REAL WORLD
REAL WORLD is a Japan-based, publicly listed company (TYO:3691) with 11-50 employees, described as providing crowd-sourced services and identified as pursuing physical AI robotics partnerships (notably with Microsoft, showcased at AI Tour Seoul in March 2026).
- Company typePrivate
- Founded2022
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What REAL WORLD does
REAL WORLD is a Japan-based, publicly listed company (TYO:3691) headquartered in Tokyo with a workforce of 11-50 employees. Per its firmographic profile, it provides crowd-sourced services and solutions, though the input data contains limited detail on its operational scope, vertical focus, or pricing model (pricing information is not publicly disclosed, and no revenue figures are available).
The company's core technology is identified as "Physical AI robotics," and it was featured as a Microsoft case study at the Microsoft AI Tour Seoul event in March 2026, showcasing a partnership around physical AI robotics solutions intended for industrial process redesign. The partnership positions REAL WORLD within Microsoft's "frontier transformation" framework for South Korean companies using AI to redesign processes rather than lift productivity in isolation. However, the input does not disclose proprietary models, patents, training data, or technical architecture for the robotics offering, and the company profile coexists with conflicting signals (some sources frame the firm as a crowd-sourced services provider; another references a 2022 rebranding to "デジタルプラス" / Digital Plus). This data conflict limits confident claims about the current product focus.
REAL WORLD's business model mechanics — pricing, revenue mix, and customer segmentation — are largely undisclosed. Past strategic activity includes a 2007 funding round with GMO VenturePartners and the July 2017 acquisition of NORTHERN LIGHTS. Leadership is led by Kikuchi Masaaki as President & CEO, with Akira Ishizuka (formerly CFO/Director) and Daisuke Nakamura (Director) on the team. No customer logos, segment mix, or go-to-motion details are available, making a detailed business-model characterization impractical from the supplied data.
REAL WORLD firmographics
Firmographics- Name
- REAL WORLD
- Legal name
- デジタルプラス
- Website
- https://realworld.co.jp
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REAL WORLD is a Japan-based, publicly listed company (TYO:3691) with 11-50 employees, described as providing crowd-sourced services and identified as pursuing physical AI robotics partnerships (notably with Microsoft, showcased at AI Tour Seoul in March 2026).
- Ownership category
- akta.pro rank
REAL WORLD industry classification
Industry- Product category
- AI Integration Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)
- akta.pro secondary industries
- Industrial & Warehouse Robotics (HDAAAIAA), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where REAL WORLD is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
REAL WORLD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
REAL WORLD product offering
Product offeringCore offering
REAL WORLD provides crowd-sourced services and solutions to enterprise clients. The company specializes in Physical AI robotics integration for industrial applications, demonstrated through a strategic partnership with Microsoft and featured as a case study at Microsoft's AI Tour Seoul event for redesigning business processes with AI beyond simple productivity gains.
Product overview
REAL WORLD appears to be an international technology company. According to Korean news coverage of Microsoft AI Tour Seoul, the company is involved in a physical AI robotics partnership. A separate Japanese entity operating under the name "リアルワールド" (Real World) underwent a corporate rebranding to "デジタルプラス" (Digital Plus) in April 2022, though no specific product or service details are available from the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical AI Robotics Solutions Physical AI robotics solutions for industrial process redesign with AI, leveraging Microsoft partnership.
- Crowd-sourced Services and Solutions Crowd-sourced services and solutions for enterprise customers, leveraging collective input and resources.
Companies that use REAL WORLD
Customer profileIdeal customer profiles1 record
REAL WORLD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REAL WORLD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreRealWorld was featured as a case study at Microsoft's AI Tour Seoul event showcasing its physical AI robotics partnership as part of Microsoft's frontier transformation strategy for South Korean companies. RealWorld was highlighted among Korean companies implementing Microsoft's AI solutions for redesigning processes with AI beyond simple productivity gains.
