Vision Star

What Vision Star does

Vision Star (剧星传媒), founded in 2011 and headquartered in Shanghai's Putuo District, is a publicly listed Chinese integrated marketing services group operating under an 'IP+AI' dual-engine strategy. The company organizes its services around five business lines: IP content marketing (drama, variety, sports, short drama, IP licensing), celebrity and KOL marketing, performance marketing, live e-commerce, and international marketing. It serves over 1,400 brand clients across consumer goods categories including beauty, personal care, food & beverage, alcohol, pharma, electronics, and internet platforms, with named clients such as Meituan, Kweichow Moutai, Yunnan Baiyao, Gree, Walmart, Alibaba, DJI, and Tongcheng Travel.

The company's core technology asset is the Galaxy AI Full-Link Workstation 2.0 (星河AI全链路工作台2.0), a proprietary AI collaborative system built around five engine modules (Strategy, Selection, Creation, Targeting, Live Commerce) and deployed on five foundation models from Volcano Engine (Seedance 2.0, Seedream 5.0 Pro, Doubao 2.1 Pro), Alibaba Qwen 3.7, and Tencent Hunyuan Hy3. The platform consumes over 14 billion tokens daily and is complemented by the XingCui GEO system for Generative Engine Optimization. Vision Star holds top-tier core agent qualifications across all major Chinese digital platforms (Douyin e-commerce diamond service provider, ByteDance composite agent, Alimama six-star partner, Bilibili core agent, Xiaohongshu Lingxi certified, Weibo ecosystem partner, Kuaishou core agent) and multiple TikTok for Business licenses (TTCX, TAP, CAP, TSP, TTO).

The business model is professional services revenue: agency commissions, media service fees, project fees, and performance-based fees on ad spend, plus live e-commerce GMV commissions and overseas CPS platform revenue. The company employs 1,800+ people across 12 Chinese cities plus Hong Kong and Singapore subsidiaries, operates a 12,000 sqm professional live streaming base in Guangzhou, and maintains an MCN partnership network spanning 130+ partners with access to 114,000+ star-map influencers and 25,000+ Xiaohongshu influencers. Reported 2025 revenue exceeded 10 billion RMB across all business lines, with international business delivering 600% three-year growth.

Name

Vision Star

Legal name

上海剧星传媒股份有限公司

Website

https://visionstar.cn

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vision Star is a Shanghai-based full-link integrated marketing services group serving 1,400+ brand clients across IP content, celebrity/KOL, performance, live e-commerce, and international marketing, powered by its proprietary Galaxy AI Workstation 2.0 platform.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Integrated marketing services
• Celebrity KOL marketing
• Performance advertising
• Live e-commerce operations
• Brand content marketing

Headquarters

HQ city

Putuo

HQ country

China

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. IP内容营销服务: Provides IP-based marketing services including drama product placement, variety show sponsorship, sports marketing, short drama marketing, IP licensing, GEO marketing, data consulting, and AI creative production. Revenue is earned through service fees, project fees, and media commissions.
2. 明星及达人营销: Star and social influencer marketing services including spokesperson selection, endorsement deals, and KOL placement. Earns commissions from media platforms and service fees from brands.
3. 效果营销: Performance marketing services including e-commerce traffic acquisition and multi-platform information flow advertising. Revenue from agency commissions and performance-based fees on ad spend.
4. 直播电商: Live e-commerce services including brand store streaming, live operations, traffic injection, PGC broadcasting, influencer distribution, and Blue V account operations. Revenue from service fees, commissions on GMV, and studio rental.
5. 国际营销: Overseas marketing covering advertising delivery, influencer marketing, content production, social media marketing, and e-commerce sales. Revenue from service fees, CPS commissions, and media agency commissions. As of 2026, overseas GMV exceeded $10 million USD with daily ad spend exceeding $100,000.

Go-to-market motion2 records

Distribution channels11 records

Marketing channels6 records

Core offering

Vision Star provides full-link integrated marketing services to brand clients, encompassing IP content marketing and brand campaigns, celebrity and KOL/influencer marketing, performance-based advertising, live e-commerce operations, and international marketing. The agency delivers these services through dedicated business centers and supports execution with its proprietary AI platform, the Galaxy AI Full-Link Workstation 2.0, and the Xingcui GEO AI brand marketing offering.

