Minusio Sports Center

What Minusio Sports Center does

Centro Sportivo Minusio SA (CSM) is a privately held, family-managed fitness and wellness center operating from a single facility at Via San Gottardo 51 in Minusio, near Locarno, in the Italian-speaking Canton of Ticino, Switzerland. Founded in the early 1970s (with the firmographics record citing 1973 and the company timeline citing 1970) and registered as a Swiss Società Anonima with CHF 100,000 of share capital, CSM has served the Locarnese community for over 50 years and reports more than 2,400 cumulative clients, a 4.9/5 Google rating across 88 reviews, and a headcount of 11–50. The center is operated under sole administrator Gigliola Bussachetti and combines gym floors, group exercise studios, an EMS training zone, sauna and Turkish bath, aesthetic and physiotherapy treatment rooms, and a babysitting area.

Name

Minusio Sports Center

Legal name

CSM Centro Sportivo Minusio SA

Website

https://csm-minusio.ch

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro Sportivo Minusio SA is a family-managed fitness and wellness center in Minusio, near Locarno, Switzerland, offering gym access, group courses, EMS training, aesthetics, physiotherapy, massage, and free babysitting to more than 2,400 members across the Locarnese region.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Center

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Fitness center services
• Group fitness classes
• EMS electrostimulation training
• Wellness and spa services
• Personal training

Headquarters

HQ city

Minusio

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Fitness and Wellness Subscriptions: Recurring subscription revenue from annual, semi-annual, quarterly, and monthly OPEN full fitness memberships. Memberships include access to gym, group courses, sauna, babysitting, and PT sessions. Also includes group-course-only subscriptions with varying entry counts (11, 20, 40 entries) and GRIT-specific packages.
2. EMS Training Packages: Revenue from EMS (electrostimolazione) training sessions using Miha Bodytec equipment. Packages are defined after an initial consultation and trial session, priced at approximately CHF 497 for a 3-month / 10-session course.
3. Aesthetic and Wellness Services: Revenue from aesthetic treatments (facials, manicure, pedicure, waxing including SKIN'S low-temperature method, body scrubs, anti-cellulite wraps), massage services, and physiotherapy services provided within the center. Services are provided by Enza Marlavicino (aesthetician) and external physiotherapists.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Centro Sportivo Minusio (CSM) is a multi-service fitness and wellness center in Minusio, near Locarno, Switzerland. It sells recurring fitness subscriptions (OPEN Full Fitness) that bundle unlimited gym access, group courses (Les Mills BODYPUMP, GRIT, CORE, Pilates, Yoga, Zumba), sauna and Turkish bath, and included personal training sessions. It also sells separate EMS electrostimulation training packages, group-course entry packs, aesthetic treatments, massage, physiotherapy, and free babysitting, all delivered on-site at a single facility.

Product overview

Centro Sportivo Minusio is a multi-service fitness and wellness center offering a comprehensive suite of health and fitness services. The core offering is the OPEN Full Fitness subscription, which bundles gym access (weight room and cardio), group fitness classes (Les Mills programs, Pilates, Yoga, Zumba, and more), personal training sessions, and wellness facilities (sauna and Turkish bath). Additional services include EMS (Electrical Muscle Stimulation) training using Miha Bodytec equipment, physiotherapy, massage, aesthetic treatments, and free babysitting. The center operates on an open-access model with partner network access to 300+ fitness centers across Switzerland via FitWorx.

Differentiator

Problem solved

Functional benefit

Products and services

• OPEN Full Fitness Subscription

Quantifiable outcome

• 4.9/5.0 Google rating from 88 reviews — very high customer satisfaction
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• FitWorxcoreChannel Partner/ Reseller/ DistributorFitWorx is a Swiss fitness center network partnership. Members with OPEN full fitness subscriptions receive access to 300+ certified fitness centers across Switzerland through the FitWorx network at no additional cost, addressing the limitation of the center's single-location footprint and providing value for members who travel within Switzerland.
• TechnogymcoreTechnology or IntegrationTechnogym is a leading global fitness equipment manufacturer. The Centro Sportivo Minusio uses Technogym equipment in its gym and cardio zones, providing members with premium, modern fitness equipment.
• Les Mills InternationalcoreTechnology or IntegrationLes Mills is a global provider of group fitness programming and certifications. CSM offers Les Mills courses including BODYPUMP, GRIT (Strength, Athletic, Cardio), and CORE, taught by certified instructors using Les Mills programming and music licenses.
• Miha BodyteccoreTechnology or IntegrationMiha Bodytec is the EMS (electrical muscle stimulation) equipment and methodology used at CSM. It is one of the most widely used whole-body EMS systems in Switzerland and Ticino. Sessions are conducted using Miha Bodytec suits and equipment under the guidance of trained instructors.
• Swiss Supplementary Health Insurers (Helsana, CSS, Swica, Sanitas, Visana, Groupe Mutuel, KPT, Atupri, Concordia and others)coreOthersThe center is certified Fitness-Guide, which enables members with appropriate supplementary health insurance (complementari) to receive partial reimbursement of their subscription costs. Various Swiss health insurers including Helsana, CSS, Swica, Sanitas, Visana, Groupe Mutuel, KPT, Atupri, and Concordia offer contributions for preventive physical activity at certified centers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Activ Fitness: Swiss mid-market fitness chain offering memberships, group classes, and personal training with multiple locations; competes for the same regional and price-sensitive customers as CSM.
• Kieser Training: Swiss strength-focused fitness chain emphasizing medically informed training on proprietary equipment; overlaps with CSM on personal training and EMS-adjacent concepts, with Health-Guide recognition in some locations.
• Basefit: Budget Swiss fitness chain offering low-cost monthly memberships with group classes; competes with CSM for price-sensitive members in the same Swiss market.
• Mrs. Sporty: European women-focused fitness franchise with Swiss locations; comparable to CSM in targeting female wellness members and offering EMS- and weight-management style programs.
• Update Fitness: Swiss fitness chain with multiple clubs offering group courses, personal training, and wellness amenities; provides another mid-market benchmark for CSM's subscription model and pricing.
• Holmes Place Switzerland: Premium international health club operator with Swiss clubs offering full-service fitness, spa, group courses, and personal training; comparable to the premium, all-in-one positioning of CSM's OPEN subscription.
• Migros Fitnesspark: Largest Swiss fitness chain with multiple locations across German- and French-speaking Switzerland; comparable to CSM as a broad-line, membership-driven fitness center with group courses, wellness amenities, and personal training, though it does not yet have a strong presence in Ticino.

Direct peers

• Miha Bodytec EMS Studios: Network of EMS-only studios using Miha Bodytec equipment in Switzerland and beyond; directly comparable to CSM's EMS offering and competes for the same time-constrained, EMS-curious customer segment.

Regional players

• PureGym Switzerland: International low-cost gym chain with Swiss locations (primarily German-speaking); geographic competitor offering unbundled value pricing that pressures full-service centers like CSM.
• Fisioterapia / Physiotherapy Locarno Centers: Independent Ticino physiotherapy practices that compete with CSM's on-site physiotherapy add-on service for rehabilitation and post-injury recovery customers in the Locarnese catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/csm.minusio
• Instagraminstagram.com/centrosportivominusio
• LinkedInlinkedin.com/company/csm-centro-sportivo-minusio-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minusio Sports Center