Recent moves4 records
Expansion highlights4 records
REAL WORLD competitors and assessment
Company assessmentEmerging players
- Cognex Corporation: Specialist in machine vision and industrial AI used to enable robotics and automation in factories. Comparable as an industrial-AI technology vendor whose capabilities feed into many of the same Physical AI and robotic-vision use cases RealWorld addresses.
Broad incumbents
- FANUC Corporation: One of the world's largest industrial robotics and CNC manufacturers, headquartered in Japan. Overlaps broadly with RealWorld's industrial robotics focus but operates at much larger scale as an incumbent hardware/platform vendor.
- ABB Robotics: Global industrial robotics and automation business with a strong AI-enabled robotics portfolio. Comparable as a broad incumbent in AI-driven industrial robotics competing for the same enterprise customers RealWorld targets.
- Yaskawa Electric: Japanese industrial robotics and motion control leader with growing AI/automation capabilities. Relevant as a Japan-based broad incumbent serving overlapping industrial automation customers as RealWorld targets.
- Omron Corporation: Japanese industrial automation and control company with growing robotics and AI offerings. Comparable as a Japan-headquartered broad incumbent in factory automation that competes for similar industrial AI/robotics integration budgets.
- NVIDIA: Provider of GPU platforms, Isaac robotics SDK, and Omniverse digital twins underpinning much of the modern Physical AI stack. Comparable as the broad incumbent whose tooling RealWorld's Microsoft-Powered Physical AI solutions are likely built on.
- Universal Robots: Leading manufacturer of collaborative robot arms widely integrated into industrial AI applications. Comparable as an industrial robotics platform whose hardware and software ecosystem RealWorld's integration services could plug into.
Direct peers
- Mujin: Japan-headquartered industrial robotics and warehouse automation company focused on intelligent robotics integration. Directly comparable as a Japanese industrial-robotics AI/intelligence provider targeting similar factory and logistics use cases.
- SoftBank Robotics: Robotics arm of SoftBank Group developing humanoid and service robots with strong AI autonomy. Comparable as a Japan-rooted robotics company applying AI to physical robots, though focused more on humanoid/service robots than industrial integration.
- Preferred Networks: Japanese AI and deep learning company with strong robotics and industrial AI focus. Closely comparable to RealWorld as a Japan-based Physical AI/robotics player pursuing industrial customers, though at significantly larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
REAL WORLD social profiles
Digital presenceREAL WORLD financial estimates
Financial estimateRevenue estimate
Valuation estimate
REAL WORLD leadership team
Management profileNumber of profiles
Profiles2 records
REAL WORLD funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REAL WORLD M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REAL WORLD
What does REAL WORLD do?
REAL WORLD provides crowd-sourced services and solutions to enterprise clients. The company specializes in Physical AI robotics integration for industrial applications, demonstrated through a strategic partnership with Microsoft and featured as a case study at Microsoft's AI Tour Seoul event for redesigning business processes with AI beyond simple productivity gains.
Is REAL WORLD a public or private company?
REAL WORLD is a private company. It is classified as public and is currently operating.
When was REAL WORLD founded?
REAL WORLD was founded in 2022. It employs 11 to 50 people.
Where is REAL WORLD based?
REAL WORLD is headquartered in Tokyo, Japan, in the Asia region.
Who are REAL WORLD's main competitors?
Cognex Corporation is listed as an emerging player. Broad incumbents are FANUC Corporation, ABB Robotics, Yaskawa Electric, Omron Corporation, NVIDIA and Universal Robots. Direct peers are Mujin, SoftBank Robotics and Preferred Networks.
Does REAL WORLD have an API?
No public API is recorded for REAL WORLD.
What industry is REAL WORLD in?
REAL WORLD's product category is AI Integration Services. Its primary akta.pro industry code is HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins), with a secondary code of HDAAAIAA, Industrial & Warehouse Robotics. Its NAICS code is 541512 and its SIC code is 7370.