Product overview

Vision Star (剧星传媒) operates as a technology-enabled communication group anchored by its proprietary AI platform, the 星河AI全链路工作台2.0 (Galaxy AI Full-Link Workstation 2.0), which coordinates five interconnected service lines: IP内容营销, 明星及达人营销, 效果营销, 直播电商, and 国际营销. The Galaxy AI platform — powered by five engine modules (星策, 星选, 星创, 星投, 星麦) — serves as the core technology layer across all services, while the 星萃GEO add-on provides specialized AI-era brand cognitive management. The company generated RMB 10 billion+ in revenue in 2025 with 1,800+ employees across 12 cities.

Differentiator

Problem solved

Functional benefit

Brands

• 星萃GEO: 内容型GEO专属厂牌，提供生成式引擎优化服务，帮助品牌在AI大模型中获得信源席位
• 星河AI全链路工作台
• 星河AI全链路工作台2.0

Products and services

• IP Content Marketing Service Service line that develops brand campaigns built around entertainment IPs (variety shows, drama, festival events) and produces platform-native content (short video, mid-form video, live programming) for brand clients across consumer categories.
• Celebrity/KOL Marketing Service Service line that plans, negotiates, and executes celebrity endorsement and KOL/influencer marketing campaigns for brand clients, supported by the agency's entertainment resources and content production capabilities.
• Performance Marketing Service Service line that plans and runs performance-based digital advertising campaigns on short-video and app platforms, with focus on conversion outcomes such as downloads, leads, and sales.
• Live E-commerce Operations Service Service line that operates live-streaming e-commerce for brand clients, including live host management, campaign planning, and live commerce execution on Chinese platforms.
• International Marketing Service Service line providing cross-border and overseas marketing services to Chinese brands through the agency's international marketing division and Hong Kong/S Singapore offices.
• Galaxy AI Full-Link Workstation 2.0 (星河AI全链路工作台2.0) Proprietary AI platform developed by Vision Star that supports the agency's full-link marketing services, providing AI-driven planning, content generation, media placement, and performance analytics internally across the marketing funnel.
• Xingcui GEO (星萃GEO) AI Brand Marketing Service AI-driven brand marketing service developed by Vision Star that applies generative engine optimization principles to distribute brand content across platforms, available to clients as a marketing service offering.

Quantifiable outcome

• 星河AI全链路工作台 daily token consumption exceeded 14 billion, demonstrating enterprise-scale AI deployment
• +6 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature11 records

Partnerships

13 partnerships are on record, tiered core, key and supporting.

