, memorial announcements, mevlid readings, congratulations, and thank-you messages, published in Istanbul, Ankara, Ege, Adana, and Antalya regional editions of Sabah.
• Otomatik Insert (Automated Insert Distribution) Automated brochure insertion service that places pre-printed advertising brochures inside Sabah newspaper during the printing process, enabling targeted distribution by neighborhood, city, or nationwide across Turkey, with pricing based on distribution scope and volume.

Quantifiable outcome

• Sabah reaches 13% of all newspaper readers in Turkey with over 1 million daily readers
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Milliyet: Major Turkish daily newspaper competing with Takvim and Sabah for advertisers. Comparable as a mass-market print advertising vehicle with regional editions and classified platforms.
• Sabah (direct publication competitor reference): Flagship publication within the same group; included as the most direct competitor reference. Comparable as a top-circulation Turkish daily competing for the same premium advertiser budgets.
• Habertürk: Turkish national daily newspaper with significant ad sales operations. Comparable as a competing print advertising sales channel targeting similar FMCG, automotive, and finance advertisers.
• Demirören Medya (Hürriyet / Milliyet advertising): Advertising sales arm of Turkey's other major newspaper conglomerate, selling ad space across Hürriyet, Milliyet, and other national/regional dailies. Directly comparable as a Turkish print-media advertising sales house serving the same national advertisers.

Broad incumbents

• Bauer Media Group: International magazine publisher operating licensed lifestyle titles (similar to Vogue Türkiye, Cosmopolitan Türkiye, Harper's Bazaar Türkiye). Comparable business model in the licensed-magazine advertising sales segment.
• Hearst Communications: International magazine and newspaper publisher operating Cosmopolitan, Harper's Bazaar, and Esquire. Comparable as a licensor and competitor in the licensed-magazine advertising sales market.
• Condé Nast: Global publisher of Vogue, GQ, and similar premium lifestyle titles. Comparable as the licensor and operator of many of Turkuvaz's licensed magazine brands, with a similar premium-CPM advertising sales model.
• Hürriyet Gazetesi: Turkey's other leading national newspaper and a direct competitor to Sabah. Comparable in scale and audience profile, with overlapping display, classified, and insert advertising products sold through its own sales organization.

Emerging players

• Sahibinden (for classified substitution reference): Turkey's leading digital classifieds platform. Comparable as a competing channel for real estate, vehicle, and job advertising that is actively displacing Sarı Sayfalar print classified revenue.

Regional players

• NTV (Doğuş Media Group): Major Turkish media group operating news TV, digital, and print properties with its own advertising sales operations. Comparable as a competing multi-platform Turkish advertising sales house targeting similar advertiser categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/turkuvaz-reklam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turkuvaz Reklam