Wild in Art
Wild in Art is a UK creative event production company, founded 2008, that designs and delivers large-scale outdoor public art sculpture trails for hospital charities, hospices, local councils, and corporate sponsors across 190+ events and four continents.
- Company typePrivate
- Founded2008
- HeadquartersWhaley Bridge, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wild in Art does
Wild in Art is a UK-based creative event production company headquartered in Whaley Bridge, Derbyshire, founded in 2008 by Managing Director Charlie Langhorne and Co-founder Sally-Ann Wilkinson. The company designs, produces, and manages large-scale outdoor public art trails featuring decorated sculptures placed in urban environments, working with charity partners (hospices, hospital charities), local councils and BIDs, corporate sponsors, artists, and educational institutions. Since founding, Wild in Art has delivered 190+ events across four continents, created over 13,000 sculptures, and engaged more than 15 million participants, raising £30.3 million+ for charitable causes and investing £5.3 million+ in local creative communities. The portfolio spans both bespoke event-specific trails and licensed character trails featuring IP from Aardman Animations (Shaun the Sheep since 2023), Penguin Ventures (Peter Rabbit, Snowman, Snowdog), Peanuts Worldwide (Snoopy), LAIKA, and SmileyWorld, alongside national partnerships with the National Trust, English Heritage, Historic Royal Palaces, and the Royal Horticultural Society.
The company operates a multi-format product portfolio: large public sculpture trails as the core deliverable; a custom Art Trail mobile application for iOS and Android supporting sculpture code collection, rewards, pedometer features, and visitor photo galleries; an e-commerce storefront (wildinart.shop) selling limited-edition collectible figurines and ceramics internationally via PayPal and WorldPay; the free Snowdog Collectors Club which registers figurine serials and drives repeat purchase; event-branded microsites; and learning and community programmes that have engaged over 1.5 million young people. The technology stack is conventional — Google Analytics and Firebase for analytics, Ocean Outdoor integration for digital out-of-home display — with no proprietary AI/ML pipeline.
Wild in Art generates revenue through quote-based corporate sponsorships, event production fees, licensing income from IP holders, merchandise sales, and recurring collector engagement through the Snowdog Collectors Club. Pricing is project-based and not publicly disclosed; revenue figures are not published. Notable outcome metrics from individual events include £13.3 million in total economic impact and £8.7 million in direct spending from Music for the Senses in Manchester, £205,000 raised at the Waddle-on-Sea auction for Havens Hospices, £60,124 raised for Blythe House Hospice from Buxton Snowdogs, and £1.2 million combined across three previous Worcester trails for St Richard's Hospice. The company operates with a stated 1-10 employee core team supplemented by 71+ commissioned artists per major trail, schools, and community groups — an asset-light model that has sustained operations since founding without disclosed external funding.
Wild in Art firmographics
Firmographics- Name
- Wild in Art
- Legal name
- Wild in Art Ltd
- Website
- https://wildinart.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wild in Art is a UK creative event production company, founded 2008, that designs and delivers large-scale outdoor public art sculpture trails for hospital charities, hospices, local councils, and corporate sponsors across 190+ events and four continents.
- Ownership category
- akta.pro rank
Wild in Art industry classification
Industry- Product category
- Creative Event Production / Public Art Trail Production
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Monuments, Statues & Memorials (THAJACAB)
- akta.pro secondary industry
- Art, Street Art & Creative Scene Tours (THAJAAAE)
Keywords
Where Wild in Art is headquartered
LocationHeadquarters
- HQ city
- Whaley Bridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wild in Art business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Event Partnership and Sponsorship: Wild in Art generates revenue through partnerships with charities, hospitals, local councils, and brands who commission or sponsor art trails. Sponsors pay to have sculptures designed and placed in public spaces, with the trail culminating in auctions that raise funds for charitable causes.
- Sculpture Auctions: At the end of each trail, large sculptures are auctioned to raise funds for the charity partner. The company facilitates these auctions, with proceeds going to support hospital charities and hospices.
- Licensed Character Merchandise: Sales of collectible figurines, ceramics, and merchandise inspired by the art trail sculptures, particularly for licensed characters like Snowdog and other iconic brands.
- Snowdog Collectors Club: Free membership club for collectors of Snowdog figurines. Members can register their ceramics and receive exclusive offers, new collection announcements, and special edition releases.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Wild in Art product offering
Product offeringCore offering
Wild in Art designs, produces, and manages large-scale public sculpture art trails installed in city and town environments. Trails feature artist-designed sculptures sponsored by corporate partners and culminate in charity auctions that raise funds for partner charities and hospices. The company delivers both bespoke and ready-made trails using an extensive portfolio of licensed characters (Shaun the Sheep, Peter Rabbit, The Snowman, Snoopy, Elmer, SmileyWorld, etc.) and works with charities, local councils, and brands as commissioning partners.
