Smir

What Smir does

Smir AS, founded in 2015 and headquartered in Langevåg, Norway, is an aquaculture technology company that designs, manufactures, and services equipment for the salmon farming industry, with adjacent exposure to halibut and land-based fish farming. The company's product portfolio centers on four technology areas: sea lice prevention and delousing (Hydrolicer and Hydrolicer DS mechanical delousing systems with 230+ delivered lines across 40+ vessels, plus the newly launched UVCuro UVC LED-based preventive water treatment system); water-based feeding (Smirfeeder, which reduces energy consumption by up to 75% versus air-based feeding and enables deep-water feeding); cage systems for deep and closed containment farming (Smir Oceanis submersible cages co-developed with Badinotti Group, and Siphon closed cages); and fish handling equipment (Hydroflow seawater-driven fish pump, Fiskefordeler distributor, Smirfilter drum filters, and oxygen diffusers). Hydrolicer DS additionally integrates Aqualytics' ERO AI computer-vision fish counter for real-time biomass measurement.

The company sells primarily through direct enterprise sales to aquaculture operators, with deals structured as project-based system deliveries including equipment, installation, commissioning, and multi-year service contracts. Revenue streams include one-time equipment/license revenue across the integrated aquaculture system portfolio and recurring professional services revenue through the dedicated service subsidiary Smir SET, which operates a 24/7 service center with deep-water quay at Oksvoll. The Smir Group also encompasses wholly-owned KB-Gruppen (diving and services for deep farming, acquired February 2024) and Ambiente Aqua AS (UV-LED technology, acquired), with Hydro Shipping providing maritime support. Smir is privately held (Org.nr 916496516), employs approximately 75 people across the group, and operates in Norway, Scotland (via Mowi), and Chile (Puerto Varas office). Customer logos include Mowi, Nova Sea, Lingalaks, Andfjord Salmon, Sterling White Halibut, DESS Aquaculture Shipping, Frøy, and Apollon.

Name

Smir

Legal name

Smir AS

Website

https://www.smir.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Smir AS is a Norwegian aquaculture technology company founded in 2015 that designs, manufactures, and services integrated systems for salmon and halibut farmers, covering water-based feeding (Smirfeeder), mechanical and UVC LED delousing (Hydrolicer, UVCuro), submersible and closed cages, and fish handling, supported by a 24/7 service subsidiary.

Ownership category

akta.pro rank

Product category

Aquaculture Equipment

NAICS

Finfish Farming and Fish Hatcheries (112511), Aquaculture (11251)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM)

akta.pro secondary industries

Aquaculture Health, Biosecurity & Veterinary Services (AFAEAAAK), Recirculating Aquaculture Systems (RAS) & Land-Based Farming (AFAEAAAG)

Keywords

• Aquaculture equipment
• Fish farming systems
• Salmon delousing technology
• Aquaculture feeding systems
• Underwater cage infrastructure

Headquarters

HQ city

Botngard

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aquaculture Technology Systems: Smir sells integrated aquaculture systems including delousing (Hydrolicer/Hydrolicer DS), water-based feeding (Smirfeeder), cage systems (Oceanis, Siphon), and fish handling equipment. Revenue is generated through equipment sales, project delivery, installation, and commissioning. Service and support is delivered through subsidiary Smir SET, providing ongoing revenue from maintenance and service contracts.
2. Service and Support (Smir SET): Service, maintenance, installation, training, and technical support offered through dedicated subsidiary Smir SET. Includes 24/7 support availability, on-site and remote troubleshooting, upgrades and customizations. Services center located in Oksvoll with deep-water quay for vessel servicing.
3. UVCuro Preventive System: UVCuro water treatment units sold for preventive sea lice control. Early commercial phase with pilot customers including Hellesund Fiskeoppdrett, with deliveries planned for summer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Smir AS designs, manufactures, and sells specialized equipment and systems for the aquaculture industry, including mechanical delousing systems (Hydrolicer DS), feeding systems (Smirfeeder, Multifeeder), water treatment systems (UVCuro, Hydroflow, Smirfilter), and underwater cage infrastructure (Smir Oceanis). The company also operates a service subsidiary (Smir SET) that delivers professional services to fish farming operations in Norway, Scotland, and Chile.

