Tecnocell

What Tecnocell does

Tecnocell Agroflorestal Ltda is a Brazilian domisanitary pest control manufacturer founded in 1989 and headquartered in Carapicuíba, in the São Paulo metropolitan area. The company develops, formulates, and distributes chemical-based insecticides, rodenticides, and repellents organized into three commercial lines: Linha Doméstica (retail consumer), Linha Profissional (professional pest control operators), and Linha Saúde Pública (municipal and government vector control). All professional and domestic products carry ANVISA (Brazilian Health Regulatory Agency) registrations.

Tecnocell's technical core is chemical formulation expertise across active ingredients including pyrethroids (Deltametrina, Cipermetrina, Lambdacialotrina), neonicotinoids (Imidacloprid), phenylpyrazoles (Fipronil), and anticoagulant rodenticides (Bromadiolone, Brodifacoum, Difethialone, Cumatetralil). Notable product features include the Formicel Gel ant-bait system, child-resistant packaging, water-based plant-safe formulations, and a gel-based pigeon repellent positioned outside the ANVISA-registered catalog. Beyond branded SKUs, the company operates a third-party formulation service and supplies active ingredients to other formulators, monetizing manufacturing capacity outside its own brand portfolio.

The business model combines three revenue streams: branded product sales through a nationwide distributor network covering all 26 Brazilian states plus the Federal District; contract formulation and active-ingredient supply to other manufacturers (B2B services); and direct sales via WhatsApp and a commercial registration system targeting distributors, pest control companies, government procurement, and retailers. End customers are household consumers, professional pest control operators, and municipal/government public health agencies, with no disclosed named-account concentration.

Name

Tecnocell

Legal name

Tecnocell Agroflorestal Ltda

Website

https://www.tecnocellagro.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Tecnocell Agroflorestal Ltda is a Brazilian manufacturer of ANVISA-registered insecticides, rodenticides, and repellents, organized into domestic, professional, and public-health lines, distributed nationwide to households, pest control operators, and municipal governments since 1989.

Ownership category

akta.pro rank

Product category

Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Agricultural Chemicals (2870), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Commercial Pest Control (IMAIAHAD)

akta.pro secondary industries

Insect Baits & Gel Baits (Ant, Roach, etc.) (CRAJAHAB), Warehousing, Distribution & Cold Storage Pest Control (HSAMAKAG), Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

Keywords

• Domestic pest control
• Insecticide manufacturing
• Rodenticide formulations
• Professional pest control products
• Public health vector control

Headquarters

HQ city

Jardim

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pest Control Product Sales: Tecnocell manufactures and sells a comprehensive line of domisanitary pest control products including insecticides (gel, powder, spray, concentrate), rodenticides (blocks, pellets, sachets, powder), and bird repellents. Products are sold through distributors, resellers, and direct channels in both domestic and professional/formulation sizes. Revenue is generated through one-time product purchases at various price points depending on formulation, concentration, and package size (e.g., Ratcel BR boxes of 25 x 20g blocks; Formicel 10g syringes; Rainha Verde-S 500g packs with 10 x 50g sachets).
2. Third-Party Formulation Services: Tecnocell provides formulation services for third parties, manufacturing products according to client specifications. This B2B service leverages the company's specialized technical body and 35+ years of formulation experience.
3. Basic Input and Active Ingredient Supply: The company supplies basic inputs and active ingredients to other formulators in the pest control industry, positioning itself as a raw material and intermediate goods supplier to the broader domisanitary manufacturing ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Tecnocell manufactures and distributes a full range of ANVISA-registered domisanitary pest control products — including insecticides, rodenticides, formicides, termiticides, and repellents — organized into three product lines (Linha Doméstica for household consumers, Linha Profissional for licensed pest control operators, and Linha Saúde Pública for municipal and government vector control). Beyond finished products, the company provides third-party formulation services and supplies basic inputs and active ingredients to other formulators in the Brazilian pest control industry.

Product overview

Tecnocell Agroflorestal Ltda is a domisanitary pest control company founded in 1989, headquartered in Carapicuíba, São Paulo. The company manufactures and distributes chemical-based insecticides, rodenticides, and repellents organized across three product lines: Linha Doméstica (domestic/home use), Linha Profissional (professional pest control companies), and Linha Saúde Pública (public health mosquito control). The domestic line includes gel baits like Formicel Gel and Blatacel S, spray insecticides like Cypercel and Fininseto, powder formulations like Rainha Pó and Rainha Verde-S, and rodent baits like Ratcel BR and Ratcel-G. The professional line expands into concentrated emulsifiable formulations (Vectocell series, Lantec series, Delvap, DDVP), professional gel insecticides (Blatec Gel, Expire Gel, Formi-Off), and diverse rodenticide formats (blocks, pellets, sachets across Rat-Off, Ratcel, Flocoumatec, and X-Rato brands). The public health line features Aquacell 20 for dengue vector control via ULV application. All professional and domestic products hold ANVISA (Brazilian Health Regulatory Agency) registration numbers. The company also provides contract formulation services for third parties and supplies active ingredients to other formulators.

