KAAP AGRI LTD
KAL Group Ltd is a JSE-listed multi-format retailer operating across Southern Africa through Agrimark, Expressmark, FarmSave, PEG Retail Operations, and Agrimark Namibia, serving agricultural consumers, general retail shoppers, and fuel customers via physical stores, e-commerce, and a mobile app.
- Company typePublic
- Founded1900
- HeadquartersCape Town, South Africa
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What KAAP AGRI LTD does
KAL Group Ltd is a JSE-listed (ticker: KAL) multi-format retail group headquartered in Paarl, South Africa, operating across Southern Africa with a focus on agri-lifestyle, fuel, and general/convenience retail. The company serves three primary customer segments — agricultural consumers, general retail consumers, and fuel customers — through a portfolio of banners including Agrimark, PEG Retail Operations, Expressmark, FarmSave, and Agrimark Namibia. The group traces its heritage to 1900 and rebranded from Kaap Agri to KAL Group in 2026 to reflect its evolution into a broader lifestyle retailer. Its distribution model spans physical retail stores, an e-commerce platform at agrimark.co.za, and the Agrimark mobile application available on iOS and Android, with the Agrimark App and Account Portal updated in May 2026 to support real-time updates and mobile shopping.
The group's revenue is generated through unit-pricing, pay-as-you-go retail transactions across agri-inputs (tools, equipment, gardening, grain handling services, pet accessories), general merchandise and convenience goods, and fuel operations. For HY 2026 (six months ended 31 March 2026), KAL Group reported revenue of R11.36 billion, gross profit of R1.81 billion (+8.8%), recurring headline EPS of 453.25 cents (+15.1%), and an interim dividend of 70 cents per share (+25%), with debt-to-equity at 32.9% — a 15-year low. Recent strategic actions include the launch of the Agrimark Mechanisation division (KwaZulu-Natal), a new Agrimark store at Garden Walk Mall, a fuel offering rebrand, and a new CEO appointment in February 2026. The company is JSE-listed with distributed public ownership and operates within a horizontal segmentation strategy targeting both individual consumers and agricultural sector customers.
KAAP AGRI LTD firmographics
Firmographics- Name
- KAAP AGRI LTD
- Legal name
- KAL Group Ltd
- Website
- https://kaapagri.co.za
- Company type
- Public
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- KAL Group Ltd is a JSE-listed multi-format retailer operating across Southern Africa through Agrimark, Expressmark, FarmSave, PEG Retail Operations, and Agrimark Namibia, serving agricultural consumers, general retail shoppers, and fuel customers via physical stores, e-commerce, and a mobile app.
- Ownership category
- akta.pro rank
KAAP AGRI LTD industry classification
Industry- Product category
- Agricultural Retail
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Misc General Merchandise Stores (5399), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)
Keywords
Where KAAP AGRI LTD is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
KAAP AGRI LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- General and Convenience Retail: Multi-format retail operations offering general merchandise, convenience goods, and agri-lifestyle products through physical stores and e-commerce channels.
- Agri-Inputs: Agricultural inputs including tools, equipment, gardening supplies, grain handling services, and pet accessories sold through Agrimark outlets.
- Fuel Operations: Fuel retail operations rebranded to strengthen market position, serving consumers across Southern Africa.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for general consumers |
Distribution channels6 records
Marketing channels6 records
KAAP AGRI LTD product offering
Product offeringCore offering
KAL Group operates a multi-format agri-lifestyle retail platform across Southern Africa, selling agri-inputs (tools, equipment, gardening supplies, grain handling services, pet accessories), fuel, and general/convenience retail goods through physical stores (Agrimark, Expressmark, FarmSave, PEG Retail Operations, Agrimark Namibia), an e-commerce platform (agrimark.co.za), and the Agrimark mobile application. The group also offers mechanisation services through its Agrimark Mechanisation division.
Product overview
KAL Group operates a multi-brand retail platform providing agri-inputs, fuel, and general/convenience retail to consumers across Southern Africa. The core product is Agrimark (physical stores, online store, and mobile app), supplemented by specialized divisions including PEG Retail Operations, Expressmark, FarmSave, and Agrimark Namibia. The portfolio also includes mechanization services, fuel offerings, KAL Academy training programs, and Marktoe! Magazine. The company is JSE-listed and positions itself as a leading agri-lifestyle retailer.
