Scandinavian Sport Management HB

What Scandinavian Sport Management HB does

Scandinavian Sport Management AB is a privately held Swedish sports management firm (Swedish Companies Registration Office, Org. number 559238-6600; approved for F-skatt) that provides athlete representation and career development services exclusively to ice hockey players. Its target clientele spans senior women (Dam), junior women (Damjunior), senior men (Herr), and junior men (Herrjunior) athletes in Scandinavia, with the website indicating the firm also supports players seeking collegiate hockey careers in the United States and Canada. The firm operates under the trade name SSM and maintains an adjacent sub-brand called SICO (sico.nu).

The service offering is organized into four core lines: contract negotiation (Kontrakt förhandling), social media management (Hantera sociala medier), college career planning for USA/Canada pathways (Planera karriär), and mental coaching (Mental coaching/träning). The portfolio is structured around a full athlete-lifecycle proposition — from junior development and overseas collegiate placement through to senior-level contract negotiation and personal brand management — rather than a single transaction-based service. The tech surface is minimal: a Squarespace-hosted marketing site, no mobile app, no public API or SDK, and no disclosed integrations or proprietary platform.

The business model is a professional services / agency model: revenue is generated through representation fees and service retainers paid by athletes, with no publicly disclosed pricing, contract terms, or fee schedule. No pricing information, customer counts, headcount, or revenue figures are publicly disclosed. The firm has no identified parent company, no institutional investors, no announced funding, no documented partnerships or alliance agreements, and no awards, patents, or regulatory actions in the source data. Operating geography is described as Scandinavia (Sweden), and the firm is registered as active.

Name

Scandinavian Sport Management HB

Legal name

Scandinavian Sport Management AB

Website

https://scandinaviansportmanagement.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Scandinavian Sport Management AB is a privately held Swedish sports management firm that provides contract negotiation, social media management, college career planning (USA/Canada), and mental coaching services exclusively to Scandinavian ice hockey athletes across senior and junior men's and women's categories.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industry

Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF)

Keywords

• Athlete management services
• Sports contract negotiation
• Ice hockey representation
• Collegiate career planning
• Athlete mental coaching

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Marketing channels1 record

Core offering

Scandinavian Sport Management AB is a Swedish sports management agency that represents ice hockey players by providing contract negotiation, social media management, college career planning for USA/Canada pathways, and mental coaching services. Offerings are directed at women, junior women, men, and junior men players seeking to advance their hockey careers, build personal brands, and access collegiate opportunities in North America.

Product overview

Scandinavian Sport Management AB operates as a sports management services company offering a unified suite of professional services for athletes. The portfolio consists of four core service offerings: Contract Negotiation (Kontrakt förhandling), Social Media Management (Hantera sociala medier), College Career Planning (Planera karriär) for USA/Canada pathways, and Mental Coaching (Mental coaching/träning). Services are provided for Dam (women), Damjunior (women junior), Herr (men), and Herrjunior (men junior) players. The company also maintains a sub-brand called SICO (accessible at sico.nu). The company is registered with the Swedish Companies Registration Office (Org: 559238-6600) and is approved for F-skatt.

Differentiator

Problem solved

Functional benefit

Brands

• SICO: A separate brand operated by Scandinavian Sport Management AB, accessible at sico.nu.

Products and services

• Contract Negotiation (Kontrakt förhandling) Professional contract negotiation services for ice hockey athletes (women, women junior, men, and men junior) seeking to advance their sports careers through structured deal-making support.
• Social Media Management (Hantera sociala medier) Management and optimization of athletes' social media presence to build their personal brand and public image, provided as a service to client hockey players.
• College Career Planning (Planera karriär) Guidance and planning services for athletes pursuing collegiate hockey careers in the USA or Canada, including recruitment navigation and academic preparation.
• Mental Coaching (Mental coaching/träning) Mental training and coaching services designed to help athletes develop psychological skills, resilience, and a performance mindset to support their hockey careers.
• SICO A related brand/initiative operated by Scandinavian Sport Management AB with its own dedicated website at sico.nu.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Roc Nation Sports: Athlete representation division of Roc Nation representing athletes across multiple major sports. Comparable as a multi-service athlete representation business but with markedly larger resources and broader cross-category (music, marketing) leverage.
• Wasserman Group: Major global sports marketing and athlete representation group with a long-standing hockey division. Comparable to Scandinavian Sport Management because it represents ice hockey players alongside broader athlete management work, but at materially greater scale and global reach.
• Octagon: Global sports marketing and athlete representation firm with hockey clients. Comparable due to overlap in athlete representation services across contract negotiation and career management, but operates across many sports and geographies.
• CAA Sports: Athlete representation arm of Creative Artists Agency, representing numerous NHL and international hockey players. Comparable in that the core offering is athlete representation and contract negotiation; differs as a broad incumbent with global infrastructure and cross-category endorsement capabilities.
• Excel Sports Management: Multi-sport athlete representation firm offering contract negotiation and career management. Comparable to SSM in the contract-negotiation and athlete management services it bundles, but serves a broader sport portfolio (golf, soccer, etc.).

Direct peers

• International Sports Management (ISM): Hockey-focused player representation agency representing NHL players. Directly comparable to Scandinavian Sport Management because both specialize exclusively in hockey player representation and contract negotiation, although ISM is significantly larger and North American-headquartered.
• Newport Sports Management: Hockey-specialist athlete representation agency. Directly comparable as a hockey-only player agency offering contract negotiation and career advisory, with similar sport-vertical focus to Scandinavian Sport Management.
• Acoru Sports: European athlete representation agency with a hockey-focused offering. Directly comparable in that it serves European hockey players with representation and contract negotiation services, making it among the closest sport-vertical and geography peers to Scandinavian Sport Management.

Emerging players

• Players Global Management: Emerging hockey-focused player agency providing representation and career development services. Comparable to SSM as a smaller, hockey-focused representation firm offering contract negotiation and career planning, though operating from a North American base.

Regional players

• SHERPA Sports Management: Hockey player representation and family advisory firm. Comparable to SSM in servicing hockey families and offering college pathway advisory, though focused primarily on North American collegiate pathways and family advisory rather than the full Nordic athlete stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/scandinavian-sport-management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scandinavian Sport Management HB