Pollo Fiesta

What Pollo Fiesta does

Pollo Fiesta S.A. is a Colombian poultry producer and retailer founded circa 1979, headquartered in Bogotá, with operations spanning Bogotá-Cundinamarca, Boyacá, and Casanare. The company operates an end-to-end cold chain from farms in the Sabana region near Bogotá, through two processing plants in Bogotá (Sede 1 and Sede 2), into a network of approximately 25+ company-owned retail points of sale across the three regions. Three product lines anchor the portfolio: Línea Típica (traditional cuts for classic Colombian preparations), Línea Práctica (quick-cook and marinated products), and Línea Entero (whole chickens), complemented by an extensive lineup of combo packs and packaged SKUs in Zipper and tray formats.

The company reaches customers through a multi-channel model including direct retail at owned stores, a proprietary e-commerce platform (Market Pollo Fiesta) for Bogotá home delivery in 1–3 business days, the Rappi instant-delivery aggregator, supermarket distribution through Jumbo with branded packaged SKUs, and a dedicated wholesale and institutional channel for distributors, asaderos, restaurants, casinos, and hotels with bulk pricing starting at 50 kilos. Customer segments span families and individual consumers (primary), asaderos and restaurants, institutional buyers (casinos and hotels), wholesalers/distributors, and minimarkets/supermarkets. The value proposition is built on same-day farm-to-store freshness, ISO and BPM quality certifications, an established 45+ year brand, and an unusually broad owned retail footprint for a regional poultry processor.

The revenue model is primarily transactional (one-time product sales) across all five channels, with unit pricing under promotional combo structures (e.g., 2 chickens for $30,200 COP) and quote-based institutional pricing. There is no disclosed subscription, licensing, or platform fee revenue. The company is privately held under typical Colombian S.A. ownership conventions, with no external parent, no disclosed funding rounds, and no management team publicly identified in the source material. Contact infrastructure indicates dedicated sales support for institutional, asadero, and PQRS channels, operating alongside standard retail and general sales functions.

Name

Pollo Fiesta

Legal name

Pollo Fiesta SA

Website

https://pollo-fiesta.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pollo Fiesta S.A. is a Colombian poultry producer and retailer with over 45 years of history, vertically integrated from farms near Bogotá through two processing plants to a multi-channel network of ~25+ owned stores, e-commerce, Rappi, Jumbo, and wholesale channels serving families, restaurants, and institutions across Bogotá-Cundinamarca, Boyacá, and Casanare.

Ownership category

akta.pro rank

Product category

Poultry Products

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (11232), Poultry and Poultry Product Merchant Wholesalers (42444), Poultry and Egg Production (1123)

SIC

Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000), Meat Packing Plants (2011), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)

akta.pro secondary industries

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Meat, Poultry & Seafood Distribution (CRAOABAC), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Poultry Shops (CRAHAHAD), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD)

Keywords

• Poultry processing
• Fresh chicken
• Meat distribution
• Wholesale poultry
• Retail chicken

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices26 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Revenue generated through direct sales at Pollo Fiesta-owned physical points of sale (Markets, Plants, and retail stores) across Bogotá, Boyacá, and Casanare. Customers purchase chicken products in person with options for cash and electronic payment.
2. Online Market (E-commerce): Revenue through the company's proprietary online store (Market Pollo Fiesta), offering products for home delivery within Bogotá. Orders are placed online and delivered within 1-3 business days.
3. Delivery Platform (Rappi): Orders placed through the Rappi aggregator platform for instant delivery to customers, generating revenue through platform sales.
4. Supermarket Distribution: Revenue from supplying packaged products (Zipper packaging and trays) to supermarket chains such as Jumbo, reaching a broader consumer base through retail shelf placement.
5. Wholesale and Institutional Sales: Bulk sales to distributors, restaurants, asadero chains, casinos, and institutional buyers. Special pricing is offered for orders starting at 50 kilos, with dedicated sales support via WhatsApp.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pollo Fiesta S.A. produces, processes, and sells raw chicken products in Colombia. The company operates a vertically integrated supply chain from broiler farms near Bogotá through two processing plants to a multi-channel distribution network of company-owned retail points of sale, an online Market, Rappi instant delivery, Jumbo supermarket placement, and dedicated wholesale/institutional sales. Its portfolio covers three product lines (Típica, Práctica, Entero) plus regional combos and specialty cuts.

Product overview

Pollo Fiesta S.A. is a Colombian poultry company with over 45 years of experience, operating three main product lines: Línea Típica (traditional cuts for classic Colombian preparations), Línea Práctica (quick-cook products including cold cuts and marinated items), and Línea Entero (whole chickens for rotisseries and retail). The company also operates an online Market platform for direct-to-consumer e-commerce. Products are distributed through company-owned retail points, major supermarket chains (Tiendas Jumbo), and delivery services, serving individual consumers, rotisseries, wholesalers, and institutional buyers. The portfolio includes various combo packages, specialty cuts in multiple packaging formats (Zipper vacuum-sealed, tray, jumbo), and regional products.

