What OK Oliecentrale does

OK Oliecentrale B.V. is a Netherlands-based B2B distributor of lubricants, motor oils, AdBlue, and (renewable) fuels, headquartered in Breda and operating as a wholly-owned subsidiary of Catom B.V. The company serves agricultural enterprises, industrial factories, transport companies, construction and mining firms, and government institutions across the Dutch market, delivering products through its own fleet of tank trucks and a network of regional sales offices in Staphorst, Arnhem, Breda, and Roermond, supported by a 24/7 planning function and a B2B online ordering platform. Its portfolio spans multi-brand distribution for Shell (Helix, Rimula, Tellus, Spirax, Gadus, Omala, Morlina, Panolin), Eni, Fuchs, Houghton, Neste (HVO100 renewable diesel), and Oest, alongside its own OK brand lubricants and the OK X-Drive premium diesel, complemented by fuel storage tanks (sale and rental), annual tank inspection services, and a free telemetry-based tank level monitoring system (Gratis Peilsysteem).

The company's revenue model is primarily transactional/hardware sales of fuels and lubricants, augmented by recurring services such as annual tank inspections (€114.95 ex VAT) and tank rentals, plus fleet management solutions through the OK Tankpas and bp/Routex fuel cards that grant access to more than 400 OK and bp stations in the Netherlands. Go-to-market is sales-led with direct on-site bulk delivery, supplemented by a self-serve B2B web ordering channel, fixed weekly per-vehicle invoicing for fleet customers, and digital product selection tools (OK Productadviseur, Shell LubeMatch, Eni LubeFinder). Differentiators include exclusive distributorship status with multiple premium lubricant brands, an established OK brand dating to the previous century (originally anchored in agricultural fuel deliveries), proprietary last-mile delivery capability, and a growing renewable fuels offering (HVO100/Neste MY, OK X-Drive) that addresses customer sustainability mandates. The company recertified to ISO 14001:2015 and VCA* standards in August 2024.

Underlying technology consists of the B2B e-commerce ordering platform, the free tank-level telematics monitoring system that tracks consumption and prevents run-outs, and third-party product advisor tools integrated via web links; no public API, SDK, or AI/ML capabilities are disclosed. The company maintains no mobile applications, does not publish research or patents, and operates a single-country (Netherlands) physical footprint with marginal presence in Belgium indicated.

Name

OK Oliecentrale

Legal name

OK Oliecentrale B.V.

Website

https://ok-oliecentrale.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OK Oliecentrale is a Dutch B2B distributor of lubricants, motor oils, AdBlue, and renewable fuels, serving agricultural, industrial, transport, construction, and government customers via its own tank-truck fleet and regional sales offices across the Netherlands.

Ownership category

akta.pro rank

Product category

Industrial Fuel and Lubricant Distribution

NAICS

Other Chemical and Allied Products Merchant Wholesalers (42469), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Industrial lubricant distribution
• Commercial fuel supply
• B2B motor oil
• Renewable diesel HVO100
• AdBlue distribution

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Lubricants and Motor Oils Sales: Sale of lubricants, motor oils, and related products from brands including Shell, Eni, OK, and others to business customers. Products sold in bulk, drums, IBCs, and smaller packaging.
2. Fuel Sales (Fossil and Renewable): Sale of diesel, winter diesel, HVO100 renewable diesel, and other fuels to agricultural, industrial, transport, and government customers with on-site delivery.
3. Tank Inspection Services: Annual tank inspection service for €114.95 ex BTW, including visual inspection, filter replacement, and logbook documentation.
4. Fuel Storage Tanks Sales and Rental: Sale and rental of stationary steel and plastic fuel storage tanks (1500-5000 liters), as well as temporary storage tanks. IBC rental service also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

OK Oliecentrale is a Dutch B2B distributor of lubricants, motor oils, coolants, AdBlue, and fossil and renewable fuels (including HVO100 and winter-quality diesel) sold under multiple premium brands (Shell, Eni, Neste, Fuchs, Houghton, Oest) and its own OK, Quintol, and Welpolux brands. Products are delivered directly to customer sites via the company's own tank truck fleet, supported by an online 24/7 B2B ordering platform, business fuel cards (OK tankpas, bp/Routex tankpas), fuel storage tank sales/rental, and annual tank inspection services.