Differentiator

Problem solved

Functional benefit

Brands

• Linha Doméstica: Product line for domestic/residential pest control use
• Linha Profissional
• Linha Saúde Pública

Products and services

• Formicel Gel Ready-to-use ant control gel in 10g syringes designed to eliminate entire ant colonies including the queen through trophallaxis. Marketed as Brazil's #1 yellow ant gel. For household domestic use.
• Blatacel S Ready-to-use cockroach control gel in 10g syringes for domestic environments. Marketed as safe for pets and children.
• Rat-Off SF (Domestic) Anticoagulant rodenticide in whole grain and sunflower seed formulation, presented in 25g single-dose sachets. Targets roof rats, sewer rats, and mice in residential environments.
• Cypercel Multi-insecticide for indoor and outdoor residential use. Water-based formula effective against dengue mosquitoes, cockroaches, fleas, and flies.
• Cupinicida Tecnocell Ready-to-use termiticide with low odor for controlling termites, wood borers, and other xylophagous insects. Available in 900ml cans for domestic environments.
• Fininseto Ready-to-use, low-odor insecticide for indoor and garden use. Water-based formula safe for plants without phytotoxicity. Controls ants, spiders, scorpions, mealybugs, and aphids.
• Rainha Verde-S Granular ant bait recommended for controlling leaf-cutting ants in gardens, lawns, and near homes. 500g packs with 10 sachets of 50g each. Workers carry the bait to the nest for colony elimination.
• Rainha Pó (Domestic) Powder insecticide for controlling fleas, cockroaches, and ants. Features tamper-evident child-resistant safety cap. Application rate 15g/m² in domestic environments.
• Ratcel BR (Domestic) Anticoagulant rodenticide in paraffin block formulation. Water-resistant blocks suitable for outdoor and humid areas. 20g blocks in 500g boxes of 25 units.
• Ratcel G (Domestic) Anticoagulant rodenticide in granular bait formulation. Highly palatable with 25g sachets. Controls rats and mice in residential environments.
• Armadilha de Cola House Glue trap without poison for monitoring and control of rodents, crawling insects, and small invaders. Pack contains 2 traps for domestic use.
• Repelente de Pombos Ready-to-use gel pigeon repellent providing physical discomfort to birds upon contact, without poison. Also repels ants and rats through pheromone signaling. For domestic and building exterior use.
• Delvap (Professional) Highly concentrated insecticide combining Deltamethrin 5g/L and DDVP 1000g/L. Controls cockroaches, flies, mosquitoes, termites, and general insects. Dilution 50ml per 10L of water per 200m². For licensed pest control operators.
• Ratcel G Profissional Bromadiolone 0.005% pelleted bait rodenticide in 25g sachets. Professional-grade anticoagulant for rat and mouse control by licensed pest control companies.
• Ratcel BR Profissional

Quantifiable outcome

• 100% efficiency claimed for Aquacell 20 against Aedes aegypti (dengue mosquito)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SC Johnson: SC Johnson's consumer brands Raid and Baygon dominate household insecticide/rodenticide retail in Brazil and compete head-to-head with Tecnocell's Linha Doméstica gel-bait, spray, and powder SKUs. Both companies sell branded over-the-counter pest control products through retail and home-center channels at the consumer level.
• Bayer (Environmental Science / Envu): Bayer's Environmental Science (now operating as Envu) is a global leader in professional pest control insecticides and rodenticides, selling concentrated formulations and gel baits (Imidacloprid, Fipronil, pyrethroids) to licensed pest control operators - directly comparable to Tecnocell's Linha Profissional including Blatec Gel and Expire Gel.
• Ihara (Sumitomo Chemical do Brasil): Ihara is a Brazilian crop protection and pest control company (formerly Iharabrás, subsidiary of Sumitomo Chemical) that manufactures insecticides and rodenticides for the Brazilian market, with overlapping SKUs in ant control, gel baits, and grain/storage pest management, comparable to Tecnocell's three-line portfolio.
• Nortox: Nortox is a Brazilian pesticide and domestic pest control manufacturer producing insecticides and rodenticides for the consumer and agricultural markets, with a similar formulation-and-distribution model to Tecnocell across Brazil and natural overlap on key actives like pyrethroids and anticoagulants.

Broad incumbents

• Syngenta: Syngenta is one of the world's largest crop protection and pest control chemistry companies with a meaningful Brazilian presence through Syngenta Proteção de Cultivos; its broad insecticide portfolio, including cypermethrin and lambda-cyhalothrin formulations, overlaps with Tecnocell's professional Vectocell and Lantec lines.
• BASF: BASF operates a global agricultural solutions and pest control business with deep Brazilian operations; its pyrethroid and neonicotinoid chemistries targeting cockroaches, ants, and mosquitoes compete with Tecnocell's broader professional and public-health insecticide portfolio.
• Adama: Adama is a global crop protection company with broad insecticide and rodenticide offerings and a well-established Brazilian commercial footprint (Adama Brasil); its portfolio of pyrethroids and anticoagulant rodenticides is comparable to Tecnocell's Linha Profissional offerings including Vectocell, Lantec, and the Ratcel/Rat-Off/X-Rato families.
• FMC Corporation: FMC is a major crop and pest chemistry producer with Brazilian operations; its portfolio of pyrethroid insecticides and rodenticides competes with Tecnocell's professional line, particularly in commercial and public health vector control programs.
• Sumitomo Chemical: Sumitomo Chemical is the parent of Ihara in Brazil and one of the world's largest chemical companies with broad pyrethroid and pest control portfolios; its global R&D scale and Brazilian subsidiary directly compete with Tecnocell's chemistry backbone.
• UPL: UPL is a global crop protection and pest control company with Brazilian operations; its broad insecticide and rodenticide portfolio, including pyrethroids, is comparable to Tecnocell's professional and public health insecticide lines serving Brazilian municipalities and licensed applicators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tecnocellagro
• LinkedInlinkedin.com/company/tecnocell-agroflorestal-ltda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tecnocell