Product overview

Smir is an aquaculture technology company offering a portfolio of products for sustainable salmon farming. The portfolio centers on four core technology areas: sea lice prevention and delousing (Hydrolicer DS, UVCuro), deep-water and closed cage systems (Smir Oceanis, Siphon), water-based feeding (Smirfeeder with Multifeeder and Undervannsspreder accessories), and fish handling (Hydroflow, Fiskefordeler). Supporting equipment includes Smirfilter (drum filter) and Oksygen Diffusor. The Smir SET subsidiary provides comprehensive service, installation, and after-market support. Key products integrate third-party technology such as the Aqualytics ERO AI Fish Counter (computer vision for biomass counting) in Hydrolicer DS.

Differentiator

Problem solved

Functional benefit

Brands

• Hydrolicer DS: Next generation delousing system developed over 10 years of operational experience, with over 230 delivered lines installed on more than 40 vessels
• Smirfeeder
• UVCuro
• Smir Oceanis
• Siphon
• Hydroflow
• Smirfilter
• Multifeeder
• Undervannsspreder
• Oksygen Diffusor

Products and services

• Hydrolicer DS A proprietary mechanical delousing system that removes sea lice from farmed salmon using water-based flushing technology, providing a chemical-free alternative to traditional delousing methods. Targeted at salmon farming operations and aquaculture service companies.
• Smirfeeder Submersible feeding system designed to deliver feed to farmed fish in a controlled underwater environment, improving feed conversion efficiency for salmon and halibut farmers.
• UVCuro UVC LED-based water treatment system for aquaculture facilities, used to control pathogens and improve water quality in fish farming operations.
• Smir Oceanis Submersible cage infrastructure system designed for offshore aquaculture operations, allowing fish farming in more exposed marine environments.
• Siphon Siphon-based fish handling and transfer equipment used to move live fish between tanks, cages, and processing points in aquaculture operations.
• Hydroflow Water flow management system for aquaculture facilities, providing controlled water circulation and flow management within fish farming enclosures.
• Fiskefordeler Fish distribution system designed to sort and distribute live fish within aquaculture operations, supporting grading and stock management.
• Smirfilter Filtration system used to remove particulates and waste from aquaculture water systems, supporting water quality and biosecurity.
• Oksygen Diffusor Oxygen diffusion system used to inject and distribute oxygen into aquaculture water, supporting fish health and survival in high-density farming environments.
• Multifeeder Multi-point feeding system for aquaculture cages, allowing controlled feed delivery across multiple distribution points within a single farming enclosure.
• Undervannsspreder Underwater feed spreader used to disperse feed within submerged aquaculture environments, supporting controlled feeding at depth.
• Smir SET (Professional Services) Professional service subsidiary delivering operational support, installation, and technical services for aquaculture customers using Smir equipment.