Product overview
Wild in Art is a creative event production company that operates a portfolio of public art event products and digital services. Their core offering is large-scale outdoor sculpture art trails featuring decorated sculptures in urban environments, supported by a mobile app for trail exploration and engagement. They offer both original trail designs and licensed character trails featuring iconic brands like Shaun the Sheep, Peter Rabbit, and The Snowman. Supporting services include an online shop selling collectible figurines, the Snowdog Collectors Club for registered collectibles, custom event websites, and educational community programs. The company works with charities, businesses, artists, and communities to deliver events that raise funds and engage audiences through art.
Differentiator
Problem solved
Functional benefit
Brands
- Snowdog Collectors Club: A free collectors club for Snowdog figurine enthusiasts, allowing registration of figurines with unique codes and access to exclusive offers and competitions.
- Snowdog
- Art Trail App
Products and services
- Public Art Trails Large-scale outdoor sculpture art trails that transform cities into open-air galleries. Wild in Art designs, produces, and manages these mass-participation public art events featuring decorated sculptures placed throughout urban environments, culminating in charity auctions that raise funds for partner nonprofits.
- Iconic Characters Program Licensed character art trails featuring beloved characters from film, TV, and literature including Shaun the Sheep, Elmer the Patchwork Elephant, Peter Rabbit, The Snowman, Snoopy, SmileyWorld, We're Going on a Bear Hunt, The Elf on the Shelf, and The Wind in the Willows.
- Wild in Art App Mobile application that helps users explore art trails, collect sculptures, and enhance their trail experience through digital tools including sculpture code collection, rewards unlocking, sculpture voting, pedometer tracking, and community photo galleries.
- Wild in Art Online Shop E-commerce platform selling limited edition collectible figurines and merchandise inspired by past art trail sculptures, particularly Snowdog and other character figurines. Features international shipping and secure payment processing via PayPal and WorldPay.
- Snowdog Collectors Club Free membership club for collectors of Snowdog ceramic figurines, allowing members to register figurines with unique codes, access exclusive offers, early access to new collections, and special edition ceramics releases.
- Learning and Community Programs Educational outreach programmes engaging children and young people in art trail events through school workshops, youth group involvement, and mini sculpture design projects that provide insights into the aspirations and creativity of future generations.
- Event Websites Custom branded microsites for individual art trail events, providing event information, sculpture maps, artist profiles, and trail details.
Quantifiable outcome
- Music for the Senses trail: £13.3 million total economic impact, £8.7 million direct spending, 226,000+ active participants, 96% of Manchester residents felt proud
- +5 more outcomes
Companies that use Wild in Art
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Wild in Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Wild in Art partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- National TrustcoreOngoing partnership to deliver art trails at National Trust properties including Wind in the Willows at Woodchester Park, Snowman trails at Baddesley Clinton, and Snowdogs at Hatchlands Park.
- English HeritagecorePartnership to deliver art trails at English Heritage properties and venues.
- Historic Royal PalacescorePartnership for art trails at Historic Royal Palaces locations including Hillsborough Castle and Gardens, where Snowdogs Discover was delivered.
- Walker BookssupportingPartnership for art trails featuring Walker Books characters and intellectual property.
- National Literacy TrustsupportingPartnership supporting literacy initiatives through art trails and educational programmes.
- Royal Horticultural SocietysupportingPartnership for art trails at RHS gardens and properties.
- Portland Metro ChambercorePartnership with Downtown Portland business organization for the Wildwood: Follow the Crows trail, supporting downtown revitalization and pediatric healthcare.
- OHSU FoundationcoreProject management partner for Portland art trails, building on success of Coraline's Curious Cat Trail to support OHSU Doernbecher Children's Hospital.
- Great Ormond Street Hospital CharitycorePartnership for A Neverland Adventure Art Trail (2027) featuring storybook benches inspired by Peter Pan. Funds will support the Build it. Beat it. appeal for the new Children's Cancer Centre at GOSH.
- Addenbrooke's Charitable TrustcorePartnership for Panda Meander trail (2027), Wild in Art's first panda trail anywhere in the world. Funds will support children's services and Cambridge Children's Hospital.
- CheffinssupportingLead Trail Partner for Panda Meander Cambridge. Auctioneering firm that unveiled the first panda design and will manage the final auction.
- Thames HospicecoreCharity partner for Trunks Across the Thames elephant trail in Windsor and Slough. The debut Wild in Art event for Thames Hospice will raise funds for specialist palliative care.
- Portsmouth City CouncilcorePartnership for Pride of Portsmouth lion sculpture trail as part of the landmark Portsmouth 100 centenary celebrations in 2026.
