WaterMota
WaterMota is a UK-based marine equipment distributor founded in 1911 and headquartered in Newton Abbot, supplying steering systems, gearboxes, generators, marine engines, pumps, and accessories to marine industry customers.
- Company typePrivate
- Founded1911
- HeadquartersNewton Abbot, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What WaterMota does
WaterMota is a United Kingdom-based distribution company headquartered in Newton Abbot that supplies marine and mechanical equipment, including steering systems, gearboxes, generators, marine engines, pumps, and related accessories. The firm was founded in 1911, giving it more than a century of continuous operating history in the marine equipment supply trade, and currently employs between 51 and 100 people. Its role in the value chain is that of a specialty distributor rather than a manufacturer of these components, sourcing and supplying parts to marine industry customers.
The available evidence does not disclose WaterMota's product-level technical specifications, proprietary technology, pricing structure, channel mix, supplier relationships, customer base, ownership, or geographic reach beyond the United Kingdom. The company's own website (watermota.co.uk) was reported as returning only a loading/verification page at the time of source capture, yielding no extractable detail. Consequently, the precise revenue model, GTM motion, and any digital or technology-enabled capabilities cannot be characterized from the input data. What can be stated with confidence is that WaterMota operates as a small-to-mid-sized, privately held, UK-domestic specialty distributor of marine propulsion, steering, and auxiliary mechanical systems and parts.
Given the absence of disclosed revenue, customer logos, partnership data, or recent corporate activity, any further characterization of the company's competitive positioning, commercial momentum, or strategic direction would require additional primary-source data beyond what has been provided.
WaterMota firmographics
Firmographics- Name
- WaterMota
- Website
- https://watermota.co.uk
- Company type
- Private
- Founded year
- 1911
- Headcount range
- 51–100 employees
- Short description
- WaterMota is a UK-based marine equipment distributor founded in 1911 and headquartered in Newton Abbot, supplying steering systems, gearboxes, generators, marine engines, pumps, and accessories to marine industry customers.
- Ownership category
- akta.pro rank
WaterMota industry classification
Industry- Product category
- Marine Equipment Distribution
- NAICS
- Fluid Power Pump and Motor Manufacturing (333996), Ship and Boat Building (3366)
- SIC
- Engines & Turbines (3510), Pumps & Pumping Equipment (3561), Motors & Generators (3621), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN)
- akta.pro secondary industries
- Marine Generators, Alternators & Power Electronics (Gen-sets, VFDs, converters) (IMAJAHAI), Propulsion Cooling, Lubrication & Auxiliaries (Pumps, heat exchangers, filters) (IMAJAHAL), Piping, Valves & Pumps (Deck/Service Systems Components) (IMAJAIAI)
Keywords
Where WaterMota is headquartered
LocationHeadquarters
- HQ city
- Newton Abbot
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
WaterMota business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
WaterMota product offering
Product offeringCore offering
WaterMota is a marine equipment distribution company that supplies steering systems, gearboxes, generators, marine engines, pumps, and accessories. The company serves customers in the marine industry with a range of propulsion, steering, power generation, and ancillary hardware products.
Differentiator
Problem solved
Functional benefit
Products and services
- Steering systems Marine steering systems and related steering components distributed by WaterMota to vessel builders, refit yards, and marine service workshops.
- Gearboxes Marine gearboxes supplied through WaterMota's distribution catalogue for marine propulsion applications.
- Generators Marine generators distributed by WaterMota for onboard power generation on vessels.
- Marine engines Marine engines distributed by WaterMota as a core propulsion product line for vessel power applications.
- Pumps Marine pumps distributed by WaterMota for fluid-handling applications onboard vessels.
- Marine accessories Ancillary marine accessories distributed by WaterMota alongside its main hardware product lines.
Companies that use WaterMota
Customer profileIdeal customer profiles1 record
WaterMota technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WaterMota competitors and assessment
Company assessmentBroad incumbents
- Yanmar Marine International: Global OEM of marine engines, generators and propulsion systems. Plausibly a supplier to WaterMota and a competitor when selling direct to large boatbuilders.
- Volvo Penta: Global marine propulsion OEM (engines, gearboxes, drives, generators). One of the principal brands WaterMota plausibly distributes; represents the upstream OEM tier that any independent marine distributor depends on.
- Vetus B.V. Dutch marine equipment manufacturer covering engines, steering systems, bow thrusters, and pumps — a near one-for-one overlap with WaterMota's product lines. Larger incumbent with branded products competing with what WaterMota distributes.
Direct peers
- Fischer Panda GmbH: German manufacturer of marine generators, DC generators and hybrid power systems distributed widely through UK and European channels. Directly overlaps WaterMota's marine generator and power-electronics categories.
- Imtra Corp. US-based marine equipment distributor supplying steering, propulsion, pumps, generators and accessories. Same distributor business model and product categories as WaterMota, though serving North America rather than the UK.
- Beta Marine Ltd: UK manufacturer and supplier of marine engines, generators and accessories serving commercial and leisure vessel builders. Overlaps with WaterMota's engine and generator product lines in the same UK customer base.
- WhisperPower B.V. Dutch manufacturer of marine power systems (generators, inverters, lithium-ion solutions). Directly comparable in marine generator and power-electronics categories that WaterMota distributes.
- E. P. Barrus Ltd: UK-based marine engine, generator and outboard distributor (Kubota, Yamaha Marine, Fischer Panda), headquartered in Bicester. Directly comparable in product mix (marine engines, generators, propulsion ancillaries) and customer base to WaterMota.
Emerging players
- Sleipner Motor AS: Norwegian manufacturer of marine thrusters, steering systems and related propulsion components. Directly overlaps the steering-systems and propulsion-auxiliaries product line distributed by WaterMota.
Regional players
- ASAP Supplies Ltd: UK online marine chandlery and equipment distributor serving boat owners with steering, pumps, propulsion and accessory products. Competes with WaterMota in the UK leisure aftermarket channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
WaterMota social profiles
Digital presenceWaterMota financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaterMota leadership team
Management profileNumber of profiles
WaterMota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaterMota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaterMota
What does WaterMota do?
WaterMota is a marine equipment distribution company that supplies steering systems, gearboxes, generators, marine engines, pumps, and accessories. The company serves customers in the marine industry with a range of propulsion, steering, power generation, and ancillary hardware products.
When was WaterMota founded?
WaterMota was founded in 1911. It employs 51 to 100 people.
Where is WaterMota based?
WaterMota is headquartered in Newton Abbot, United Kingdom, in the Europe region.
Who are WaterMota's main competitors?
Broad incumbents on record are Yanmar Marine International, Volvo Penta and Vetus B.V.. Direct peers are Fischer Panda GmbH, Imtra Corp., Beta Marine Ltd, WhisperPower B.V. and E. P. Barrus Ltd. Sleipner Motor AS is listed as an emerging player. ASAP Supplies Ltd is listed as a regional player.
Does WaterMota have an API?
No public API is recorded for WaterMota.
What industry is WaterMota in?
WaterMota's product category is Marine Equipment Distribution. Its primary akta.pro industry code is IMAJAHAN, Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades), with a secondary code of IMAJAHAI, Marine Generators, Alternators & Power Electronics (Gen-sets, VFDs, converters). Its NAICS code is 333996 and its SIC code is 3510.