OMAN REFRESHMENT CO LTD SAOG

What OMAN REFRESHMENT CO LTD SAOG does

Oman Refreshment Company SAOG (ORC) is a publicly traded Omani consumer packaged goods manufacturer and distributor, incorporated in 1974 as the exclusive PepsiCo franchisee for the Sultanate of Oman. The company manufactures carbonated soft drinks (Pepsi, Mountain Dew, 7up, Shani, Evervess), bottled water (Aquafina), juices (proprietary TopFruit brand), sports drinks (Gatorade), and iced tea (Lipton), and distributes third-party snack and grocery brands including Frito-Lay (Lay's, Doritos, Cheetos, Sunbites), Quaker, Nestle and Cadbury ice cream, Oreo, Euro Cake, and Lavazza coffee. Operations run across 7 production lines and 10 distribution centers covering all regions of Oman, from Muscat to Salalah and Khasab.

The business model is a hybrid franchise manufacturing + distribution operation: ORC produces most beverages in-house using Cans, PET bottles, non-returnable glass bottles and Tetrapack packaging, while functioning as a contract distributor for PepsiCo-adjacent grocery and snack brands. It sells through a direct distribution network to retailers, with no enterprise/B2B customers disclosed. Industrial technology is centered on state-of-the-art water treatment and FSSC 22000, ISO 22000, and HACCP-certified food safety systems. Revenue is generated through unit sales of branded consumer products; pricing is not publicly disclosed.

Financially, ORC reported FY2024 parent turnover of RO 40.87mn and consolidated group turnover of RO 63.37mn, a 41.2% YoY decline attributed to geopolitical tensions; the parent posted a RO 3.98mn net loss versus a RO 4.48mn profit the prior year, and the consolidated group a RO 2.77mn net loss. The company has also expanded regionally via the 2021 acquisition of Atlas Bottling Corporation SPA in Algeria, extending its PepsiCo franchise model into North Africa.

Name

OMAN REFRESHMENT CO LTD SAOG

Legal name

Oman Refreshment Company SAOG

Website

https://pepsioman.com

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Oman Refreshment Company SAOG is the exclusive PepsiCo franchisee for the Sultanate of Oman, manufacturing and distributing carbonated drinks, juices, water, snacks, ice cream and coffee through 7 production lines and 10 distribution centers, with a regional bottling footprint in Algeria via Atlas Bottling Corporation.

Ownership category

akta.pro rank

Product category

Beverage and Snack Manufacturing

NAICS

Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Carbonated Soft Drink Manufacturing (CSD) (AFAFABAA)

Keywords

• Beverage manufacturing
• Carbonated soft drinks
• Bottled water production
• Snack food manufacturing
• PepsiCo bottling franchise

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

Oman Refreshment Company SAOG manufactures and distributes PepsiCo-licensed carbonated soft drinks, bottled water, juices, sports and iced tea drinks, salty snacks, oats-based products, ice cream, coffee, and sweet snacks. Production runs on seven lines at its Mussanah plant and is delivered across Oman via ten distribution centres, with additional operations through its Algerian subsidiary.

Product overview

Oman Refreshment Company SAOG is a PepsiCo franchisee and beverage/food manufacturing and distribution company established in 1974. The company operates as a diversified consumer packaged goods business with 7 production lines producing beverages in Cans, PET bottles, Non-returnable Glass Bottles, and Tetrapack juices. The product portfolio consists of two main categories: (1) Beverages including carbonated soft drinks (Pepsi, Mountain Dew, 7up, Shani, Evervess), juices (TopFruit Juice), water (Aquafina), sports drinks (Gatorade), and ice tea (Lipton); and (2) Consumer packaged goods including salty snacks (Lays, Doritos, Cheetos, Sunbites from Frito Lays), oat products (Quaker Oats, Cookies, Soups, Pasta from Quaker), sweet snacks (Euro Cake), ice cream (Nestle, Cadbury, Oreo), and coffee (Lavazza). The company distributes throughout Oman via 10 remote distribution centers.

Differentiator

Problem solved

Functional benefit

Brands

• TopFruit Juice: Company's own juice brand launched in 1996
• Aquafina

Products and services

• Pepsi

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• Juventus Academy OmanminorGTM or Marketing Partner · 1 January 2024Gatorade partnered with Juventus Academy Oman in aims of supporting the local sports community.
• QuakercoreChannel Partner/ Reseller/ Distributor · 1 January 2015ORC distributes Quaker Oat products including Oats, Cookies, Soups, Pasta and Base Oats since 2015.
• Frito LayscoreChannel Partner/ Reseller/ Distributor · 1 January 2007ORC serves as distributor of Frito Lays Products including Lays potato chips, Doritos, Cheetos and Sunbites since 2007.
• PepsiCo InternationalflagshipStrategic or Co-development Partner · 1 January 1974Oman Refreshment Company holds exclusive franchise rights for PepsiCo range of beverages for the Sultanate of Oman since 1974. This is the core business relationship that defines ORC's operations.
• NestlecoreChannel Partner/ Reseller/ DistributorORC distributes Nestle ice cream products as part of their product portfolio.
• CadburycoreChannel Partner/ Reseller/ DistributorORC distributes Cadbury ice cream products as part of their product portfolio.
• LavazzaminorChannel Partner/ Reseller/ DistributorORC distributes Lavazza coffee products in Oman.
• Thy YardminorGTM or Marketing PartnerPepsi Oman became the sole partner of Thy Yard, Oman's first food container park.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Regional players

• National Industries Group (NIG): Kuwait-based diversified industrial and consumer holdings group with food and beverage exposure. Comparable as a Gulf-listed CPG holding company with regional consumer brand assets.
• Tanmiah Food Company: Saudi poultry and processed-food producer. Less directly comparable on beverages, but relevant as a GCC-listed food manufacturer with comparable scale and distribution intensity.

Direct peers

• Aujan Industries: Saudi-based beverage manufacturer and former PepsiCo franchisee (now producing Vimto and own brands). Comparable CSD/juice bottling and GCC-wide distribution franchise business model.
• Agthia Group: UAE-listed food and beverage group operating across bottled water, juices, and CSD. Comparable product portfolio breadth and regional Gulf distribution footprint, publicly listed like ORC.
• Coca-Cola Bottlers Oman: Direct competitor in the Omani CSD and bottled water market operating the Coca-Cola system. Closest head-to-head rival competing for the same retail shelves and consumer occasions in Oman.
• Dubai Refreshment Company (DRC): PepsiCo's exclusive bottler in Dubai and the Northern Emirates. Directly comparable as a regional PepsiCo franchise manufacturer/distributor of CSD, water, and juice with similar bottling and distribution economics.

Broad incumbents

• Halwani Bros: Saudi manufacturer of confectionery, processed foods, and beverages. Comparable as a listed MENA CPG manufacturer with multi-category portfolio and regional distribution.
• PepsiCo (as franchisor): Global brand owner and franchisor of the beverages ORC produces. Relevant benchmark for category economics, brand investment cadence, and the strategic value of ORC's exclusive territorial rights.
• Almarai Company: Largest vertically integrated dairy and beverage company in the GCC. Comparable as a major MENA CPG/beverage manufacturer with nationwide distribution, though focused on dairy rather than CSD franchise.
• Savola Group: Saudi food conglomerate with significant beverages, edible oils, and retail operations across MENA. Comparable as a publicly-listed GCC CPG/food platform with diversified distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OmanRefreshment
• LinkedInlinkedin.com/company/oman-refreshment-company-saog-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMAN REFRESHMENT CO LTD SAOG