City of Lebanon
The City of Lebanon Tourism Department is a municipal government entity that markets Lebanon, Missouri as a destination via the visitlebanonmo.org platform, promoting outdoor recreation, Route 66 heritage, local lodging, dining, and event venues to regional visitors.
- Company typePrivate
- Founded-
- HeadquartersLebanon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What City of Lebanon does
The City of Lebanon's Tourism Department is a municipal government entity responsible for destination marketing of Lebanon, Missouri, a city of more than 14,000 residents situated on Interstate 44 in the south-central Ozarks. It does not produce a commercial product; instead, its core product is the Visit Lebanon Missouri tourism website (visitlebanonmo.org), a content and directory platform that aggregates local attractions, lodging, dining, shopping, event venues, and an itinerary planner. The underlying technology is a Saffire-powered CMS serving as a single-platform tourism portal, with no disclosed APIs, integrations, or mobile apps. Marketing reach is extended through coordinated organic social channels (Facebook, Twitter, YouTube, Instagram), an email newsletter signup, a print Getaway Guide fulfilled by direct mail, and earned-media features such as travel writing placements.
The department does not sell goods or services and has no disclosed pricing model. Its economic model is government appropriation rather than commercial revenue; visitor information access, trip-planning assistance, and local business discovery are the value propositions delivered free of charge to end users. The primary customer segments are outdoor enthusiasts (fishing, hunting, hiking around Bennett Spring State Park, which draws approximately one million visitors per year), Route 66 heritage travelers, antique shoppers, family vacationers, and event planners using venues such as the Cowan Civic Center. Distribution is purely regional, anchored by physical assets the department does not own — Interstate 44 access, 37 miles of Historic Route 66, Bennett Spring State Park, and a network of local lodging, dining, and retail SMBs that the platform routes visitor intent toward.
City of Lebanon firmographics
Firmographics- Name
- City of Lebanon
- Legal name
- City of Lebanon, Mo - Tourism Department
- Website
- https://visitlebanonmo.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The City of Lebanon Tourism Department is a municipal government entity that markets Lebanon, Missouri as a destination via the visitlebanonmo.org platform, promoting outdoor recreation, Route 66 heritage, local lodging, dining, and event venues to regional visitors.
- Ownership category
- akta.pro rank
City of Lebanon industry classification
Industry- Product category
- Municipal Destination Marketing and Tourism Promotion Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
Where City of Lebanon is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
City of Lebanon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels5 records
Marketing channels9 records
City of Lebanon product offering
Product offeringCore offering
The City of Lebanon Tourism Department operates the official Visit Lebanon Missouri destination-marketing website and supporting visitor information services for Lebanon, Missouri. It aggregates and publishes directories of local attractions, lodging, restaurants, shopping, events, and Route 66 heritage sites, and distributes a printed Getaway Guide. The department does not sell commercial products or services directly; it functions as a publicly funded visitor information hub that refers inquiries to local businesses.
Product overview
The City of Lebanon Tourism Department's official website is a single-platform tourism marketing website that aggregates visitor information across multiple categories. The platform offers a unified web presence for the city's tourism offerings, including event calendars, attraction listings, accommodation directories (hotels, bed & breakfasts, cabins, campgrounds), restaurant listings, shopping destinations, and an itinerary planner. The site serves as the primary digital interface between the city and potential visitors, with no separate modules, add-ons, or related product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Lebanon Missouri Tourism Website Official destination-marketing website for Lebanon, Missouri that aggregates event calendars, attraction listings, accommodation directories (hotels, cabins, bed & breakfasts, campgrounds), restaurant listings, shopping destinations, an itinerary planner, and a printable Getaway Guide request form. Targets leisure travelers, outdoor recreation visitors, Route 66 heritage tourists, family vacationers, antique shoppers, and event planners.
Companies that use City of Lebanon
Customer profileSegments5 records
Ideal customer profiles3 records
City of Lebanon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
City of Lebanon partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
City of Lebanon competitors and assessment
Company assessmentBroad incumbents
- Visit St. Louis: Major urban CVB for St. Louis. Broader incumbent in the same Missouri destination marketing space with overlapping traveler audience and a larger budget/platform than Lebanon Tourism.
- Visit Missouri: State-level destination marketing organization for Missouri. Operates at broader scale and aggregates regional DMOs like Lebanon under the statewide 'Visit Missouri' umbrella brand.
Direct peers
- Visit Columbia Missouri: Convention and visitors bureau for Columbia, Missouri. Comparable mid-size Missouri city CVB using website, social, and event marketing to drive tourism; similar scale and operating model to Lebanon Tourism.
- Lake of the Ozarks CVB (FunLake): Regional destination marketing organization for the Lake of the Ozarks area in central Missouri. Comparable as a Missouri CVB focused on outdoor recreation, lodging directories, and event promotion for a similar rural/tourism economy.
- Explore Branson: Destination marketing organization for Branson, Missouri, a major tourism market in the Ozarks. Directly comparable to City of Lebanon as a regional CVB promoting outdoor recreation, shows, and family attractions to a similar traveler base.
- Visit Springfield Missouri: Convention and visitors bureau for Springfield, the nearest mid-size Missouri city to Lebanon. Comparable as a regional Missouri CVB promoting events, dining, attractions, and outdoor experiences via a multi-channel digital platform.
Regional players
- Travel Arkansas: State DMO for neighboring Arkansas. Comparable as a regional destination marketing organization competing for Ozarks/Southern Midwest leisure travelers with overlapping outdoor recreation messaging.
- Travel Oklahoma: State DMO for Oklahoma along Route 66's western corridor. Comparable as a regional destination marketing organization promoting Route 66 heritage and outdoor recreation to overlapping road-trip travelers.
- Visit Joplin Missouri: Regional CVB for Joplin in southwest Missouri. Comparable as a smaller Missouri city destination marketing organization serving travelers along the I-44 corridor near Lebanon.
Others
- Missouri State Parks: Operator of Missouri's state park system, including Bennett Spring State Park. Adjacent ecosystem participant whose visitation directly drives Lebanon Tourism's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
City of Lebanon social profiles
Digital presenceCity of Lebanon financial estimates
Financial estimateRevenue estimate
Valuation estimate
City of Lebanon leadership team
Management profileNumber of profiles
City of Lebanon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City of Lebanon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City of Lebanon
What does City of Lebanon do?
The City of Lebanon Tourism Department operates the official Visit Lebanon Missouri destination-marketing website and supporting visitor information services for Lebanon, Missouri. It aggregates and publishes directories of local attractions, lodging, restaurants, shopping, events, and Route 66 heritage sites, and distributes a printed Getaway Guide. The department does not sell commercial products or services directly; it functions as a publicly funded visitor information hub that refers inquiries to local businesses.
Is City of Lebanon a public or private company?
City of Lebanon is a private company. It is classified as state government owned and is currently operating.
When was City of Lebanon founded?
City of Lebanon was founded in -1. It employs 11 to 50 people.
Where is City of Lebanon based?
City of Lebanon is headquartered in Lebanon, United States, in the North America region.
Who are City of Lebanon's main competitors?
Broad incumbents on record are Visit St. Louis and Visit Missouri. Direct peers are Visit Columbia Missouri, Lake of the Ozarks CVB (FunLake), Explore Branson and Visit Springfield Missouri. Regional players are Travel Arkansas, Travel Oklahoma and Visit Joplin Missouri. Missouri State Parks is listed as an others.
Does City of Lebanon have an API?
No public API is recorded for City of Lebanon.
What industry is City of Lebanon in?
City of Lebanon's product category is Municipal Destination Marketing and Tourism Promotion Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 7900.