What Shopper360 Sdn Bhd does

Shopper360 Sdn Bhd is a publicly listed (SGX: 1F0) shopper marketing services provider headquartered in Petaling Jaya, Malaysia, with operations across Malaysia, Singapore, and Myanmar. The company delivers integrated in-store marketing services to multinational and local consumer goods brands and large retail chains, covering merchandising, field force management, promoter deployment, point-of-sale materials (POSM) production, in-store advertising, events management, retail consulting, and payroll/recruitment for retail workforce. Its service portfolio is organized across seven sub-brands: Retail Galaxy+ (in-store advertising and digital screens), Shopper+ Malaysia, Jump Retail (field force management), Tristar Synergy (promoters and roadshows), Gazelle Activation (digital and AR activation), Retail Galaxy (mobile direct sales), and BoostOrder (retail technology).

The company operates a network spanning over 2,840 retail outlets across hypermarkets, convenience stores, pharmacy chains, and petrol marts, including partnerships with Giant, Cold Storage, NTUC FairPrice, and Aeon. Enterprise clients include Nestlé, Colgate-Palmolive, F&N Beverage, Fonterra, Samsung, and Huawei. Shopper360 also runs the annual Retail Innovation Showcase (RIS), a multi-country trade platform for demonstrating emerging POSM, gamification, and augmented reality activation technologies. The controlling shareholder is KPF (Kumpulan Felda Perkasa), an investment co-operative, with founder-family involvement through Chew Sue Ann as Executive Chairman and Group Managing Director.

The business model is professional services-led: revenue is generated through project-based contracts and retainers for customized field force deployments, in-store media, and activation campaigns, with no public pricing tiers disclosed. The GTM motion is enterprise field sales, supported by dedicated account teams and an event-driven demand generation layer via RIS. Underlying technology consists of proprietary retail management and POSM platforms (Jump Retail, Retail Galaxy+, BoostOrder) layered on top of a fundamentally labor-intensive field force operation. Pricing is quote-based and varies by scope, geography, and volume.

Name

Shopper360 Sdn Bhd

Legal name

Shopper360 Sdn Bhd

Website

https://shopper360.com.my

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shopper360 is a publicly listed Malaysian shopper marketing services provider operating across Malaysia, Singapore, and Myanmar, delivering integrated in-store advertising, field force management, POSM production, and digital activation services to multinational FMCG, electronics, and retail chain clients across 2,840+ outlets.

Ownership category

akta.pro rank

Product category

Shopper Marketing Services

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industries

Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD), Shopper Marketing Strategy & Planning (MPAAAJAA), Market, Shopper & Category Insights / Research Services (CRAOAOAI), Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

Keywords

• Shopper marketing services
• In-store advertising
• Field force management
• Retail merchandising services
• POSM production

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Shopper Marketing Services: Comprehensive in-store advertising, POSM production, field force management, and retail activation services delivered to consumer goods brands and retailers. Revenue is generated through project-based contracts and retainer arrangements, with services spanning merchandising, promoters, sampling, and in-store advertising.
2. Digital Marketing & Contest Management: Digital marketing services including online contests, digital campaigns, and virtual activation events. Delivered through the Gazelle Activation and ShopperPlus business units.
3. Payroll & Recruitment Services: Payroll management and recruitment services for retail and promotional workforce, provided through Tristar Synergy and Jump Retail.
4. Retail Consulting, Price Check & Mystery Shopping: Retail intelligence services including market intelligence, price monitoring, and mystery shopping programs.
5. In-Store Music Provider: Background music and ambient sound services for retail environments.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Shopper360 is an integrated shopper marketing services provider that connects brands with consumers at the point of purchase. It delivers in-store advertising and POSM production, field force management and merchandising, promoter and roadshow deployment, digital and AR activation, retail consulting and mystery shopping, and events management through dedicated subsidiaries (Retail Galaxy+, Jump Retail, Tristar Synergy, Gazelle Activation, ShopperPlus, BoostOrder). Services are delivered directly into retail partner outlets across Malaysia, Singapore, and Myanmar for FMCG, consumer electronics, and retail chain clients.

Product overview

Shopper360 is a comprehensive shopper marketing services provider operating a multi-brand portfolio across Malaysia, Singapore, and Myanmar. The company offers integrated marketing and advertising solutions that connect consumers from digital brand awareness through retail and in-store media to events and active engagements. The portfolio includes six core sub-brands: Retail Galaxy+ (in-store advertising and digital screens), Shopper+ Malaysia (shopper marketing), Jump Retail (retail management and field force), Tristar Synergy (promoters and activation), Gazelle Activation (digital and AR activation), Retail Galaxy (mobile direct sales), and BoostOrder (retail technology). Additionally, the Retail Innovation Showcase platform demonstrates emerging POSM and retail technologies. Service offerings span merchandising, payroll/recruitment, POSM production, in-store music, events management, creative design, digital marketing, and retail consulting including mystery shopping.

Differentiator

Problem solved

Functional benefit

Brands

• Retail Galaxy+: Retail Galaxy+ formerly known as Pos Ad Media - in-store advertising and POSM production
• Shopper+ Malaysia
• Jump Retail
• Tristar Synergy
• Gazelle Activation
• Retail Galaxy
• BoostOrder

Named customers10 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Commerce (Publicis Groupe): Publicis Groupe's commerce and shopper marketing offering, bundling retail media, e-commerce, and in-store activation at global scale. Larger incumbent with overlapping capabilities to Shopper360's integrated service stack.
• Dentsu (Retail & Shopper): Global advertising network with dedicated retail and shopper marketing practice across APAC. Broader incumbent with overlapping services and global brand relationships comparable to Shopper360's client base.

Direct peers

• Geometry Global (WPP): Global shopper marketing agency owned by WPP, providing in-store activation, retail experience, and shopper strategy. Direct peer in the same category of integrated shopper marketing services for multinational brands.
• Crossmark: Retail services company providing in-store merchandising, experiential marketing, and shopper insights for consumer brands. Directly comparable in-store field force and retail activation services.
• SPAR Group: Global retail merchandising and field marketing services firm with APAC presence through SPAR International. Directly comparable in-store execution, merchandising, and retail services offering.
• Acosta Sales & Marketing: US-headquartered retail marketing services provider delivering in-store execution, merchandising, and shopper marketing for CPG brands. Comparable model to Shopper360's Jump Retail and field force operations.
• ForwardPMX (Stagwell): Global commerce and shopper marketing agency with strong APAC presence. Direct peer offering integrated performance commerce, retail media, and shopper activation services to consumer brands.
• MKTG (Dentsu): Lifestyle marketing and activation agency under Dentsu, with deep expertise in retail experiences, brand activation, and shopper events. Comparable to Shopper360's Tristar Synergy and Gazelle Activation businesses.

Regional players

• CAG Berhad (CAG Malaysia): Malaysia-listed brand and retail marketing services group delivering shopper marketing, in-store activation, and brand execution. Closest direct regional peer in the Malaysian market served by Shopper360.

Emerging players

• Kantar (Retail & Shopper Insights): Global market intelligence and shopper insights provider addressing the retail consulting, price check, and mystery shopping portion of Shopper360's service portfolio. Comparable in retail intelligence use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/shopper360-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopper360 Sdn Bhd