- Blythe House HospicecoreCharity partner for Snowdogs Discover Buxton trail. Auction raised £60,124 for hospice care in North Derbyshire.
- Central BID BirminghamcoreBusiness Improvement District partner for Snowdogs Discover Birmingham trail, produced in partnership with Penguin Ventures.
- South Derbyshire CouncilcoreOrganizer of The Snowman and The Snowdog Swadlincote trail, funded by European Regional Development Fund.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Wild in Art competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: GetYourGuide is a leading tours, activities, and attractions booking platform with global reach. It overlaps with Wild in Art's consumer-facing discovery layer (app-based trail exploration) and serves the same tourist and local leisure demographic.
- Fever: Fever is a leading global experiences marketplace offering curated local experiences, events, and attractions. It competes broadly with Wild in Art for sponsorship and consumer attention in the leisure/experiences category but does not produce city-scale sculpture trails.
- Eventbrite: Eventbrite is the largest self-service ticketing and event management platform globally. While not a direct competitor in public art trails, it competes for the same corporate event sponsorship budgets and serves overlapping charity event organisers.
- Viator: Viator (a Tripadvisor company) is a major marketplace for tours, attractions, and experiences. It is comparable as a broad incumbent in the experiences distribution space where Wild in Art's self-guided trail apps compete for consumer mindshare.
- Airbnb Experiences: Airbnb Experiences is a global marketplace for bookable local activities and tours run by hosts. It is a broad incumbent in the experiences space that competes for tourist time and discretionary spending, particularly in cities where Wild in Art operates trails.
Regional players
- Klook: Klook is a leading Asia-Pacific tours and experiences platform headquartered in Hong Kong. It is a regional incumbent in the experiences category relevant to Wild in Art's Australian, New Zealand, and potential APAC expansion.
Emerging players
- Secret Cinema: Secret Cinema produces immersive, IP-licensed experience events (e.g., Stranger Things, Back to the Future). It shares Wild in Art's model of licensing global entertainment IP and creating mass-participation ticketed experiences around branded content.
- Atlas Obscura: Atlas Obscura operates an experiences marketplace focused on unique, offbeat, and culturally distinctive activities globally. It overlaps thematically with Wild in Art's mission to connect people with extraordinary public art experiences in non-traditional settings.
Direct peers
- Sculpture by the Sea: Sculpture by the Sea operates free annual public sculpture exhibitions on coastal sites in Australia (Bondi, Cottesloe) and internationally. Like Wild in Art, it produces mass-participation outdoor sculpture events with corporate sponsorship and educational programs.
- CowParade International: CowParade is the original global public art cow sculpture trail organizer, running decorated cow installations in major cities since 1998. It is the closest direct peer to Wild in Art in format (sculpture trails), business model (corporate sponsorship + charity auction), and customer (cities and charities).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wild in Art social profiles
Digital presenceWild in Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild in Art leadership team
Management profileNumber of profiles
Profiles3 records
Wild in Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild in Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild in Art
What does Wild in Art do?
Wild in Art designs, produces, and manages large-scale public sculpture art trails installed in city and town environments. Trails feature artist-designed sculptures sponsored by corporate partners and culminate in charity auctions that raise funds for partner charities and hospices. The company delivers both bespoke and ready-made trails using an extensive portfolio of licensed characters (Shaun the Sheep, Peter Rabbit, The Snowman, Snoopy, Elmer, SmileyWorld, etc.) and works with charities, local councils, and brands as commissioning partners.
Is Wild in Art a public or private company?
Wild in Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild in Art founded?
Wild in Art was founded in 2008. It employs 1 to 10 people.
Where is Wild in Art based?
Wild in Art is headquartered in Whaley Bridge, United Kingdom, in the Europe region.
How does Wild in Art make money?
Four revenue lines are on record. Event Partnership and Sponsorship is the primary driver. The others are sculpture Auctions, licensed Character Merchandise and snowdog Collectors Club.
Who are Wild in Art's main competitors?
Broad incumbents on record are GetYourGuide, Fever, Eventbrite, Viator and Airbnb Experiences. Klook is listed as a regional player. Emerging players are Secret Cinema and Atlas Obscura. Direct peers are Sculpture by the Sea and CowParade International.
Does Wild in Art have an API?
No public API is recorded for Wild in Art.
What industry is Wild in Art in?
Wild in Art's product category is Creative Event Production / Public Art Trail Production. Its primary akta.pro industry code is THAJACAB, Monuments, Statues & Memorials, with a secondary code of THAJAAAE, Art, Street Art & Creative Scene Tours. Its NAICS code is 561520 and its SIC code is 7900.