Rockabill Seafood

What Rockabill Seafood does

Rockabill Seafood Ltd is an Irish family-run seafood company headquartered in Balbriggan, Co. Dublin, with operations spanning three generations and more than 30 years of exporting experience. The company operates as a vertically integrated B2B wholesale seafood supplier, distributing live, fresh, and frozen seafood to global customers across Europe, Asia, and North America. Its customer base spans international seafood importers and distributors, supermarket retailers, and foodservice operators.

Name

Rockabill Seafood

Legal name

Rockabill Seafood Ltd

Website

https://rockabill.ie

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Irish family-run seafood wholesaler based in Balbriggan, Co. Dublin, supplying live, fresh, and frozen seafood to global B2B customers via 14 owned trawlers and BRC-accredited processing plants across Ireland and Northern Ireland.

Ownership category

akta.pro rank

Product category

Seafood Processing and Distribution

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446), Shellfish Fishing (114112)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC)

akta.pro secondary industries

Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF), Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)

Keywords

• Seafood processing
• Frozen seafood
• Shellfish exports
• Fish wholesale
• Frozen at sea

Headquarters

HQ city

Balbriggan

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seafood Product Sales: Rockabill Seafood generates revenue through the sale of live, fresh, and frozen seafood products including langoustines, razor clams, monkfish, crabs, lobsters, and various white fish species. They sell directly to global customers and through their own 'Taste of the Sea' brand or as private label/own brand products for retailers. The company exports across the world for over 30 years.
2. Added Value Packaged Products: The company invests in research, development and innovation to add value to products. They offer breaded goujons, ready-to-cook solutions, and skin/MAP/vac pack options to retailers. Revenue comes from processed, packaged seafood products sold under their own brand or retailer private labels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Rockabill Seafood is a vertically integrated seafood processor and exporter that operates its own fleet of 14 modern trawlers, refrigerated trucks, and BRC-accredited processing plants in Ireland and the UK. The company produces live, fresh, and frozen seafood products—including langoustines, razor clams, monkfish, crabs, lobsters, and whitefish—under its own 'Taste of the Sea' brand, as private label products for retailers, and as value-added packs. It has been exporting globally for over 30 years.

Product overview

Rockabill Seafood is a family-run company with over 30 years of experience operating its own fleet of 14 trawlers, refrigerated trucks, and BRC-accredited processing plants in Ireland and the UK. The company offers four interconnected product lines: (1) Live & Fresh Seafood featuring live products like razor clams, lobsters, crabs, and daily fresh landings; (2) Land Frozen Seafood processed at their Balbriggan facility; (3) Frozen at Sea Seafood frozen aboard vessels within 20 minutes of catch; and (4) Added Value Packs including breaded products and ready-to-cook solutions under the 'Taste of the Sea' brand and private label options. Their product portfolio spans shellfish, whitefish, and prepared seafood products distributed globally.

Differentiator

Problem solved

Functional benefit

Brands

• Taste of the Sea: Own brand for packaged seafood products including skin packs, MAP, and vac pack solutions. Available in fresh and frozen formats.

Products and services

• Live & Fresh Seafood

Quantifiable outcome

• Frozen at Sea Langoustines recognized as the 'Best of the Best' around the World
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Bord Iascaigh Mhara (BIM)coreStrategic or Co-development Partner · 1 January 2014Rockabill participates in the Capital Seafood Investment Scheme supported by BIM and the European Maritime & Fisheries Fund. The scheme aims to encourage innovation, enhance scale and competitiveness in the industry, and provide capital investment in new technologies. The company has participated in multiple phases of this scheme (2018, 2019, 2020).
• Bord Bia Origin GreencoreStrategic or Co-development PartnerRockabill has joined the Bord Bia Origin Green plan as an Irish Leader in sustainable products, beneficial for customers, consumers, community and the environment. This program covers sustainable harvesting, processing, and logistical operations.
• Responsible Irish FishcoreStrategic or Co-development PartnerScheme covering producers' operations under three areas: Quality (top class handling and storage), Provenance (fully traceable products), and Responsibility (marine environment protection). All Rockabill vessels are members of this scheme.
• Sea Fish Protection AuthoritycoreImplementation/ SI/ Consulting PartnerGovernment authority that approves HACCP systems implemented on Rockabill's freezer trawlers, covering on-board handling and hygiene practices.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Thai Union Group: Global seafood conglomerate with brands like Chicken of the Sea and John West, operating across canned, frozen and value-added seafood. A broad incumbent with overlapping B2B and retail capabilities but at vastly larger scale than Rockabill.
• Lerøy Seafood Group: Norwegian integrated seafood group spanning wild catch, aquaculture and value-added processing. Comparable as a Northern European seafood player with similar cold-chain, traceability and B2B distribution capabilities.
• Saupiquet: French canned and prepared seafood brand (part of Bolton Group) operating across European retail. Comparable as a branded, value-added seafood supplier with private-label offerings for major retailers, overlapping with Rockabill's retail/channel strategy.
• Pescanova: Spanish seafood company with own fishing fleet, processing and global distribution of frozen and prepared seafood. Comparable as an integrated wild-catch seafood processor selling value-added and frozen seafood products internationally.
• Mowi ASA: Largest global salmon producer and major seafood processor with extensive value-added operations. Overlaps with Rockabill as a vertically integrated seafood company supplying international retailers, but focused on farmed salmon rather than wild shellfish.
• Maruha Nichiro: Japan-headquartered global seafood company spanning wild-catch, aquaculture and processed seafood. Comparable as a diversified seafood incumbent with frozen and value-added categories competing for similar international retail and foodservice customers.

Direct peers

• Young's Seafood: UK-based frozen and value-added seafood processor supplying UK retailers and foodservice. Comparable as a British Isles neighbor producing frozen, breaded and ready-to-cook seafood products for the same European retail and foodservice customers.
• High Liner Foods: North American seafood processor and frozen/valued-added seafood supplier selling under own brands and private label to retailers and foodservice. Mirrors Rockabill's B2B focus, private-label flexibility and value-added seafood positioning.
• Clearwater Seafoods: Canadian shellfish-led seafood processor and global exporter specializing in clams, scallops, lobster and crab. Closely comparable to Rockabill in being a vertically integrated, premium shellfish supplier to international B2B customers.

Regional players

• Killybegs Seafoods: Irish seafood processor based in Killybegs, Co. Donegal, handling whitefish and shellfish for export. A direct regional peer sharing Irish sourcing, European retail customers and a similar wild-caught, frozen/value-added product mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/rockabill-seafood-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockabill Seafood