Differentiator

Problem solved

Functional benefit

Products and services

• Línea Típica Product line featuring traditional Colombian chicken cuts designed for classic preparations such as guisados, sudados, sancochos, parrilladas, and family-style dishes. Presentations are designed to prevent sticking during cooking.
• Línea Práctica Product line offering quick and easy-to-cook chicken products including cold cuts for sharing, breast fillets, special cuts, light products for diet-conscious consumers, and marinated raw wings in BBQ and grill flavors for impromptu gatherings.
• Línea Entero Product line offering whole chickens designed for rotisseries, businesses, and families, with daily direct distribution from farms and easy inventory control.
• Market Pollo Fiesta (Tienda Virtual) Proprietary online store platform that enables customers in Bogotá to order Pollo Fiesta chicken products for home delivery within 1-3 business days.
• Combo Duo Parrilla Pre-packaged grilling combo featuring chicken products suited for barbecue preparation.
• Combo para Parrillar Barbecue combo package with multiple chicken products assembled for grilling occasions.
• Combo Dos Pollos Combo featuring two whole chickens, currently offered at promotional pricing.
• Combo Típico Familiar Family-sized combo suitable for traditional Colombian meal preparations.
• Combo Futbolero Promotional combo designed for sharing during football/soccer viewing events.
• Combo Steck Combo featuring chuleta de pechuga (6 units), molifiesta, and osobuco.
• Combo Arroz Atollado Regional specialty combo including sausages and breast loin cuts with skin and bone, intended for traditional rice dishes.
• Combo Arroz Atollado Agrandado Expanded arroz atollado combo including sausages, loin cuts with skin and bone, 20 chorizos, and viscera.
• Chorizo Argentino Argentinian-style chorizo sausage product in the Pollo Fiesta portfolio.
• Filete de Pechuga Zipper Vacuum-sealed breast fillet in Zipper-format individual-portion packaging.
• Perniles Jumbo Jumbo leg and thigh portions in larger packaging format.
• Pechuga Jumbo Jumbo breast portions sold in larger tray packaging.
• Filete Jumbo Jumbo breast fillet portions in larger tray format.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RappicoreChannel Partner/ Reseller/ DistributorPollo Fiesta products are available for ordering through the Rappi instant delivery platform, enabling rapid home delivery to consumers in coverage areas of Bogotá. The partnership extends the company's reach to customers who prefer app-based ordering.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• JBS S.A. JBS is one of the world's largest protein producers with extensive poultry operations across Brazil and Latin America. As a regional incumbent, it represents the strategic scale and integration benchmark that Pollo Fiesta would compete against for institutional and export channels.
• Tyson Foods: Tyson Foods is a leading US-based, vertically integrated poultry and protein producer with national retail and foodservice distribution. Comparable to Pollo Fiesta in business model and value-added product strategy, though at vastly larger scale.
• Pilgrim's Pride: Pilgrim's Pride is one of the largest poultry producers globally, with vertically integrated operations across the Americas and Europe. As a broad incumbent, it provides a benchmark for scale economics, branded protein strategy, and value-added product development relevant to Pollo Fiesta.
• Industrias Bachoco: Bachoco is the largest poultry producer in Mexico and a publicly listed, vertically integrated protein company. It is a comparable regional incumbent demonstrating the operating model and margin profile Pollo Fiesta could target as it scales.
• BRF (Brasil Foods): BRF is a Brazilian multinational producing branded and processed poultry products (Sadia, Perdigão) with global distribution. It is a useful comparable for Pollo Fiesta's branded portfolio, processed chicken line, and emerging-market distribution playbook.

Direct peers

• Friko: Friko is a Colombian poultry company producing and distributing chicken and processed meat products to retail and foodservice. It is a regional comparable to Pollo Fiesta given similar product portfolio, distribution channels, and Colombian market focus.
• Pimpollo: Pimpollo is a Colombian poultry producer selling whole chicken and cuts through retail and foodservice channels nationwide. It competes directly with Pollo Fiesta in Bogotá and central Colombia, with a comparable brand-led, multi-channel fresh-chicken proposition.
• Avidesa (Mac Pollo): Avidesa is the leading Colombian poultry processor and owner of the Mac Pollo brand, operating farms, processing plants, and a national retail network. It is the most direct competitor to Pollo Fiesta in the Colombian broiler market, with a similar vertically integrated model but significantly larger scale.

Others

• Rappi: Rappi is the Latin American instant-delivery super-app through which Pollo Fiesta distributes products to consumers in Bogotá. Rappi is a channel partner/ecosystem enabler rather than a competitor, but central to Pollo Fiesta's DTC and urban reach.

Emerging players

• Suguna Foods: Suguna Foods is an Indian poultry integrator with a contract-farming model and branded retail. While geographically distant, it offers a useful comparable for an emerging-market integrator pursuing branded, multi-channel poultry distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100083548983351
• Xx.com/pollofiestasa
• LinkedInlinkedin.com/company/pollo-fiesta-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pollo Fiesta