Product overview

OK Oliecentrale is one of the largest distributors in the Netherlands for lubricants, motor oils, AdBlue, and (renewable) fuels for the business market. The company operates as a multi-brand distributor offering both proprietary OK brand products and distributed major brands including Shell, Eni, Fuchs, Houghton, Neste, Oest, Quintol, and Welpolux. Their core product portfolio includes fossil diesel (with winter-quality variants), renewable diesel (HVO100/Neste MY), AdBlue, and a comprehensive range of lubricants including motor oils for passenger cars and heavy-duty trucks, hydraulic oils, transmission fluids, coolants, brake fluids, greases, and food-safe products. The company serves agricultural businesses, industrial factories, transport companies, construction firms, and government institutions through direct deliveries via their own tank trucks, online ordering platform, and business fuel cards (OK Tankpas and bp/Routex). Additional services include fuel storage tanks (sales and rental), annual tank inspections, free telemetry/monitoring systems, and garage branding concepts under OK, Shell, and Eni brands.

Differentiator

Problem solved

Functional benefit

Brands

• OK: Own brand of lubricants, motor oils, coolants, and fuel additives sold to business customers.
• OK X-Drive
• OK PaddOK

Products and services

• Fossil and Winter-Quality Diesel Fuels Fossil diesel fuel, including winter-grade variants (Cloud Point, CFPP of -20°C) available November through February, delivered via the company's own tank trucks to agricultural, industrial, transport, construction, and government customers across the Netherlands.
• Neste MY Renewable Diesel (HVO100) Renewable diesel (HVO100) supplied by Neste, offering approximately 89% CO2 reduction versus fossil diesel, available year-round with consistently low Cloud Point and CFPP, delivered to business customers pursuing sustainability targets.
• OK X-Drive Premium Diesel Premium diesel fuel under the OK brand, positioned for optimized engine performance and CO2 reduction, sold to business customers in transport, agriculture, and construction.
• AdBlue Diesel Exhaust Fluid AdBlue diesel exhaust fluid (DEF) for selective catalytic reduction (SCR) systems in diesel vehicles, available for delivery alongside fuels and lubricants to business customers.
• Lubricants and Motor Oils (Multi-Brand Portfolio) Comprehensive range of motor oils (passenger and heavy-duty), hydraulic oils, coolants/antifreeze, transmission fluids, brake fluids, greases, and specialty oils (including food-safe and cardanolie) offered under Shell, Eni, Fuchs, Houghton, Oest, Quintol, Welpolux, and the company's own OK brand, sold in bulk, drums, IBCs, and smaller packaging.
• Oest Alkylate Gasoline Clean-burning alkylate gasoline distributed for applications requiring low-emission fuel, such as small engines and specialized equipment.
• OK Tankpas Business Fuel Card Business fuel card issued by OK Oliecentrale that allows companies to fuel at OK tank stations across the Netherlands with fixed discounts on OK list prices, weekly itemized invoices per vehicle, and digital invoicing.
• bp/Routex Tankpas Business Fuel Card Business fuel card issued in partnership with bp and Routex, enabling fleet fueling at more than 400 OK and bp fuel stations across the Netherlands with consolidated invoicing and fleet management solutions.
• Fuel Storage Tanks (Sales and Rental) Sale and rental of stationary steel cylindrical double-walled tanks (1500L, 3000L, 5000L) and plastic tanks (BT 1200, BT 2500, FM 1200, FM 2500) for diesel and AdBlue storage, with optional Piusi pump sets; plus temporary storage via rental metal IBCs (1000L, 2000L, 3000L).
• Annual Tank Inspection Service Annual visual tank inspection priced at EUR 114.95 ex VAT, including filter element replacement and logbook documentation, performed by certified specialists within 6 weeks of request from service locations in Heino and Roermond.
• Free Tank Telemetry Monitoring System Complimentary telematics-based tank monitoring system (Gratis Peilsysteem) that allows business customers to track fuel levels and consumption in their storage tanks remotely, preventing run-outs.
• OK PaddOK Garage Concept Garage branding and merchandising concept for automotive service providers and workshops that use OK brand products, including oil display cabinets, light boxes, product flyers, overalls, and lubrication charts.
• Tolbox/EETS Toll Solution Toll collection and European Electronic Toll Service (EETS) solution for businesses, integrated with the OK Oliecentrale fuel card offering for fleet management.