Quantifiable outcome

• Smirfeeder reduces energy consumption by up to 75% compared to air-based feeding, reducing CO2 emissions from feed vessels
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Badinotti GroupcoreStrategic or Co-development Partner · 27 November 2023Smir and Badinotti entered a commercial partnership for delivery of submersible aquaculture cages. Badinotti brings over 20 years of experience in deep farming, delivering submersible solutions in very rough weather areas where wave height can reach 15 meters. The partnership combines Badinotti's cage expertise with Smir's technology (water feeding, automation, operations) for submersible cages, targeting the Norwegian market primarily for keeping fish below the sea lice belt. The first joint delivery was for Nova Sea's Skogsholmen location in PO8.
• NTNU Taskforce LakseluscoreStrategic or Co-development Partner · 1 January 2023Smir collaborated with NTNU researchers through Taskforce Lakselus, an established research program between the university and the aquaculture industry. The collaboration produced documented results showing UVC LED irradiation of sea lice larvae reduces their ability to infect salmon and impairs development to mobile stages. This research provided scientific validation for the UVCuro product. The research project was led by Maja Hatlebakk.
• Ambiente Aqua AScoreTechnology or Integration · 1 January 2021Smir Group acquired Ambiente Aqua AS, an Ørland-based technology company founded in 2021 by Kurt Magne Berge, Roald Rø, and Gunder Andre Johansen. The acquisition transferred all rights to UV-LED technology developed by Ambiente Aqua. This technology forms the basis of the UVCuro product for sea lice prevention. Smir sees UV-LED technology as a significant future opportunity within preventive solutions.
• Andfjord SalmoncoreStrategic or Co-development PartnerAndfjord Salmon is a major customer and development partner for Smir's water feeding technology at their land-based facility on Kvalnes. The partnership has expanded from initial delivery to an ongoing collaboration with expansion of feeding capacity. Andfjord's goal is to build and operate the world's most sustainable aquaculture facility, and Smir's water feeding system is a key part of this. The relationship involves close collaboration on system design and biological results.
• KB-Gruppen (KB)coreStrategic or Co-development PartnerSmir Group acquired KB-Gruppen in Rørvik, Norway's leading provider of diving services for deep farming operations. KB brings over 20 years of experience in diving and service operations along the Norwegian coast. The acquisition strengthens both capacity and flexibility in the fleet, supporting Smir's submersible cage operations (installation, diving services). KB planned to expand from 15 to approximately 40 employees including around 25 new divers.
• Smir SETcoreImplementation/ SI/ Consulting PartnerSmir Group established Smir SET as a dedicated service and aftermarket company to consolidate service and aftermarket services. Smir SET handles installation, assembly, training, maintenance, service, and technical support for Smir systems. It also services vessels and machinery for KB diving and services company, as well as external clients. Headquartered in Bjugn, Trøndelag, operational from October 2024. Led by Managing Director Mats Erik Haugan.
• Hydro Shipping (Smir Group subsidiary)minorImplementation/ SI/ Consulting PartnerHydro Shipping is the shipping company within Smir Group, led by Are Brekk. Located in Rørvik alongside KB-Gruppen, it is part of Smir Group's maritime services capability for aquaculture operations.
• Helland SilosystemerminorChannel Partner/ Reseller/ DistributorSub-supplier on the Andfjord Salmon project, providing feed blowers and day tanks for the complete water feeding installation. Smir served as main contractor.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Akva Group: Publicly listed Norwegian aquaculture technology supplier and the largest in the space, offering feeding systems, fish handling, cage systems, and software to salmon farmers globally. Directly overlaps Smir's feeding, fish handling, and cage product lines with a much larger scale and broader portfolio.
• ScaleAQ: Norwegian aquaculture equipment supplier (formerly Steinsvik) serving salmon farmers with feeding systems, sensors, cages, and software. Competes head-to-head with Smir on water-based feeding and sensor-integrated farm operations.
• Stingray Marine Solutions: Norwegian technology company developing camera-and-laser-based sea lice removal systems for salmon cages. Directly competes with Smir's Hydrolicer in the mechanical/optical delousing category with an alternative technological approach.
• Badinotti Group: Italian-headquartered supplier of fish farm nets, submersible cages, and морских aquaculture infrastructure with 20+ years of deep-farming experience. Co-develops Smir Oceanis and is both a partner and a competitor in submersible cage systems.

Emerging players

• Optimar: Icelandic-headquartered supplier of fish processing, handling, and value-add equipment. Competes with Smir's fish handling portfolio (Hydroflow, Fish Distributor) and serves many of the same salmon industry customers.
• Cflow: Norwegian automation and fish handling equipment manufacturer serving aquaculture and maritime customers. Competes in parts of Smir's fish handling value chain and is also a former employer of Smir's COO, indicating overlapping technical DNA.
• Aqualytics: Norwegian aquaculture AI company providing computer vision solutions for fish counting and biomass estimation, integrated into Smir's Hydrolicer DS. A partner that is also an emerging competitor in AI-driven fish welfare analytics.

Regional players

• Mainstream Aquaculture: Aquaculture operator focused on land-based salmon farming outside Norway. Represents the type of land-based customer that Smir serves via its Smirfeeder and fish handling offerings, illustrating peer-customer overlap in the supply chain.

Broad incumbents

• Mowi: World's largest Atlantic salmon farmer and a current Smir customer (Mowi Scotland). As a downstream incumbent, it represents both a key customer and a benchmark for the operational scale and capex capacity that shapes Smir's addressable market.
• SalMar: One of the world's largest salmon farmers and an industry leader in offshore and submersible farming (Ocean Farm 1). Represents both a potential customer for Smir's submersible cage systems and a benchmark for the deep-farming capex cycle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smirfishwelfare
• LinkedInlinkedin.com/company/hydrolicer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smir