• 腾讯云 (Tencent Cloud)coreTechnology or Integration · 6 July 2026剧星传媒 and 腾讯云 officially signed a cooperation agreement to jointly build AI-powered full-link marketing growth. Tencent Cloud provides its AI products including the 腾讯混元大模型 (Hunyuan LLM) as technology support. The partnership focuses on four dimensions: deep business scenario integration, knowledge capability building, AI platform core capability upgrades, and sustainable AI productivity development.
• TikTok for BusinesscoreChannel Partner/ Reseller/ Distributor · 1 July 2026剧星传媒 became a TikTok for Business authorized agent, holding multiple TikTok ecosystem licenses including TTCX (TikTok Official Creative Service Provider), TAP (TikTok Affiliate Marketing Partner), CAP (Creator Agency Partner), TSP (TikTok Shop Provider), and TTO (TikTok One Influencer Service Provider). The partnership enables full-link overseas marketing services covering ad delivery, influencer matching, e-commerce operations, and content production.
• 火山引擎 (Volcano Engine)coreTechnology or Integration · 23 June 2026剧星传媒 signed a cooperation agreement with 火山引擎 to jointly build AI-powered marketing. Volcano Engine provides core foundation models including Seedance 2.0 (video generation), Seedream 5.0 Pro (image creation), Doubao 2.1 Pro, and cloud infrastructure. 剧星传媒's 星河AI全链路工作台 uses Volcano Engine models as its core technology foundation.
• 沙利文 (Frost & Sullivan)keyStrategic or Co-development Partner · 12 May 2026剧星传媒 partnered with Frost & Sullivan for GEO (Generative Engine Optimization) strategic cooperation. Frost & Sullivan provides industry research and market intelligence to support the 星萃GEO service brand launch. This partnership strengthens 剧星传媒's positioning in the AI-era brand marketing space.
• 抖音 (Douyin)coreChannel Partner/ Reseller/ Distributor剧星传媒 holds multiple Douyin platform certifications including 抖音电商钻石服务商, 巨量引擎综合代理商, 巨量千川三星级服务商, 巨量星图卓越代理商, 巨量本地推综合代理商. The company executes brand marketing campaigns and e-commerce operations on the Douyin ecosystem.
• 哔哩哔哩 (Bilibili)keyChannel Partner/ Reseller/ Distributor剧星传媒 is a 哔哩哔哩商业化广告核心代理商 (2026 H2), enabling brand marketing and advertising services on the Bilibili platform.
• 微博 (Weibo)keyChannel Partner/ Reseller/ Distributor剧星传媒 is recognized as 微博生态共建合作伙伴 and holds social marketing agent qualifications, enabling brand marketing, celebrity marketing, and performance advertising on Weibo.
• 小红书 (Xiaohongshu/Red)keyChannel Partner/ Reseller/ Distributor剧星传媒 holds 小红书灵犀认证服务商, 小红书品牌合作先锋, and multiple other Xiaohongshu certifications, providing data-driven marketing and advertising services on the platform.
• 快手 (Kuaishou)keyChannel Partner/ Reseller/ Distributor剧星传媒 holds core agent qualifications on 快手 platform for short video and live e-commerce marketing.
• 阿里妈妈 (Alimama)keyChannel Partner/ Reseller/ Distributor剧星传媒 holds 阿里妈妈全域六星超级营销伙伴 status, providing e-commerce marketing and advertising services on Taobao/Tmall ecosystem.
• 腾讯广告 (Tencent Advertising)keyChannel Partner/ Reseller/ Distributor剧星传媒 holds 腾讯营销品牌&效果核心代理 qualifications, enabling advertising services across Tencent's ecosystem including WeChat, QQ, and other Tencent properties.
• 130+ MCN CompanieskeyChannel Partner/ Reseller/ Distributor剧星传媒 has deep partnerships with 130+ MCN companies, providing access to a massive network of influencers and KOLs across Douyin, Xiaohongshu, WeChat, and Bilibili platforms. In 2025, the company worked with 114,000 巨量星图 influencers and 25,000 小红书蒲公英 influencers.
• Shanghai University School of Journalism and CommunicationsupportingStrategic or Co-development Partner剧星传媒 partnered with Shanghai University for talent cultivation. Company chairman 查道存 serves as adjunct professor and professional master's supervisor at the university. The company is also a member of the 上海国际大学生广告节实习基地联盟.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SiMei Media (思美传媒): SiMei Media is a Chinese marketing services company providing content marketing, brand advertising, and digital marketing services. It serves similar brand clients and competes with Vision Star in the IP content marketing and celebrity endorsement space.
• Leo Group (利欧股份): Leo Group is a major Chinese digital marketing services company with significant scale in performance advertising and digital agency services. Its marketing services business competes directly with Vision Star across multiple platform agent qualifications and enterprise client segments.
• Hylink (华扬联众): Hylink is a leading Chinese digital marketing agency providing integrated digital marketing services, content marketing, and data-driven advertising. It competes directly with Vision Star in the same full-service agency category serving enterprise brand clients across China.
• BlueFocus (蓝色光标): BlueFocus is China's largest marketing services group and direct competitor to Vision Star. It offers similar integrated marketing services including AI-driven content, performance advertising, and overseas marketing, and is publicly listed on the Shenzhen Stock Exchange, providing a comparable scale benchmark.
• Gravity Media (引力传媒): Gravity Media is a Chinese marketing services company offering integrated digital marketing, content marketing, KOL/celebrity marketing, and e-commerce services. It is a direct competitor to Vision Star in the IP content marketing and performance advertising space.
• Yunji Interactive (优矩互动): Yunji Interactive is a Chinese digital marketing services company specializing in performance advertising and short-video content marketing. It is a direct competitor to Vision Star in the Douyin e-commerce and short-drama marketing space.

Broad incumbents

• Dentsu (China Operations): Dentsu is a major global advertising network with significant China presence through Dentsu Creative and other brands. It competes with Vision Star in the broader integrated marketing services space and serves large multinational brand clients in China.
• WPP (China Operations): WPP is the world's largest advertising holding company with substantial China operations through GroupM, Ogilvy, and other networks. It competes with Vision Star in the broader integrated marketing services space for Chinese brand clients, though it offers a wider portfolio beyond the IP+AI focus.
• Publicis Groupe (China Operations): Publicis Groupe is a global advertising holding company with significant China operations through agencies like Publicis, Leo Burnett, and Saatchi. It represents a broader incumbent alternative to Vision Star's full-service integrated marketing approach.
• GroupM (China Operations): GroupM is WPP's media investment group and the world's largest media buying company, with major China operations. It competes with Vision Star's performance marketing and media buying capabilities, particularly through its platform agent relationships and enterprise brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Star