Quantifiable outcome

• Up to 89% CO2 reduction with Neste MY Renewable Diesel (HVO100) compared to fossil diesel

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ShellcoreChannel Partner/ Reseller/ DistributorOfficial Shell Lubricants Distributor in the Netherlands, offering Shell Tellus hydraulic oil, Helix series for passenger cars, Rimula motor oil for heavy-duty applications, Spirax gear oil, Shell Gadus greases, and Shell Panolin. Products available in bulk and packaging.
• EnicoreChannel Partner/ Reseller/ DistributorOfficial Eni distributor for automotive lubricants and related products in the Netherlands.
• NestecoreChannel Partner/ Reseller/ DistributorDistributor of Neste MY Renewable Diesel (HVO100), enabling provision of renewable fuels to business customers seeking CO2 reduction.
• bpminorChannel Partner/ Reseller/ DistributorPartnership for bp/Routex tank cards, allowing business customers to fuel at bp stations with consolidated invoicing.
• OestminorChannel Partner/ Reseller/ DistributorDistributor of Oest alkylate gasoline products.
• FuchsminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Fuchs lubricants and related products.
• HoughtonminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Houghton industrial lubricants.
• QuintolminorChannel Partner/ Reseller/ DistributorOwn brand Quintol distributed by OK Oliecentrale.
• WelpoluxminorChannel Partner/ Reseller/ DistributorOwn brand Welpolux distributed by OK Oliecentrale.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BP Nederland: Major integrated oil major with extensive Dutch retail station network, B2B fleet cards (Routex) and lubricant portfolio; already a partner of OK Oliecentrale via tankpas but competes broadly as a one-stop fuel/lube supplier to Dutch commercial customers.
• Esso Nederland: ExxonMobil's Dutch retail and B2B fuel marketing arm operating branded stations, fleet cards and lubricant sales — a broad incumbent in the same Dutch commercial fuels and lubricants market OK Oliecentrale serves.
• Shell Nederland: Shell's Dutch sales arm for retail fuels, Shell Lubricants and fleet solutions. Sells many of the very brands OK Oliecentrale distributes (Helix, Rimula, Tellus, Gadus), making it both a supplier and a broader competitor in Dutch B2B fuels and lubricants.
• Texaco Nederland: Chevron's Dutch fuel and lubricants brand running stations and B2B fleet/lubricant offerings — a broader incumbent that competes with OK Oliecentrale for fleet and agricultural customers in the Netherlands.

Direct peers

• Gulf Oil Netherlands: Independent lubricants and fuels brand distributing motor oils, commercial lubricants and fuels to Dutch business customers via dealers and direct sales — directly comparable B2B lubricants/petroleum distribution profile.
• Q8 (Kuwait Petroleum Nederland): Major Dutch fuel and lubricants marketer selling diesel, AdBlue and a broad lubricant range to business customers through branded stations and direct delivery — directly overlaps with OK Oliecentrale's B2B fuels/lubes offering in the same Dutch market.
• Rottier Olie: Independent Dutch distributor of lubricants, motor oils and fuels serving industrial, automotive and agricultural B2B customers with delivery and own-brand products — head-to-head competitor in the same Dutch regional lubricant/fuel wholesale space.
• Fuchs Lubricants Netherlands: Subsidiary of Germany's Fuchs Petrolub, one of the largest independent lubricant manufacturers, distributing industrial and automotive lubricants to Dutch B2B customers. OK Oliecentrale is itself an authorized distributor of Fuchs products, making it both supplier and competing channel.
• TotalEnergies Marketing Nederland: Dutch arm of TotalEnergies distributing fuels, lubricants (Total Quartz/Hydrau) and services to commercial fleets, industry and agriculture through stations and B2B delivery — comparable multi-segment B2B fuel/lubricant distribution model.

Regional players

• Van der Spek Olie: Dutch regional independent lubricants and fuel distributor serving industrial, automotive and agricultural customers with own-brand and distributed products — comparable mid-size B2B lubricant/fuel wholesale model in the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oliecentrale
• LinkedInlinkedin.com/company/okoliecentrale

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK Oliecentrale