Differentiator
Problem solved
Functional benefit
Products and services
- Agrimark Retail
- Agrimark Online Store
- Agrimark Mobile App
- Expressmark
- FarmSave
- PEG Retail Operations
- Agrimark Namibia
- Agrimark Mechanisation
- Fuel Offering
Quantifiable outcome
- Revenue of R11.36 billion with strong cash generation
- +4 more outcomes
Companies that use KAAP AGRI LTD
Customer profileSegments3 records
Ideal customer profiles3 records
KAAP AGRI LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
KAAP AGRI LTD partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
KAAP AGRI LTD competitors and assessment
Company assessmentDirect peers
- Senwes: South African agricultural services and retail company providing grain handling, agri-inputs, financing, and retail to farmers. Directly comparable to KAL Group's agri-inputs, grain handling, and farm-focused retail operations.
- Suidwes: South African agricultural company providing retail, fuel, and agri-inputs to farmers and rural communities. Comparable to KAL Group's multi-format retail and fuel retail strategy.
- AFGRI Group Holdings: Leading South African agricultural services company providing grain management, agri-inputs, equipment, and retail. Directly competes with KAL Group in the agri-inputs and farm services categories.
- GWK (Griqualand West Koöperasie): South African agricultural cooperative offering grain handling, agri-inputs, retail, and mechanisation services. Comparable to KAL Group's FarmSave and Agrimark Mechanisation divisions.
- BKB (Boere Korporatief Beperk): South African agricultural company offering livestock, wool, grain, and agri-input retail. Comparable to KAL Group's farm-focused retail and pet/livestock-related offerings.
- NWK (North West Koöperasie): South African agricultural company offering grain storage, agri-inputs, retail, and mechanisation services. Highly comparable to KAL Group's multi-format agri-retail and mechanisation strategy.
Broad incumbents
- Cashbuild: JSE-listed South African retailer of building materials, hardware, and DIY products. Comparable to KAL Group's tool, equipment, and DIY offerings, though Cashbuild focuses more narrowly on building materials.
- Pick n Pay: Major South African grocery and general merchandise retailer. Competes with KAL Group in convenience retail and general merchandise, with significant overlap in consumer segments.
- Shoprite Holdings: Largest South African food retailer. Competes with KAL Group's Expressmark convenience banner and overlaps in general merchandise categories, though Shoprite operates at far larger scale.
- SPAR Group: JSE-listed distributor and retailer operating SPAR, Build it, and pharmacy banners in Southern Africa. Comparable to KAL Group's multi-banner retail strategy and competes in convenience and general merchandise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KAAP AGRI LTD social profiles
Digital presenceKAAP AGRI LTD compliance and trust
Trust signalCompliance2 records
KAAP AGRI LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
KAAP AGRI LTD leadership team
Management profileNumber of profiles
Profiles1 record
KAAP AGRI LTD subsidiaries and ownership
Company hierarchySubsidiaries5 records
KAAP AGRI LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KAAP AGRI LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KAAP AGRI LTD
What does KAAP AGRI LTD do?
KAL Group operates a multi-format agri-lifestyle retail platform across Southern Africa, selling agri-inputs (tools, equipment, gardening supplies, grain handling services, pet accessories), fuel, and general/convenience retail goods through physical stores (Agrimark, Expressmark, FarmSave, PEG Retail Operations, Agrimark Namibia), an e-commerce platform (agrimark.co.za), and the Agrimark mobile application. The group also offers mechanisation services through its Agrimark Mechanisation division.
Is KAAP AGRI LTD a public or private company?
KAAP AGRI LTD is a public company. It is classified as public and is currently operating.
When was KAAP AGRI LTD founded?
KAAP AGRI LTD was founded in 1900. It employs 5,001 to 10,000 people.
Where is KAAP AGRI LTD based?
KAAP AGRI LTD is headquartered in Cape Town, South Africa, in the Africa region.
How does KAAP AGRI LTD make money?
Three revenue lines are on record. General and Convenience Retail is the primary driver. The others are agri-Inputs and fuel Operations.
Who are KAAP AGRI LTD's main competitors?
Direct peers on record are Senwes, Suidwes, AFGRI Group Holdings, GWK (Griqualand West Koöperasie), BKB (Boere Korporatief Beperk) and NWK (North West Koöperasie). Broad incumbents are Cashbuild, Pick n Pay, Shoprite Holdings and SPAR Group.
Does KAAP AGRI LTD have an API?
No public API is recorded for KAAP AGRI LTD.
What industry is KAAP AGRI LTD in?
KAAP AGRI LTD's product category is Agricultural Retail. Its primary akta.pro industry code is AFABAJAM, Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair). Its NAICS code is 4442 and its SIC code is 3524.